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THUNDERBIRD on Global Business Strategy No matter what line of business you are in, produce or biotech, apparel or semiconductors-you can be sure that right now an ambitious management team in some distant part of the globe is devising a strategy to undermine your position and steal away your hard-won customer base. Only a decade ago, that might have seemed like an idle threat. But when you consider the awesome power of the Internet to connect foreign competitors with suppliers and markets anywhere in the world with a keystroke not to mention the precipitous toppling of political barriers to free trade over the past decade it becomes clear that your company's competitive future now depends on your ability to think and act globally. For more than fifty years, Thunderbird, the American Graduate School of International Management, has been preparing students to take their places as international business leaders. The only business school in North America to focus exclusively on global business, Thunderbird has been ranked number one in graduate international management education by U.S. News & World Report every year since 1995. Now, Thunderbird on Global Business Strategy brings together the best thinking in the field from the experts at Thunderbird. Written by an all-star team of past and present Thunderbird faculty members, each a well-known expert in his or her area of specialization, the book not only alerts you to both the dangers and opportunities inherent in today's global business environment, but also arms you with the knowledge, skills, and tools you need to meet those challenges and seize those opportunities. Packed with case studies chronicling the experiences of management at top international companies worldwide, it fills you in on what you must know about managing global crises; forming and managing global alliances; cross-cultural management; managing global supply chains; navigating various legal systems; exploiting international financial markets; the role of the Internet in global business; protecting intellectual property; and much more. Read Thunderbird on Global Business Strategy and find out what it takes to survive and thrive in today's hypercompetitive global business environment. With campuses in Glendale, Arizona, Archamps, France, and Tokyo, Japan, THUNDERBIRD, THE AMERICAN GRADUATE SCHOOL OF INTERNATIONAL MANAGEMENT, is North America's leading graduate school for global business. The first institution to offer an international management degree, it has been training international business leaders since 1946. All the Best Thinking from the Leading Lights in Global Strategy In the twenty-first century, every business is a global business. That means that your competitive future depends on acquiring as complete a picture as possible of both the challenges posed by today's borderless business environment as well as the opportunities for increased profits it presents. Now this book gives it to you. Written by the world-renowned experts at Thunderbird, the American Graduate School of International Management, this is your one-stop guide to running a global business. Over the course of more than a dozen chapters, liberally illustrated with fascinating case studies, you'll be armed with the understanding and skills you need to: * Form and manage global alliances * Manage global business crises * Manage a global supply chain * Develop global IT strategies * Exploit international financial markets * Protect intellectual property

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Introduces key terms, debates, and histories for feminist studies in gender and sexuality Keywords for Gender and Sexuality Studies introduces readers to a set of terms that will aid them in understanding the central methodological and political stakes currently energizing feminist and queer studies. The volume deepens the analyses of this field by highlighting justice-oriented intersectional movements and foregrounding Black, Indigenous, and women of color feminisms; transnational feminisms; queer of color critique; trans, disability, and fat studies; feminist science studies; and critiques of the state, law, and prisons that emerge from queer and women of color justice movements. Many of the keywords featured in this publication call attention to the fundamental assumptions of humanism’s political and intellectual debates—from the racialized contours of property and ownership to eugenicist discourses of improvement and development. Interventions to these frameworks arise out of queer, feminist and anti-racist engagements with matter and ecology as well as efforts to imagine forms of relationality beyond settler colonial and imperialist epistemologies Reflecting the interdisciplinary breadth of the field, this collection of seventy essays by scholars across the social sciences and the humanities weaves together methodologies from science and technology studies, affect theory, and queer historiographies, as well as Black Studies, Latinx Studies, Asian American, and Indigenous Studies. Taken together, these essays move alongside the distinct histories and myriad solidarities of the fields to construct the much awaited Keywords for Gender and Sexuality Studies.

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Big Cat Phonics for Little Wandle Letters and Sounds Revised has been developed in collaboration with Wandle Learning Trust and Little Sutton Primary School. It comprises classroom resources to support the SSP programme and a range of phonic books that together provide a consistent and highly effective approach to teaching phonics. Learning to read matters for every child or young person, regardless of their starting points or learning difficulties. This is why Little Wandle Letters and Sounds Revised offers a number of pathways, enabling schools to create a suitable route to reading for every child. Little Wandle SEND is a complete programme that mirrors the main Little Wandle Letters and Sounds Revised phonics programme but with adaptations and support in place that make it possible for schools, Special Schools and providers to meet the needs of all their learners.It has been created to help children learn to read with the right level of challenge for each child and using the graduated approach if needed. Little Wandle SEND has been trialled in special schools, bases and alternative provision with children who have a wide range of learning and physical disabilities so that we can be sure that it provides the support needed to develop language alongside teaching word reading. This comprehensive teacher’s guide contains information and advice for delivering the Little Wandle SEND programme, including lesson templates and Prompt cards for all aspects of teaching reading using the graduated approach. It also includes advice on:– the statutory guidance for teaching reading to children with SEND– choosing the correct pathway for each child– using the Little Wandle resources and books.

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Get the big picture on the vet tech's role and responsibilities in large animal care! A practical, comprehensive guide, Large Animal Clinical Procedures for Veterinary Technicians, 5th Edition describes how to set up, assist, and follow through on medical procedures and treatment regimens for domestic livestock. The book begins with an overview of livestock handling, reproduction, and nutrition, along with the skills required in hospital management. Following are separate sections on horses, cattle, sheep and goats, llamas and alpacas, swine, and poultry, with each section including chapters examining husbandry, clinical and surgical procedures, and common diseases. Written by expert clinician and vet tech educator Kristin Holtgrew-Bohling, this text provides an ideal study tool in preparing for the VTNE® and for everyday practice. Comprehensive large animal coverage is specifically tailored to the needs of veterinary technician students. Coverage of the essential large animal-related tasks in the CVTEA Manual of Accreditation for Veterinary Technology Programs prepares you to pass the Veterinary Technology National Exam (VTNE®). Step-by-step procedures explain how and why a clinical procedure is performed, and the roles that you fill in preparing for, assisting in, and following up the procedure. "How-to" chapters within each species section examine husbandry, clinical procedures, surgical procedures, and common diseases - so veterinary technicians, acting under instructions of veterinarians, can plan and follow through on procedures and treatment regimens for large animals. Evolve website includes quizzes, images, and reference materials to reinforce understanding. Full-color photographs and line drawings show step-by-step procedures in areas such as restraint, bandaging, physical examination techniques, and diagnostic procedures. Coverage of husbandry and breeds demonstrates how day-to-day housing and feeding affect the care of many large animal diseases, and also helps you provide quality client education. Livestock Industry section provides an overview of safety and handling, reproduction, and nutrition, so you can better understand the practices, procedures, and decisions in large animal veterinary medicine. Learning features enhance critical thinking and decision making with case studies, clinical applications, key terms, chapter outlines, learning objectives, and Technician Notes. NEW! Coverage of animal care includes care in small-scale and hobby farm settings, fear-free care, and IV catheter maintenance. NEW! Updated information includes illegal drugs, remote delivery devices, nutrition and environmental enrichment for each species, carcass removal information, breeding soundness exam information for bulls, poisonous plants and other toxins, needle disposal and broken needle guidelines, sedation protocols, dehydration tables for calves, and more. NEW! Updated images, case studies, step-by-step procedures, disease information, and terminology ensure that you have the most current information. NEW! Updated test questions and chapter quizzes on the Evolve website make it easier to study, review, and remember difficult subject matter.

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THE SUNDAY TIMES BESTSELLERSAVE A FORTUNE AND TRANSFORM YOUR LIFESTYLE IN 2022. If you're worried about the rising cost of living then INSTAGRAM SENSATION MONEY MUM is here to help you SAVE THOUSANDS WITHOUT EVEN NOTICING."Money Mum, here, coming to you, as always, with another money tip! You don't have to be wealthy or earn a huge salary to achieve all the things you want in life - and I'm here to show you how. Just by spending a little less on everyday small costs or being savvy with your choices, you will naturally have a little more for the finer things in life. My exciting new book will show you everything you need to know to save money and be truly happy forever. When you're trying to manage a busy family, it's easy to lose sight of the things that really matter and feel like you're drowning in worries while the pennies are drowning away. So many of us feel we have to pretend to be wealthier than we are and try to hide it when we can't afford something. Why though, when we are all sharing what we had for our tea and how many press ups we did that morning on social media, can't we be more honest about our finances? Why is there still so much shame and secrecy about being a bit strapped for cash, or in debt? I feel really strongly that it has got to change, and I'm here to get you through it.. I want to empower women and girls to take responsibility for their own financial futures. To have those difficult conversations and do the uncomfortable maths, because believe me one day you will be so glad you did. From starting small and making little changes to your everyday habits, through building a second income into your lifestyle, to going for the big goals in your life that you might think are out of your reach - this book will help you reboot your finances one money tip at a time.Because money isn't a secret recipe that only rich people know, it's a mindset and an attitude that anyone can have. And Money Mum is here, as always, to show you how.Now stick the kettle on, grab a pen and paper and let's start saving you some serious cash!"Inside you'll find:- My ultimate deals and tips, covering everything from shopping and bills to selling unwanted items - How to follow my weekly 'No Spend Day' and 'Make Money Day'- What your money mindset does to your anxiety levels and the impact social media has on your spending- Tips for getting the whole family talking about money from an early age- Spending tracker templates, charts and plenty of space for your own notes!

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During the last months of the war, Josef Pieper saw the realization of a long-cherished plan to escape from the “lethal chaos” that was the Germany of that time, “plucked,” he writes, “as was Habakkuk, by the hair of his head . . . to be planted into a realm of the most peaceful seclusion, whose borders and exists were, of course, controlled by armed sentries.” There he made contact with a friend close-by, who possessed an amazing library, and Pieper hit upon the idea of reading the letters of Goethe from that library. Soon, however, he decided to read the entire Weimar edition of fifty volumes, which were brought to him in sequence, two or three at a time.The richness of this life revealing itself over a period of more than sixty years appeared before my gaze in its truly overpowering magnificence, which almost shattered my powers of comprehension – confined, as they had been, to the most immediate and pressing concerns. What a passionate focus on reality in all its forms, what an undying quest to chase down all that is in the world, what strength to affirm life, what ability to take part in it, what vehemence in the way he showed his dedication to it! Of course, too, what ability to limit himself to what was appropriate; what firm control in inhibiting what was purely aimless; what religious respect for the truth of being! I could not overcome my astonishment; and the prisoner entered a world without borders, a world in which the fact of being in prison was of absolutely no significance. But no matter how many astonishing things I saw in these unforgettable weeks of undisturbed inner focus, nothing was more surprising or unexpected than this: to realize how much of what was peculiar to this life occurred in carefully preserved seclusion; how much the seemingly communicative man who carried on a world-wide correspondence still never wanted to expose in words the core of his existence. It was precisely in the seclusion, the limitation, the silence of Goethe that made the strongest impact on Pieper. Here was modern Germany’s quintessential conversationalist intellectual, but the strength of his words came from the restraint behind them, even to the point of purposeful forgetting:The culmination is when the eighty-year-old sees forgetting not as a convulsive refusal to think of things, but as what could almost be termed a physiological process of simple forgetting as a function of life. He praises as “a great gift of the gods” . . . “the ethereal stream of forgetfulness” which he “was always able to value, to use, and to heighten.” However manifold the forms of this silence and of their unconscious roots and conscious motives may have been, is it not always the possibility of hearing, the possibility of a purer perception of reality that is aimed at? And so, is not Goethe’s type of silence above all the silence of one who listens? . . . This listening silence is much deeper than the mere refraining from words and speech in human intercourse. It means a stillness, which, like a breath, has penetrated into the inmost chamber of one’s own soul. It is meant, in the Goethean “maxim,” to “deny myself as much as possible and to take up the object into myself as purely as it is possible to do.” . . . The meaning of being silent is hearing – a hearing in which the simplicity of the receptive gaze at things is like the naturalness, simplicity, and purity of one receiving a confidence, the reality of which is creatura, God’s creation. And insofar as Goethe’s silence is in this sense a hearing silence, to that extent it has the status of the model and paradigm – however much, in individual instances, reservations and criticism are justified. One could remain circumspectly silent about this exemplariness after the heroic nihilism of our age has proclaimed the attitude of the knower to be by no means that of a silent listener but rather as that of self-affirmation over against being: insight and knowledge are naked defiance, the severest endangering of existence in the midst of the superior strength of concrete being. The resistance of knowledge opposes the oppressive superior power. However, that the knower is not a defiant rebel against concrete being, but above all else a listener who stays silent and, on the basis of his silence, a hearer – it is here that Goethe represents what, since Pythagoras, may be considered the silence tradition of the West.Pieper concludes his remarkable find with this summation:When such talk, which one encounters absolutely everywhere in workshops and in the marketplace – and as a constant temptation – , when such deafening talk, literally out to thwart listening, is linked to hopelessness, we have to ask is there not in silence – listening silence – necessarily a shred of hope? For who could listen in silence to the language of things if he did not expect something to come of such awareness of the truth? And, in a newly founded discipline of silence, is there not a chance not merely to overcome the sterility of everyday talk but also to overcome its brother, hopelessness – possibly if only to the extent that we know the true face of this relationship? I know that here quite different forces come into play which are beyond human control, and perhaps the circulus has to be broken through in a different place. However, one may ask: could not the “quick, strict resolution” to remain silent at the same time serve as a kind of training in hope?

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This Annals volume presents four scholarly meeting reports: (1) Application of combined omics platforms to accelerate biomedical discovery in diabesity; (2) Prioritizing health disparities in medical education to improve care; (3) The paradox of overnutrition in aging and cognition; and vitamin D: beyond bone. Diabesity has become a popular term to describe the specific form of diabetes that develops late in life and is associated with obesity. While there is a correlation between diabetes and obesity, the association is not universally predictive. Defining the metabolic characteristics of obesity that lead to diabetes, and how obese individuals who develop diabetes different from those who do not, are important goals. The use of large-scale omics analyses (e.g., metabolomic, proteomic, transcriptomic, and lipidomic) of diabetes and obesity may help to identify new targets to treat these conditions. This report discusses how various types of omics data can be integrated to shed light on the changes in metabolism that occur in obesity and diabetes. Despite yearly advances in life-saving and preventive medicine, as well as strategic approaches by governmental and social agencies and groups, significant disparities remain in health, health quality, and access to health care within the United States. The determinants of these disparities include baseline health status, race and ethnicity, culture, gender identity and expression, socioeconomic status, region or geography, sexual orientation, and age. In order to renew the commitment of the medical community to address health disparities, particularly at the medical school level, we must remind ourselves of the roles of doctors and medical schools as the gatekeepers and the value setters for medicine. Within those roles are responsibilities toward the social mission of working to eliminate health disparities. This effort will require partnerships with communities as well as with academic centers to actively develop and to implement diversity and inclusion strategies. Besides improving the diversity of trainees in the pipeline, access to health care can be improved, and awareness can be raised regarding population-based health inequalities. Populations of many countries are becoming increasingly overweight and obese, driven largely by excessive calorie intake and reduced physical activity; greater body mass is accompanied by epidemic levels of comorbid metabolic diseases. At the same time, individuals are living longer. The combination of aging and the increased prevalence of metabolic disease is associated with increases in aging-related comorbid diseases such as Alzheimer's disease, cerebrovascular dementia, and sarcopenia. Here, correlative and causal links between diseases of overnutrition and diseases of aging and cognition are explored. In recent years, vitamin D has been received increased attention due to the resurgence of vitamin D deficiency and rickets in developed countries and the identification of extraskeletal effects of vitamin D, suggesting unexpected benefits of vitamin D in health and disease, beyond bone health. The possibility of extraskeletal effects of vitamin D was first noted with the discovery of the vitamin D receptor (VDR) in tissues and cells that are not involved in maintaining mineral homeostasis and bone health, including skin, placenta, pancreas, breast, prostate and colon cancer cells, and activated T cells. However, the biological significance of the expression of the VDR in different tissues is not fully understood, and the role of vitamin D in extraskeletal health has been a matter of debate. This report summarizes recent research on the roles for vitamin D in cancer, immunity and autoimmune diseases, cardiovascular and respiratory health, pregnancy, obesity, erythropoiesis, diabetes, muscle function, and aging. NOTE: Annals volumes are available for sale as individual books or as a journal. For information on institutional journal subscriptions, please visit http://ordering.onlinelibrary.wiley.com/subs.asp?ref=1749-6632&doi=10.1111/(ISSN)1749-6632. ACADEMY MEMBERS: Please contact the New York Academy of Sciences directly to place your order (www.nyas.org). Members of the New York Academy of Science receive full-text access to Annals online and discounts on print volumes. Please visit http://www.nyas.org/MemberCenter/Join.aspx for more information about becoming a member.

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The keys to unlocking your personal universe are written in the stars. In Astrology: A Guided Workbook, you can map out your own cosmic story with more than 200 guided writing prompts. Astrology is a stellar language that allows us to understand the nuances of who we are and how to live our lives with more insight and awareness. We look to our zodiac signs to help us navigate our relationships, career, finances, and family matters—it’s really all about getting more acquainted with ourselves. From passionate Aries to sensitive Pisces, and all the signs in between, each astrological profile is associated with a unique temperament and different needs when it comes to nurturing body, mind, and spirit. Knowing these can help you personalize your writing and hone your intuition. Divided into twelve sections, Astrology: A Guided Workbook includes an array of thoughtful writing prompts that will help you record new insights from an astrological perspective. There’s no predicting what treasures you might uncover about yourself and others in your life. First plot your birth chart, then connect to the celestial cycles, as you work your way through chapters such as: The Rising Signs: The zodiac sign that was rising up when you were born indicates how other people see you or the image you present to the world. Along with the moon sign, this is the next most important part of your birth chart. The 12 Houses: The first house on your birth chart is where your rising sign is located, and each house is associated with a different aspect of your personality and life. From there, move counterclockwise to discover which signs fall into the other 11 houses. The Moon Signs: The position of the moon and the zodiac sign it was passing through when you were born defines your emotional self and inner world. The Sun Signs: The position of the sun and the zodiac sign it was passing through when you were born reveals who you are, your sense of self, and what drives you. Planetary Rulers and Retrogrades: Each planet was in a sign when you were born and they will impact your personality, deepest desires, and opportunities for growth. And so many more! With so much of our lives and contact going digital, the Guided Workbooks offer an intimate way to nurture your connection with yourself and the people around you. An entertaining way to get off your screen, the pages in these guided prompt books are great for writers and first-timers alike. Each workbook offers content around a different, compelling theme, filled with thoughtful questions, inspiration for composition, and interactive prompts to learn about yourself and the world around you. Beautifully designed on high-quality paper stock and full of mindful prompts, channel your inspiration as you put pen to paper to learn more about what inspires you. Other books in the series include Tarot: A Guided Workbook to Unlock and Explore Your Magickal Intuition and Finding Your Balance: A Cognitive Behavioral Therapy Workbook.

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Introduces key terms, debates, and histories for feminist studies in gender and sexuality Keywords for Gender and Sexuality Studies introduces readers to a set of terms that will aid them in understanding the central methodological and political stakes currently energizing feminist and queer studies. The volume deepens the analyses of this field by highlighting justice-oriented intersectional movements and foregrounding Black, Indigenous, and women of color feminisms; transnational feminisms; queer of color critique; trans, disability, and fat studies; feminist science studies; and critiques of the state, law, and prisons that emerge from queer and women of color justice movements. Many of the keywords featured in this publication call attention to the fundamental assumptions of humanism’s political and intellectual debates—from the racialized contours of property and ownership to eugenicist discourses of improvement and development. Interventions to these frameworks arise out of queer, feminist and anti-racist engagements with matter and ecology as well as efforts to imagine forms of relationality beyond settler colonial and imperialist epistemologies Reflecting the interdisciplinary breadth of the field, this collection of seventy essays by scholars across the social sciences and the humanities weaves together methodologies from science and technology studies, affect theory, and queer historiographies, as well as Black Studies, Latinx Studies, Asian American, and Indigenous Studies. Taken together, these essays move alongside the distinct histories and myriad solidarities of the fields to construct the much awaited Keywords for Gender and Sexuality Studies.

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Second harmonic generation (SHG) has a wide range of applications in today's technological era, including nonlinear optics, quantum optics, lasers, material science, medical science, biological imaging, and high-resolution optical microscopy. In the laser industry, for example, SHG is prudent to create wavelength-specific high-energy lasers. It is also used to measure ultra-short pulse width with autocorrelators. SHG is now indispensable as a spectroscopic imaging tool in applications, such as biophysical characterization of the plasma membrane, biological sensing, disease diagnostics, and investigations of biomolecular interactions at interfaces. Because of its non-destructive detection, ultrafast response, and polarization sensitivity, SHG is exploited to describe crystal structures and materials. The use of SHG to characterize two-dimensional (2D) material structures gives crucial insights into their physical properties, thereby promoting the development of the relevant basic research, leading to the investigation of the potential applications of those materials. Developments in SHG research hold promising potentials of a large class of materials, such as magnetic- and nonmagnetic layered materials, perovskites, antiferromagnetic oxides, II-VI and III-V semiconductors, and nanotubes, for a variety of technological applications. This book focuses on the process of modelling and simulations of the SHG phenomenon in the area of nonlinear and quantum optics. The first chapter provides a visualization of the scientific landscape of research in SHG using scientometric analysis from 1962 to 2020 based on Scopus database. This chapter gives new postgraduate students in the subject useful information on hot themes in SHG research and how they are related to one another. There is also a brief mention of multinational collaborative networks. The following four research chapters look at the SHG from a classical standpoint, using Maxwell's equations to describe the nonlinear optical interaction between the electromagnetic wave and the medium. Such interaction is treated quantum mechanically in the second section of the book, with the SHG process described using a propagating Hamiltonian. As such, the volume adequately describes the SHG from both the classical and quantum mechanical standpoints. This allows the postgraduate researchers, focusing on the nonlinear phenomena, resulting from light-matter interaction, to find the content useful. In the second part of this volume, readers are introduced to a full theoretical analysis of the quantum features generated in certain optical devices, such as a two-waveguide device working under the SHG and coupled waveguide arrays with the combined second- and third-order nonlinear effects. To be more specific, this part discusses how SHG-enabled devices might be a useful source of nonclassical light. This section remains relevant for postgraduate students commencing their studies in quantum optics, where the nonclassical phenomena, such as squeezing and entanglement, require a solid understanding of the underlying techniques, namely the phase space and the analytical perturbative methods.

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During the last months of the war, Josef Pieper saw the realization of a long-cherished plan to escape from the “lethal chaos” that was the Germany of that time, “plucked,” he writes, “as was Habakkuk, by the hair of his head . . . to be planted into a realm of the most peaceful seclusion, whose borders and exists were, of course, controlled by armed sentries.” There he made contact with a friend close-by, who possessed an amazing library, and Pieper hit upon the idea of reading the letters of Goethe from that library. Soon, however, he decided to read the entire Weimar edition of fifty volumes, which were brought to him in sequence, two or three at a time.The richness of this life revealing itself over a period of more than sixty years appeared before my gaze in its truly overpowering magnificence, which almost shattered my powers of comprehension – confined, as they had been, to the most immediate and pressing concerns. What a passionate focus on reality in all its forms, what an undying quest to chase down all that is in the world, what strength to affirm life, what ability to take part in it, what vehemence in the way he showed his dedication to it! Of course, too, what ability to limit himself to what was appropriate; what firm control in inhibiting what was purely aimless; what religious respect for the truth of being! I could not overcome my astonishment; and the prisoner entered a world without borders, a world in which the fact of being in prison was of absolutely no significance. But no matter how many astonishing things I saw in these unforgettable weeks of undisturbed inner focus, nothing was more surprising or unexpected than this: to realize how much of what was peculiar to this life occurred in carefully preserved seclusion; how much the seemingly communicative man who carried on a world-wide correspondence still never wanted to expose in words the core of his existence. It was precisely in the seclusion, the limitation, the silence of Goethe that made the strongest impact on Pieper. Here was modern Germany’s quintessential conversationalist intellectual, but the strength of his words came from the restraint behind them, even to the point of purposeful forgetting:The culmination is when the eighty-year-old sees forgetting not as a convulsive refusal to think of things, but as what could almost be termed a physiological process of simple forgetting as a function of life. He praises as “a great gift of the gods” . . . “the ethereal stream of forgetfulness” which he “was always able to value, to use, and to heighten.” However manifold the forms of this silence and of their unconscious roots and conscious motives may have been, is it not always the possibility of hearing, the possibility of a purer perception of reality that is aimed at? And so, is not Goethe’s type of silence above all the silence of one who listens? . . . This listening silence is much deeper than the mere refraining from words and speech in human intercourse. It means a stillness, which, like a breath, has penetrated into the inmost chamber of one’s own soul. It is meant, in the Goethean “maxim,” to “deny myself as much as possible and to take up the object into myself as purely as it is possible to do.” . . . The meaning of being silent is hearing – a hearing in which the simplicity of the receptive gaze at things is like the naturalness, simplicity, and purity of one receiving a confidence, the reality of which is creatura, God’s creation. And insofar as Goethe’s silence is in this sense a hearing silence, to that extent it has the status of the model and paradigm – however much, in individual instances, reservations and criticism are justified. One could remain circumspectly silent about this exemplariness after the heroic nihilism of our age has proclaimed the attitude of the knower to be by no means that of a silent listener but rather as that of self-affirmation over against being: insight and knowledge are naked defiance, the severest endangering of existence in the midst of the superior strength of concrete being. The resistance of knowledge opposes the oppressive superior power. However, that the knower is not a defiant rebel against concrete being, but above all else a listener who stays silent and, on the basis of his silence, a hearer – it is here that Goethe represents what, since Pythagoras, may be considered the silence tradition of the West.Pieper concludes his remarkable find with this summation:When such talk, which one encounters absolutely everywhere in workshops and in the marketplace – and as a constant temptation – , when such deafening talk, literally out to thwart listening, is linked to hopelessness, we have to ask is there not in silence – listening silence – necessarily a shred of hope? For who could listen in silence to the language of things if he did not expect something to come of such awareness of the truth? And, in a newly founded discipline of silence, is there not a chance not merely to overcome the sterility of everyday talk but also to overcome its brother, hopelessness – possibly if only to the extent that we know the true face of this relationship? I know that here quite different forces come into play which are beyond human control, and perhaps the circulus has to be broken through in a different place. However, one may ask: could not the “quick, strict resolution” to remain silent at the same time serve as a kind of training in hope?

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Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP “Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility and customer analytics technologies described in this book. Checklists, self-assessments and graphical frameworks deliver pragmatic value for the practicing manager.” — William Band, Vice-President, Principal Analyst, Forrester Research Inc., Cambridge, MA “A very comprehensive and practical book on managing relationships with existing customers in the age of social media! I particularly enjoyed reading chapters on teaching customers new behaviors, which were illustrated by excellent case studies.” — Jagdish N. Sheth, Ph.D. , Charles H. Kellstadt Professor of Marketing, Emory University, Atlanta, GA “The strategic breadth and depth of this book is impressive as Gordon explores the new customer and how to plan and manage the new customer relationship. I found his review of strategies, techniques and technologies for social, mobile, mass customization and customer analytics to be particularly insightful. Gordon urges marketers to live and breathe one-through-one marketing and to master social engagement techniques. The checklists, cases and examples make the content grounded and actionable. This is an important, current and detailed book to which every organization should pay close attention to improve customer relationships and create shareholder value.” — Marcus Ruebsam, Vice-President, Line-of-Business Marketing Solutions, SAP AG, Walldorf, Germany “There are many books on CRM, but I recommend this one because Gordon’s book does what others do not. He considers CRM strategy and evolves it to recognize a new customer, one who is always connected, socially available and influential. The book doesn’t just discuss many point solutions for specific marketing challenges; it integrates technology with strategy, people, process and customer analytics to develop relationships continuously. This book is a broad and deep exploration of CRM, providing practical, fact-based perspectives that every company can use to validate and rethink their customer and stakeholder relationships.” — Helmuth Cepeda, Small, Medium and Distribution Director, Microsoft Mexico, Mexico City, Mexico Marketing has changed fundamentally in the last few years and has become an entirely new discipline, one that focuses on a new customer and a new relationship, framed by new principles, strategies, processes, roles and tactics. Individual customers are economically targeted and served, and treated as segments of one rather than members of a target market. Word of mouth and recommendations are vital as customers influence one another more than a company can do within its own advertising or customer dialogs. Today’s customer is always online, accessible and connected. Now marketing is not only direct and customer-specific but a continuous process by which companies seek to engage customers and be progressively more relevant, attractive and valuable. This is the era of a new customer relationship—an individual relationship that is social, mobile and local, influenced by peers and shaped by cognitive, behavioural and social psychological principles. New techniques, processes and technologies transform what it means to implement marketing strategy and achieve improved business results. The new customer relationship requires that even those companies that have embraced customer relationship management ought to reassess their customer management. Now every marketing decision, whether online or in the physical world, whether of a technological nature, whether it affects customer experience, communications, dialogs, teaching or organizational memory, every decision should be seen through a single lens focused on the individual customers who matter most. Managing the New Customer Relationship provides a strategic and practical guide to help companies attract, develop, sustain and build more valuable relationships by: Expanding upon existing customer relationship management theories, concepts and methods to make these considerations more useful, strategic and contemporary Recognizing the profound importance of social media and how to plan customer engagement in the social context of each customer Exploring new technologies that offer new opportunities for engaging customers, including mobile, local, the cloud and customer analytics Demonstrating how to develop customer-specific understanding, predict what customers will want next, and how to manage each individual customer, and Offering perspectives to help the organization endure by focusing a chain of relationships on the end customer and creating meaning for stakeholders that can make relationships more intense and robust. Managing the New Customer Relationship is for organizations of all sizes in all industries, for private- and public-sector organizations and not-for-profits. In short, every organization can apply the new principles, strategies, techniques and technologies discussed here to recognize important marketplace changes, plan to improve relationship and financial results and capture new shareholder value from new customer relationships.

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Teaching is complex. But there are simple ideas we can enact to help our teaching be more effective. This book contains over 400 such ideas.The ideas come from two sources. First, from the wonderful guests on my Tips for Teachers podcast - education heavyweights such as Dylan Wiliam, Daisy Christodoulou and Tom Sherrington, as well as talented teachers who are not household names but have so much wisdom to share. Then there's what I have learned from working with amazing teachers and students in hundreds of schools around the world.Inside you will find 22 ideas to enhance mini-whiteboard use, 15 ideas to improve the start of your lesson, 14 ideas to help make Silent Teacher effective, seven ways to respond if a student says they don't know, and lots, lots more.Each idea can be implemented the very next time you step into a classroom. So, whatever your level of experience, subject or phase, there are plenty of ideas in this book to help take your teaching to the next level.Book contentsChapter 1: How to use this bookTip 1. How to use this book to improve your teachingTip 2. How to give yourself the best chance of making a lasting changeChapter 2: Habits and routines Why are habits and routines important? Tip 3. Eight ideas to help introduce a routineTip 4. Beware of the Valley of Latent PotentialTip 5. Two ideas to help a routine stickTip 6. Develop a set of high-value activity structuresTip 7. Six ideas to help establish positive norms in your classroomTip 8. Four types of words to consider removing from your teaching vocabularyChapter 3: The means of participationA challengeTip 9. Front-load the means of participationTip 10. Ten ideas to improve Cold CallTip 11. Eight reasons to strive for mass participation more frequentlyTip 12. Twenty-two ideas to improve the use of mini-whiteboardsTip 13. Five ideas to improve the use of voting systems Tip 14. Nine ideas to improve Call and ResponseTip 15. Fifteen ideas to improve Partner TalkTip 16. Six ideas to improve group workTip 17. Use the means of participation holy trinityTip 18. Never rely on a mental noteTip 19. The best tool for the long term might not be the best tool for nowChapter 4: Checking for understandingTip 20. Think of questions as a check for misunderstandingTip 21. Use the temptation to ask for self-report as a cue to ask a better questionTip 22. Lengthen wait times after asking a questionTip 23. Lengthen wait times after an answerTip 24. Ten types of questions to ask when checking for understandingTip 25. Try these three frameworks for learner-generated examplesTip 26. Three ways to use diagnostic questions to check for understandingTip 27. Provide scaffolds for verbal responsesTip 28. Six key times to check for understandingTip 29. Ten ideas to improve Exit TicketsTip 30. Pick the student least likely to knowTip 31. Start with whoever got 8 out of 10Tip 32. Ten ideas to help create a culture of errorTip 33. Three ideas to encourage students to ask questionsChapter 5: Responsive teachingTip 34. Trick your students to test if they really understandTip 35. Never round-upTip 36. Six ideas if a student says 'I don't know'Tip 37. What to do when some students understand and some don'tTip 38. What to do when some students still don't understandTip 39. How students can own and record classroom discussionsTip 40. Share students' work with the rest of the classChapter 6: PlanningTip 41. Seven ideas to improve a scheme of workTip 42. Six ideas to help start the planning processTip 43. Plan to do less, but betterTip 44. Ask yourself: 'What are my students likely to be thinking about?'Tip 45. Write out ideal student responsesTip 46. Four ideas to help you plan for and respond to errorsTip 47. Two ideas to help teachers engage in Deep Work Tip 48. Aim to close the loop when sending an emailChapter 7: Prior knowledgeTip 49. Plan relevant prior knowledgeTip 50. Prioritise relevant prior knowledgeTip 51. Assess relevant prior knowledgeTip 52. Respond to prior knowledge assessmentTip 53. Assess relevant prior knowledge for each idea, not for the whole sequenceChapter 8: Explanations, modelling and worked examplesTip 54. Five ideas to show students why what we are learning today mattersTip 55. Use related examples and non-examples to explain technical languageTip 56. Fourteen ideas to improve the explanation of a conceptTip 57. Teach decision making separatelyTip 58. Five ideas to improve our choice of examplesTip 59. Model techniques liveTip 60. Use a teacher worked-examples bookTip 61. Use student worked-examples booksTip 62. Make use of the power of Example-Problem PairsTip 63. Fourteen ideas to improve Silent TeacherTip 64. Use self-explanation prompts to help develop your students' understanding Tip 65. Six ideas to improve 'copy down the worked example'Tip 66. Vary the means of participation for the We DoTip 67. Three errors to avoid with the Your Turn questionsTip 68. Reflect after a worked exampleTip 69. Beware of seductive detailsChapter 9: Student practiceTip 70. Eight ideas to improve student practice timeTip 71. How to harness the hidden power of interleavingTip 72. Consider using Intelligent PracticeTip 73. Consider using 'no-number' questionsTip 74. Nine ideas to help you observe student work with a purposeTip 75. Occasionally let students do work in someone else's bookChapter 10: Memory and retrievalRetrieval opportunitiesTip 76. Show your students the Forgetting CurveTip 77. Show your students the path to high storage and retrieval strengthTip 78. Show your students the limits of working memoryTip 79. Show your students how long-term memory helps thinkingTip 80. Show your students that being familiar with something is not the same as knowing itTip 81. Ensure you provide retrieval opportunities for all contentTip 82. When designing retrieval opportunities, aim for 80%Tip 83. Vary the types of retrieval questions you askTip 84. Consider providing prompts and cues during retrieval opportunitiesTip 85. Get your students to assign confidence scores to their answersTip 86. Make corrections quizzableTip 87. Twenty-one ideas to improve your Low-Stakes QuizzesTip 88. Fifteen ideas to improve the Do NowTip 89. Consider using Trello to help organise the disorganisedChapter 11: Homework, marking and feedbackTip 90. Make homework feed into lessonsTip 91. Eight ideas to improve homeworkTip 92. Two things to check if homework or test scores are a surprise Tip 93. Be careful how you respond to 'silly' mistakesTip 94. Turn feedback into detective workTip 95. Consider recording verbal feedbackTip 96. Twelve ideas to improve whole-class feedbackChapter 12: Improving as a teacherTip 97. Find the expertise within your teamTip 98. Five different people to learn fromTip 99. Revisit education books and podcast episodesTip 100. Four things to consider when trying something newTip 101. Five ideas to help tackle the negativity radioTip 102. Consider slowing down your careerTip 103. Sixteen ideas to improve the delivery of CPD Tip 104. Micro tipsTip 105. If you want more tips...

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ONE FAMILY’S REVOLT AGAINST EVERYDAY POLLUTION When a beanbag sent thousands of polystyrene balls flying through her garden, Kate Hughes decided to make a break with the throwaway society. She and her husband transformed the lives of their ordinary family of four. They ditched plastic, shunned supermarkets, cooked all meals from scratch, bought only second-hand clothes, and made their own cleaning agents. Then they went deeper – greening every aspect of their home life, from their gas and electricity to their car, from their money to their IT. The Hugheses have achieved the ‘zero waste’ goal of sending nothing to landfill. Now they are going even further… Told with refreshing humility and humour, this eye-opening story shows that a well-lived life doesn’t have to come wrapped in plastic. Packed with handy tips, it reveals much about what makes a fulfilling modern family – and how readers can empower themselves to preserve the climate, forests and seas. And, heart-warmingly, how that can lead to a more relaxing life. Extract Cooking our own meals Wrestling out of the firm grip of the supermarkets has had other, unexpected benefits, too. It’s undoubtedly cheaper to cook from scratch, especially if you can batch cook and fill every available space in your oven to reduce energy costs. The need to become the more organised, list-writing type of shoppers has also helped dramatically cut our food waste. We’re lucky that we can and do buy our raw ingredients from small, independent retailers that source from nearby suppliers and growers and pass on our questions about sustainability, sometimes even with enthusiasm. But what we hadn’t anticipated were the indirect effects of a brand vacuum. If you ever pop round to ours and start randomly opening our kitchen cupboards, fridge or freezer they would probably remind you of a blind taste test or an episode of the BBC’s Eat Well for Less. There’s definitely food in there, but it’s all in label-less jars, paper bags or sometimes even sacks for bulk items like bread flour and oats. At first, visitors find the lack of familiar packaging quite unsettling. We get a lot of questions that start: ‘Is this proper/real/like…?’ as guests hold jars up to the light with badly disguised scepticism. On the plus side, our children now have zero pester power. We don’t need to navigate the snack shuffle at the supermarket checkout because they have no hope of deploying the ‘It’s not the one I like’ argument at mealtimes. Nor, for that matter, have the adults. ... But we were starting to realise that making the journey was leading to more questions than answers, more grey areas, misinformation and conflicts of interest than we ever imagined – and that was just about food. We hadn’t even got started on anything else that came into our home yet. Take a single, uncontroversial ingredient, let’s say peppers. Should we buy them grown in a UK hothouse or ones trucked in from Spain? What if the Spanish ones are organic? Or the only UK option is wrapped in plastic? Which is better for the environment? Or at least less harmful? If we ever want to eat peppers again without negatively impacting the planet in some way are we going to have to grow our own? Because self-sufficiency wasn’t really part of the plan.... All we could do was dive in and hope we didn’t drown in the detail as we swam around looking for food that worked for us and the planet. We started with the problem of transport because food mileage was a well established measure that meant we could actually make some decisions based on numbers for once. Or, at least, we thought we could. Three quarters of all the fruit and veg now eaten in the UK is imported. Almost all the fruit we eat has been grown overseas, and soft fruit in particular is flown in. It turns out that the UK only produces half of all the food that is consumed on these shores – which is somewhat patriotically disconcerting as well as practically unsustainable. Global sourcing is not a new approach to feeding a nation. One of our family stories is the recollection of the first banana my great uncle ever tasted after the Second World War, shipped from the other side of the world and unloaded onto the Liverpool docks. We were very aware that bananas came from overseas. But the fact that such a vast proportion of the apples eaten in Britain are imported from South Africa, or at best France, when the fruit grows very well in the miles of orchards you can see from the motorway near our house seemed to be absurd. The obvious solution appeared to be only to buy food produced not just in the UK but as close to our immediate vicinity as possible. That immediately threw up two questions. The first we were becoming increasingly familiar with. Were we really prepared to give up things we took great pleasure in for the sake of an unquantifiable, but undoubtedly minuscule effect? Or even just to settle for not adding to the runaway levels of damage that our disconnected food shop was causing each and every day? We are children of the 90s. We grew up safe in the knowledge that the world’s produce was at our fingertips at any time of the year. When we were kids, cuisine was regularly valued on the exoticism of its ingredients. Even if your palate was resolutely British, a Sunday roast at an ageing auntie’s always included the smug mention that the family was consuming lamb imported from the other side of the world. Even in our twenties, the craze for exotic bottled water shipped, plastic encased, in vast quantities from tropical islands thousands of miles away, packed a serious economic punch. And then there’s the avocado – a native of Mexico and now all but a dictionary definition of the British Millennial. We had come of age and then brought our children into the world on the assumption that it was normal to buy exotic food cheaply all year round. Things were clearly going to have to change, starting with my obsession with avocado on toast. But the second question was whether a straightforward food mile approach was even a worthwhile aim. When I put the question of food miles to Riverford Organic Farmers, the sustainably produced veg box people, they told me that for most of the year our carbon impact would be smaller if we bought organic tomatoes trucked in from Spain than those heated thanks to fossil fuels in a UK hothouse. That means the answer has to be to eat food grown in the UK at the time of year it is traditionally produced. We finally arrived at a robust solution – seasonal, native eating. Buy the book to find out how they tackled this!

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