Search results for ""author john"

The first definitive guide to understanding and profiting from the relationship between the stock market and interest rates It's well established that interest rates significantly impact the stock market. This is the first book that definitively explores the interest rate/stock market relationship and describes a specific system for profiting from the relationship. Timing the Market provides an historically proven system, rooted in fundamental economics, that allows investors and traders to forecast the stock market using data from the interest rate markets-together with supporting market sentiment and cultural indicators-to pinpoint and profit from major turns in the stock market. Deborah Weir (Greenwich, CT) is President of Wealth Strategies, a firm that does marketing for traditional money managers and hedge funds. She is a Chartered Financial Analyst and is the first woman president of the Stamford CFA Society.

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Come behind closed doors and see real trades made by real traders. Dr. Alexander Elder leads you into 16 trading rooms where you meet traders who open up their diaries and show you their trades. Some of them manage money, others trade for themselves; some trade for a living, others are on the semi-professional level. All are totally serious and honest in sharing their trades with those who would like to learn. You will meet American and international traders who trade stocks, futures, and options using a variety of methods. All are normally very private, but now, thanks to their relationships with Dr. Elder, you can see exactly how these traders decide to enter and exit trades. Each chapter illustrates an entry and an exit for two trades, with comments by Dr. Elder. With this book as your guide, you can get closer to mastering the key themes of trading—psychology, tactics, risk control, record keeping, and the decision-making process. The companion Study Guide is filled with striking insights and practical advice allowing you to test your knowledge and reinforce the principles outlined in Entries & Exits.

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Trading for a Living Successful trading is based on three M's: Mind, Method, and Money. Trading for a Living helps you master all of those three areas: * How to become a cool, calm, and collected trader * How to profit from reading the behavior of the market crowd * How to use a computer to find good trades * How to develop a powerful trading system * How to find the trades with the best odds of success * How to find entry and exit points, set stops, and take profits Trading for a Living helps you discipline your Mind, shows you the Methods for trading the markets, and shows you how to manage Money in your trading accounts so that no string of losses can kick you out of the game. To help you profit even more from the ideas in Trading for a Living, look for the companion volume--Study Guide for Trading for a Living. It asks over 200 multiple-choice questions, with answers and 11 rating scales for sharpening your trading skills. For example: Question Markets rise when * there are more buyers than sellers * buyers are more aggressive than sellers * sellers are afraid and demand a premium * more shares or contracts are bought than sold * I and II * II and III * II and IV * III and IV Answer B. II and III. Every change in price reflects what happens in the battle between bulls and bears. Markets rise when bulls feel more strongly than bears. They rally when buyers are confident and sellers demand a premium for participating in the game that is going against them. There is a buyer and a seller behind every transaction. The number of stocks or futures bought and sold is equal by definition.

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A practical, up-to-date introduction on truss analysis, application and design. Describes the influence of trusses on design development as well as the means for design and detailing of truss construction utilizing contemporary building technologies. Illustrations include both historical and recent uses of trusses.

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Over the past decade there has been a great escalation in thesophistication of the financial markets and technology and as a result many newderivatives products have been developed. Structured Products offers practical details on the mainstructured products developed over the last ten years. The booklooks in detail at the risks, valuation and key elements of eachstructured product in turn. It explains the basic principles andunderlying philosophies behind the concept giving investors athrough understanding of each product in a conceptual and practicalway.

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Macro Trading and Investment Strategies is the first thorough examination of one of the most proficient and enigmatic trading strategies in use today - global macro. More importantly, it introduces an innovative strategy to this popular hedge fund investment style - global macroeconomic arbitrage. In Macro Trading and Investment Strategies, Dr. Burstein presents, with examples, the framework for traditional global macro strategies, then shows how to use macroeconomic mispricings in global financial markets to design innovative global macroeconomic arbitrage strategies for trading and investing. Packed with revealing trading case studies, examples, explanations, and definitions, this comprehensive work covers: * Global directional macro, long/short macro, and macroeconomic arbitrage trading and investment strategies * Causes of macroeconomic mispricings in markets; tackling secondary macroeconomic variables in trades * The importance of technical timing in macro arbitrage * Volatility of macro arbitrage strategies versus volatility of relative-value strategies * Mispricing opportunities due to the effect of the Asian crisis on global markets * Macro arbitrage of the EMU convergence mispricing in equity markets * Mispricings of retail sales, GDP, industrial production, interest rates, and exchange rates in stock markets In-depth and timely, Macro Trading and Investment Strategies covers an area of intense interest to today's trading and investment community and shows new opportunities. It is invaluable reading for those seeking new ways to tackle today's volatile global markets. Gabriel Burstein (London, UK) heads Specialized Equity Sales & Trading at Daiwa Europe Limited, where he set up the department to sell European equity products to hedge funds.

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Acclaim for The Education of a Speculator, a provocative and penetrating look into the mind, the soul, and the strategies of one of the most controversial traders of all time "A compelling and an entertaining read." -The Wall Street Journal "Victor Niederhoffer gives us page after page of distilled investment wisdom. Taken together, this is pure nectar to those who aim for consistently superior stock market performance." -Barron's "The Education of a Speculator offers plenty of insights into the way markets work, but the epiphanies are what a reader might expect from Lao-tzu rather than, say, Graham and Dodd." -Worth magazine "The Education of a Speculator is the first meaningful book on speculating. Successful speculating is as fine an art as chess, checkers, fishing, poker, tennis, painting, and music. Niederhoffer brings forth the best from each of these fields and shows the investor how their principles can enrich one's life and net worth." -Martin Edelston, President, Boardroom Inc., publishers of Boardroom Classics and Bottom Line/Personal "With an original mind and an eclectic approach, Victor Niederhoffer takes the reader from Brighton Beach to Wall Street, visiting all stops of interest along the way. What emerges is a book full of insights, useful to the professional and layman alike." -George Soros, Principal Investment Advisor, The Quantum Fund

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"PPPP . . . To compress 200 years of psychiatric theory and practice into a compelling and coherent narrative is a fine achievement . . . . What strikes the reader [most] are Shorter's storytelling skills, his ability to conjure up the personalities of the psychiatrists who shaped the discipline and the conditions under which they and their patients lived."--Ray Monk The Mail on Sunday magazine, U.K. "An opinionated, anecdote-rich history. . . . While psychiatrists may quibble, and Freudians and other psychoanalysts will surely squawk, those without a vested interest will be thoroughly entertained and certainly enlightened."--Kirkus Reviews. "Shorter tells his story with immense panache, narrative clarity, and genuinely deep erudition."--Roy Porter Wellcome Institute for the History of Medicine. In A History of Psychiatry, Edward Shorter shows us the harsh, farcical, and inspiring realities of society's changing attitudes toward and attempts to deal with its mentally ill and the efforts of generations of scientists and physicians to ease their suffering. He paints vivid portraits of psychiatry's leading historical figures and pulls no punches in assessing their roles in advancing or sidetracking our understanding of the origins of mental illness. Shorter also identifies the scientific and cultural factors that shaped the development of psychiatry. He reveals the forces behind the unparalleled sophistication of psychiatry in Germany during the eighteenth and nineteenth centuries as well as the emergence of the United States as the world capital of psychoanalysis. This engagingly written, thoroughly researched, and fiercely partisan account is compelling reading for anyone with a personal, intellectual, or professional interest in psychiatry.

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"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring Pavlovian salivary responses, Steel advocates an approach to consumer research that is based on simplicity, common sense, and creativity--an approach that gains access to consumers' hearts and minds, develops ongoing relationships with them, and, most important, embraces them as partners in the process of developing and advertising. A witty, erudite raconteur and teacher, Steel describes how successful account planners work in partnership with clients, consumer, and agency creatives. He criticizes research practices that, far from creating relationships, drive a wedge between agencies and the people they aim to persuade; he suggests new ways of approaching research to cut through the BS and get people to show their true selves; and he shows how the right research, when translated into a motivating and inspiring brief, can be the catalyst for great creative ideas. He draws upon his own experiences and those of colleagues in the United States and abroad to illustrate those points, and includes examples of some of the most successful campaigns in recent years, including Polaroid, Norwegian Cruise Line, Porsche, Isuzu, "got milk?" and others. The message of this book is that well-thought-out account planning results in better, more effective marketing and advertising for both agencies and clients. And also makes an evening in front of the television easier to bear for the population at large."

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a groundbreaking look at trading the markets with one of the most important forecasting tools available . . . "If you've ever wondered about the validity of seasonals or how to trade them, buy this book now!" --Glen Larson, Genesis Data Services "Jake does it again. This time his extensive research really leaps out as he makes seasonal trading easy to understand and a very useful tool for any commodity trader." --Jeffrey H. Fox, Fox Investments. Is there a "holy grail" of price prediction? Traders have long been in pursuit of one, and while a handful of strategies, techniques, and methodologies have proven noteworthy, the search continues for the ultimate forecasting instrument --if one does indeed exist. The theory and methods of seasonality may well prove to be a step in the right direction to this goal. In this unique new book, a leading seasonal trading analyst examines seasonality in-depth, elucidating the concise principles, numerous advantages, and enormous potential that make it one of the most important --and effective --methods currently available for targeting futures price trends. Over the years, considerable attention has been paid to the effects of interest rates, money supply, earnings, inflation, and other key factors on stock and commodity prices. Yet, the immense impact of seasonal price tendencies has been either grossly underestimated or completely ignored. Often overlooked, but equally significant, seasonality is based on the assumption that seasonal influences cause biases in the movement of market prices. Among its many advantages, seasonality allows the trader to formulate objective decisions founded on a logical, verifiable, and operational methodology, creating a backdrop of probable market trends in most time frames and in most markets, and providing historically valid input for use as an adjunct to other analytical methods and timing indicators. The essence of seasonality is found in its lengthy history and statistically testable methodologies. However, seasonal correlations are not 100 percent foolproof. Using seasonal data to time the market involves an unavoidable degree of subjectivity --unless you have a firm grasp of seasonal timing concepts and techniques. Now, in the first resource devoted exclusively to the subject, Jake Bernstein gives you the foundation necessary to implement this powerful tool effectively and with confidence. Balancing theory and practice, Bernstein provides a thorough, real-world understanding of seasonal timing concepts and techniques. Along with results of his own extensive research, he integrates the work of numerous market analysts, such as W. D. Gann, Art Merrill, Burton Pugh, Samuel Benner, and Yale Hirsch, among others, to create a pragmatic and highly functional analytical framework. With his accessible, comprehensive coverage of significant concepts such as seasonal spread relationships, key dates, and cash tendencies, you'll be able to discern seasonal patterns in monthly and daily cash and futures data. Once the basics are firmly in place, Bernstein leads you step by step through the essential process of formulating a seasonal trading program that incorporates important timing strategies and risk management tools. An ideal overview for any trader, investor, or analyst, this lucidly written and clearly organized resource emphasizes the validity and significance of seasonality. Jake Bernstein has compiled a comprehensive guide to the effective use of seasonal concepts and methods in the futures markets. This is a major work that belongs on the shelves of all serious traders.

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The fast, easy way to master the essentials of Spanish Now, learning Spanish can be as easy as uno, dos, tres! Combiningthe quick- reference virtues of a phrase book with the learningtools of a full-fledged language course, this popular guide givesyou a solid start. Completely revised and updated for today'susage, Practical Spanish Grammar gives you: * A proven interactive format that has been tested, rewritten, andretested to ensure you can teach yourself at your own pace * Exercises to reinforce what you've learned * Clear explanations of approximately 80 percent of Spanishgrammatical structures * Over 1,000 of the most frequently used Spanish words * Sample dialogues with cultural notes and lists of terms

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From the source you trust most-everything you need to start up,grow, and prosper in international trade... If you're excited by the opportunities you see in internationaltrade but nervous about facing a world of problems you don'tunderstand, you've come to the right place. In Starting anImport/Export Business, the experts at Entrepreneur Magazine helpyou break into this fast-growing field and thrive. You'll find thewhole story on the import/export business in this easy-to-useguide--clear concise information that demystifies the foreign tradeprocess and explains precisely what clients expect fromimport/export services. In addition to all the basics you need to start your own business,this book is loaded with helpful statistics on international tradewith 17 countries, sample documents, and resource listings. You'lllearn about trade regulations, how to deal with customs services,and the best ways to protect trademarks and copyrights. You'lldiscover the best places to go for working capital, how to attractclients, and when to hire consultants. You'll also learn how to: * Price goods and services and calculate exchange rates. * Choose the best payment method for each transaction. * Cope with international legal issues. * Manage your company's finances. * Market your services both at home and abroad. * Hook up with import and export distribution systems. There's never been a better time to launch yourself into theexciting world of international trade, and Starting anImport/Expert business is the ideal book to get you going. ENTREPRENEUR Magazine is the banner publication of the EntrepreneurMagazine Group. It has the largest newsstand circulation of anybusiness monthly and has a total ABC audited circulation of385,000. The Entrepreneur Magazine Group also publishes BusinessStart-Ups and Entrepreneur in Mexico, as well as videos,audiocassettes, and software that deal with business start-upmanagement. Also available from the Entrepreneur Magazine library: Making MoneyWith Your Personal Computer, The Entrepreneur Magazine SmallBusiness Advisor.

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This is the first biography in twenty years of James Clerk Maxwell, one of the greatest scientists of our time and yet a man relatively unknown to the wider public. Approaching science with a freshness unbound by convention or previous expectations, he produced some of the most original scientific thinking of the nineteenth century — and his discoveries went on to shape the twentieth century.

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Getting agreement between finance theory and finance practice is important like never before. In the last decade the derivatives business has grown to a staggering size, such that the outstanding notional of all contracts is now many multiples of the underlying world economy. No longer are derivatives for helping people control and manage their financial risks from other business and industries, no, it seems that the people are toiling away in the fields to keep the derivatives market afloat! (Apologies for the mixed metaphor!) If you work in derivatives, risk, development, trading, etc. you'd better know what you are doing, there's now a big responsibility on your shoulders. In this second edition of Frequently Asked Questions in Quantitative Finance I continue in my mission to pull quant finance up from the dumbed-down depths, and to drag it back down to earth from the super-sophisticated stratosphere. Readers of my work and blogs will know that I think both extremes are dangerous. Quant finance should inhabit the middle ground, the mathematics sweet spot, where the models are robust and understandable, and easy to mend. …And that's what this book is about. This book contains important FAQs and answers that cover both theory and practice. There are sections on how to derive Black-Scholes (a dozen different ways!), the popular models, equations, formulae and probability distributions, critical essays, brainteasers, and the commonest quant mistakes. The quant mistakes section alone is worth trillions of dollars! I hope you enjoy this book, and that it shows you how interesting this important subject can be. And I hope you'll join me and others in this industry on the discussion forum on wilmott.com. See you there!” FAQQF2...including key models, important formulae, popular contracts, essays and opinions, a history of quantitative finance, sundry lists, the commonest mistakes in quant finance, brainteasers, plenty of straight-talking, the Modellers' Manifesto and lots more.

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"As with his weekly column, James Montier's Value Investing is a must read for all students of the financial markets. In short order, Montier shreds the 'efficient market hypothesis', elucidates the pertinence of behavioral finance, and explains the crucial difference between investment process and investment outcomes. Montier makes his arguments with clear insight and spirited good humor, and then backs them up with cold hard facts. Buy this book for yourself, and for anyone you know who cares about their capital!"—Seth Klarman, President, The Baupost Group LLC The seductive elegance of classical finance theory is powerful, yet value investing requires that we reject both the precepts of modern portfolio theory (MPT) and pretty much all of its tools and techniques. In this important new book, the highly respected and controversial value investor and behavioural analyst, James Montier explains how value investing is the only tried and tested method of delivering sustainable long-term returns. James shows you why everything you learnt at business school is wrong; how to think properly about valuation and risk; how to avoid the dangers of growth investing; how to be a contrarian; how to short stocks; how to avoid value traps; how to hedge ignorance using cheap insurance. Crucially he also gives real time examples of the principles outlined in the context of the 2008/09 financial crisis. In this book James shares his tried and tested techniques and provides the latest and most cutting edge tools you will need to deploy the value approach successfully. It provides you with the tools to start thinking in a different fashion about the way in which you invest, introducing the ways of over-riding the emotional distractions that will bedevil the pursuit of a value approach and ultimately think and act differently from the herd.

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Written by Steven Collings, winner of Accounting Technician of the Year at the British Accountancy Awards 2011, this book deals with the significant changes auditing has undergone in recent years, due in large part to well-publicised corporate disasters such as Enron and Parmalat, which have shaken the profession. In response, many countries have replaced pre-existing domestic standards with International Standards on Auditing (ISAs) in an attempt to ensure that auditors throughout the world apply the same level of standards during all audit assignments, and that audit quality remains consistent on a global basis. International Standards on Auditing are frequently updated to improve and clarify their application throughout the audit and accounting profession. They can be extremely complex and difficult to apply in real life situations. It is essential to apply the standards with sufficient rigor to enable an efficient audit to take place, to satisfy the regulators and ensure that the client receives and audit which is beneficial, cost effective, and which conforms to the prescribed framework; however, auditors are often criticised for failing to do so. Recognising that auditing is not always an exact science, and that in many cases the auditor is called upon to make a judgement in situations open to differing opinions, this book takes a practical and pragmatic approach to following International Standards on Auditing. Steve Collings looks at the full ISAs in their final form, as reissued following the IAASB 'Clarity Project', and give auditors guidance on how to interpret and apply them in real life situations. Each redrafted or rewritten ISA is dealt with in a separate chapter, containing case studies and illustrative examples. The book also covers the regulatory framework of auditing and gives a summary of the five ethical standards applicable to auditors, as mapped by the IAASB. Detailed appendices provide an overview of IFRS and IAS, illustrative audit tests and illustrative financial statements.

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The definitive reference guide for developing, launching, and rolling out a new product Each year, thousands of new products are introduced to market. Most fail. What's worse is it doesn't have to be this way. The fact is product failure is rarely the result of either a lack of need or desire for a product, but, rather, is due to an entrepreneur who lacks the know-how to successfully develop, launch and rollout his or her product. Inspired! Take Your Product Dream from Concept to Shelf helps entrepreneurs to successfully navigate the marketplace, avoiding the common mistakes most people make, while finding traction faster, and building an attractive brand that players across the value chain will want will want to buy. Provides readers with inspiring true stories and anecdotes, as well as insightful interviews with top entrepreneurs and merchandisers Presents invaluable research as to producers, designers, distributors, and retailers Divided into three easy-to-follow sections – Development, Launch, and Rollout With unemployment hovering around 10%, many individuals are turning to the world of entrepreneurship. Now more than ever individuals, start-ups, and small businesses need expert guidance on how to bring their products from concept to shelf. Inspired! provides that guidance.

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Achieve "Massive Action" results and accomplish your business dreams! While most people operate with only three degrees of action-no action, retreat, or normal action-if you're after big goals, you don't want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also know as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams. The 10 X Rule unveils the principle of "Massive Action," allowing you to blast through business clichŽs and risk-aversion while taking concrete steps to reach your dreams. It also demonstrates why people get stuck in the first three actions and how to move into making the 10X Rule a discipline. Find out exactly where to start, what to do, and how to follow up each action you take with more action to achieve Massive Action results. Learn the "Estimation of Effort" calculation to ensure you exceed your targets Make the Fourth Degree a way of life and defy mediocrity Discover the time management myth Get the exact reasons why people fail and others succeed Know the exact formula to solve problems Extreme success is by definition outside the realm of normal action. Instead of behaving like everybody else and settling for average results, take Massive Action with The 10 X Rule, remove luck and chance from your business equation, and lock in massive success.

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Why does it cost nonprofits on average $20 to raise $100, while it costs companies only $4? Simply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts. If donors feel like writing a check, they will. If they don't, they won't. The End of Fundraising turns fundraising on its head, teaching nonprofits how to stop begging for charity and start selling impact. For the first time, nonprofits have economic power. We live in a new era where consumers, businesses, investors, employees, and service providers attach real economic value to social outcomes. An era where yesterday's "feel good" issues—education, the environment, health care, the arts, and animal rights—now have direct economic consequences and opportunities. Nonprofits now have leverage. To use this leverage, nonprofits must learn how to "sell" their impact to a new set of stakeholders. Using his fifteen years of experience advising the world's leading nonprofits, foundations, and corporations, Jason Saul reveals the formula for how nonprofits transcend the paradigm of charitable fundraising and reach true financial sustainability. Specifically, this groundbreaking book offers nonprofit professionals a guide to Understand the role of social change in our economy Capture and communicate impact in simple, compelling terms Identify the new market stakeholders that value nonprofit outcomes Create powerful value propositions to increase leverage Improve the success of a nonprofit's pitches to funders The End of Fundraising includes the tools needed to effectively frame, market, and sell a nonprofit organization's impact, and contains step-by-step guidance for creating dynamic new opportunities with a variety of funders.

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A practical guide covering everything the serious trader needs to know While a variety of approaches can be used to analyze financial market behavior and identify potential trading/investing opportunities, no approach is completely accurate. The challenge for traders is to find a method that they feel comfortable with and are able to implement consistently, through the normal ups and downs of trading. The Trading Course provides you with a detailed description of the methods used to analyze markets, spot profitable trading opportunities, and properly execute trades. Page by page, this book references different trading methodologies, but focuses specifically on applying them when attempting to identify good trades. Discusses the principles of price behavior, trends, trade set ups, trade execution, and intermarket relationships Details different trading tools and techniques, including Japanese Candlesticks, Elliott Wave, Dow Theory, momentum indicators, and much more If you want to become a successful trader, you have to be prepared. This book will show you what it takes to make it in this field and how you can excel without getting overwhelmed.

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A timely follow-up to the bestselling classic Dividends Don't Lie In 1988 Geraldine Weiss wrote the classic Dividends Don't Lie, which focused on the Dividend-Yield Theory as a method of producing consistent gains in the stock market. Today, the approach of using the dividend yield to identify values in blue chip stocks still outperforms most investment methods on a risk-adjusted basis. Written by Kelley Wright, Managing Editor of Investment Quality Trends, with a new Foreword by Geraldine Weiss, this book teaches a value-based strategy to investing, one that uses a stock's dividend yield as the primary measure of value. Rather than emphasize the price cycles of a stock, the company's products, market strategy or other factors, this guide stresses dividend-yield patterns. Details a straightforward system of investing in stick-to-quality blue-chip stocks with reliable dividend histories Discusses how to buy and sell when dividend yields instruct you to do so Investors looking for safety and transparency will quickly discover how dividends offer the yields they desire With Dividends Still Don't Lie, you'll gain the confidence to make sophisticated stock market decisions and obtain solid value for your investment dollars.

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Here's what Web designers need to know to create dynamic, database-driven Web sites To be on the cutting edge, Web sites need to serve up HTML, CSS, and products specific to the needs of different customers using different browsers. An effective e-commerce site gathers information about users and provides information they need to get the desired result. PHP scripting language with a MySQL back-end database offers an effective way to design sites that meet these requirements. This full updated 4th Edition of PHP & MySQL For Dummies gets you quickly up to speed, even if your experience is limited. Explains the easy way to install and set up PHP and MySQL using XAMPP, so it works the same on Linux, Mac, and Windows Shows you how to secure files on a Web host and how to write secure code Packed with useful and understandable code examples for Web site creators who are not professional programmers Fully updated to ensure your code will be compliant based on PHP 5.3 and MySQL 5.1.31 Provides clear, accurate code examples PHP & MySQL For Dummies, 4th Edition provides what you need to know to create sites that get results. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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Improve your score on the Analytical Reasoning portion of the LSAT If you're like most test-takers, you find the infamous Analytical Reasoning or "Logic Games" section of the LSAT to be the most elusive and troublesome. Now there's help! LSAT Logic Games For Dummies takes the puzzlement out of the Analytical Reasoning section of the exam and shows you that it's not so problematic after all! This easy-to-follow guide examines the types of logic puzzles presented on the LSAT and offers step-by-step instructions for how best to correctly identify and solve each problem within the allocated time. Coverage of all six question types Detailed strategies for quickly and correctly recognizing and solving each question type Complete with loads of practice problems Whether you're preparing to take the LSAT for the first time or looking to improve a previous score, LSAT Logic Games For Dummies is the logical study companion for anyone looking to score high on the LSAT!

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An A to Z options trading guide for the new millennium and the new economy Written by professional trader and quantitative analyst Euan Sinclair, Option Trading is a comprehensive guide to this discipline covering everything from historical background, contract types, and market structure to volatility measurement, forecasting, and hedging techniques. This comprehensive guide presents the detail and practical information that professional option traders need, whether they're using options to hedge, manage money, arbitrage, or engage in structured finance deals. It contains information essential to anyone in this field, including option pricing and price forecasting, the Greeks, implied volatility, volatility measurement and forecasting, and specific option strategies. Explains how to break down a typical position, and repair positions Other titles by Sinclair: Volatility Trading Addresses the various concerns of the professional options trader Option trading will continue to be an important part of the financial landscape. This book will show you how to make the most of these profitable products, no matter what the market does.

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Cuisine and Culture presents a multicultural and multiethnic approach that draws connections between major historical events and how and why these events affected and defined the culinary traditions of different societies. Witty and engaging, Civitello shows how history has shaped our diet--and how food has affected history. Prehistoric societies are explored all the way to present day issues such as genetically modified foods and the rise of celebrity chefs. Civitello's humorous tone and deep knowledge are the perfect antidote to the usual scholarly and academic treatment of this universally important subject.

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"Drysdale's book is by far the most comprehensive - everyone in the office has a copy...now including me. It holds just about everything you need to know about fire science." (Review of An Introduction to Fire Dynamics, 2nd Edition) After 25 years as a bestseller, Dougal Drysdale's classic introduction has been brought up-to-date and expanded to incorporate the latest research and experimental data. Essential reading for all involved in the field from undergraduate and postgraduate students to practising fire safety engineers and fire prevention officers, An Introduction to Fire Dynamics is unique in that it addresses the fundamentals of fire science and fire dynamics, thus providing the scientific background necessary for the development of fire safety engineering as a professional discipline. An Introduction to Fire Dynamics Includes experimental data relevant to the understanding of fire behaviour of materials; Features numerical problems with answers illustrating the quantitative applications of the concepts presented; Extensively course-tested at Worcester Polytechnic Institute and the University of Edinburgh, and widely adopted throughout the world; Will appeal to all those working in fire safety engineering and related disciplines.

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EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

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Make no mistake, etiquette is as important in business as it is in everyday life — it’s also a lot more complicated. From email and phone communications to personal interviews to adapting to corporate and international cultural differences, Business Etiquette For Dummies, 2nd Edition, keeps you on your best behavior in any business situation. This friendly, authoritative guide shows you how to develop good etiquette on the job and navigate today’s diverse and complex business environment with great success. You’ll get savvy tips for dressing the part, making polite conversation, minding your manners at meetings and meals, behaving at off-site events, handling ethical dilemmas, and conducting international business. You’ll find out how to behave gracefully during tense negotiations, improve your communication skills, and overcome all sorts of work-related challenges. Discover how to: Make a great first impression Meet and greet with ease Be a good company representative Practice proper online etiquette Adapt to the changing rules of etiquette Deal with difficult personalities without losing your cool Become a well-mannered traveler Develop good relationships with your peers, staff, and superiors Give compliments and offer criticism Respect physical, racial, ethnic, and gender differences at work Learn the difference between “casual Friday” and sloppy Saturday Develop cubicle courtesy Avoid conversational faux pas Business etiquette is as important to your success as doing your job well. Read Business Etiquette For Dummies, 2nd Edition, and make no mistake.

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Praise for ETFs For The Long Run "As the title of the book suggests, ETFs are going to be an increasingly important reality for a broad class of investors in coming years. This book offers the reader real understanding of this growing force in our economic lives." —Robert J. Shiller, Arthur M. Okun Professor of Economics at Yale University, Co-founder and Chief Economist at MacroMarkets LLC "ETFs for the Long Run is a fascinating read. A seasoned financial industry journalist, Lawrence Carrel does an excellent job of highlighting exchange traded funds' meteoric rise in popularity over the last few years. A terrific book for anyone looking to grasp the ABCs of ETF investing." —Jerry Moskowitz, President, FTSE Americas Inc. "ETFs for the Long Run provides a unique combination of a detailed history of the development of ETFs, a clear explanation of the sophisticated mechanics of ETFs, an assessment of investors' choices amongst this dynamic product area, and unbiased recommendations for appropriate portfolio allocation to these efficient investment tools. Lawrence Carrel has done investors and the industry a great service in pulling these four elements together in a highly readable and often entertaining book. —Steven Schoenfeld, Chief Investment Officer, Global Quantitative Management, Northern Trust, and Editor, Active Index Investing Despite the incredible growth of exchange-traded funds (ETFs) and the fact they've been on the market for fifteen years, some investors are still either unaware of the effectiveness of ETFs or unsure of how to use them in their investment endeavors. That's why respected ETF expert and journalist Lawrence Carrel has written ETFs for the Long Run. Filled with in-depth insights and practical advice, this reliable resource puts ETFs in perspective and reveals how they can help you profit in both up and down markets. Page by page, Carrel takes you through the ins and outs of ETFs, including their history, the tax benefits and minimal charges associated with them, and the fundamental differences between ETFs and other types of investments. He also provides you with the resources and tools needed to trade ETFs and build your own ETF portfolio. You may have heard about ETFs while researching other investments or speaking with an investment advisor. If you want to learn more about them, this book will provide you with a clear understanding of what ETFs are, how they work, and how they can be used to create a low-cost, liquid, and diversified portfolio.

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A newly expanded and updated edition of the trading classic, Design, Testing, and Optimization of Trading Systems Trading systems expert Robert Pardo is back, and in The Evaluation and Optimization of Trading Strategies, a thoroughly revised and updated edition of his classic text Design, Testing, and Optimization of Trading Systems, he reveals how he has perfected the programming and testing of trading systems using a successful battery of his own time-proven techniques. With this book, Pardo delivers important information to readers, from the design of workable trading strategies to measuring issues like profit and risk. Written in a straightforward and accessible style, this detailed guide presents traders with a way to develop and verify their trading strategy no matter what form they are currently using–stochastics, moving averages, chart patterns, RSI, or breakout methods. Whether a trader is seeking to enhance their profit or just getting started in testing, The Evaluation and Optimization of Trading Strategies offers practical instruction and expert advice on the development, evaluation, and application of winning mechanical trading systems.

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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

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Praise for The Three Skills of Top Trading "Professor Pruden's new book, The Three Skills of Top Trading, is unquestionably the best book on a specific trading method and the necessary attributes for trading that I have read. His logic, understanding of human foibles, and use of the Wyckoff method of trading are broadly referenced, readable, understandable, and entertaining." - Charles D. Kirkpatrick, II, CMT, coauthor of Technical Analysis: The Complete Resource for Financial Market Technicians, Editor of the Journal of Technical Analysis, and board member of the Market Technicians Association "At long last, someone has taken the time and effort to bring the work and insight of Wyckoff to wider public attention-and Hank Pruden has done so masterfully, with great clarity and eloquence. Hank has taken the best of Wyckoff's work, combining it with the essential aspects of trader discipline and psychology, to provide a highly readable and particularly useful guide to trading. MUST READING!" - Jacob Bernstein, www.trade-futures.com "Hank Pruden puts all of the elements needed for successful trading into one volume. This book not only belongs on every trader's shelf but should be close enough for continuous reference." - Martin J. Pring, President, www.Pring.com "Dr. Pruden has brought together his lifetime of work in developing a modern approach to analyzing and trading the markets built upon classic market analysis from the early part of the twentieth century and topped off with modern-day tenets of behavioral finance and mental state management." - Thom Hartle, Director of Marketing for CQG, Inc. (www.cqg.com) "I usually consider a book to be well worth reading if it gives me one paradigm shift. I believe that this book will give the average investor a lot more than just one." - Van K. Tharp, PhD, President, Van Tharp Institute

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The essential introduction to the understanding of the structure of inorganic solids and materials. This revised and updated 2nd Edition looks at new developments and research results within Structural Inorganic Chemistry in a number of ways, special attention is paid to crystalline solids, elucidation and description of the spatial order of atoms within a chemical compound. Structural principles of inorganic molecules and solids are described through traditional concepts, modern bond-theoretical theories, as well as taking symmetry as a leading principle.

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A modern introduction to photochemistry covering the principles and applications of this topic from both a physical chemistry and organic chemistry angle. Coverage ranges from subjects such as lasers, the atmosphere, biochemistry, medicine and industry and also includes the latest developments in relation to photochemical molecular machines, photodynamic therapy applied to cancer, photochromatic imaging, and photostabilizers. Little in the way of prior knowledge is assumed, and the reader is aided by numerous worked examples, learning objectives, chapter summaries and problems.

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Translation as a profession provides an in-depth analysis of the translating profession and the translation industry. The book starts with a presentation of the diversity of translations and an overview of the translation-localisation process. The second section describes the translation profession and the translators’ markets. The third section considers the process of ‘becoming’ a translator, from the moment people find out whether they have the required qualities to the moment when they set up shop or find a job, with special emphasis on how to find and hold on to clients, avoiding basic mistakes. The fourth section concentrates on the vital professional issues of costs, rates, deadlines, time to market, productivity, ethics, standards, qualification, certification, and professional recognition. The fifth section is devoted to the developments that have provoked ongoing changes in the profession and industry, such as ICT, and the impact of industrialisation, internationalisation, and globalisation. The final section is devoted to the major issues involved in translator training. A glossary is provided, together with a list of Websites for further browsing.

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The last decade has seen a growing body of research investigating various aspects of L2 learners’ performance of tasks. This book focuses on one task implementation variable: planning. It considers theories of how opportunities to plan a task affect performance and tests claims derived from these theories in a series of empirical studies. The book examines different types of planning (i.e. task rehearsal, pre-task planning and within-task planning), addressing both what learners do when they plan and the effects of the different types of planning on L2 production. The choice of planning as the variable for investigation in this book is motivated both by its importance for current theorizing about L2 acquisition (in particular with regard to cognitive theories that view acquisition in terms of information processing) and its utility to language teachers and language testers, for unlike many other constructs in SLA ‘planning’ lends itself to external manipulation. The study of planning, then, provides a suitable forum for demonstrating the interconnectedness of theory, research and pedagogy in SLA.

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Flora & Fauna of the Bible is an engaging and informative study of all the most important plants and animals mentioned in the Bible, relating the references both to Bible times and to wildlife in the Holy Land now and, where appropriate, explaining the message or symbolism behind the texts. The Prologue sets the scene by giving a simple description of the topography and climate of Israel, so that readers - wherever they are - may get a sense of what the place is like. The following two sections of the book cover first the plants, then the animals mentioned in the Bible. A wide range of plant life, including wild and cultivated trees, shrubs and herbs is covered and all creatures, great and small, from whales to ants. Mention of the flora and fauna may be used as metaphors in Jesus' teaching or simply referred to as part of the everyday life of the time.

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New Zealand's Biggest Year is an epic birding tale of how two friends become rivals and set out to break the all-time record for the most Aotearoa New Zealand bird species seen in one calendar year. Their rivalry results in more birds being spotted in a single year than ever before and two national records are broken. However, which of these two birders will take the title and become the all-time biggest year lister Aotearoa New Zealand has ever seen? From the first day at the top of South Island to the sprint finish on the Chatham Islands, this is Harry Boorman's personal account of his epic, year-long adventure. Full of twists and turns, unexpected sightings, pandemics and trip cancellations, including the addition of a species (the Emus) to the official bird list on the very last day, Harry's story gradually unfolds to its nail-biting conclusion.

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A fully updated second edition of this introductory identification guide to the 279 bird species most likely to be seen in Hong Kong, including every species classified as Abundant, Common or Uncommon in the Hong Kong Bird Report. High quality photographs from the region's top photographers are accompanied by detailed species descriptions, which include nomenclature, size, distribution, habits and habitat. The user-friendly introduction covers geography and climate, vegetation, opportunities for naturalists and the main sites for viewing the listed species. Also included is an all-important checklist of all of the birds of Hong Kong, encompassing, for each species, its common, Chinese and scientific name, and its current IUCN status.

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On George Vlachonikolis' 25th birthday, he was holding an SA80 assault rifle. Inside his webbing pouches were 150 rounds of ammunition, two HE grenades, two smoke grenades, a small survival kit, 20 Marlboro Lights, and a medikit that included two sticks of morphine and two tourniquets. Strapped to the left-hand side of his Osprey body armour, within easy reach, was his bayonet. George was in Helmand Province, Afghanistan. On George’s 37th birthday, he was wearing a striped cotton twill shirt and well-ironed beige chinos. A thin fabric lanyard carried his ID badge proudly. In front of him was a class of secondary school students, who were settling down and getting ready for their next lesson. George was in a school in the UK. From Camouflage to Classroom is about everything George learned with the Army in Afghanistan and has brought to his classroom teaching today. By reflecting on the most intense and thought-provoking experiences of his life, George aims to explore the role of the classroom teacher from an original perspective: one based on military principles and practice. This book takes a direct, human and very honest look at the challenges faced by classroom teachers today and offers some military-inspired solutions.

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Penang is a world-renowned holiday destination, famous for its soft sandy beaches and regarded by many as the food capital of Malaysia. Many visitors check into one of the first-class hotels and spend a wonderfully relaxing holiday chilling out on the beaches. But as Enchanting Penang reveals, there are many other attractions to explore. Parts of George Town, the state capital, are listed as a UNESCO World Cultural Heritage Site. Here many of the traditional buildings are being restored, fusing the old with the new, to become cafés, restaurants, boutiques and hotels There are also many other sights around the island. Take the scenic and historic funicular railway to the summit of Penang Hill, for example, and revel in the view from the top. From here you might take a walking trail down to the expansive Botanical Gardens at the bottom of the hill. Other sights to discover include a tropical spice garden, a butterfly farm, a remote national park, Kek Lok Si Temple and a snake temple with live vipers. Penang’s beautiful beaches include the strip of bays and headlands stretching from Tanjung Bungah to Batu Ferringhi. All resorts have restaurants, bars, spas and an extensive list of watersport activities. Be it stunning beaches, ornate temples, unique heritage buildings or scrumptious cuisine, Enchanting Penang introduces all of the must-see delights on what will be a truly exotic holiday.

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The Republic of Indonesia is a vast archipelago presenting a kaleidoscope of sights for travellers. The range of activities available is equally sparkling with diving, surfing and sunbathing in and beside the coastal waters, and mountain climbing, trekking and paragliding on and over the land. Java is the home of the Jakarta, the bustling capital city, which has a wealth of cultural attractions, such as the still-operational port of Old Batavia. Elsewhere on Java are the UNESCO World Heritage Sites of Borobudur and Prambanan Temples. A chain of volcanoes forms the backbone of the island offering many opportunities for the adventurous. Bali and Lombok are justly renowned for their dive sites and their beautiful beaches. These are also a feature of Sulawesi and Manado whose interiors are thick with rainforests abundant with wildlife. Kalimantan on Borneo is a big draw for ecotourists, especially the Orang-utan sanctuary. Sumatra is dramatically picturesque: the lakes, mountains and forests offer a wide diversity of wildlife to be explored. Each of these distinctive and beautiful islands is explored in Enchanting Indonesia, which introduces all of the must-see sights, set within the context of the country’s fascinating cultural diversity.

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A Naturalist's Guide to the Birds of Nepal is an introductory photographic identification guide to 280 bird species commonly seen in Nepal. High-quality photographs from some of India's top nature photographers are accompanied by detailed species descriptions, which include nomenclature, size, distribution, habits and habitat. The user-friendly introduction covers geography and climate, vegetation and opportunities for naturalists. Also included is an all-important checklist of all of the birds of Nepal encompassing, for each species, its common and scientific name as well as its vernacular name, its status in each state as well as its global IUCN status.

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This easy-to-use identification guide to 280 insect species most commonly seen in Britain and northern Europe is perfect for amateur naturalists. High quality photographs from Britain's top nature photographers are accompanied by detailed species descriptions, which include common and scientific name, height, distribution and habitat. The user-friendly introduction covers the different habitats, life-cycles and the study and conservation of insects. Naturalist's Guide series: A series of photographic wildlife identification guides. Each title features 280 species that a keen amateur might expect to see in the field or garden. High quality photographs are accompanied by full species descriptions, giving identifying features, as well as details of size, habits, habitats and distribution. Each title is written by an acknowledged expert in the subject with photographs largely supplied by Paul Sterry, a biologist whose interest in natural history spans more than 50 years

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Singapore, a small island nation, offers a huge variety of experiences for holidaymakers of all kinds. This bustling cosmopolitan city has excellent shopping malls and fascinating museums; heritage trails and wildlife walks; a colourful nightlife and a huge choice of dining options. Much planning has been involved in maximising these attractions. Leading the way are the two integrated resorts of Resorts World Sentosa and Marina Bay Sands which offer the glitz and glamour of Las Vegas as well as all the excitement of theme park activities. Other massive projects are the 1.1 km boardwalk that runs along the coast and mangrove area of Chek Jawa, allowing nature lovers to get close to the rich plant and marine life, as well as `Gardens by the Bay’, three waterfront gardens that showcase horticulture and garden art. Singapore’s Botanic Gardens have developed into one of the world’s most respected with palms, cycads, bromeliads and a vast number of orchids. For sporting enthusiasts, there’s the recently introduced F1 Grand Prix, as well as all of the watersports you would expect around an island and some adventurous trekking in the national parks and wetlands. The wonderful array of cuisines from Peranakan to Chinese, Indian to Malay is proof of the collage of cultures that make up Singapore’s population. Enchanting Singapore introduces all of the must-see places and events to help you make the most of your holiday time.

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Malaysia is a hugely diverse country and supreme holiday destination. Divided into Peninsular Malaysia and the island states of Sabah and Sarawak on Borneo, each offers a wealth of unique attractions.For travellers interested in history and culture, the capital city, Kuala Lumpur, as well as other major cities, such as Putrajaya, Melaka and George Town, are fascinating to explore. Eco-tourists have an amazing choice of destinations from the Taman Negara National Park on Peninsular Malaysia to Gunung Mulu National Park in Sarawak and the Kinabatangan River in Sabah. Visitors to these natural placeswill be able to see Orang-utans, the Malayan Tiger, the Western Tarsier, Proboscis Monkeys and many other primates. Birdwatching in Malaysia is particularly rewarding with 656 species recorded in Peninsular Malaysia and 669 on Borneo. For the adventurous, there are challenging mountains to climb, such as Mt Kinabalu in Sabah, some of the world's best diving around Sipadan."

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Whereas the life of her husband, the dashing Napoleonic general and diplomat Charles de Flahaut, is well known, Margaret has remained in the shadows. Yet this biographical study, based on unpublished and intimate correspondence in the Archives Nationales, Paris, reveals her to have been the more interesting of the two. It shows how much he depended on her brains, political judgment and artistic taste as well as her fortune to guide him in his career. More than that, their letters to each other also confirm that she made a success of her controversial marriage and that the bond between them was strengthened through all the vicissitudes of their life together. A faithful and sincere friend, she could be an implacable enemy: Talleyrand's companion, the duchesse de Dino, whom she dubbed `that horrid little serpent', and the Duke of Wellington, `that bully', were favourite targets. Her lively, observant but wicked pen takes us with her on visits to Talleyrand at Valencay, to the marquis de Lafayette, to the duchesse de Praslin at Vaux-le-Vicomte, to house parties in stately homes of England and Scotland - Arundel, Woburn, Bowood, Chatsworth, Grimsthorpe and Drummond Castle. Acknowledged a superb hostess, her descriptions of the menus, and entertainments organized in her homes in Scotland, London, and Paris and at the Flahaut embassies in Vienna and in London capture the flavour of those cosmopolitan gatherings. Her guests were also drawn to the display of her fine French furniture and collection of works of art, acquired during her years in Paris which set a new fashion in decoration. Interesting, too, are her accounts of sightseeing in Rome before the city of the Grand Tour changed into the capital of united Italy. The enjoyable social life in the continental watering places is also described, for Margaret believed in the curative effects of spas. A lifelong liberal in politics and an upholder of Whig principles, her politicomanie inspires sharp comments on the opponents of Reform in England and on the self-seeking ministers of Louis-Philippe in France. Unusually, for a British woman, the daughter of Admiral Keith, an inveterate enemy of the French, she shared her husband's admiration for Napoleon and joined with him in supporting Napoleon III. Born before her time she could have made a name for herself in today's world as a professional artist or politician in her own right. As it was, she used her talents to become an expert in the art of living the life so amusingly and vividly evoked in letters to her husband, her children and her close friends. These relationships, which are the heart of the book, are presented to the reader by an English woman historian, herself a Francophile.

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The latest edition of the official study guide for the AWS Advanced Networking certification specialty exam The newly revised second edition of the AWS Certified Advanced Networking Study Guide: Specialty (ANS-C01) Exam delivers an expert review of Amazon Web Services Networking fundamentals as they relate to the ANS-C01 exam. You’ll find detailed explanations of critical exam topics combined with real-world scenarios that will help you build the robust knowledge base you need for the test—and to succeed in the field as an AWS Certified Networking specialist. Learn about the design, implementation and deployment of AWS cloud-based Networking solutions, core services implementation, AWS service architecture design and maintenance (including architectural best practices), monitoring, Hybrid networks, security, compliance, governance, and network automation. The book also offers one year of free access to Sybex’s online interactive learning environment and expert study tools, featuring flashcards, a glossary of useful terms, chapter tests, practice exams, and a test bank to help you keep track of your progress and measure your exam readiness. The coveted AWS Advanced Networking credential proves your skills with Amazon Web Services and hybrid IT network architectures at scale. It assesses your ability to apply deep technical knowledge to the design and implementation of AWS Networking services. This book provides you with comprehensive review and practice opportunities so you can succeed on the challenging ANS-C01 exam the first time around. It also offers: Coverage of all relevant exam domains and competencies Explanations of how to apply the AWS skills discussed within to the real world in the context of an AWS Certified Networking-related career Complimentary access to the practical Sybex online learning environment, complete with practice exams, flashcards, a glossary, and test bank AWS certification proves to potential employers that you have the knowledge and practical skills you need to deliver forward-looking, resilient, cloud-based solutions. The AWS Certified Advanced Networking Study Guide: Specialty (ANS-C01) Exam, 2nd Edition, is your ticket to the next big step in your career.

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