Search results for ""author roy"

Maximizing ROI on Software Development explains how to execute best quality software development and testing while maximizing business value. It discusses Applied ROI in the context of methodologies such as Agile and Extreme Programming, and traditional methodologies including Six Sigma, the Capability Maturity Model® (CMM®), Total Cost of Ownership (TCO), and Product Line Models (PLM). The text discusses what is important in global terms and details how best to choose teams and partners, including outsourcers, and how to employ the latest tools and technologies. It provides models, metrics, and detailed case studies to improve current and future development projects, whether in house or outsourced, near shore or off-shore. The book offers perspectives on how quality improvement through software quality assurance (SQA) testing, planning, and execution is a powerful and effective route toward maximizing return on investment.Divided into seven chapters, this friendly and informative guide can be read quickly, then used as a reliable reference by team leaders and members. It begins by reviewing software development, tools, and methodologies, followed by an examination of how development, maintenance, and integration have become more complex and will continue to do so. The book discusses best practices for managing this complexity and explores the business case for maximizing ROI. The text then provides a comprehensive analysis of ROI from several perspectives, covering nomenclature, project success and failure, mathematics, processes, work products, and techniques. It details how to make global teams successful and how to evaluate Applied ROI implementation, and it includes case studies for wireless, enterprise, and CRM systems.

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The Midnight Rose is a spellbinding tale of family secrets, sacrifice and the everlasting power of love, from Lucinda Riley, international bestselling author of the Seven Sisters series. India, 1911. Anahita Chavan, from a noble but impoverished family, forms a lifelong friendship with the headstrong Princess Indira, the privileged daughter of Indian royalty. Becoming the princess's official companion, Anahita accompanies her friend to England just before the outbreak of the Great War. There, she meets Donald Astbury – reluctant heir to the magnificent Astbury Estate – and his scheming mother.Eighty years later, Rebecca Bradley, a young American film star, has the world at her feet. But, when her turbulent relationship takes an unexpected turn, she's relieved that her latest role, playing a 1920s debutante, will take her away from the glare of publicity to the wilds of Dartmoor, England. Shortly after filming begins at the now-crumbling Astbury Hall, Ari Malik, Anahita's great-grandson, arrives unexpectedly, on a quest to explore his family's past.As Rebecca and Ari begin to unravel the dark secrets that haunt the Astbury dynasty, what they discover will change everything . . .

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ROI Fundamentals ROI Fundamentals is the first of six books in the Measurement and Evaluation Series from Pfeiffer. The proven ROI Methodology--developed by the ROI Institute--provides a practical system for evaluation planning, data collection, data analysis, and reporting. All six books in the series offer the latest tools, most current research, and practical advice for measuring ROI in a variety of settings. ROI Fundamentals outlines the basic ROI Methodology and shows why measuring return on investment is such a valuable process. The book highlights the benefits of implementing an effective ROI model and also reveals the challenges organizations face when incorporating the ROI Methodology. Using real-world examples from international companies, the authors explore the types of organizations that are best suited for the ROI Methodology and suggest the optimal time to implement it. The book also offers step-by-step information for planning an effective ROI evaluation.

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Perfect for fans of Ann Cleeves, Susan Hill, Nicci French and Val McDermid, this is an astute and intelligent psychological thriller centring around obsession and rage from international multi-million copy seller Joanne Harris. Fast paced with unexpected twists and turns, it will get right under the skin...'[A] gripping psychological thriller... Harris is one of our most accomplished novelists and Gentlemen & Players, with its pace, wit and acute observation, shows her at the top of her form' -- DAILY EXPRESS'[A] delicious black comedy ... the plot is so cleverly constructed, the tension so unflagging, you'd think she'd been writing thrillers all her life' -- DAILY MAIL'It kept me on the edge of my seat and I was thinking about it long after I turned the last page' -- ***** Reader review'An intricate, engrossing novel' -- ***** Reader review'Wonderfully, horribly plausible' -- ***** Reader review'I read it in three days which is as close as I get to "couldn't put it down"' -- ***** Reader review'Well written and enthralling' -- ***** Reader review'A must read....' -- ***** Reader review'Absolutely loved this book!' -- ***** Reader review*******************************************************************************************At St Oswald's, a long-established boys' grammar school in the north of England, a new year has just begun. For the staff and boys of the school, a wind of unwelcome change is blowing. Suits, paperwork and Information Technology rule the world; and Roy Straitley, the eccentric veteran Latin master, is finally - reluctantly - contemplating retirement.But beneath the little rivalries, petty disputes and everyday crises of the school, a darker undercurrent stirs.And a bitter grudge, hidden and carefully nurtured for thirteen years, is about to erupt.The trilogy continues with blueeyedboy and Different Class.

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The impressively versatile Joanne Harris in her psychological thriller mode, at her darkest and most unsettling. Perfect for fans of Ann Cleeves, Susan Hill, Nicci French and Val McDermid.'A magnificently plotted and twisty journey to the heart of a 24-year-old crime...darkly humorous...constantly wrongfoots and misdirects...up to a satisfyingly eccentric conclusion.' -- Observer'Classy writing, sensitive and moving.' -- The Times'Harris pulls off an impeccable thriller denouement...consistently entertaining.' -- Sunday Times'Just fabulous' -- ***** Reader review'An absolute triumph of a book' -- ***** Reader review'Twists, turns and droll humour - a great read!' -- ***** Reader review'Absorbing' -- ***** Reader review****************************************************************************************************After thirty years at St Oswald's Grammar in North Yorkshire, Latin master Roy Straitley has seen all kinds of boys come and go - the clowns, the rebels, the underdogs, and those he calls his Brodie boys. But every so often there's a boy who doesn't fit the mould. A troublemaker. A boy capable of twisting everything around him. A boy with hidden shadows inside.With insolvency and academic failure looming, a new broom has arrived at the venerable school, bringing Powerpoint, sharp suits and even sixth form girls to the dusty corridors. But while Straitley does his sardonic best to resist this march to the future, a shadow from his past is stirring. A boy who even twenty years on haunts his teacher's dreams. A boy capable of bad things.

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The sweeping new saga of strong heroines and family secrets from the bestselling author of The Paris Model. While searching for her lost sister, art historian Wren Summers takes on the glittering world of New York's auction houses. A missing girl, a hidden masterpiece, and the search for the truth1965: After escaping from anti-war turmoil and the suffocating weight of family expectations, a beautiful young couple embrace a life free of materialism and tradition by a sapphire lake in Italy. But the past does not always let go so easily ...1987: When talented art historian Wren Summers lands her dream job at the Sydney Art Museum, it seems she can finally leave her wildly unconventional background behind - until a treacherous act threatens everything she has strived for.The revelation of a monstrous family secret sees Wren head to New York, compelled to find the missing girl who holds the key to this shocking mystery - and to make a fresh start in the glittering realm of international art auctions. As she struggles to fulfil her quest, can she navigate this new, high-stakes world of swirling temptation, romance and deceit, danger and betrayal, while staying true to what she knows is right?Praise for Alexandra Joel:'A mesmerising storyteller' The Australian'Exceptional research and great storytelling ... She has that rare flair for drawing the reader into sumptuous worlds from glamorous bygone eras' Better Reading

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Descriptions of animal sacrifice in Homer offer us some of the most detailed accounts of this attempt at communication between man and gods. What is the significance of these scenes within the framework of the Iliad? This book explores the structural and thematic importance of animal sacrifice as an expression of the quarrel between Akhilleus and Agamemnon through the differing perspectives of the primary narrative and character speech. In the Iliad, animal sacrifice is incorporated into the primary narrative to bolster the royal authority of Agamemnon and further emphasize Akhilleus' isolation. The sacrifices embedded in character speech express frustration with the failure of reciprocity and the inability of sacrifice to influence the course of human events.

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"You have one chance," said the voice of the goddess...'Pitch-perfect... Part historical, part fantasy, all top-notch queer romance'KIRKUS REVIEWS (starred review)'All the interpersonal drama of Jane Austen meets all the complex treachery of Greek mythology'PUBLISHERS WEEKLY (starred review)'Whimsically wonderful, witty writing that evokes Jane Austen and Oscar Wilde... An effervescent, genre-blurring romantic confection'BOOKLISTIt is the year 1814 and Miss Maelys Mitchelmore finds her entry into the highest society of Bath hindered by an irritating curse. It begins innocuously enough, with her dress slowly unmaking itself over the course of an evening at the ball of the season, a scandal she only narrowly manages to escape.However, as the curse progresses to more fatal proportions, she realises she must seek out urgent assistance, even if that means mixing with the most undesirable company - and there are few less desirable allies than the brooding Lady Georgiana Landrake - who may or may not have murdered her own father and brothers to inherit their fortune.If one is to believe the gossip, she might be some kind of malign enchantress.Then again, a malign enchantress might be exactly what Miss Mitchelmore needs.A devilishly funny and heartwarming sapphic Regency romantasy from bestselling author of Boyfriend Material Alexis Hall, Mortal Follies is unmissable for fans of Juno Dawson's Her Majesty's Royal Coven and Freya Marske's A Marvellous Light.What readers are saying:'This book is just delightful. Hall is so talented at writing funny, sexy rom-coms that leave me with the biggest smile on my face, and this one is no exception' Kiley, 5* NetGalley review'A frolicsome delight, which is as much about stories, and how stories are told, as anything else. Thanks (yet again) for the joy, Alexis Hall' Melissa, 5* NetGalley review'Such a lot of fun! For anyone who loves Georgette Heyer-esque Regency historical rom-coms, you'll adore the tonnish style of the plot, and for those of us who love magic and witchery and faerie, then having Robin Goodfellow as the narrator adds a lot of wry humour' Lynne, 5* NetGalley review'I LOVED this book! It's fun, exciting, tumultuous and sapphic. It's incredibly written with one of the most enjoyable narrators I've read... Kept me on the edge of my seat and not wanting to put my book down, even at 3am... Will be recommending to all my friends' Anonymous, 5* NetGalley review'Be still my beating heart. I absolutely loved this! This book is perfect for readers who love Bridgerton' Bee, 5* NetGalley review'So much fun to read' Courtney, 5* NetGalley review

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Your essential guide to calculating return on investment.Build and refine your measurement and evaluation skills through ROI Basics, perfect for beginners challenged to implement a comprehensive evaluation process as well as those taking a proactive approach to accountability. Its five-level evaluation framework includes: Level 1: Reaction and Planned Action Level 2: Learning Level 3: Application and Implementation Level 4: Impact Level 5: Return on Investment ROI Basics provides a baseline exploration of ROI for the talent development function and the steps to successful evaluation: evaluation planning, data collection, data analysis, and results optimization.In this second edition, experts Patti and Jack Phillips go deeper into aligning programs to the business, detecting payoff needs, and identifying specific business measures that need to improve. They explore how the process applies beyond training to talent development and suggest how new technologies can influence ROI adoption and implementation in your organization. This updated book offers a review of two essential—and often overlooked—steps in the ROI process: isolating program impact and sustaining momentum.

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The ROI from Software Quality provides the tools needed for software engineers and project managers to calculate how much they should invest in quality, what benefits the investment will reap, and just how quickly those benefits will be realized. This text provides the quantitative models necessary for making real and reasonable calculations and it shows how to perform ROI analysis before and after implementing a quality program. The book demonstrates how to collect the appropriate data and easily perform the appropriate ROI analysis.Taking an evidence-based approach, this book supports its methodology with large amounts of data and backs up its positioning with numerous case studies and straightforward return-on-investment calculations. By carefully substantiating arguments, this volume separates itself from other works on ROI.

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'Could challenge CJ Sansom for dominion' Sunday TimesLondon, 1656: Captain Seeker is back in the city, on the trail of an assassin preparing to strike at the heart of Oliver Cromwell's RepublicThe Commonwealth is balanced on a knife edge. Royalists and disillusioned former Parliamentarians have united against Oliver Cromwell, now a king in all but name. Three conspirators, representing these factions, plan to assassinate the Lord Protector, paving the way back to the throne for Charles Stuart once and for all.Captain Damian Seeker, meanwhile, is preoccupied by the horrifying discovery in an illegal gambling den of the body of a man ravaged by what is unmistakably a bear. Yet the bears used for baiting were all shot when the sport was banned by Cromwell. So where did this fearsome creature come from, and why would someone use it for murder?With Royalist-turned-Commonwealth-spy Thomas Faithly tracking the bear, Seeker investigates its victim. The trail leads from Kent's coffee house on Cornhill, to a German clockmaker in Clerkenwell, to the stews of Southwark, to the desolate Lambeth Marshes where no one should venture at night.When the two threads of the investigation begin to join, Seeker realises just what - and who - he is up against. The Royalists in exile have sent to London their finest mind and greatest fighter, a man who will stop at nothing to ensure the Restoration. Has Seeker finally met his match?

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'Sweet and achingly romantic - a truly wonderful love story' Beth O'Leary, author of The Flatshare From the USA Today bestselling author of The Friend Zone comes an adorable and fresh romantic comedy about one trouble-making dog who brings together two perfect strangers.Two years after losing her fiancé, Sloan Monroe still can't seem to get her life back on track. But one trouble-making pup with a 'take me home' look in his eyes is about to change everything. With her new pet by her side, Sloan finally starts to feel more like herself. Then, after weeks of unanswered texts, Tucker's owner reaches out. He's a musician on tour in Australia. And bottom line: he wants Tucker back.Well, Sloan's not about to give up her dog without a fight. But what if this Jason guy really loves Tucker? As their flirty texts turn into long calls, Sloan can't deny a connection. Jason is hot and nice and funny. There's no telling what could happen when they meet in person. The question is: with his music career on the rise, how long will Jason really stick around? And is it possible for Sloan to survive another heartbreak?Praise for Abby Jimenez:'The Happy Ever After Playlist tackles love after loss with fierce humour and fiercer heart' Casey McQuiston, New York Times bestselling author of Red, White & Royal Blue'A deliciously hot, sweet debut. This book is an absolute treat.' L. G. Shen, USA Today Bestselling Author'Harnessing sass, heartfelt struggle, and unapologetic sexuality, Jimenez's debut is as hysterical as it is tear-jerking' Publishers Weekly'Let's get one thing straight, Abby Jimenez is hilarious' Goodreads reviewer'I laughed, I teared up, and most importantly, I didn't want to put it down' Goodreads reviewer'Not only is this book hilarious and heartfelt, it felt real' Goodreads reviewer'5 stars isn't enough for this laugh out loud, beautifully honest, and sometimes heart-breaking novel' Goodreads reviewer

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Feel great inside and out with the ground-breaking Pioppi Diet, which helped Tom Watson transform his life and inspired his book Downsizing.'A book which has changed my life and which has the power to change the lives of millions' TOM WATSON'I am obsessed. . . I feel leaner, energised, less bloated and more healthy. I genuinely feel like this is no longer a diet plan, it's just the way I eat' SARA COX ________In the tiny Italian village of Pioppi, they live simple but long and healthy lives. But there is no gym, no supermarket, the food is delicious and they enjoy a glass of wine every evening.Cardiologist and world-leading obesity expert Dr Aseem Malhotra & Donal O'Neill have combined the wisdom of this remarkably long-living population with decades of nutrition and medical research to cut through dietary myths and create this easy-to-follow lifestyle plan.This is NOT a diet or lifestyle which requires saying 'no' to the things you love, or exercising for hours upon end. In just three weeks, The Pioppi Diet will help you make simple, achievable and long-lasting changes to how you eat, sleep and move.You'll still be able to indulge in delicious food while enjoying a healthier life . . .· CREAMY CRAB and RICOTTA OMELETTE with SLICED AVOCADO· GRILLED HALLOUMI and KALE SALAD with TAHINI YOGHURT DRESSING· STEAK BURGER with MATURE CHEDDAR, TOMATO and AVOCADO· CAULIFLOWER STEAKS and CRUMBLED FETA, ZA'ATAR and CHILLI ________'A must have for every household' Professor Dame Sue Bailey, the Chair of the Academy of Medical Royal Colleges'Revolutionary' Richard Thompson, former physician to HRH Queen Elizabeth'This book has the power to make millions of people healthier and happier' Andy Burnham, former Secretary of State for Health

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WINNER OF THE COSTA FIRST NOVEL AWARD. 'Everything changed after Mama found Father lying on top of another woman.'Blessing and her brother Ezikiel adore their larger-than-life father, their glamorous mother and their comfortable life in Lagos. But all that changes when their father leaves them for another woman. Their mother is fired from her job at the Royal Imperial Hotel - only married women can work there - and soon they have to quit their air-conditioned apartment to go and live with their grandparents in a compound in the Niger Delta.Adapting to life with a poor countryside family is a shock beyond measure after their privileged upbringing in Lagos. Told in Blessing's own beguiling voice, Tiny Sunbirds Far Away shows how some families can survive almost anything. At times hilarious, always poignant, occasionally tragic, it is peopled with characters you will never forget.'This is not a bleak book: there is humour and love, especially in the growing relationship between Blessing and her grandmother, a traditional midwife. Absorbing and passionate' Guardian

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Jehan Creton accompanied Richard II on his expedition to Ireland in 1399 and witnessed his capture by Henry Lancaster, who usurped the throne to reign as Henry IV. Creton's account is of crucial importance for historians of the period, as he contradicts the official version of events in the Parliamentary Roll. Until now, historians have had to rely on a 200-year-old edition by an antiquarian with no specialist knowledge of Middle French: the Rev. Webb's edition of 1824 has all the disadvantages of a publication of that era. Creton's other known writings – the two epistles and four ballades – are edited here and his debt to Valerius Maximus in the epistle to the duke of Burgundy is identified for the first time. A complete translation has been added, plus quality reproductions of the original miniatures which Creton specified as an integral part of his work.

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Using the most successful evaluation system in the world for measuring impact and ROI—the ROI Methodology—learn how to measure the success of all business programs and projects involving environmental initiatives, health-related programs for employees and citizens, and various safety programs in all types of settings Few topics are more important than the health and safety of employees, associates, and citizens. Organizations focus a tremendous amount of money/resources on maintaining a zero-harm approach to its employees, the greater community, and the surrounding environment. At the same time, organizations are implementing many types of wellness and fitness programs ensuring that employees remain healthy, safe, and productive. Measuring ROI in Environment, Health, and Safety shows how to measure the success of all types of programs and projects involving environmental initiatives, health-related programs for employees and citizens, and various safety programs in all types of settings. Environmental efforts, or green projects, can represent value for organizations. Eighty percent can deliver a positive ROI, and the other 20 percent are often required by regulation. In either case, it is critical to understand whether or not these projects are working. This new book will show step-by-step how to measure the success of many types of green programs. Within an organization, responsibility for environment, health, and safety is often under the direction of the same executive team. Their concern is always about how well the programs are working and, more importantly, what can be done to ensure that they are more successful. ROI in Environment, Health, and Safety introduces the ROI Methodology, now used by over 4,000 organizations, and the most successful and utilized evaluation system in the world for measuring program impact and ROI. It shows step-by-step how to capture the reaction to the various initiatives and programs a firm may institute, the learning necessary to make them successful, progress in terms of application and implementation, the specific business impact measures driven by these programs, and, finally, the financial ROI. Along the way, data is collected for process improvement to ensure that if certain programs are not working, they can be adjusted for success.

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'It's no wonder Oprah Winfrey and Reese Witherspoon are fans of Jasmine Guillory - she writes the sexiest and smartest romances. This tale . . . ticks all the romcom boxes' Red MagazineHave you discovered New York Times bestseller and Reese's Book Club pick Jasmine Guillory yet? 'The queen of contemporary romance' OprahMag.comPreorder the next sparkling romantic comedy by New York Times bestselling author Jasmine Guillory now! ...................................Nothing goes to your head as fast as a taste of love . . .Margot Noble needs some relief from the stress of running her family winery. Enter Luke: sexy, charming, and best of all in the too-small world of Napa, a stranger, promising to be the perfect one-night stand she'll never have to see again. That is, until Luke walks in the next morning as their newest hire. And with the attraction still bubbling between them, Margot is finding it a challenge to keep things purely professional. Luke Williams had it all, but when burnout causes him to quit his high-salary tech job in Silicon Valley and move back to Napa, he doesn't want to tell the world - or his mom, who loves bragging about her successful son - why he's now working at a winery. The only thing Luke knows for certain is that he wants more with his smart and sexy new boss. But even if they can find a way to be together that wouldn't be an ethical nightmare, would such a successful woman really want a tech-world dropout? ...................................PERFECT FOR FANS OF EMILY HENRY, CHRISTINA LAUREN AND TESSA BAILEY!'A charming, warm, sexy gem' ROXANE GAY'The undisputed queen of the modern-day romance' Vogue'Juicy yet meaningful, like every Guillory classic' Elle'Steamy and swoonworthy' PopSugar'When Jasmine Guillory comes out with a book, buy it' Refinery29If you love this, be sure to check out all of Jasmine's smart and sexy rom-coms:The Wedding DateThe ProposalThe Wedding PartyRoyal HolidayParty of TwoWhile We Were DatingDrunk on Love

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A Step-by-Step Guide to Showing the Value of Soft Skill ProgramsAs organizations rise to meet the challenges of technological innovation, globalization, changing customer needs and perspectives, demographic shifts, and new work arrangements, their mastery of soft skills will likely be the defining difference between thriving and merely surviving. Yet few executives champion the expenditure of resources to develop these critical skills. Why is that and what can be done to change this thinking?For years, managers convinced executives that soft skills could not be measured and that the value of these programs should be taken on faith. Executives no longer buy that argument but demand the same financial impact and accountability from these functions as they do from all other areas of the organization.In Proving the Value of Soft Skills, measurement and evaluation experts Patti Phillips, Jack Phillips, and Rebecca Ray contend that efforts can and should be made to demonstrate the effect of soft skills. They also claim that a proven methodology exists to help practitioners articulate those effects so that stakeholders’ hearts and minds are shifted toward securing support for future efforts.This book reveals how to use the ROI Methodology to clearly show the impact and ROI of soft skills programs. The authors guide readers through an easy-to-apply process that includes: business alignment design evaluation data collection isolation of the program effects cost capture ROI calculations results communication. Use this book to align your programs with organizational strategy, justify or enhance budgets, and build productive business partnerships. Included are job aids, sample plans, and detailed case studies.

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The nineteenth-century Royal Navy was transformed from a fleet of sailing wooden walls into a steam powered machine. Britain’s warships were her first line of defence, and their transformation dominated political, engineering and scientific discussions. They were the products of engineering ingenuity, political controversies, naval ideologies and the fight for authority in nineteenth-century Britain. Shaping the Royal Navy provides the first cultural history of technology, authority and the Royal Navy in the years of Pax Britannica. It places the story firmly within the currents of British history to reconstruct the controversial and high-profile nature of naval architecture. The technological transformation of the Navy dominated the British government and engineering communities. This book explores its history, revealing how ship design became a modern science, the ways that actors competed for authority within the British state and why the nature of naval power changed.

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Perfect for fans of Patrick O'Brian, Bernard Cornwell and CS Forester, another captivating Matthew Hervey adventure from the pen of THE SUNDAY TIMES BESTSELLING AUTHOR Allan Mallinson. "Allan Mallinson...has done for the British Army what C. S. Forester and Patrick O'Brian did for the Royal Navy, and his novels are every bit as addictive...Splendid, irresistible stuff" -- ALLAN MASSIE, SPECTATOR"A fascinating, lively romp" - THE TIMES"With each successive novel, Mallinson grows in stature as an author; one looks forward eagerly to the next instalment of Hervey's life." -- LONDON EVENING STANDARD"Another great book from a brilliant author" -- ***** Reader review"Magnificent!" -- ***** Reader review"This is a must series to follow" -- ***** Reader review******************************************************************January 1829: George IV is on the throne, Wellington is England's prime-minister, and the population has been enjoying long-term peace. But this happy state of affairs means cuts in the army, and Hervey is told that his regiment, the Sixth, are to be reduced to a single squadron.With his long-term plans in disarray, he undertakes instead a six-month assignment as an observer with the Russian army. Soon Hervey, his friend Edward Fairbrother and his faithful groom, Private Johnson, are sailing north to St Petersburg, and from there to the Eastern Balkans, and the ferocious war between Russia and the Ottoman Empire.Hervey is meant to be an impartial spectator, but soon the circumstances - and his own nature - propel him into a more active role. In the climactic Battle of Kulewtscha, Hervey and Fairbrother find themselves in the thick of the action.For Matthew Hervey, the stakes have never been higher - or more personal.

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How to Improve the Return on Your Social Marketing Investment This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a passing reference or chapter on ROI, this is the first comprehensive study.–Larry Weber, Founder and chairman of W2 Group, Formerly of Weber Shandwick We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, ROI of Social Media is the right book at the right time as social media strategist are needing to work the various department within the enterprise and show that the investments in social tactics and tools are a good investment. The 15 case studies contained in this book will help the social media strategist understand how global brands are successfully using social marketing to connect to their audience.–Jeremiah Owyang, Partner, Altimeter Group The ROI of Social Media is a must-read for any business looking to get the most out of their investments in social marketing. It sets the stage for marketers to interact with influencers, individuals and consumers and explains the relationships between them. This book breaks down into simple terms both "dollars" and "sense" for social marketers to live by. Fundamentals, strategies and tactics …this book has it all. The ROI of Social Media will be the dog-eared book that sits on the corner of your desk used to prove many a point.–John Lovett, Senior Partner & Principal Consultant, Web Analytics Demystified Analytics are the core to a consistently successful marketing program. This book offers the metrics to manage social marketing programs, to measure their success, to diagnose underperforming elements, and to deliver extraordinary results. Kudos to this team of marketers in putting this essential book together.–Professor JC Larreche, InSEAD, Author of The Momentum Effect

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The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a ‘black art’, and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from ‘Likes’, ‘Followers’ and ‘mentions’ and towards pounds, euros and dollars.

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'One of the greatest, most radical public thinkers of our time' Arundhati RoyIn these incisive interviews, Chomsky addresses the urgent questions of this tumultuous time, speaking to the deterioration of democracy in the United States and rising tensions globally.He examines the crumbling of the social fabric and the fractures of the Biden era, including the halting steps toward a Green New Deal, the illegitimate authority of the Supreme Court, in particular its decision to overturn Roe v. Wade, and the ongoing fallout from COVID-19. Chomsky also untangles the roots of the War in Ukraine, the diplomatic tensions among the United States, China, and Russia, and considers the need for climate action on an international scale.Illegitimate Authority exposes those who wield power in their own self-interest and plots framework for how we can stand together and fight against injustice.'The West's most prominent critic of US imperialism . . . the closest thing in the English-speaking world to an intellectual superstar' Guardian'Will there ever again be a public intellectual who commands the attention of so many across the planet?' New Statesman

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This book is the authorized chronicle of the Atlanta Rhythm Section, the legendary southern rock band that created such memorable hits as “Champagne Jam,” “So Into You,” “Imaginary Lover,” “Spooky,” and “Doraville.” Already seasoned studio professionals when they formed in 1970, the A.R.S. forged a new direction in southern rock by focusing on the integrity of their music onstage and in the studio. Through platinum and gold albums—A Rock and Roll Alternative, Champagne Jam, and Underdog—as well as international tours, huge outdoor concerts, and personnel changes, the band has staunchly maintained its dedication to its craft over the decades. This story contains recollections from original and current band members, producers, technicians, other musicians, and fans, as well as more than 120 photos of band members from the early days as backup musicians for Roy Orbison and other iconic artists to the present day.

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Increase ROI through more effective brand marketing According to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call this “creating engagement," and each comment, share, or re-tweet is supposed to be a win. But is this deluge of content really working to shift perception, change behavior, or sell products? The truth is, only 5% of people say that social media has a profound effect on their purchasing decisions. Moreover, only 2.7% of people are willing to stick their neck out on the line to recommend your brand via social media, a factor known as “social risk.” In SPIKE Your Brand ROI, public relations maven Adele Cehrs shares her strategy for effective engagement: it’s all about timing. This book will teach you how to recognize, anticipate, or even create a SPIKE – a Sudden Point of Interest that Kick-starts Exposure. This is your opportunity to reach people when they are primed to hear your message, and your brand is most relevant to their lives. Based on the author′s actual engagements with clients like Yum Brands, Lockheed Martin, DuPont, and more, this practical guide outlines a new, pragmatic approach that will enable you to: Learn to recognize brand patterns that are driven by audience interests and outside events Focus your energy, resources, and money when your brand is top-of-mind Decrease your marketing spend while increasing your bottom-line benefits Maximize benefits or mitigate damage by anticipating when your company, association, or nonprofit is going to be in the spotlight Retool traditional word-of-mouth initiatives for optimum results With Adele Cehrs' proven methodology, you can turn a SPIKE into a strategic platform from which to improve results, build respect, and boost your ROI.

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Reese Witherspoon, Oprah and Roxane Gay LOVE her! Readers love her!Have you discovered New York Times bestseller and Reese's Book Club pick Jasmine Guillory yet? 'The queen of contemporary romance' OprahMag.com'She writes the sexiest and smartest romances' Red Magazine'Just as essential to a good summer holiday as SPF' GraziaJoin the Party of Two fans!'Funny, romantic, real. All the feels' ⭐ ⭐ ⭐ ⭐ ⭐'[A] must-have for anyone who likes a good romance!' ⭐ ⭐ ⭐ ⭐ ⭐'A romantic whirlwind of a novel that will sweep you off your feet' ⭐ ⭐ ⭐ ⭐ ⭐...........................................................It's the whirlwind affair that has everyone talking . . . Dating is the last thing on Olivia Monroe's mind when she moves to LA to start her own law firm. An entire night of flirting with a gorgeous man at a hotel bar could change her mind though - until she discovers that he's hotshot junior senator Max Powell. Max's determination to win Olivia over proves him to be sweet, funny, and noble - not just some privileged white politician she assumed him to be. Dating in secret is fun at first, but when they finally go public, the intense media scrutiny results in the exposure of Olivia's rocky past, criticism of her job, and questions about her suitability as a trophy girlfriend. Olivia knows what she has with Max is special, but is it strong enough to survive the heat of the spotlight?...........................................................PERFECT FOR FANS OF EMILY HENRY, CHRISTINA LAUREN AND TESSA BAILEY!'A charming, warm, sexy gem' ROXANE GAY'The undisputed queen of the modern-day romance' Vogue'Juicy yet meaningful, like every Guillory classic' Elle'Steamy and swoonworthy' PopSugar'When Jasmine Guillory comes out with a book, buy it' Refinery29If you love this, be sure to check out all of Jasmine's smart and sexy rom-coms:The Wedding DateThe ProposalThe Wedding PartyRoyal HolidayParty of TwoWhile We Were DatingDrunk on Love

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The highly anticipated sequel to Flame in the Mist - an addictive, sumptuous finale that will leave readers breathless from the bestselling author of The Wrath and the Dawn After Okami is captured in the Jukai forest, Mariko has no choice - to rescue him, she must return to Inako and face the dangers that have been waiting for her in the Heian Castle. She tricks her brother, Kenshin, and betrothed, Raiden, into thinking she was being held by the Black Clan against her will, playing the part of the dutiful bride-to-be to infiltrate the emperor's ranks and uncover the truth behind the betrayal that almost left her dead. With the wedding plans already underway, Mariko pretends to be consumed with her upcoming nuptials, all the while using her royal standing to peel back the layers of lies and deception surrounding the imperial court. But each secret she unfurls gives way to the next, ensnaring Mariko and Okami in a political scheme that threatens their honor, their love and very the safety of the empire.

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This unique collection brings together essays by experts from a variety of disciplines, including history, sociology, education, journalism, creative writing and literary criticism, to offer new insights into the writer, his work and his legacy. Featuring a range of distinguished contributors, including Roy Foster, Paula Meehan, Frank McGuinness and Melvyn Bragg, along with a previously unpublished McGahern interview, the collection enhances the existing body of criticism, extending the McGahern conversation into new areas and deepening appreciation of the considerable achievements of this great writer. The volume, which also features an original poem by Paula Meehan written in honour of McGahern, will stimulate the interest of students, researchers and general readers of Irish literature and culture.

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Measuring the Success of Coaching: A Step-by-Step Guide for Measuring Impact and Calculating ROI provides an approach for objectively measuring success in coaching, allowing you to develop effective and efficient coaching programs and to demonstrate the return on investment of these programs. Part I of Measuring the Success of Coaching explains the concept of return on investment (ROI) in personnel coaching programs and how to measure it accurately. Part II consists of relevant, highly detailed case studies that show “evaluation in action,” demonstrating how actual organisations have implemented coaching programs and effectively measured the ROI of those programs.

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Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Discover a unique, proven methodology to measure, improve and demonstrate the value of your marketing campaigns and initiativesUnderstanding and serving your customers’ needs is what marketing is all about, but how do you know your events, campaigns and communication initiatives are working at top efficiency and effectiveness? To ensure projects are aligned to business objectives, marketing professionals need a credible, proven evaluation process to measure impact and calculate your return on investment.In ROI in Marketing, the team at ROI Institute reveals their proven, unique ROI Methodology to do just that. Using their data-driven three-part process, you’ll learn how to understand the customer better, so you can focus on the critical components of the customer decision-making process. Learn how to analyze and learn from any past failures, and how to adjust and improve the value—including the financial ROI—of current and future marketing campaigns and initiatives.

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After The Tale of Genji (c. 1000), the greatest work of classical Japanese literature is the historical narrative The Tale of the Heike (13th-14th centuries). In addition to opening up fresh perspectives on the Heike narratives, this study also draws attention to a range of problems centered on the interrelationship between narrative, ritual space, and Japan's changing views of China as they bear on depictions of the emperor's authority, warriors, and marginal population going all the way back to the Nara period. By situating the Heike in this long temporal framework, the author sheds light on a hidden history of royal authority that was entangled in Daoist and yin-yang ideas in the Nara period, practices centered on defilement in the Heian period, and Buddhist doctrines pertaining to original enlightenment in the medieval period, all of which resurface and combine in Heike's narrative world. In introducing for the first time the full range of Heike narrative to students and scholars of Japanese literature, the author argues that we must also reexamine our understanding of the literature, ritual, and culture of the Heian and Nara periods.

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An interdisciplinary approach to a crucial part of the systems of medieval authority and governance. In the medieval world, what happened when a figure of recognised authority was absent? What terminology, principles and solutions of proxy authority were developed and adopted? Did these solutions differ and change over time depending on whether the absence was short or long and caused by issues of incapacity, minority, disputed succession, geography or elective absenteeism? Did the models of proxy authority adopted by ruling dynasties and large institutions influence the proxy choices of lesser authority? The circumstances and consequences of absentee authority, a major aspect of the systems of medieval power, are the focus of this volume. Ranging across the realms of medieval Europe (but with a focus upon the British Isles and France), its essays embrace a wide variety of experience - royal, parliamentary, conciliar, magnatial, military, ecclesiastical (papal to parochial), burghal, household, minoror major, male or female, exiled, captive or infirm - and explore not merely political developments, but the dynastic, diplomatic, financial, ideological, religious and cultural ramifications of such episodes. Frédérique Lachaud is Professor of medieval history at the Université de Lorraine, France; Michael Penman is Senior Lecturer in history at the University of Stirling, Scotland. Contributors: James Bothwell Michelle Bubenicek, Léonard Dauphant , Bruno Dumézil, Laurent Hablot, Torsten Hiltmann, Tom Horler-Underwood, Robert Houghton, Olivier de Laborderie, Frédérique Lachaud, Hans Jacob Orning, Michael Penman. Norman Reid

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Oregon Reads Aloud is a collection of twenty-five read-aloud stories for children, written and illustrated by Oregon authors and illustrators. The twenty-five stories in Oregon Reads Aloud are a celebration of all things Oregon, including a great food cart feud, the dance of the Chapman Swifts, the creation of Oregon’s mountain ranges, and a legendary African American cowboy at the Pendleton Round-up. The book is a tribute to twenty-five years of SMART (Start Making a Reader Today) Reading work empowering Oregon children for reading and learning success. Oregon Reads Aloud proudly features the state’s rich trove of talent within the children’s literary community. The contributing authors and artists are: Dale Basye, Estela Bernal, Carmen Bernier-Grand, Kate Berube, Suan Blackaby, Susan Boase, Addie Boswell, Cathy Camper, Curtis Chen, Nancy Coffelt, Carolyn Conahan, Judy Cox, Mark Fearing, Carolyn Garcia, Elizabeth Goss, Kim Griswell, Barbara Herkert, Robin Herrera, Debbie Hocking, David Hohn, Barb Kerley, Robin Kerr, Amber Keyser, Eric Kimmel, Bart King, Jane Kirkpatrick, Gesine Kratzner, Mike Lawrence, Trudy Ludwig, Damien Macalino, Helena Macalino, Abigail Marble, Natalie Metzger, Lisa Munroff, Wendy Myers, Gina Ochsner, Brian Parker, Valarie Pearce, Dawn Prochovnic, Doug Roy, Elizabeth Rusch, Linda Dalal Sawaya, Heidi Schulz, Stephanie Shaw, Cathy Stever, Sonja Thomas, Katy Towell, Zoey Abbot Wagner, and Johanna Wright.

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Measuring the Success of Sales Training provides a framework of how to measure ROI in sales training and discusses the principles behind The Phillips ROI Methodology. The second half of the book delivers a broad array of case studies from many different disciplines from all over the world. These case studies will be ideal for anyone involved in the design, development, implementation, facilitation, or support of sales training and development programs. These studies show how these programs can be evaluated, pinpointing specific success factors along the way.

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