Search results for ""Author Matt"
£17.99
University Press of America Linking Lifetimes: A Global View of Intergenerational Exchange
In many developing and post-industrialized nations, there are powerful demographic and social changes that are endangering the natural ways that old and young have traditionally interacted. The current growth in the young and elderly segments of the population, of most countries, is leading to new challenges in terms of providing health care, education, financial support, and social support systems for the young as well as the elderly. An important set of strategies for addressing these trends and the quality of life concerns they generate is the facilitation of intergenerational programs. The National Council on the Aging has defined 'intergenerational programming' as 'activities or programs that increase cooperation, interaction or exchange between any two generations.' In Linking Lifetimes, the contributors explore the range of intergenerational programs and policies found across the globe, and examine their role in ensuring the transmission of cultural values from generation to generation. By illustrating the rich diversity of intergenerational program models, the contributors discover how the common goal of promoting intergenerational interaction and understanding unfolds into differential trends, social issues, and human service systems.
£66.00
Springer London Ltd Atlas of Cardiovascular Computed Tomography
This atlas is a comprehensive visual reference for the use of cardiovascular computed tomography (CT) containing photomicrographs, anatomic illustrations, tables, and charts paired with extensive legends and explanations that are supplemented by extensive research, peer-reviewed articles, and textbooks.In addition to providing historical perspective and current direction for CT, this new edition of Atlas of Cardiovascular Computed Tomography 2e focuses on research involving coronary artery diseases and anomalies, congestive heart failure, atherosclerotic plaques and asymptomatic disease, as well as imaging techniques, including preparation, acquisition, and processing, involving the great vessels and carotids, the peripheral vasculature, and coronary and pulmonary veins. The increasing role of CT in the emergency room and in private cardiology practice is also reviewed thoroughly, making this an essential read for all involved in cardiac imaging, cardiology and emergency medicine.
£149.00
Dalen (Llyfrau) Cyf Asterix and the Olympic Gemmes: 2019
£9.67
Fons Vitae,US The Censure of This World Volume 26: Book 26 of Ihya' 'ulum al-din, The Revival of the Religious Sciences
Being the twenty-sixth book of The Revival of the Religious Sciences (Ihya' 'ulum al-din), The Book of the Censure of This World (Kitab Dhamm al-dunya) seeks to persuade its reader of the folly of worldly pleasures and possessions.To do so, al-Ghazali begins with a collection of Islamic primary-source texts that speak to the dangers of this world from a variety of angles. He then adds to this collection fourteen metaphors for this world that illustrate its perfidious nature. In a third subsection, al-Ghazali provides an original rationale for renouncing worldly enjoyments, and he furnishes his reader with a blueprint for determining what constitutes 'this world' in its most dangerous sense. In a fourth and final subsection, al-Ghazali applies a sociological theory to enumerate the essential human vocations and identify the mechanisms through which these lead people away from God.
£26.95
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Praktische Schmerztherapie in der Onkologie
Die Schmerztherapie für Tumorpatienten erfordert eine enge Zusammenarbeit der einzelnen medizinischen Fachdisziplinen. Das vorliegende Buch umfaßt Beiträge zur Schmerzentstehung, zu den diagnostischen Verfahren und zu den verschiedenen Methoden der Schmerzlinderung. Gesondert werden die Schmerztherapie bei Kindern sowie die psychosoziale Betreuung von Krebspatienten behandelt. Den Abschluß bildet ein Bericht über die Erfahrungen einer interdisziplinären onkologischen Schmerzambulanz.
£46.99
Vandenhoeck & Ruprecht Ecumenical and Confessional Writings: Volume 2: Ecumenical Dogmatics
£125.20
De Gruyter Treue Freunde: Hunde und Menschen
Seit jeher ist der Hund treuer Freund und Begleiter des Menschen. Kunst und Kulturgeschichte illustrieren diese enge Beziehung zum beliebtesten Haustier der Deutschen auf vielfältige Weise. Der Hund erscheint als Spielgefährte, Helfer und Statussymbol, aber auch Erotik, Humor und Gefühle spielen eine Rolle. Mehr als 220 Objekte von der Antike bis zur Gegenwart eröffnen ein faszinierendes Spektrum. Prominente Hundehalter wie Friedrich der Große, Bismarck, Sisi, Thomas Mann, die Queen, David Bowie und Rudolph Moshammer sind ebenso vertreten wie Werke von Anthonis van Dyck, Loriot und Rudi Hurzlmeier und zwei Pudel-Diamantbroschen von Grace Kelly. Im Spiegel des Hundes erzählt die Ausstellung somit etwas über den Menschen selbst und unsere Vorstellung von Menschlichkeit.
£27.00
Tvz Theologischer Verlag Zurich AG Offener Nichts ALS Das Geoffnete Ohr: Motive Einer Theologie Des Horens
£34.17
Theologischer Verlag Oscar Cullmann: Ein Leben Fur Theologie, Kirche Und Okumene
£27.21
£29.90
Edward Elgar Publishing Ltd Globalisation, Agriculture and Development: Perspectives from the Asia-Pacific
This book explores the links between globalization, agriculture and development in a number of contemporary Asia-Pacific nations. It highlights the complex and diversified nature of agricultural change in these contexts, and the ways in which this shapes patterns of economic and social development. Globalisation, Agriculture and Development shows that while agriculture continues to play an important role in local, regional and national development, both the industry and the communities it supports are facing an increasing number of economic, social and environmental challenges.This well-researched book will appeal to undergraduate and postgraduate students in development studies, development economics, geography and rural sociology, public policy, politics and agricultural science. Researchers working in development studies, development economics, human geography, rural sociology, agricultural economics and rural sociology will also find this book beneficial.
£100.00
Cognella, Inc Student Resiliency: The Subtle Art of Wellness
Student Resiliency: The Subtle Art of Wellness is a workbook designed to help college students not only adjust to college life but also to thrive and be more resilient through employing healthy choices and fostering critical wellness habits.The first chapter defines the terms wellness and resiliency, outlining benefits of different resiliency types including intellectual, social, emotional, environmental, academic, spiritual, and physical. Subsequent chapters focus on cognitive resilience and ways in which our thinking can affect our emotions, building emotional resilience, the importance of social support, and the role of decision-making in career wellness and resilience. Students are provided sound guidance in cultivating spiritual resilience, shaping their personal environments, and safeguarding and building their physical wellness. Throughout the book, chapter summaries, reflection questions, and insights support the learning experience and inspire critical thought.Written to help students achieve a happier and healthier way of navigating the stresses and strains of college life and beyond, Student Resiliency is an exemplary resource for student success and first-year orientation courses and programs.
£48.80
Edward Elgar Publishing Ltd Handbook on Resilience of Socio-Technical Systems
Improving the resilience of social systems is a goal increasingly adopted in our modern world. This unique and comprehensive Handbook focuses on the interdependencies of these social systems and the technologies that support them. It explores the ways in which the resilience of elements and social systems interact with each other to promote or undermine resilience for one or both, how these interactions manifest themselves through space and time, and how they can be shaped through active intervention.Original and multi-disciplinary contributions illustrate the nuances in the way resilience is interpreted through corresponding case studies and applications. The use of diverse tools, such as cost-effectiveness analysis, multi-criteria decision analysis, transition theory and network science provides readers with a balanced treatment of both theoretical issues surrounding resilience and applications to specific socio-technical systems. Case studies from across the globe are used to discuss the ways in which natural disasters, terror attacks, cyber attacks and infrastructure impact the resilience of these systems. Timely and innovative, this Handbook is an ideal resource for university think-tanks, researchers and advanced students exploring the resilience of both social and technical systems. Planners and policy-makers will also greatly benefit from the lessons drawn from contemporary case studies.Contributors include: D.L. Alderson, U. Bhatia, R. Biggs, C.R. Binder, R. Bowman, A. Cryan, N. Dormady, D. Fannon, K. Fischer, L. Fischer, A.R. Ganguly, B. Giese, S. Goessling-Reisemann, E. Gordon, H.-D. Hellige, B. Helmuth, S. Hiermaier, S. Lehnhoff, I. Linkov, K. Maciejewski, T. Malloy, S. Mirzaee, S. Mühlemeier, K. Poinsatte-Jones, A. Roa-Henriquez, J.C. Rocha, A. Rose, H. Rosoff, M. Ruth, A.J. Schaffer, B. Scharte, M. Schneider, S. Scyphers, J.C Stephens, P. Thier, B.D. Trump, A. von Gleich, M.E. Warner, D.D. Woods, R. Wyss
£191.00
Academica Press Cicero, Politics, and the 21st Century
Cicero, Politics, and the 21st Century addresses the West’s current crisis of confidence. Reflecting on how the famed Roman philosopher-statesmen Marcus Tullius Cicero thought and acted in a time of great turbulence in the ancient world, this book offers lessons to 21st century students of politics and statesmen alike. Cicero’s example shows that the survival of liberal democracy requires us to recover a sense of nobility in politics – a balance of power, honour, and justice with the pursuit of truth for the common good. Cicero, Politics, and the 21st Century brings the reader into the dirty politics of the late Roman Republic and tells how Cicero rose to the top in this environment. He managed to work with people who were often diametrically opposed to him, juggling different power blocks and interest groups, while trying to implement reforms, all at a time when the state apparatus and public consensus holding the Republic together were breaking down. Cicero was able to attain power, all the while maintaining his integrity and advancing the interests of his people. Additionally, Cicero and his time bring much needed perspective to our political thinking by enabling us to examine events through a prism of assumptions different from those we have inherited from the turmoil of the 20th century.
£107.00
£27.00
Lincoln Institute of Land Policy Working Across Boundaries – People, Nature, and Regions
£22.50
Random House USA Inc 101 Things I Learned in Business School
£14.39
Duke University Press The Jamaica Reader: History, Culture, Politics
From Miss Lou to Bob Marley and Usain Bolt to Kamala Harris, Jamaica has had an outsized reach in global mainstream culture. Yet many of its most important historical, cultural, and political events and aspects are largely unknown beyond the island. The Jamaica Reader presents a panoramic history of the country, from its precontact indigenous origins to the present. Combining more than one hundred classic and lesser-known texts that include journalism, lyrics, memoir, and poetry, the Reader showcases myriad voices from over the centuries: the earliest published black writer in the English-speaking world; contemporary dancehall artists; Marcus Garvey; and anonymous migrant workers. It illuminates the complexities of Jamaica's past, addressing topics such as resistance to slavery, the modern tourist industry, the realities of urban life, and the struggle to find a national identity following independence in 1962. Throughout, it sketches how its residents and visitors have experienced and shaped its place in the world. Providing an unparalleled look at Jamaica's history, culture, and politics, this volume is an ideal companion for anyone interested in learning about this magnetic and dynamic nation.
£104.40
Random House USA Inc The Quantum and the Lotus: A Journey to the Frontiers Where Science and Buddhism Meet
£15.49
Capstone Global Library Ltd The Cheetah: An Origin Story
How did The Cheetah become Wonder Woman’s fierce feline foe? Discover the story behind this Super-Villain’s journey from brilliant scientist to wildcat criminal, including the source of her beastly abilities. With action-packed illustrations and easy-to-follow text, this DC chapter book is perfect for early readers.
£8.99
Capstone Global Library Ltd Black Adam: An Origin Story
How did Black Adam become Shazam’s almighty archenemy? Discover the story behind this Super-Villain’s journey from heroic champion to cruel ruler, including the source of his magic mastery. With action-packed illustrations and easy-to-follow text, this DC chapter book is perfect for early readers.
£8.99
Capstone Global Library Ltd Cyborg: An Origin Story
How did Cyborg become a member of the Justice League? Discover the story behind Victor Stone's journey from technological experiment to one of the World's Greatest Superheroes, including the source of his high-tech computing powers. With action-packed illustrations and easy-to-follow text, these early reader books are perfect for young superhero fans.
£7.62
John Wiley and Sons Ltd Hydrometeorological Extreme Events and Public Health
CONTINGENCY PLANNING FOR INCREASED FLOODS AND DROUGHTS RESULTING FROM CLIMATE CHANGE TO PROTECT HUMAN HEALTH Hydrometeorological Extreme Events and Public Health outlines the links between climate change, trends in hydrometeorological extreme events, and the effects on human health, and describes new developments in health adaptation and disaster risk management. The work provides technical facts, examples of international and national approaches and scientific projects, and covers key issues such as multi-sectoral collaboration, disaster preparedness, response and recovery, as well as stakeholder involvement, and costs. Readers will find: Specific observed and projected health effects of heavy precipitation events, floods, and droughts A comprehensive analysis of recent studies on the health costs of extreme weather events A discussion of the impact and interdependency of international health and climate agreements For professionals working in the areas of hydrology, disaster management and prevention, and in the public health sector, Hydrometeorological Extreme Events and Public Health serves as a comprehensive resource on new challenges resulting from climate change and on how we can plan for and adapt to this uncharted territory to protect human lives and human health. The book is the fifth volume of the Hydrometeorological Extreme Events Series.
£84.95
Houghton Library of the Harvard College Library Ambrosiana at Harvard: New Sources of Milanese Chant
This collection of ten essays constitutes the proceedings of a two-day conference held at Harvard in October 2007. The conference focused on three medieval manuscripts of Ambrosian chant owned by Houghton Library. The Ambrosian liturgy and its music, practiced in and around medieval Milan, were rare regional survivors of the Catholic Church’s attempt to adopt a universal Roman liturgy and the chant now known as Gregorian. Two of the manuscripts under scrutiny had been recently acquired (one perhaps the oldest surviving source of Ambrosian music), and the third manuscript, long held among the Library’s collections of illuminated manuscripts, had been newly identified as Ambrosian.The generously illustrated essays gathered here represent the work of established experts and younger scholars. Together they explore the manuscripts as physical objects and place them in their urban and historical contexts, as well as in the musical and ecclesiastical context of Milan, Italy, and medieval Europe.
£27.86
John Wiley & Sons Inc Breeding for Fruit Quality
The global demand for high quality fruits that are rich in nutrients and that can endure the demands of worldwide supply chains is growing rapidly. Fruits are an important component of the human diet, providing vitamins, minerals, antioxidants, and fiber. All of these qualities contribute to the nutritional needs and health maintenance of humans. Breeding for Fruit Quality reviews the application of modern plant breeding methods to the development of improved varieties of fruits. Breeding for Fruit Quality opens with chapters that look at fruit biology and breeding strategies behind specific traits, including a look at traits such as organoleptic quality, nutritional value, and improved yield, among others. Subsequent chapters review breeding efforts to improve overall quality in a wide range of specific fruits. Providing broad ranging coverage of cutting edge methods now being applied to the development of fruit crops, Breeding for Fruit Quality will be a valuable resource for fruit biologists, breeders, geneticists, and industry personnel. Key Features: Broad coverage of modern breeding technologies being implemented to improve overall fruit quality Trait specific chapters explore efforts to promote traits of industrial and nutritional importance Chapters in fruits, ranging from apple and grapes to tomatoes and olives, provide detailed coverage of breeding practices for economically important fruit crops
£200.95
University of California Press The Two Eyes of the Earth: Art and Ritual of Kingship between Rome and Sasanian Iran
This pioneering study examines a pivotal period in the history of Europe and the Near East. Spanning the ancient and medieval worlds, it investigates the shared ideal of sacred kingship that emerged in the late Roman and Persian empires. Bridging the traditional divide between classical and Iranian history, this book brings to life the dazzling courts of two global powers that deeply affected the cultures of medieval Europe, Byzantium, Islam, South Asia, and China.
£27.00
University of California Press Narrative and the Cultural Construction of Illness and Healing
Inspired by the possibilities of narrative, the essays in this direction-setting volume present stories drawn from a range of ethnographic contexts. Stories of illness and healing are often arresting in their power, and they can illuminate aspects of practices and experiences surrounding illness that might otherwise be neglected. Recognizing the value of increased theoretical consciousness among those eliciting and analyzing narratives, these contributors explore narrative from a variety of perspectives.
£24.30
MIT Press Ltd The Little Schemer
£38.00
£68.40
McGill-Queen's University Press Casa Loma: Millionaires, Medievalism, and Modernity in Toronto’s Gilded Age
Leading architect E.J. Lennox designed Casa Loma for the flamboyant Sir Henry Pellatt and Mary, Lady Pellatt as an enormous castellated mansion that overlooked the booming metropolis of Toronto. The first scholarly book dedicated to this Canadian landmark, Casa Loma situates the famous “house on the hill” within Toronto’s architectural, urban, and cultural history.Casa Loma was not only an outsized home for the self-appointed “Lord Toronto” but a statement of Canada’s association with empire, an assertion of the country’s British legacy. During and after the Pellatts’ occupation, Casa Loma was a major landmark, and it has since infiltrated the iconography and collective memory of the metropolis. The reception of Casa Loma, variously loved and abhorred by Torontonians, reflects many of Toronto’s major aspirations and anxieties about itself as a modern city. Across ten chapters, this book charts the history of Casa Loma from the purchase of the estate atop Davenport Ridge in 1903 and its construction from 1906, through to its sale and the dispersal of its contents in 1924, its subsequent life as a hotel, and finally its transformation into one of the city’s major entertainment venues.Casa Loma brings to light a wealth of hitherto unpublished archival images and documentation of the house’s visual and material culture, weaving together a textured account of the design, use, and life of this unique building over the course of the twentieth century.
£36.00
Insight Editions The Joker Ruled Pocket Journal
£13.00
Waterbrook Press (A Division of Random House Inc) When God Made Light
£10.13
Anness Publishing Musical Instruments and a History of The Orchestra, An Illustrated Directory of
This beautifully illustrated reference is a guide to the history of music and the instruments of the orchestra. An extended introduction provides a history of music-making around the world and outlines the evolution of the orchestra. It also features famous players, orchestras and concert halls, and the role of the composer and the conductor. A visual directory then follows, organised according to families of instruments: strings, woodwind and brass, percussion and keyboards, and the voice, as well as rare and historical instruments. Comprehensively written and beautifully illustrated with over 450 photographs, the book is an indispensable reference for music lovers everywhere.
£15.00
World Scientific Publishing Co Pte Ltd Luttinger Model: The First 50 Years And Some New Directions
The Luttinger Model is the only model of many-fermion physics with legitimate claims to be both exactly and completely solvable. In several respects it plays the same role in many-body theory as does the 2D Ising model in statistical physics.Interest in the Luttinger model has increased steadily ever since its introduction half a century ago. The present volume starts with reprints of the seminal papers in which it was originally introduced and solved, and continues with several contributions setting out the landscape of the principal advances of the last fifty years and of prominent new directions.
£100.00
Peter Lang AG Thinking Towards New Horizons: Collected Communications to the XIXth Congress of the International Organization for the Study of the Old Testament, Ljubljana 2007
This volume presents recent international research results of Old Testament studies and related fields. The topics of the individual contributions vary widely and are concerned with exegetic and literary questions, historical and religious problems, as well as central questions of Theology of the Old Testament. In den Beiträgen dieses Bandes werden neueste Forschungsergebnisse dargelegt, die weltweit mit der wissenschaftlichen Arbeit am Alten Testament sowie in den mit ihm in Verbindung stehenden Wissenschaftsgebieten erzielt wurden. Die Themen der einzelnen Aufsätze sind breit gefächert; sie betreffen sowohl exegetische und literarische Fragen als auch historische und religionsgeschichtliche Probleme sowie zentrale Fragen der Theologie des Alten Testaments.
£40.90
Hermes Science Publishing Ltd Acoustique, aéroacoustique et vibrations
£109.00
Nova Science Publishers Inc Fish Oil: Production, Consumption & Heatlh Benefits
£255.59
McGraw-Hill Education Maxcy-Rosenau-Last Public Health and Preventive Medicine: Sixteenth Edition
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Now in full color, the #1 text spanning the fields of public health and preventive medicine brings you fully up to date on the issues and topics you need to knowMaxcy-Rosenau-Last Public Health and Preventive Medicine has been updated and revised for the first time in more than a decade. This highly anticipated and extensive edition provides the most current information and insights available on evidence-based public health and preventive medicine, from basic methodologies of public health to principles of epidemiology and infection control to environmental toxicology to global health. The most comprehensive resource of its kind, Maxcy-Rosenau-Last Public Health and Preventive Medicine is the clear choice for anyone seeking a career in public health. Features:• Edited and written by a who's who of global experts• 384 photos and illustrations• New full-color format and improved artwork• Significantly expanded coverage of diseases and preventive methods common in international markets • Greater use of tables and summary lists for easier reading and retention
£259.02
John Wiley and Sons Ltd Issues in Monetary Policy: The Relationship Between Money and the Financial Markets
"Issues In Monetary Policy" explains important current policy issues in the conduct of monetary policy. It also analyses the relationship between monetary policy and inflation and the relationship between monetary policy and the behaviour of financial markets, including asset prices, exchange rates and interest rates. An understanding of these factors is fundamental to working in the financial markets and producing a sound investment strategy.
£58.50
Jessica Kingsley Publishers Scoliosis, Yoga Therapy, and the Art of Letting Go
Aged 16, Rachel Krentzman was diagnosed with scoliosis. At 32 she suffered a herniated disk and was told she would have to modify her activities for the rest of her life - instead, Rachel is now a walking testimonial for how yoga can be used therapeutically to heal your back pain. An easy and straightforward read, this manual contains step by step illustrated instruction for you to address the physical and emotional factors of your scoliosis. The exercises are easy to follow and perform, and no technical knowledge or prior experience of yoga is required. Foundational anatomy is carefully explained so that you can understand your body and your scoliosis before applying the exercises. Exemplary case studies will help you on the path to alleviating your back pain without surgery.
£15.18
BenBella Books Supes Ain't Always Heroes: Inside the Complex Characters and Twisted Psychology of The Boys
Supes Ain’t Always Heroes offers a fresh look at The Boys, delving into the show’s unflinching depiction of celebrity, politics, social media, corporate greed, racism, sexism, and more: Why Homelander is the perfect representative for the sociopathic tendencies of contemporary American corporate culture, What Soldier Boy’s characterisation says about how we define masculinity, How has today’s media landscape and the PR powerhouse behind the show contributed to The Boys’ success?, What do the evolutions of A-Train, Queen Maeve, Mother’s Milk, and The Deep reflect about addiction, sexuality, family, and self-acceptance in our own world? PLUS: Exclusive interviews with comic series co-creator Darick Robertson and actor Jim Beaver (Robert Singer aka Dakota Bob) provide a unique glimpse behind the scenes, and comments from the show’s stars from editor interviews give further insight into their experiences in bringing these complex characters to life. Go inside into the streaming television series that has captured the imaginations of everyone from Hollywood A-listers to former presidents . . . Just be careful not to sneeze.
£14.39
Disney Book Publishing Inc. Simon and the Bear: A Hanukkah Tale
£10.77
Anness Publishing Music, The Encyclopedia of: A guide to the greatest composers and the instruments of the orchestra
This beautifully illustrated reference is a guide to the history of music, instruments of the orchestra and the most influential classical composers. All sections of the orchestra are covered: strings, woodwind and brass, percussion, keyboards and the voice, as well as historical, rare and non-Western instruments. An authoritative guide to over 100 of the most famous classic composers then follows. From Bach to Xenakis all styles of compositions from medieval times to the present day are included. The fascinating lives of the great composers are detailed, the places where they lived and worked, scenes from their ballets or operas, and examples of original scripts. This comprehensively updated new edition is illustrated with over 1000 photographs and illustrations.
£20.00
John Wiley & Sons Inc ECGs for the Emergency Physician 1
With over 200 traces to test your knowledge, this book is a first class learning tool for emergency physicians. Basic student-level knowledge of ECGs is assumed, so the reader can move directly to learning about the more complex traces that occur in the emergency department. The level of difficulty is stratified into two sections for specialists in training and specialist emergency physicians. A minimum amount of information is given beneath each trace, as if in the real situation. The full clinical description is printed in a separate section to avoid the temptation of “looking”. Accompanied by learning points, and with the cases presented randomly, this book provides a rich source of information on the interpretation of ECGs – a core skill for all emergency department staff.
£38.95
University of California Press Selling Women: Prostitution, Markets, and the Household in Early Modern Japan
This book traces the social history of early modern Japan's sex trade, from its beginnings in seventeenth-century cities to its apotheosis in the nineteenth-century countryside. Drawing on legal codes, diaries, town registers, petitions, and criminal records, it describes how the work of "selling women" transformed communities across the archipelago. By focusing on the social implications of prostitutes' economic behavior, this study offers a new understanding of how and why women who work in the sex trade are marginalized. It also demonstrates how the patriarchal order of the early modern state was undermined by the emergence of the market economy, which changed the places of women in their households and the realm at large.
£63.90
Lo Scarabeo Marseille Tarot
£22.00
Emerald Publishing Limited Business Acumen for Strategic Communicators: A Primer
Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you. Offering a critical primer for the world of business, Ragas and Culp equip you with the must-have business know-how needed to understand everything from the language and thinking of C-suites and boardrooms, to organizational agility, business models, rules and regulations, the money and the numbers, and even how to read financial statements and reports. Written for communicators by communicators, the concepts in each chapter are illustrated by expert insight essays written by a diverse group of senior communications leaders, and packed full of case studies, interviews, key terms and cutting-edge research. Brands profiled include Aflac, Costco, CVS Health, Levi Strauss, Mayo Clinic, Southwest Airlines, Target and YMCA of America. With these critical business literacy skills in hand, you will be set to serve with success as strategic counselors to the organizational leaders that are your colleagues, clients, and business partners.
£31.99