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Almost all search queries are now made via Google and the search for a new job via Google is also increasing steadily. Thanks to Google for Jobs, Google's claim to offer users the best search experience is now also evident in the job search. Henner Knabenreich presents the most important findings about Google for Jobs and provides important tips and hints for successful use. He shows that companies benefit from an unprecedented opportunity to provide reach - regardless of size, industry and job description. To bring applicants and companies together in the best and fastest possible way is Google's claim. Find out how you as an employer can benefit from this job search here.The author:Henner Knabenreich has been working on the career pages and application processes of employers since 2003. As an “employer branding optimizer”, he advises companies on the implementation of career websites, has been promoting the role of SEO in the context of recruiting for years and observes Google's activities in the job market. He is author of the book "Career Websites with Wow! effect" and blogs on an influential HR blog. This Springer essential is a translation of the original German 1st edition essential, Google for Jobs by Henner Knabenreich published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2019. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

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With CRISPR/Cas gene editing tools in hand, we are currently experiencing a new dimension in genetic engineering. But where should the journey lead? Should we treat diseases or better repair them genetically? Will the new genetic engineering, combined with modern reproductive biology, lead to designer babies? And: May we allow a liberalization of these techniques as citizen science? New methods can precisely alter the genetic material - and they leave no traces. This gene and genome surgery thrives on increasing knowledge about the mode of action of genes, those trait-giving regions in the genome. This knowledge is being applied in practice, particularly in the breeding of more resistant and higher-yielding crops. And what about us? The author shows that gene variants have long been associated not only with diseases, but also with nutritional preferences or intelligence. Therapeutic and optimization options are close at hand. What effect does the environment have on the expression of genetic material? Genes can be shaped during a person's lifetime by the environment, nutrition or experiences and thus passed on to their offspring in a modified form. So, does society have a new form of long-term responsibility for (epi)genetic integrity? In this vividly and comprehensibly written book, the author explains the state of genetic engineering without assuming too much prior knowledge and invites an open dialogue on this ambivalent topic. Get your own idea of the fascinating yet intimidating possibilities of genetic engineering. Where do you stand on the issue? With the help of this book, you have the chance to form a differentiated opinion. This book is a translation of the original German 1st edition Generation Gen-Schere by Röbbe Wünschiers, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2019. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). The text was subsequently revised by the author. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

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