Search results for ""author michel""
Kogan Page Ltd Neuromarketing in Action: How to Talk and Sell to the Brain
Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking on brain function and intelligence, and on the subconscious influences on consumer behaviour. Neuromarketing in Action then examines the ways in which marketing efficiency can be improved through the satisfaction of the customer's senses, emotions, memory and conscience and looks at the impact on current marketing activities such as selling methods, sensory marketing and product modification, and on future strategies like value innovation, sensory brands, increased interaction with social networks and permission marketing.
£75.00
Bristol University Press A Desire for Equality
Since the late 1960s, individuals rebelling against societal norms have embraced intentional communities as a means to manifest their ideals. This book combines archival research and an ethnographic approach to reveal the transformative potential of these communities.
£72.00
Oxford University Press Inc Montaigne: A Very Short Introduction
The French author Michel de Montaigne is widely regarded as the founder and greatest practitioner of the personal essay. A member of the minor aristocracy, he worked as a judicial investigator, served as mayor of Bordeaux, and sought to bring stability to his war-torn country during the latter half of the sixteenth century. He is best known today, however, as the author of the Essays, a vast collection of meditations on topics ranging from love and sexuality to freedom, learning, doubt, self-scrutiny, and peace of mind. One of the most original books ever to emerge from Europe, Montaigne's masterpiece has been continuously and powerfully influential among writers and philosophers from its first appearance down to the present day. His extraordinary curiosity and discernment, combined with his ability to mix thoughtful judgment with revealing anecdote, make him one of the most readable of all writers. In Montaigne: A Very Short Introduction, William M. Hamlin provides an overview of Montaigne's life, thought, and writing, situating the Essays within the arc of Montaigne's lived experience and focusing on themes of particular interest for contemporary readers. Designed for a broad audience, this introduction will appeal to first-time students of Montaigne as well as to seasoned experts and admirers. Well-informed and lucidly written, Hamlin's book offers an ideal point of entry into the life and work of the world's first and most extraordinary essayist.
£9.04
Hassell Street Press Les Contes D'Hoffmann = Tales of Hoffmann: Opera in Three Acts, a Prologue and an Epilogue
£20.36
