Search results for ""allworth""
Allworth Press,U.S. The Indispensable Dictionary of Unusual Words: Over 6,000 Obscure and Preposterous Words to Know, Learn, and Love
£16.42
Allworth Press,U.S. Sowing, Planting, Watering, and Feeding: Bob's Basics
£14.01
Allworth Press,U.S. Pruning, Training, and Tidying: Bob's Basics
£14.01
Allworth Press,U.S. The Pocket Legal Companion to Trademark A UserFriendly Handbook on Avoiding Lawsuits and Protecting Your Trademarks Pocket Legal Companions
£12.99
Allworth Press,U.S. Starting Your Career as an Actor
This practical and entertaining guide readies the uninitiated actor to navigate the ridiculous, impossible, and often heartbreaking world of the acting industry. This book will expose actors to the ins and outs of the world's (second) oldest profession. Topics include how to be "discovered," what to expect from training programs, the grunt work of starting a career, how to persevere in the face of rejection, the new digital world for actors, and much more. Experienced actor and screenwriter Jason Pugatch offers a fresh, hip, and invaluable industry perspective, with sidebar quotations, charts, and timelines, and a quick-reference appendix of the acting trade. Packed with myth-shattering anecdotes and told in a personal tone, Starting Your Career as an Actor is the backstage guide that every aspiring actor must read.
£14.99
Allworth Press,U.S. The Smart Consumer's Guide to Good Credit: How to Earn Good Credit in a Bad Economy
Credit expert John Ulzheimer can give you all the tools you need to master the world of credit, before or after you get into trouble, and take the power back into your own hands.Most credit books promise quick fixes and easy solutions to bad credit, but the truth is there is no quick fix when it comes to credit. Your best strategy as a smart consumer is to understand your credit inside and out. Topics covered include: The difference between a credit score and a credit report The best way to deal with collection agencies How to monitor your credit report Protecting yourself from identity theft The impact of student loans on your credit score How to opt out of unwanted credit card offers The Smart Consumer’s Guide to Good Credit answers all of your questions about credit (including the ones you didn’t even know you should be asking!) and yes, even explains the best ways to work toward improving a bad credit score.
£11.72
Allworth Press,U.S. Pricing Photography: The Complete Guide to Assignment and Stock Prices
Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.
£22.00
Allworth Press,U.S. The Business of Studio Photography: How to Start and Run a Successful Photography Studio
£20.00
Allworth Press,U.S. Designers Don't Read
£14.99
Allworth Press,U.S. How to Think Like a Great Graphic Designer
£17.99
Allworth Press,U.S. Photographing Children and Babies How to Take Great Pictures
This family-friendly guide shows parents how to dramatically improve their baby photos and create beautiful, memorable albums without extensive experience, technical knowledge, or...
£17.99
Allworth Press,U.S. The Filmmaker's Guide to Production Design
£17.09
Allworth Press,U.S. The Artist's Complete Health and Safety Guide
£22.49
Allworth Press,U.S. Website Branding for Small Businesses Secret Strategies for Building a Brand Selling Products Online and Creating a Lasting Community
£15.66
Allworth Press,U.S. Doodles 123
£8.10
Allworth Press,U.S. Companion Planting: Bob's Basics
£13.98
£12.64
Allworth Press,U.S. Top Ten Secrets for Perfect Baby & Child Portraits
Today’s cash-conscious families can’t afford to take professional portraits of their children each month. Top Ten Secrets for Perfect Baby & Child Portraits helps camera consumers get into the head of America’s master baby, child, and portrait photographer—and his step-by-step guidance will help anyone take better photographs. Clay Blackmore, a professional photographer and proud father of a young son, shows anyone how to shoot the top baby and child photos with any compact point-and-shoot or DSLR camera. Now parents can take professional-quality photos, preserving precious memories and milestones. Blackmore provides insight, background, tips, and guidelines for his ten favorite types of baby and child photographs, all based on lighting situations ranging from window light to setting up a makeshift home studio with one or more lighting sources. Color photographs from his professional and personal portfolio illustrate each step and provide inspiration. Book Bonus: an exclusive password to a 20-minute online instructional how-to video with the author demonstrating each cluster of photo techniques.
£12.99
Allworth Press,U.S. LONGFORM IMPROV The Complete Guide to Creating Characters Sustaining Scenes and Performing Extraordinary Harolds
£13.46
Allworth Press,U.S. Starting Your Career as a Theatrical Designer Insights and Advice from Leading Broadway Designers
£20.00
Allworth Press,U.S. Get the Picture?: The Movie Lover's Guide to Watching Films
£18.99
Allworth Press,U.S. Branding the Man: Why Men Are the Next Frontier in Fashion Retail
£20.00
Allworth Press,U.S. Art Without Compromise
£18.99
Allworth Press,U.S. ASMP Professional Business Practices in Photography
£24.99
Allworth Press,U.S. How to Grow as an Illustrator
£14.99
Allworth Press,U.S. Advertising Design and Typography
£35.99
Allworth Press,U.S. The Perfect Stage Crew: The Compleat Technical Guide for High School, College, and Community Theater
£17.09
Allworth Press,U.S. Designing for People
£18.90
Allworth Press,U.S. The Industrial Design Reader
£18.99
Hoover Institution Press,U.S. The Modern Uzbeks: From the Fourteenth Century to the Present: A Cultural History
In this study of the modern Uzbeks, Professor Edward A. Allworth provides a comprehensive and authoritative survey of an important group of Muslim people who live within the boundaries of the Soviet Union. After the Russians and the Ukranians, the Uzbeks are the largest ethnic group in the Soviet Union and the strongest of a number of Muslim communities that populate the vast region of Central Asia.Although he concentrates especially on the imperial Russian and Soviet periods of history, the author also gives earlier periods of Uzbek history solid scholarly assessment. Meticulously analyzed are Uzbek relations with their foreign rulers, the Uzbek response to Russification and modernization, and the ethnic and religious issues in Uzbek society.Also included is a critique of Soviet historiography and the underlying philosophical and ideological commitments that have shaped the study of history in the Soviet Union. Invaluable to scholars is the survey and assessment of Uzbek documents in Turkish, European, and American depositories.
£25.81
HarperCollins Publishers How Will You Measure Your Life?
How do you lead a fulfilling life? That profound question animates this book of inspiration and insight from world-class business strategist and bestselling author of The Innovator’s Dilemma, Clayton Christensen. After beating a heart attack, advanced-stage cancer and a stroke in three successive years, the world-renowned innovation expert and author of one of the best selling and most influential business books of all time – The Innovator’s Dilemma – Clayton M. Christensen delivered a short but powerful speech to the Harvard Business School graduating class. He presented a set of personal guidelines that have helped him find meaning and happiness in his life – a challenge even the brightest and most motivated of students find daunting. Akin to The Last Lecture in its revelatory perspective following life-altering events, that speech subsequently became a hugely popular article in the Harvard Business Review and is now a groundbreaking book, putting forth a series of questions and models for success that have long been applied in the world of business, but also can be used to find cogent answers to pressing life questions: How can I be sure that I’ll find satisfaction in my career? How can I be sure that my relationships with my spouse, my family and my close friends become enduring sources of happiness? How can I avoid compromising my integrity (and stay out of jail)? How Will You Measure Your Life? is a highly original, surprising book from a singular business figure. It’s a book sure to inspire and educate readers – companies and individuals, students of business, mid-career professionals, and even parents – the world over.
£13.49
HarperCollins Publishers How Will You Measure Your Life?
How do you lead a fulfilling life? That profound question animates this book of inspiration and insight from world-class business strategist and bestselling author of The Innovator’s Dilemma, Clayton Christensen. After beating a heart attack, advanced-stage cancer and a stroke in three successive years, the world-renowned innovation expert and author of one of the best selling and most influential business books of all time – The Innovator’s Dilemma – Clayton M. Christensen delivered a short but powerful speech to the Harvard Business School graduating class. He presented a set of personal guidelines that have helped him find meaning and happiness in his life – a challenge even the brightest and most motivated of students find daunting. Akin to The Last Lecture in its revelatory perspective following life-altering events, that speech subsequently became a hugely popular article in the Harvard Business Review and is now a groundbreaking book, putting forth a series of questions and models for success that have long been applied in the world of business, but also can be used to find cogent answers to pressing life questions: How can I be sure that I’ll find satisfaction in my career? How can I be sure that my relationships with my spouse, my family and my close friends become enduring sources of happiness? How can I avoid compromising my integrity (and stay out of jail)? How Will You Measure Your Life? is a highly original, surprising book from a singular business figure. It’s a book sure to inspire and educate readers – companies and individuals, students of business, mid-career professionals, and even parents – the world over.
£9.99
Duke University Press Central Asia: One Hundred Thirty Years of Russian Dominance, A Historical Overview
For centuries, Central Asia has been a leading civilization, an Islamic heartland, and a geographical link between West and East. After a long traditional history, it is now in a state of change. With the breakup of the Soviet Union in 1991, five newborn Central Asian states have emerged in place of the former Soviet Central Asia and Afghanistan. Central Asia provides the most comprehensive survey of the history of the impact of Russian rule upon the political, economic, social, intellectual, and cultural life of this diverse region. Together, these essays convey a sense of the region’s community as well as the divisive policies that have affected it for so long.Now in its third edition (it was first published in 1967 and revised in 1989), this new edition of Central Asia has been updated to include a new preface, a revised and updated bibliography, and a final chapter that brings the book up to 1994 in considering the crucial problems that stem from a deprivation of sovereign, indigenous leadership over the past 130 years. This volume provides a broad and essential background for understanding what has led up to the late twentieth-century configuration of Central Asia.
£30.60
Nova Science Publishers Inc Overview of Congressional Appropriations
£104.39
HarperCollins Publishers Inc How Will You Measure Your Life?
£18.41
Skyhorse Publishing Where Does Art Come From?: How to Find Inspiration and Ideas
William Kluba, author, takes an in-depth look at the origins of inspiration and ideas, to help us better understand where creativity comes from in our bodies and minds, and to understand how this intangible force translates into artistic expression. This book is full of techniques to foster the inspiration behind artistic work and to utilize the creative process. Where Does Art Come From? not only provides a resourceful guide for aspiring and professional artists, it presents an entire way of life that will transform the way you approach each and every day.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
£12.99
Skyhorse Publishing How to Plan and Settle Estates
This up-to-date, thorough, and authoritative guide clearly explains all of the complexities of planning and administering an estate. From wills, trusts, and powers of attorney to health-care directives and probate, everything you need to know is presented in an accessible, friendly style. This indispensable tool provides readers with: A step-by-step planning process In-depth coverage of Federal tax issues Helpful checklists Real-life examples An extensive glossary of terms Sample forms and documentsHow to Plan and Settle Estates is an invaluable resource for protecting loved ones, saving time and money, and reducing stress for anyone setting up or handling an estate.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
£13.13
Skyhorse Publishing Digital Stock Photography: How to Shoot and Sell
Digital Stock Photography equips photographers with everything they need to know to create digital stock photos that sell in today’s marketplace. From organizing a shoot to raking in the profits as the pictures sell and sell and sell again, all the steps are here: Capturing digital images, working with scans, digital delivery of images, evaluating equipment, organizing digital files, building an archive, and more. Thirty assignments, designed to reflect the latest trends in photography, provide readers with a blueprint for building a stock collection. Special sections explain how to market, negotiate and quote prices, and manage a business, plus obtaining model releases and protecting copyright.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
£16.99
Skyhorse Publishing The Insider's Guide to Music Licensing
First-hand advice for musicians from Brian Tarquin, author, who has over twenty years of experience in licensing music to record labels, TV shows, feature films, radio promos, and network promos. This book takes you through how licensing really works: what type of royalties are expected, digital royalties from companies, receiving royalties from iTunes, Rhapsody, Napster through digital distributors like IODA/The Orchard, and how they pay. Also covered are mechanical royalties from, broadcast radio licenses, how foreign royalties are collected, publishing administration deals, and a breakdown of sync and master licenses. Interviews with major industry players offer advice directly to musicians.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
£14.99
Skyhorse Publishing The Bare Bones Camera Course for Film and Video
Over 200,000 sold! Adopted for use by over 700 college courses!Written by a working professional, here is the most user-friendly book available on the subject of film and video production; it reduces the shooting experience to its essence, making complicated concepts easy to grasp. Using simple clear language and more than 150 illustrations, the book explains: Exposure Lenses Composition Basic sequence Crossing the line Lighting Montages Sound Editing And much more! When you finish this book, you will know and understand how to shoot good pictures that will edit together seamlessly in post-production. With added chapters on sound and editing, this new edition of The Bare Bones Camera Course for Film and Video rounds out the education of any filmmaker.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
£12.04
Skyhorse Publishing Starting Your Career as a Graphic Designer
The ultimate source for beginning professionals, working professionals looking to make a change, and entrepreneurs wanting to go out on their own, this friendly guide details every business aspect of commercial graphic design, including how to: Create a portfolio Make initial contacts Develop a financial plan Set up an office Acquire supplies and equipment Price your own work Market on the Web Nurture a growing freelance business And much moreIn a market-by-market survey, the author devotes entire chapters to selling one’s work within every venue, including magazines, ad agencies, book publishers, greeting card companies, small business, and Web sites. This is the most useful book on the market for honing the business skills of freelance illustrators and graphic designers.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
£15.15
Skyhorse Publishing Profitable Wedding Photography
Now aspiring wedding photographers have a comprehensive guide to building a profitable wedding business! Drawing from her twenty-three years of experience in the wedding photography industry, author Elizabeth Etienne helps readers reduce the growing pains both in shooting a wedding and in dealing with wedding clients. Unique features include prep sheets such as: couple’s questionnaire, shot list, photo timeline, helpful hints, contract, and package rate sheet. With an introduction written by celebrity wedding planner Colin Cowie, this indispensable book will teach you how to: - Create a great product - Offer dynamic customer service - Price your product and service appropriately - Package your product uniquely - Market your product effectively. Anyone looking for practical advice on how to start and grow a wedding business will need this one-stop resource from one of the most sought after wedding photographers in the world.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
£18.99
Skyhorse Publishing Propose Your Book: How to Craft Persuasive Proposals for Nonfiction, Fiction, and Children's Books
Authors are the CEOs of their books, and their book proposals are their business plans. Most agents and publishers require a proposal before ever setting eyes on a manuscript, and it is a crucial element in getting published. Writing a proposal can also help an author to write the right book for the right audience, and to more successfully pitch a book to the right agent or publisher. Propose Your Book offers a clear understanding of the book proposal process in today’s fiercely competitive publishing climate. It includes:The most up-to-date concepts in writing a book proposalInsider tips from the agents and publishersExamples of actual proposals from publishers’ filesCovering proposals for nonfiction, fiction, and children’s books, Patricia Fry provides a hands-on approach from an experienced writer’s perspective. Propose Your Book, enriched with innovative and tried-and-true strategies, is a complete guide to perfecting contemporary proposals that will sell writers’ books.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
£15.07
Skyhorse Publishing Voiceovers: Techniques and Tactics for Success
Have you ever been told that you have a great voice? Put it to use in a career as a voiceover actor! Veteran voice-over actor, writer, producer, and teacher Janet Wilcox provides the inside scoop on the industry and personal training to help voice-over hopefuls find work in network promos, commercials, documentaries, books on tape, radio, animated films, and more! This rich resource comes with a CD-ROM featuring vocal exercises and interviews with voice-over actors. Readers will discover a treasure trove of useful information, including:Acting warm-ups Vocal workouts Improv sketches Character work sheets Tips for making demos Sample V.O. scripts Interviews with show biz heavyweights Casting insights Advice on getting professional representation Secrets to finding opportunities in traditional and emerging venues And much more!Voiceovers, Second Edition shows readers how to use that great voice to garner cash and compliments.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
£14.99
Skyhorse Publishing Directing Animation
Both experienced and aspiring animation professionals will find Directing Animation a comprehensive and entertaining guide to understanding the director’s creative role in managing the entire animation process. An animation director doesn’t simply direct animation. He or she directs people who animate and must be equally able to relate to the crew, producers, writers, creators, and clients. Readers will learn how to: -- direct commercials, TV series, feature films, and Web features and series -- land their first big directorial break -- create realistic schedules and pipelines -- assemble the best crew for any job -- motivate animators and crew members -- give constructive feedback and notes -- maintain good relationships with producers, creators, writers, and network executives. In addition to over eighty photographs and illustrations, Directing Animation includes insider tips and firsthand experience from animators, directors, and producers, revealing the best ways to manage the production process while creating a workplace that is both efficient and fun.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
£18.99
Duke University Press Muslim Communities Reemerge: Historical Perspectives on Nationality, Politics, and Opposition in the Former Soviet Union and Yugoslavia
The terrible events afflicting Muslims in Bosnia-Herzegovina and Tajikistan fill the news, commanding the world's attention. This timely volume offers rare insight into the background of these catastrophic conflicts. First published in German on the eve of the breakup of the Yugoslav and Soviet republics, it is one of the few books in any language to analyze, in detail and in depth, the historical and contemporary situation of Muslims in former communist states and thus clarifies the sources, development, and implications of the events that dominate today's foreign news. In fourteen chapters and an updated introduction, European and North American specialists examine the recent evolution of Islamic expression and practice in these former Communist regions, as well as its political significance within officially atheistic regimes. Representing a wide range of disciplines and perspectives, the authors detail how the modern ethno-religious situation developed and matured in hostile circumstances, the degree of latitude the local Muslims achieved in religious expression, and what prospect the future seemed to offer just before the breakup of the Soviet Union and the Federal Republic of Yugoslavia. Overall, the book provides a thorough analysis of the coincidence and tension between ethnic and religious identity in two countries officially devoted to the separation of ethnic groups in domestic cultural arrangements but not in the social or political realm.Contributors. Edward Allworth, Hans Bräker, Marie Broxup, Georg Brunner, Bert G. Fragner, Uwe Halbach, Wolfgang Höpken, Andreas Kappeler, Edward J. Lazzerini, Richard Lorenz, Alexandre Popovi´c, Sabrina Petra Ramet, Azade-Ayse Rorlich, Gerhard Simon, Tadeusz Swietochowski
£88.20
Skyhorse Publishing Selling Art Without Galleries: Toward Making a Living from Your Art
The first guide to selling art independently. This comprehensive resource shows artists how to make a living from their artwithout relying on galleries. Through interviews with a range of successful artists, readers will learn how to write about their own work, how to arrange and curate exhibits, how to work in nonprofit arts spaces, how to determine when and if to advertised artwork for sale, and how to exhibit in non-art spaces. Artists will also find useful information for marketing their work, including photographing and framing, selling at art fairs, getting into juried shows, and selling over the Internet. Selling Art Without Galleries empowers artists everywhere to take control over their careers and find a market for their art. Easy-to-follow, in-depth advice on the marketing of art Follow-up to The Business of Being an Artist35,000 copies sold! Exclusive information on "thinking outside the gallery" from other artistsAllworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
£14.99
Skyhorse Publishing Advertising Design and Typography
This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: Researching your client and your audience What makes an ad successful Getting the audience’s attention in a crowded marketplace Researching your client and your audience The importance of consistent branding and identity The difference between print advertising, billboards, the web, television, and radio Advertising design versus editorial designAlso included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
£23.35