Search results for ""Allworth Press,U.S.""

"Michels is a tough but compassionate advocate, savvy in the ways of the world and the demands on artists in this materialistic society." --The Miami Herald

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Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures. Managing Corporate Design addresses--head-on--these new challenges in a highly practical manner. Peter L. Phillips writes specifically to corporate in-house graphic design groups searching for positive, accessible methods to better establish their group as a core strategic business competency. This guide covers: Developing a framework Assessing the value you offer Recognizing the business role of design Communicating in a corporate language Gaining and forming business relationships Developing design briefs and approval presentations Managing and hiring staff Incorporating creativity Overcoming obstacles and moving forward! These fresh strategies and more provide actionable tools for helping corporate design teams meet the new business demands of today. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

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This practical and entertaining guide readies the uninitiated actor to navigate the ridiculous, impossible, and often heartbreaking world of the acting industry. This book will expose actors to the ins and outs of the world's (second) oldest profession. Topics include how to be "discovered," what to expect from training programs, the grunt work of starting a career, how to persevere in the face of rejection, the new digital world for actors, and much more. Experienced actor and screenwriter Jason Pugatch offers a fresh, hip, and invaluable industry perspective, with sidebar quotations, charts, and timelines, and a quick-reference appendix of the acting trade. Packed with myth-shattering anecdotes and told in a personal tone, Starting Your Career as an Actor is the backstage guide that every aspiring actor must read.

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Credit expert John Ulzheimer can give you all the tools you need to master the world of credit, before or after you get into trouble, and take the power back into your own hands.Most credit books promise quick fixes and easy solutions to bad credit, but the truth is there is no quick fix when it comes to credit. Your best strategy as a smart consumer is to understand your credit inside and out. Topics covered include: The difference between a credit score and a credit report The best way to deal with collection agencies How to monitor your credit report Protecting yourself from identity theft The impact of student loans on your credit score How to opt out of unwanted credit card offers The Smart Consumer’s Guide to Good Credit answers all of your questions about credit (including the ones you didn’t even know you should be asking!) and yes, even explains the best ways to work toward improving a bad credit score.

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Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.

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Publish Your Book: Proven Strategies and Resources for the Enterprising Author is a professional guide to publishing success for the new and struggling author. With insider tips, up-to-date marketing strategies, timelines, and other resources, this book offers a comprehensive tour of the world of book publishing to help authors successfully navigate the industry.Whether you write fiction or nonfiction, this book will help you write your book for a target audience, build promotion into your book, write a successful query letter and book proposal, choose the right publishing option for your book, establish or strengthen your platform, get your book into bookstores, and successfully promote and sell your book. Authors and publishers in any genre and at any stage of the publishing process will benefit from this comprehensive resource, which is an exceptional companion to Promote Your Book (Allworth Press, 2011).

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This family-friendly guide shows parents how to dramatically improve their baby photos and create beautiful, memorable albums without extensive experience, technical knowledge, or...

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