Search results for ""Kogan Page""

We live in a world of continuous uncertainty and on the brink of a massive digital and AI-powered shift. What should leaders do? The answer is not to shy away from inevitable changes and more uncertainty, but to have the courage to face it. Leaders need to take charge by embracing new technologies and ideas and converting these into opportunities for leadership innovation. The best ways for leaders to predict the future is to help create the future. Future Shaper is about giving back a sense of control. It's about empowering leaders to take charge and shape the future. Niamh O'Keeffe asks leaders to re-calibrate their leadership skills to include imagination and courage, to embrace innovation and drive growth and create a better future. Future Shaper helps readers to: · Embrace new digital technologies, understand AI and equip themselves for those not-yet-invented challenges · Gain insights from today's successful leaders · Make an impact and feel more in control using an easy-to-understand leadership framework

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Armstrong's Handbook of Strategic Human Resource Management is a complete guide to integrating HR strategies with wider organizational goals and objectives approaches to achieve sustained competitive advantage. Supported by key learning summaries, source reviews and practical real-life examples from organizations including UNICEF and General Motors (GM), this book provides coverage of HRM strategies in key areas of the function such as employee engagement, talent management and learning and development, as well as strategic HRM approaches in an international context. This fully revised seventh edition of Armstrong's Handbook of Strategic Human Resource Management contains new chapters on evidence-based strategic HRM, employee wellbeing strategies and HR analytics, as well as additional case studies and updated wider content to reflect the latest research and thinking. It remains an indispensable resource for both professionals and those studying HR qualifications, including undergraduate and masters degrees and the CIPD's advanced level qualifications. Online supporting resources include lecture slides and comprehensive handbooks for lecturers and students which include self-assessment questions, case study exercises, and a glossary and literature review.

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Sea freight remains overwhelmingly the most common form of transport for goods globally. Grasp the core theories and understand the latest research in maritime logistics, along with how this field operates and contributes to global supply chains, with this key textbook. Maritime Logistics provides a complete overview of the core concepts within this discipline from a range of international expert contributors. This textbook examines the recent developments in the ports and shipping industries including supply chain strategies and emerging, innovative practices. Designed for maritime students and professionals, the structure offers a complete approach with an emphasis on developing a well-rounded knowledge and understanding of the field. The third edition is fully updated with new content on maintenance optimization, supply chain integration, economies of scale within liner shipping and port performance and management. In addition, this edition examines new technologies, considers new and existing risks to the maritime supply chain as well as generally how maritime logistics will continue to evolve. For those seeking to become maritime logistics specialists, this is the authoritative companion.

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As organizations face an unprecedented rate of change, how should the role of the strategist adapt to address new challenges? Based on original research and consulting projects from the Institute of Management and Strategy, University of St. Gallen, The New Strategist is a practical guide which explains how to execute strategy, not just think about the theory. It examines day-to-day strategy work, explores the competences required by strategic leaders, and maps out the strategist's tools of the trade, including processes, initiatives and discourse. Using a rich and unique data set, this book looks at the roles of different strategists in an organization and emphasizes the importance of managers and strategy consultants as well as Chief Strategy Officers and other leaders. Crucially, The New Strategist focuses on the practice of strategy rather than the theory, answering key questions around how professional strategists should work and which methods and techniques they should draw upon. This timely and authoritative text will support and strengthen managers in fulfilling their strategic leadership responsibilities, allowing them to contribute to the professionalization of the field and ensure their role is suitable for the future of business.

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Supply Chain 4.0 has introduced automation into logistics and supply chain processes, exploiting predictive analytics to better match supply with demand, optimizing operations and using the latest technologies for the last mile delivery such as drones and autonomous robots. Supply Chain 4.0 presents new methods, techniques, and information systems that support the coordination and optimization of logistics processes, reduction of operational costs as well as the emergence of entirely new services and business processes. This edited collection includes contributions from leading international researchers from academia and industry. It considers the latest technologies and operational research methods available to support smart, integrated, and sustainable logistics practices focusing on automation, big data, Internet of Things, and decision support systems for transportation and logistics. It also highlights market requirements and includes case studies of cutting-edge applications from innovators in the logistics industry.

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Do you know how your brain functions? Do you sometimes feel like you're fighting your own brain and habits in order to be productive at work? What if there was a way to work with your brain to become more efficient, effective and productive... and transform the way you operate? Make Your Brain Work is here to help. Author Amy Brann is fascinated by the application of brain science to business, and you don't have to be an expert to understand - she explains the principles and latest insights in practical and easy-to-understand language, enabling you to understand the way you work, and form the helpful habits that will revolutionize your output. With clear, in-context examples; hands-on tips; and focused case studies on how companies are doing things well and the pitfalls to avoid, this entertaining book will help you reduce the stress and overwhelm of poor time management, and help get you to that next professional level. Including brand-new content on developing resilience and creativity, and managing your work-life balance, now it's even easier to Make Your Brain Work!

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Learning and Development Practice in the Workplace is the ideal textbook for anyone studying CIPD L&D qualifications and apprenticeships at Level 3 or Level 5, as well as for practitioners new to an L&D role. This book covers what is required of an L&D professional and how to meet and exceed these expectations, how to align L&D activity with organisational strategy and, crucially, how to identify learning needs and design effective L&D practice. This new edition of Learning and Development Practice in the Workplace has been fully updated, reflecting the new CIPD Profession Map, and now has dedicated chapters on the different approaches to learning delivery, including face-to-face training and facilitation, technology-based learning, coaching, mentoring and social and collaborative learning. There is also expert guidance on learner engagement including insights from neuroscience and psychology, as well as advice on evaluating the impact of L&D. With case studies, activities and examples throughout, this new edition is an indispensable guide for students and new practitioners alike. Online supporting resources include lecture slides, annotated web links and self-test questions.

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In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the increasingly universal scope of brand management. In an era when many brand managers will find themselves working for large multinationals operating across varied territories, categories and consumer groups, developing an understanding of both the opportunities and risks of multinational brands is truly essential. Meticulously researched, Global Brand Management shows readers how to manage an existing global brand, while simultaneously equipping them with the skills to build one from scratch. The text uses fascinating case studies including Oreo, Harley Davidson and Xiaomi to demonstrate the challenges of maintaining a stable brand identity when operating across territories with different languages, cultural values and logistics. With helpful pedagogy throughout and built-in features to enhance classroom learning, Global Brand Management is the perfect springboard for students to appreciate, enjoy and embrace the nuances and complexities of brand management on an international scale.

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Retailers are being advised to review their supply chains in a bid to accelerate their speed to market. Fashion Logistics assesses the growth and changes in the industry as well as the drivers of change in the market. Supply chain networks and operations play an integral role in distributing product across the retail industry and significant changes within those networks have altered the way in which they function. Manufacturers therefore need to rethink their supply chains to make them resilient to shock, agile enough to respond quickly to sudden change, flexible enough to customize products and efficient enough to protect margins. Fashion Logistics assesses these forces and changes and how manufacturers should adapt their working practices accordingly. This second edition of Fashion Logistics includes revised CSR and reshoring sections, updated case studies and new content on how manufacturers can adapt their working practices and the further demise of the department store sector.

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The aviation industry is a major driver of world trade. As global markets and economies are constantly evolving, practitioners and academics need more quality information and a broader perspective of aviation management rather than just silo-based knowledge, particularly if they wish to move up the management ladder and progress. Air Transport Management presents the dynamic shifts which have influenced structural changes in the aviation industry, such as the emergence of low cost carriers. These changes have transformed the market, leading to deregulation and consolidation. The author provides a viable road map aimed at giving students and managers in the aviation industry a rigorous understanding on how to manage strategically in complex and turbulent market conditions. Air Transport Management examines the airline industry structure in terms of entry barriers, competition dynamics and competing business models. With the inclusion of fascinating case studies, this handbook assesses different business models used by international companies and proposes best fit management practices which airlines should follow in order to survive.

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WINNER: CILIP's Knowledge and Information Management Award 2019 - Information Resources Print Category The way an organization manages and disseminates its knowledge is key to informed business decision-making, effectiveness and competitive edge. The Knowledge Manager's Handbook takes you step by step through the processes needed to define and embed an effective knowledge management framework within an organization. This second edition now includes clear guidance on the best practice requirements from the first ever internationally recognised standard for knowledge management, ISO 30401:2018, as well as content on the impact of AI and data analytics. Nick Milton and Patrick Lambe work through each stage of creating and implementing a knowledge management framework for an organization's specific needs, based around the four essential aspects of knowledge management: people, processes, technologies and governance. With updated international case studies from organizations of all sizes and sectors, along with user-friendly templates and checklists to help implement effective knowledge management procedures, The Knowledge Manager's Handbook is the end-to-end guide to making a sustainable change in the knowledge management culture.

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Faced with the compliance requirements of increasingly punitive information and privacy-related regulation, as well as the proliferation of complex threats to information security, there is an urgent need for organizations to adopt IT governance best practice. IT Governance is a key international resource for managers in organizations of all sizes and across industries, and deals with the strategic and operational aspects of information security. Now in its seventh edition, the bestselling IT Governance provides guidance for companies looking to protect and enhance their information security management systems (ISMS) and protect themselves against cyber threats. The new edition covers changes in global regulation, particularly GDPR, and updates to standards in the ISO/IEC 27000 family, BS 7799-3:2017 (information security risk management) plus the latest standards on auditing. It also includes advice on the development and implementation of an ISMS that will meet the ISO 27001 specification and how sector-specific standards can and should be factored in. With information on risk assessments, compliance, equipment and operations security, controls against malware and asset management, IT Governance is the definitive guide to implementing an effective information security management and governance system.

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70 per cent of the planet is covered by water, and 90 per cent of global economic trade is transported by sea. The world's seas and oceans are big business. Based on gross marine product, the ocean can be considered the world's seventh-largest economy, with the total global value of the Blue Economy predicted to rise to $3 trillion by 2030. Grounded in detailed market research, and brought to life through over 250 meticulously researched case studies, Technology and the Blue Economy presents a compelling overview of an inspiring and innovative sector that includes offshore renewable energy, ports and harbours, shipping, maritime surveillance, cyber security, aquaculture and ocean conservation. It tackles questions like these: · With Earth observation satellites providing unprecedented levels of data about the ocean, can machine learning capabilities develop at pace to make sense of all this new information? · How can ships protect themselves when one shipping firm alone records 50,000 daily attempts to breach its cyber security systems? · With floating wind farms now pushing further out to sea to convert natural energy, what role do robots have in managing essential maintenance in these more remote environments? · When passenger ferries are already sailing themselves and self-docking in port without human intervention, are we entering an age where human error is eradicated? · With fish farming predicted to account for 62 per cent of all the seafood consumed globally by 2030, how can 3D imaging cameras and net-cleaning robots help to stop mass deaths of fish that can run into millions in a single incident? · In the age of smartphone ubiquity, how important a role might social media and citizen science play in ocean conservation? · With luxury cruise ships now marketing themselves as 'smart, connected cities', crunching passenger data in real-time, do they now provide the gold standard of customer experience within the tourist industry? · Is optical scanning technology the solution to countering slavery at sea, a real concern in the south-east Asian fishing industry? · Can satellite-enabled tracking and autonomous clean-up systems help to counter one of the greatest conservation issues of the day - the fight against ocean plastic pollution? Technology and the Blue Economy explores how innovators can develop the right business models to capitalize on growth opportunities, and analyses the critical success factors for emerging technologies.

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The Effective Change Manager's Handbook helps practitioners, employers and academics define and practise change management successfully and develop change management maturity within their organization. A single-volume learning resource covering the range of knowledge required, it includes chapters from established thought leaders on topics ranging from benefits management, stakeholder strategy, facilitation, change readiness, project management and education and learning support. The Effective Change Manager's Handbook covers the whole process from planning to implementation, offering practical tools, techniques and models to effectively support any change initiative. The editors of The Effective Change Manager's Handbook - Richard Smith, David King, Ranjit Sidhu and Dan Skelsey - are all experienced international consultants and trainers in change management. All four editors worked on behalf of the Change Management Institute to co-author the first global change management body of knowledge, The Effective Change Manager, and are members of the APMG International examination panel for change management.

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IQ tests are routinely encountered in recruitment for various industries, including for jobs in the government, armed forces, and education as well as industry and commerce. Competition is fierce and employers are determined to cut the weak from the strong so it is essential for candidates to be prepared. Ultimate IQ Tests is the biggest book of IQ practice tests available. Written and compiled by experts in IQ testing and brain puzzles, it contains 1000 practice questions organized into 25 tests, with a simple guide to assessing individual performance. With a brand new test in this edition, designed to be more challenging than the others so you can track progress, this is the best one-stop resource to mind puzzles. Working through the questions will help you to improve your vocabulary and develop powers of calculation and logical reasoning. From the best-selling Ultimate series, Ultimate IQ Tests is an invaluable resource if you have to take an IQ test, but it's also great fun if you like to stretch your mind for your own entertainment - and boost your brain power. About the Ultimate series... The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you from your job search to completing an interview, it includes guidance on CV or résumé and cover letter writing, practice questions for passing aptitude, psychometric and other employment tests, and reliable advice for interviewing.

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Most leadership development runs on rails: courses are organized with standard content usually delivered by companies set up expressly for that purpose. Most leadership programmes fail when judged on whether they achieve lasting impact and behaviour change because what is covered is often forgotten after the programme ends. Building Leadership Development Programmes is designed to show how leadership development should work. It challenges the widely accepted notion that leadership development cannot be measured and it exemplifies how to design programmes that are in line with organizational needs and deliver lasting and measurable impact. Building Leadership Development Programmes is structured around detailed case studies from around the world that offer unique insights into the process of building effective leadership development, looking at a range of approaches from almost zero cost options to high end investment that actually works. It helps readers think through what it is that they are actually trying to achieve, offering processes to work through to establish what is necessary for their organization and take a longer view than looking for quick fixes. It features case studies including Crotonville Leadership Centre who have worked with GE, McKinsey and the Red Cross, and interviews with world authorities on leadership and talent development. Detailed guidance will help identify the right measures to ensure impact, and to adopt the right methodologies, including looking at leadership coaching, mentoring, social learning and action learning, blowing apart the idea that expensive training courses are always required.

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What is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly unique, high-end experiences for their customers?These are the questions that The Future of Luxury Customer Experience has been designed to answer, as it explores how luxury brands can best utilize human touch and new technologies to deliver experiences that surprise and delight customers in a truly omnichannel environment.Using case studies from world-leading luxury retailers such as Ferrari, Cartier, Audemars Piguet, Mandarin Oriental, Valentino, Bottega Veneta and many others, this book explains what makes a luxury customer experience different. Learn how luxury brands need to evolve in order to adapt to the changing landscape, using data and the latest technology to provide exceptional customer experiences whilst protecting their customer''s privacy. Written by experts from the world-leading SDA Bocconi School of Management,

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This textbook introduces the essential principles of financial accounting to non-accounting students, written for an international audience with global case studies and a suite of learning features. Using terminology which is compliant with International Financial Reporting Standards (IFRS), Financial Accounting and Reporting for Non-Accounting Students covers topics such as the statement of financial position, profit and loss statement, non-current assets, inventory valuation and the statement of cashflows. It also provides a roadmap for performance appraisal and presents the subjective nature of financial accounting and the impact of bias in financial reporting. Real-world examples from Britvic, Greggs. Huawei, Hugo Boss, Manchester United and Ryanair illustrate the principles discussed in the book. With over 300 multiple-choice questions, 71 extended problems and more than 90 questions to enable deep learning in the fundamental aspects of this core business subject, Financial Accounting and Reporting for Non-Accountings Students is a key textbook for undergraduate and postgraduate students taking modules on financial accounting and reporting or introductory modules in accounting.

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The business world is in need of more powerful and insightful female leaders. Discover the strategies and inspiration you need to Take the Lead. Only 26% of leadership positions in business are occupied by women. This book explores how we can close this prevailing gender gap before offering practical strategies on how you can Take the Lead as a business leader. Combining academic rigour with corporate expertise, this book features first-hand research and interviews with female leaders within global organizations to offer the strategies and insights that will propel you to success. From managing conflict and building confidence to growing your network and shaping your career, Take the Lead offers the strategies and inspiration you need to boost your leadership skills and establish yourself as a successful and influential changemaker.

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How can you manage the complex threats that can cause financial, operational and reputational damage to the business? This practical guide shows how to implement a successful cyber security programme. The second edition of Cyber Risk Management covers the latest developments in cyber security for those responsible for managing threat events, vulnerabilities and controls. These include the impact of Web3 and the metaverse on cyber security, supply-chain security in the gig economy and exploration of the global, macroeconomic conditions that affect strategies. It explains how COVID-19 and remote working changed the cybersecurity landscape. Cyber Risk Management presents a data-centric approach to cyber risk management based on business impact assessments, data classification, data flow modelling and assessing return on investment. It covers pressing developments in artificial intelligence, machine learning, big data and cloud mobility, and includes advice on dealing with malware, data leakage, insider threat and Denial-of-Service. With analysis on the innate human factors affecting cyber risk and awareness and the importance of communicating security effectively, this book is essential reading for all risk and cybersecurity professionals.

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We are all striving towards a fulfilling career. Discover the psychological insights that will unlock your talent, build your confidence and allow you to develop a versatile mindset. You deserve a career that allows you to fully harness your skills and lead a rewarding and satisfying life. In Reinvent Yourself, Susan Kahn offers original psychological insights and strategies that will show you how to focus your efforts, build your network and navigate any challenge in your work life. Drawing upon both psychological research and first-hand stories from a diverse range of businesspeople and experts, this book is a call-to-action for you to overcome any doubts and tap into your full potential. Break free from the grind and pursue a career that works for you through the illuminating insights, strategies and stories from Reinvent Yourself.

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Increase the power of your marketing budget and enhance customer reach with fundamental search marketing efforts, SEO and SEM. This comprehensive guide delves into the dynamic world of both paid and organic search marketing strategies, providing an in-depth understanding of the tactics and techniques that drive successful online visibility and business growth. As the digital marketing landscape continues to evolve, this work gets more technical, time-consuming and costly. Discover how to approach both paid and organic search marketing like a digital strategist by reading this book from digital marketing expert and educator, Kelly Cutler. Search Marketing offers insights into high-level fundamentals and advanced applications. Designed to help marketers and businesses leaders get more from this essential digital marketing tactic, the book dives into what marketers can do today to help their companies take a more controlled, intentional, and strategic approach to SEO and SEM. The book delivers techniques for increasing visibility, driving qualified traffic, measuring the success and functionality of SEO, SEM campaigns and advanced methods for campaign optimization. Readers will walk away knowing how to take a more informed approach to the business they bring from sites like Google and Bing, while gaining the insight necessary to effectively oversee search marketing at a strategic level.

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How can organizations effectively navigate times of change? This book provides comprehensive guidance on adapting mindsets, structures and strategies to achieve success. Making Sense of Change Management is a classic text for beginners through to seasoned practitioners, which covers the theories and models of change management and connects them to workable techniques that organizations of all types and sizes can use to adapt to tough market and environment conditions. The updated sixth edition includes an introduction to emerging regenerative mindsets, change processes, and ways of doing and being that will help meet both the urgency and the longer term requirements for change in response to unfolding crises. The book also references the impact of climate change, COVID-19, and other interconnected crises, and illustrates how compassionate, sustainable leadership can positively impact the way change is managed in organizations, and therefore the outcomes for all. This definitive, bestselling text in the field shows how to succeed by changing strategies, structures, mindsets, behaviours and expectations of staff and managers. Supported by thoughtful and provocative questions at the end of each chapter, as well as checklists, tips and summaries to apply knowledge in practice, Making Sense of Change Management remains essential reading for both students and practitioners who are currently part of, or leading, a change initiative. Online resources include international case study question packs and lecture slides with further reflective questions.

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Learn how to enhance workforce performance, strengthen workforce retention and better your leadership by cultivating and expanding on your company's culture with The Power of Company Culture. This new edition provides detailed insights on the need for company transparency at work, the importance of a strong and positive culture and how leaders can go from supervising to supporting their teams to overall build a better work culture, all through hybrid and flexible working. This book shows how to develop a company culture that improves productivity, performance, staff retention, company reputation and profits. Packed full of insights from leading practitioners at the forefront of developing outstanding company cultures from global companies such as Vayner Media, General Motors and Southwest Airlines. This is essential reading for all HR Managers and business leaders who are responsible for building, monitoring and managing culture in their organizations.

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The global data market is estimated to be worth $64 billion dollars, making it a more valuable resource than oil. But data is useless without the analysis, interpretation and innovations of data scientists. With Confident Data Science, learn the essential skills and build your confidence in this sector through key insights and practical tools for success. In this book, you will discover all of the skills you need to understand this discipline, from primers on the key analytic and visualization tools to tips for pitching to and working with clients. Adam Ross Nelson draws upon his expertise as a data science consultant and, as someone who made moved into the industry late in his career, to provide an overview of data science, including its key concepts, its history and the knowledge required to become a successful data scientist. Whether you are considering a career in this industry or simply looking to expand your knowledge, Confident Data Science is the essential guide to the world of data science. About the Confident series... From coding and data science to cloud and cyber security, the Confident books are perfect for building your technical knowledge and enhancing your professional career.

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In the past, profit was the driving force for most business investment decisions. However, now organizations need to additionally deliver on impact goals. Responsible Business Decision Making provides a practical guide for how organizational leaders can make smart responsible business decisions. It offers a framework that eliminates internal bias, aligns ethical values with business goals and draws on diverse case studies. The book will answer questions such as: how can dialogue and data optimize decision-making? How can ESG goals be translated into concrete manageable actions? Which decisions best suit the strategic objectives of the organization? This new edition has been updated to offer an increased focus on dialogue and data-driven decision making and new coverage on ESG, Sustainable Development Goals (SDGs), digital transformation and the Raworth's Doughnut Economy framework. Readers will benefit from many new international cases covering topics such as ESG investment, SDG impact measurement and sustainability transformation.

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With sustainability now a fundamental strategic pillar for organizations, ESG metrics are vital for decision making, yet this data is complex and ever evolving. Navigating Sustainability Data provides a focused guide for leaders and executives who want to understand how sustainability impacts a company's future and how they can use data as a key tool to facilitate growth, access to capital and meet regulatory requirements. It explores what data is required to make decisions that directly affect the company's valuation and helps leadership teams decide what data points they need to be preparing for their boards to support the organization's financial, strategic and reputational future. Showing how leaders can move from measuring data to managing future organizational risks and rewards, the book explores how to use the right data for the appropriate situation to drive efficient sustainable business decisions. It explains ESG data in plain English and highlights what data is relevant to leaders; what investors consider as essential data; and how regulation, disclosure and transparency are on a rapidly changing journey. Navigating Sustainability Data holds the information you need to avoid greenwashing, to shape your role in the sustainability landscape, and to be a leader for the future.

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Coding is one of the most in-demand skills in the job market. Whether you're a recent graduate or a professional, Confident Coding offers the career insights and technical knowledge you need for success. A unique combination of technical insights and fascinating career guidance, this book highlights the importance of coding, whatever your professional profile. For entrepreneurs, being able to create your own website or app can grant you valuable freedom and revolutionize your business. For aspiring developers, this book will give you the building blocks to embark on your career path. This new and improved third edition of the award-winning book gives you a step-by-step learning guide to HTML, CSS, JavaScript, Python, building iPhone and Android apps and debugging. Confident Coding is the essential guide to mastering the fundamentals of coding. About the Confident series... From coding and data science to cloud and cyber security, the Confident books are perfect for building your technical knowledge and enhancing your professional career.

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Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization's content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not take approach it strategically. As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. In this book, he walks readers through his scalable, strategic approach. Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success. The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes. Filled with compelling examples from leaders in content marketing, including Salesforce, Cleveland Clinics, Amazon, and Arrow Electronics, the book offers a new model that will transform and optimize your content marketing.

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Harness the power of public relations and discover how you can secure meaningful press for your organization. It can be difficult to publicize a company or a product without formal training, yet it's more important than ever for successful marketing strategies to include media relations. In this book, media expert Annie Pace Scranton breaks down the most powerful and efficient PR tactics that brands can use to garner the right kind of attention. The book guides marketing and PR professionals through the process of developing authentic messaging, unique selling points, timely news pitches and other engaging ways to reach the media. The Guide to Earned Media is a must-read for anyone ready to unleash the power of public relations, perfect their messaging and work toward long-term brand prominence. Readers will walk away knowing how to make use of the most effective media strategies available today.

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Whether you are running a start-up or multinational organization, there is always scope to optimize your processes and reinvigorate your teams. In Tech-Led Culture, Duena Blomstrom highlights how you can discover the new innovations and technologies that can lead to meaningful and lasting change in your business. This book provides you with the insights, knowledge and confidence you need to improve your performance and ensure that your business thrives and grows in the increasingly innovative and competitive landscape. Employees and teams are more disengaged and fragmented than ever; get ahead of the competition and attract new talent by becoming the exception. Tech-Led Culture is an essential companion for any leader or changemaker looking to implement and sustain change initiatives within their business which will lead to more productivity, greater innovation and better performance.

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Data-gathering technology is more sophisticated than ever, as are the ethical standards for using this data. This second edition shows how to navigate this complex environment. Data Ethics provides a practical framework for the implementation of ethical principles into information management systems. It shows how to assess the types of ethical dilemmas organizations might face as they become more data-driven. This fully updated edition includes guidance on sustainability and environmental management and on how ethical frameworks can be standardized across cultures that have conflicting values. There is also discussion of data colonialism, the challenge of ethical trade-offs with ad-tech and analytics such as Covid-19 tracking systems and case studies on Smart Cities and Demings Principles. As the pace of developments in data-processing technology continues to increase, it is vital to capitalize on the opportunities this affords while ensuring that ethical standards and ideals are not compromised. Written by internationally regarded experts in the field, Data Ethics is the essential guide for students and practitioners to optimizing ethical data standards in organizations.

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The Business Analysis Handbook was ground-breaking in providing a hands-on guide to the business analyst role. This second edition reflects key developments and new career pathways in the profession. Business analysis helps organizations to develop an informed understanding of the solutions they need to drive effective change. In the age of digital transformation, the role is more important than ever. Written by an expert, the book provides practical advice on both the skills and the nitty-gritty activities of the profession and outlines tools and techniques with guidelines on how and when to apply them. This second edition offers increased guidance on remote working and different career pathways in business analysis. Readers will also benefit from a new chapter on how to build the business analysis function effectively in an organization, supported by skills matrix examples, training strategies and tips on career development. It also features examples of hot topics such as agile, sustainability and digital transformation. This is an indispensable guide for business analysts looking to upgrade their skills set and careers. It will also be invaluable for business leaders seeking to harness the value of the business analysis function within their organizations.

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Unlearn bad habits, sharpen your emails and improve your written communication throughout your business with How to Write Effective Business English. An easy-to-follow guide on how to write with confidence, whether or not English is your first language. With new chapters on writing well across all disciplines, writing globally, and the impact of social media on workplace communication, this new edition prepares you to clearly liaise with your colleagues and to your target market in order to get your point across. Not only is this for individuals who want to better their craft and build their confidence, but it's also for multinational companies where communication is vital. Whether you're fluent in English or still learning, all speakers can iron out areas where there are common misconceptions, and bring those skills into their workplace. Fiona Talbot informs you on how to format your prose to cater for a business world, by using case studies from L'Oréal, Loaf Furniture and Octopus Energy to demonstrate how English is used internationally in business and to teach you how to address different scenarios, whilst putting your best foot forward. Express yourself in business in a clear manner on all platforms, and get your message across with impact.

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Lowe's Transport Manager's and Operator's Handbook 2023 provides a complete overview of the operational guidance governing the UK's road transport operators. With the uncertainty of technological advancement, post-Brexit trade arrangements and various industry crises, it is essential for the UK's road transport operators to have a firm grasp of the processes, rules and regulations that govern their industry. This fully updated 53rd edition covers all aspects of transport legislation relating to goods vehicles and their operators from vehicle registration, maintenance and load management to professional competence, operator training and driver testing. Road traffic law is explained alongside how to ensure safety on the road and at work. Meeting operating standards, keeping up to date with the latest industry changes and complying with the law, all while running sustainable transport operations, has never been simpler with the help of Lowe's Transport Manager's and Operator's Handbook 2023. It is an essential resource for transport managers, fleet operators, owner driver haulers and those working in the industry looking to ensure operational stability and legislative compliance in a turbulent environment.

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Whether you're an aspiring manager, in middle management or a global executive, gain the skills, insights and confidence you need to become a world-class manager. Over 77% of organizations believe that effective leadership is lacking in the modern workforce. That leaves a huge opportunity for success for anyone who develops their skills to become a world-class manager. This ground-breaking book uncovers the secrets of success through key insights across all sectors and all disciplines of business, from time management and meetings to developing strategies and building a team. As a globally renowned leadership expert, Wayne Clarke brings his wealth of expertise to this book, distilling the key insights and skills from his globally bestselling course. Supported by a range of diverse case studies, How to Become a World-Class Manager will equip you with the skills and insights you need to take your career to new heights and reach the higher echelons of management.

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Understanding Decentralized Finance demystifies DeFi, locating the integration points between decentralized and centralized finance to help finance professionals unlock valuable opportunities. DeFi - the next evolution of cryptocurrency - has brought a new wave of investors into the world of finance. As fintechs and financial institutions seek to integrate with DeFi, this book explores its history, its present context, and its future. It explains the world of DeFi by comparing it to the traditional finance sector, highlighting points of similarity, difference and integration. Understanding Decentralized Finance explores the technologies underlying the DeFi market and how they differ from those of traditional financial markets. It scrutinizes the difference between centralized and decentralized cryptocurrency exchanges, how NFTs fit into DeFi and how collectibles can be financialized. Readers will also find out how collateralized loans, derivatives, margin trading and liquidity provision work in a world where there is no centralized institution to coordinate these activities - and how regulators in different jurisdictions are ensuring that financial regulations keep up with these innovations. With examples from key actors in the field, including the movement of luxury organizations like Christie's and Sotheby's into the NFT space and the SushiSwap vampire attack, this is an essential read for anyone working in finance, fintech and technology who needs to understand the fast-moving world of DeFi.

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Understanding Decentralized Finance demystifies DeFi, locating the integration points between decentralized and centralized finance to help finance professionals unlock valuable opportunities. DeFi - the next evolution of cryptocurrency - has brought a new wave of investors into the world of finance. As fintechs and financial institutions seek to integrate with DeFi, this book explores its history, its present context, and its future. It explains the world of DeFi by comparing it to the traditional finance sector, highlighting points of similarity, difference and integration. Understanding Decentralized Finance explores the technologies underlying the DeFi market and how they differ from those of traditional financial markets. It scrutinizes the difference between centralized and decentralized cryptocurrency exchanges, how NFTs fit into DeFi and how collectibles can be financialized. Readers will also find out how collateralized loans, derivatives, margin trading and liquidity provision work in a world where there is no centralized institution to coordinate these activities - and how regulators in different jurisdictions are ensuring that financial regulations keep up with these innovations. With examples from key actors in the field, including the movement of luxury organizations like Christie's and Sotheby's into the NFT space and the SushiSwap vampire attack, this is an essential read for anyone working in finance, fintech and technology who needs to understand the fast-moving world of DeFi.

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In the face of our climate emergency, we desperately need solutionists working to fix the future. This is your handbook for becoming the leader that the world needs. The Solutionists sets out what it takes to join the new generation of entrepreneurs, CEOs and leaders transforming business to create a more sustainable society. Using a change blueprint, this book coaches you through the steps, mindsets and strategies that will put your organization at the forefront and take personal ownership of sustainability solutions. With an inspiring selection of stories from leading entrepreneurs and organizations, this book illustrates how sustainability solutionists are paving the way to solving the biggest crisis our planet has ever faced whilst driving business innovation and growth. Including plant-based food sources, net-zero technologies and circular platforms, these stories demonstrate how sustainable disruption can transform your business, regardless of size or industry. Solitaire Townsend has been inspiring the world's top brands for over two decades and, along with some of the world's leading solutionists, she invites you to join the answer activists and grow your business while co-creating a better world.

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Achieve successful digital transformation with this authoritative guide designed specifically for established organizations. At a time where even the most recognized business models are under threat, organizations risk devastation if they do not transition successfully to the new digital reality. Yet what works for digital natives does not always work for established organizations. Recognized as one of the world's top global executives leading innovative transformation, Neetan Chopra's deep experience of steering organizations through digital disruption drives the practical approach of Accelerated Digital Transformation. Having designed transformation journeys, overcome setbacks and driven outcomes within multiple leading companies, Neetan Chopra tackles key factors for established organizations including inertia, impetus, outcomes, digital capabilities and culture. The book is underpinned by a tried and tested framework that will guide readers step by step through the entire digital transformation journey. This will be an essential resource for leaders, managers and practitioners leading and executing digital transformation.

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The key to retaining competitive advantage in a volatile business world is agility. The third edition of The Agile Organization shows how to develop capabilities across the organization to adapt. With helpful checklists, tips and advice, this is a practical blueprint to building both agility and resilience at individual, team and organizational levels. It covers how to design agile organizations as well as how to implement agile models into existing organizations and people practices. There is guidance on how agility can be applied to talent management, flexible working patterns and the importance of mobilizing and energizing employees for change. This edition contains new material on agile mindsets and enterprise agile planning, alongside how hybrid forms of working can enhance resilience. There is also extended material on how inclusion and wellbeing initiatives can support individual resilience and innovation to improve performance across the organization. Case studies include ING, the University of California, Berkeley, the UK National Health Service (NHS) and SNC-Lavalin's Atkins business. This book is an essential read for HR and OD specialists, senior leaders and managers who want transform their organization and build an agile business.

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Value-Driven Data explains how data and business leaders can co-create and deploy data-driven solutions for their organizations. Value-Driven Data explores how organizations can understand their problems and come up with better solutions, aligning data storytelling with business needs. The book reviews the main challenges that plague most data-to-business interactions and offers actionable strategies for effective data value implementation, including methods for tackling obstacles and incentivizing change. Value-Driven Data is supported by tried-and-tested frameworks that can be applied to different contexts and organizations. It features cutting-edge examples relating to digital transformation, data strategy, resolving conflicts of interests, building a data P&L and AI value prediction methodology. Recognizing different types of data value, this book presents tangible methodologies for identifying, capturing, communicating, measuring and deploying data-enabled opportunities. This is essential reading for data specialists, business stakeholders and leaders involved in capturing and executing data value opportunities for organizations and for informing data value strategies.

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Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth. E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success. Written by an experienced e-commerce growth advisor and operator, E-commerce Growth Strategy features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. E-commerce Growth Strategy is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.

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The compelling promise of progressing profits, purpose and the planet is what drives sustainable investing. Yet the field is also packed with challenges and pitfalls for the finance industry. Sustainable Investing in Practice provides a pragmatic steer for how finance professionals can navigate the realities of ESG investing so they can achieve the impact they desire. It addresses the obvious problems - a lack of common standards, opaque vocabulary, irrelevant data - that investors face. And it explains the skewed incentives and compromises that have held sustainable investing back. Yet it does not dwell on obstacles and defeat. Instead, it shows readers how to develop sustainable strategies and improve outcomes, covering critical topics such as ESG ratings, data and disclosure policies and multi-asset portfolios, while also documenting successful practices and pointing out how to modify inadequate ones. Packed full of insightful examples, analysis and interviews from expert commentators such as Paul Polman KBE, Richard Curtis OBE, and Gillian Tett, the book provides useful ideas and plans for how to take sustainable finance forward while balancing credibility and commerciality in equal measure. Written by two pioneering leaders within sustainable investing, this is a must-read for every finance professional, investor and regulator-whether they are seeking to fast track their careers, bring commercial and sustainable learning to their organization, or upgrade their understanding of this crucial but complex topic. It will also be of interest to students taking modules on sustainable finance.

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The compelling promise of progressing profits, purpose and the planet is what drives sustainable investing. Yet the field is also packed with challenges and pitfalls for the finance industry. Sustainable Investing in Practice provides a pragmatic steer for how finance professionals can navigate the realities of ESG investing so they can achieve the impact they desire. It addresses the obvious problems - a lack of common standards, opaque vocabulary, irrelevant data - that investors face. And it explains the skewed incentives and compromises that have held sustainable investing back. Yet it does not dwell on obstacles and defeat. Instead, it shows readers how to develop sustainable strategies and improve outcomes, covering critical topics such as ESG ratings, data and disclosure policies and multi-asset portfolios, while also documenting successful practices and pointing out how to modify inadequate ones. Packed full of insightful examples, analysis and interviews from expert commentators such as Paul Polman KBE, Richard Curtis OBE, and Gillian Tett, the book provides useful ideas and plans for how to take sustainable finance forward while balancing credibility and commerciality in equal measure. Written by two pioneering leaders within sustainable investing, this is a must-read for every finance professional, investor and regulator-whether they are seeking to fast track their careers, bring commercial and sustainable learning to their organization, or upgrade their understanding of this crucial but complex topic. It will also be of interest to students taking modules on sustainable finance.

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Uncertainty is here to stay. Rather than seeing it as an obstacle to overcome, integrate it into your strategic approach to invigorate your high-growth potential and outperform competition under any market condition. Strategy is about making choices around where to play and where not to play, how to win, how to allocate resources among competing priorities and, critically, what to do. All these choices must be made when you never know everything you would like to know. This book is about facing uncertainty head-on and then playing each round to not just survive, but thrive. Doing so only comes from the power move of executing a reset: the differentiated step where you embrace change, new insights and new opportunities to set your organization up for sustainable performance. Survive, Reset, Thrive is a playbook for leaders derived from the author's first-hand experience working with executive teams across industries from software, technology, retail, fashion and construction through to manufacturing. Drawing from over a decade of rich real-world experience, the author illustrates how to navigate the most complex strategic situations with a simple, executable approach. Rebecca Homkes explains how proactively to stabilize your business to withstand and grow through market shocks, reset your strategy to take account of new realities and thrive through uncertainty.

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Every business should introduce new technologies to improve their performance? The only way to innovate is to think outside of the box? And obviously, having a Chief Strategy Officer is a guarantee of success. Really? The reality is that there are no magic recipes for success. If there were, every company would use them, and no single company would be outstanding. Business strategy is messy, requires hard graft and is difficult to get right. And yet the world of strategy is dominated by management consultants and business gurus making sweeping generalizations, oversimplifying business thinking and peddling their own unfounded ideas. But do these methods actually work? Myths of Strategy debunks thirty of these most common strategy sagas, cutting through consultant hyperbole and provide you with tried and test business ideas that will make your company more successful. About the Business Myths series... The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.

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Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they? The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work. About the Business Myths series... The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.

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