Search results for ""iste ltd and john wiley sons inc""
ISTE Ltd and John Wiley & Sons Inc Seismic Engineering
This title offers a comprehensive coverage of the many facets of seismic engineering. The first half of the book is devoted to seismic phenomena and hazards, detailing the causes of earthquakes, the parameters used to characterize earthquakes, strong ground motions, seismic hazards and their evaluation, and seismic action. The second half discusses the effects of earthquakes and tools used to assess and reduce risk, including the effects of vibratory motions and induced phenomena, seismic calculations and technical aspects of prevention. The importance of keeping orders of magnitude in mind (i.e. through reasoning or very simple equations) when discussing seismic phenomena and their effects is emphasized, a task which most people overlook because of their rarity and the brevity of their manifestations.
£366.95
ISTE Ltd and John Wiley & Sons Inc Combinatorial Optimization and Theoretical Computer Science: Interfaces and Perspectives
This volume is dedicated to the theme “Combinatorial Optimization – Theoretical Computer Science: Interfaces and Perspectives” and has two main objectives: the first is to show that bringing together operational research and theoretical computer science can yield useful results for a range of applications, while the second is to demonstrate the quality and range of research conducted by the LAMSADE in these areas.
£211.95
ISTE Ltd and John Wiley & Sons Inc Information Fusion in Signal and Image Processing: Major Probabilistic and Non-Probabilistic Numerical Approaches
The area of information fusion has grown considerably during the last few years, leading to a rapid and impressive evolution. In such fast-moving times, it is important to take stock of the changes that have occurred. As such, this books offers an overview of the general principles and specificities of information fusion in signal and image processing, as well as covering the main numerical methods (probabilistic approaches, fuzzy sets and possibility theory and belief functions).
£171.95
ISTE Ltd and John Wiley & Sons Inc Electric Power Systems
The creation of a European liberalized electricity internal market and EU commitments for the reduction of greenhouse gas emissions (Kyoto Protocol) and for the use of renewable energy generation technologies induce new important constraints and problems on the electric power systems in Europe. This then creates the need for more research and development to engage with these new challenges in order to preserve the reliability of these systems. This book aims to provide advanced tools, covering major aspects, for people involved with such research and development. Split into two parts (the first covering the operation and control of electric power systems and the second the stability and defence of electric power systems), this book gathers together contributions from numerous well-known European specialists in academia and the electrical industry and will be an illuminating read for those involved in this field or who have some knowledge of the fundamental notions.
£211.95
ISTE Ltd and John Wiley & Sons Inc Cooperating Embedded Systems and Wireless Sensor Networks
A number of different system concepts have become apparent in the broader context of embedded systems over the past few years. Whilst there are some differences between these, this book argues that in fact there is much they share in common, particularly the important notions of control, heterogenity, wireless communication, dynamics/ad hoc nature and cost. The first part of the book covers cooperating object applications and the currently available application scenarios, such as control and automation, healthcare, and security and surveillance. The second part discusses paradigms for algorithms and interactions. The third part covers various types of vertical system functions, including data aggregation, resource management and time synchronization. The fourth part outlines system architecture and programming models, outlining all currently available architectural models and middleware approaches that can be used to abstract the complexity of cooperating object technology. Finally, the book concludes with a discussion of the trends guiding current research and gives suggestions as to possible future developments and how various shortcomings in the technology can be overcome.
£171.95
ISTE Ltd and John Wiley & Sons Inc Synthesizers and Subtractive Synthesis 1
Subtractive sound synthesis has been one of the most widely used techniques in electronic music and for many analog synthesizers since the early 1960s. It is based on a simple principle, but its operation remains complex, involving many parameters. It can be enriched by a variety of effects that give the sound its authenticity. It does not just imitate musical instruments, but can also transcribe noises present in natural soundscapes, or generate entirely synthetic sounds. Synthesizers and Subtractive Synthesis 1 presents the theoretical basis of a sound phenomenon, the different types of synthesis, the components that are required and present in synthesizers, the working environment specific to the study of subtractive synthesis, and the hardware and software available. After reading the various chapters of this book, readers will have a clear vision of the tools and actions required to grasp the world of subtractive sound.
£132.00
ISTE Ltd and John Wiley & Sons Inc Phyllotaxis Models: A Tool for Evolutionary Biologists
The equations of phyllotaxis were discovered by Douady and Couder: these describe the inhibition "force" generated by an incipient primordium, preventing the initiation of other primordia in its vicinity: the method that was lacking was to take into account the distance of primordia to the meristem apex over the course of its development. With these parameters, our model integrates both biochemical "forces" (inhibition due to auxin) and mechanical forces (contact pressure). This powerful tool allows us to revisit many important notions of plant biology. For example, we model auxin concentrations at the plant apex, as well as the development of vegetative and reproductive meristems. We also explain why the whorls of monocots are trimerous and those of plants with quincuncial perianths are pentamerous. We design a geometric method for reconstructing inflorescences from their building blocks, i.e. floral meristems. We also show that phyllotaxic spirals are only the application of a general property of symmetry, the advantages of which have been exploited by natural selection.
£132.00
ISTE Ltd and John Wiley & Sons Inc A Textbook of Data Structures and Algorithms, Volume 2: Mastering Nonlinear Data Structures
Data structures and algorithms is a fundamental course in Computer Science, which enables learners across any discipline to develop the much-needed foundation of efficient programming, leading to better problem solving in their respective disciplines. A Textbook of Data Structures and Algorithms is a textbook that can be used as course material in classrooms, or as self-learning material. The book targets novice learners aspiring to acquire advanced knowledge of the topic. Therefore, the content of the book has been pragmatically structured across three volumes and kept comprehensive enough to help them in their progression from novice to expert. With this in mind, the book details concepts, techniques and applications pertaining to data structures and algorithms, independent of any programming language. It includes 181 illustrative problems and 276 review questions to reinforce a theoretical understanding and presents a suggestive list of 108 programming assignments to aid in the implementation of the methods covered.
£125.00
ISTE Ltd and John Wiley & Sons Inc The Mechanisms of Explosions: 27 Case Studies for their Understanding
The risk of explosion is inseparable from industrial activity, as we are often reminded by the news. In order to avoid an explosion, it is necessary to understand the phenomena surrounding it, and take the necessary preventive measures to protect society if it comes to the worst-case scenario. This book will detail these phenomena. The Mechanisms of Explosions presents theoretical aspects from a physicochemical point of view and proposes various methods adapted to each type of explosion, including ATEX explosions. The author shares his knowledge of the mechanisms of explosions, acquired during numerous investigations. These 27 case studies – detailing circumstances, mechanisms and the nature and intensity of explosive effects – were selected to cover all of the possible physical or chemical phenomena, substances and mechanisms, without limiting themselves to the most common situations. This book, packed full of information, is designed to benefit those who analyze and investigate explosions, particularly insurance and judicial experts, prevention engineers, security managers and trainers.
£136.00
ISTE Ltd and John Wiley & Sons Inc Fifty Years of Evolution in Biological Research: Progress and Decline
Research in biology and all basic sciences has undergone profound transformations in recent decades. We have seen the development of extremely sophisticated techniques, allowing us to study, in an objective manner, questions that were still considered science fiction at the end of the 20th century. All of this has allowed us to develop an in-depth knowledge of vast subjects, such as the biology of the brain, for example. Fifty Years of Evolution in Biological Research presents a panorama of these different technical advances. However, at the same time, there has been an increase in the number of constraints on researchers, a monetization of research and a correlative pressure to continually publish in more prestigious journals. This has resulted in a certain degradation of the quality of research activity. This book analyzes this evolution and proposes solutions.
£132.00
ISTE Ltd and John Wiley & Sons Inc Design and Construction of Bioclimatic Wooden Greenhouses, Volume 4: Architectural Integration and Quantitative Analyses
This book is the fourth of four dealing with bioclimatic design and construction by focusing on the most basic and polyvalent of modern environmental systems: the bioclimatic greenhouse, the "Swiss-army chainsaw" of architecture. More specifically, this fourth volume focuses on architectural integration, environmental prediction and how to simulate and structurally size a bioclimatic wooden greenhouse. In more general terms, it helps us to consider how to design and build the structure of bioclimatic, low-energy architecture, with low environmental impact. This multi-volume book covers both free-standing greenhouses that can naturally heat and cool themselves, and lean-to greenhouses that support the natural heating and cooling of buildings; this includes both agricultural greenhouses and greenhouses suited to host people. As a result, it is a trans-disciplinary work deriving its areas of concern from a broad range of study areas, spanning from environmental, to constructional, to structural, drawing the clarity of the approach from the fact that the topics are presented by a single author with a single voice and a designer's mindset. To achieve this, the book adopts a composite set of explanatory strategies and communication registers – including extensive support by 3D construction drawings and examples – and presents not only stateof-the-art solutions, but also experimental ones.
£125.00
ISTE Ltd and John Wiley & Sons Inc Integrable Systems
This book illustrates the powerful interplay between topological, algebraic and complex analytical methods, within the field of integrable systems, by addressing several theoretical and practical aspects. Contemporary integrability results, discovered in the last few decades, are used within different areas of mathematics and physics. Integrable Systems incorporates numerous concrete examples and exercises, and covers a wealth of essential material, using a concise yet instructive approach. This book is intended for a broad audience, ranging from mathematicians and physicists to students pursuing graduate, Masters or further degrees in mathematics and mathematical physics. It also serves as an excellent guide to more advanced and detailed reading in this fundamental area of both classical and contemporary mathematics.
£125.00
ISTE Ltd and John Wiley & Sons Inc Crystal Elasticity
This book is an original and timeless description of the elasticity of solids, and more particularly of crystals, covering all aspects from theory and elastic constants to experimental moduli. The first part is dedicated to a phenomenological and dimensionless representation of macroscopic crystal elasticity, which allows us to compare all crystals of the same symmetry with the concept of anisotropy and to establish new relations between elastic constants. Multi-scale approaches are then put forward to describe the elasticity at an atomic scale or for polycrystals. The relationship between elasticity and structural or physical properties is illustrated by many experimental data. The second part is entirely devoted to a Lagrangian theory of vibrations and its application to the characterization of elasticity by means of the dynamic resonant method. This unique approach applied to tension-compression, flexural and torsional tests allows for an accurate determination of elastic moduli of structural and functional crystals, varying from bulk to multi-coated materials.
£125.00
ISTE Ltd and John Wiley & Sons Inc The Sustainable City in Africa Facing the Challenge of Liquid Sanitation
This book questions the role of liquid sanitation in the development of cities in Africa. The absence of sewerage networks and treatment plants in African cities already submerged by rapid and anarchic urbanization is a major problem. To meet this challenge, it is urgent to rethink urban water governance and impose and enforce sustainable urban planning standards. In other words, sanitation issues must now be placed at the heart of urban planning.
£136.00
ISTE Ltd and John Wiley & Sons Inc Electronic Communication Interception Technologies and Issues of Power
In cyberspace, data flows transit massively and freely on a planetary scale. The generalization of encryption, made necessary by the need to protect these exchanges, has resulted in states and their intelligence services forgoing listening and interception missions. The latter have had to find ways to break or circumvent this protection. This book analyzes the evolution of the means of communication and interception, as well as their implementation since the advent of the telegraph in the 19th century. It presents this sensitive subject from a technical, historical and political perspective, and answers several questions: who are the actors of interception? Who has produced the recent technologies? How are the markets for interception means organized? Are the means of protecting communications infallible? Or what forms of power do interceptions confer?
£132.00
ISTE Ltd and John Wiley & Sons Inc Distribution System Planning: Evolution of Methodologies and Digital Tools for Energy Transition
Distribution systems drive energy and societal transition. System planning enables investments to be made in the right place, at the right time and with the right technology. Distribution System Planning is centered on the evolution of planning methods that will best support this transition, and describes the historical context and concepts that enable planning, its challenges and key influencing factors to be grasped. It also analyzes the impact of the development of renewable and decentralized energy resources, government recommendations and distributor initiatives to promote their integration. Through the use of case studies, this book provides examples of how planning methodologies have evolved, as well as an overview of new and emerging solutions.
£136.00
ISTE Ltd and John Wiley & Sons Inc Drinking Water Treatment, Organic and Mineral Micropollutants
Today, hundreds of millions of people drink contaminated water without knowing it. Yet water treatment technologies can effectively eliminate contamination and can supply urban and rural populations with safe drinking water in a secure way. For almost two centuries, the huge number of treatments available to guarantee water quality has grown alongside technological progress, the strengthening of industry norms and the reinforcement of consumer expectations. New treatment methods have been developed according to the advancement of knowledge and new sanitary regulations. This five-volume book sets out to clearly present the variety of treatments available along with their performance, limitations and conditions of use as well as ways to combine them to produce safe drinking water, which is a basic need essential to everyday life. The author shares his expertise acquired at Veolia, a company that is a world leader in water services and sanitation, desalination of sea water and the recycling of wastewater. Founded in France in 1853 to bring safe water to populations and to protect them from waterborne epidemics which ravaged cities, its history is intertwined with that of water treatment.
£132.00
ISTE Ltd and John Wiley & Sons Inc Sustainable Supply Chain Management: Sustainable Decision Support
Supply chains are now more essential than ever to the functioning of our society; however their environmental and societal impacts are often subject to well-founded criticism. Transforming a supply chain to make it more sustainable and responsible often requires a considerable amount of time and resources. The aim of this book is to present a number of simple best practices that can reduce these negative impacts and make supply chains more virtuous. Sustainable Supply Chain Management is a handbook for supply chain transformation. It explores the different facets of the supply chain, from product design or procurement to logistics operations management and performance. It offers a guide to actions for sustainable supply chain transformation, providing elements of the legal framework for possible actions and tools for measuring the performance that can be achieved.
£132.00
ISTE Ltd and John Wiley & Sons Inc The Covid-19 Crisis: From a Question of an Epidemic to a Societal Questioning, Volume 4
The threats of emerging diseases have shaken certainties about health systems, the effectiveness of governance, lifestyles and the reality of national sovereignty.The Covid-19 Crisis analyzes the global issues related to the emergence of the SARS-CoV-2 virus through investigations and reflections related to both the epidemic itself (epidemiology, computerized surveillance tools and vaccines) and to the societal issues it raises (work, innovation, religious practices, behaviors and societal models).This eclectic approach highlights scientific working methods that meet the requirements of health crises, as well as technical solutions and societal practices adapted to epidemic situations. It also presents feedback and testimonies.
£125.00
ISTE Ltd and John Wiley & Sons Inc Eco-design of Marine Infrastructures: Towards Ecologically-informed Coastal and Ocean Development
This book offers an insight into how to create aesthetically pleasing, environmentally integrated, multi-functional developments in the ocean or on the coastline.Eco-design of Marine Infrastructures provides practical and realistic solutions for delivering projects that strive to minimize negative environmental impacts.Using case studies and examples, this book presents a toolkit of options, allowing decision makers and planners to see what is possible and to make informed choices about the risks and benefits of eco-design. It is intended for researchers, engineers, students and decision makers, or anyone who is curious to see how nature can be integrated into development.
£137.95
ISTE Ltd and John Wiley & Sons Inc Altering Frontiers: Organizational Innovations in Healthcare
How can healthcare systems be transformed by reimagining their multiple silos to favor processes and practices that are more responsive to local, horizontal initiatives? Altering Frontiers analyzes numerous experiences, using a multidisciplinary approach, paying attention to certain actors, collectives and organizational arrangements.Through this work, levers are identified that promote lasting transformation: recognizing the legitimacy of the practices of many who are often "invisible"; trusting those who know their intervention territory; investing in methodological support; taking advantage of tools and procedures such as instruments for strategic and managerial discussion; and developing the capacity to absorb innovative ideas and experiences that circulate within the environment.
£137.95
ISTE Ltd and John Wiley & Sons Inc Building Information Modeling for a Smart and Sustainable Urban Space
Urban spaces are being called upon to develop a capacity for resilience and sustainability in order to meet the major challenges they face. To achieve such a goal, a practical development framework must be implemented in order to take advantage of the technological innovations that characterize the field of construction and urban engineering. Today, multi-scale BIM is bringing about significant changes that are redefining the paradigms of urban management. It facilitates simulations of the sustainability of urban spaces with respect to several criteria; most notably relating to energy, the economy and the environment. Building Information Modeling for a Smart and Sustainable Urban Space proposes a theoretical and practical framework for implementing BIM models for the creation of sustainable and intelligent urban spaces. It addresses the issues of acquisition, modeling, interoperability, and BIM and GIS integration for the production of BIM models. Case studies are presented, providing a practical dimension that demonstrates the production process of the urban model and its contribution to multiscale simulations, particularly in real estate evaluation and urban renewal.
£137.95
ISTE Ltd and John Wiley & Sons Inc Devolution and Autonomy in Education
Allowing learners to take some responsibility may seem obvious yet what is actually afforded to them, and how this process works, remains difficult to grasp. It is therefore essential to study the real objects of devolution and the roles played by the subjects involved. Devolution and Autonomy in Education questions the concept of devolution, introduced into the field of education in the 1980s from disciplinary didactics, and described in Guy Brousseau’s Theory of Didactical Situations in Mathematics as: the act by which the teacher makes the student take responsibility for a learning situation (adidactic) or problem and accepts the consequences of this transfer.The book revisits this concept through a variety of subject areas (mathematics, French, physical education, life sciences, digital learning, play) and educational domains (teaching, training, facilitation). Using these intersecting perspectives, this book also examines the purpose and timeline of the core process for thinking about autonomy and empowerment in education.
£137.95
ISTE Ltd and John Wiley & Sons Inc Liberalism and Capitalism Today
It now seems to be a given that the principles that presided over the birth of liberalism and capitalism are no longer relevant. To understand the evolution of this ideology and economic system, Liberalism and Capitalism Today examines the work of the two authors who have contributed the most to the analysis of the conditions that lead to the emergence of these types of organization: Alexis de Tocqueville of France and Max Weber of Germany.This book thus analyzes how the evolution of the general environment of a civilization leads to the emergence of new ways of approaching economic life, and then to its development, thanks to innovations in many fields.This historical perspective makes it possible to understand the transformations that liberalism and capitalism could offer. It suggests a potential path that does not involve simply returning to a way of life that has been totally altered by the evolution of civilizations and the economy, but instead leads to a more peaceful way of living in most countries of the world.
£137.95
ISTE Ltd and John Wiley & Sons Inc Applied Modeling Techniques and Data Analysis 1: Computational Data Analysis Methods and Tools
BIG DATA, ARTIFICIAL INTELLIGENCE AND DATA ANALYSIS SET Coordinated by Jacques Janssen Data analysis is a scientific field that continues to grow enormously, most notably over the last few decades, following rapid growth within the tech industry, as well as the wide applicability of computational techniques alongside new advances in analytic tools. Modeling enables data analysts to identify relationships, make predictions, and to understand, interpret and visualize the extracted information more strategically. This book includes the most recent advances on this topic, meeting increasing demand from wide circles of the scientific community. Applied Modeling Techniques and Data Analysis 1 is a collective work by a number of leading scientists, analysts, engineers, mathematicians and statisticians, working on the front end of data analysis and modeling applications. The chapters cover a cross section of current concerns and research interests in the above scientific areas. The collected material is divided into appropriate sections to provide the reader with both theoretical and applied information on data analysis methods, models and techniques, along with appropriate applications.
£137.95
ISTE Ltd and John Wiley & Sons Inc Language and Neurology: Alzheimer's Disease
This book questions the relationship and compatibility between current beliefs in neurology and contemporary textual linguistic theories, interpretative semantics and discourse analysis. It begins with a critical examination of the screenings for Alzheimer�s type dementia through cognitive testing, particularly screenings where language is used. It then analyzes the various linguistic properties (morphological, syntactic and semantic) of the speech of Alzheimer�s patients, which can be troubling for both caregivers and their environment in general. More than a synthesis of critical linguistic reflections, Language and Neurology provokes a fruitful reflection through adjustments suggested by the acquired knowledge of textual semantics.
£137.95
ISTE Ltd and John Wiley & Sons Inc Thresholds in Architectural Education
The book explores, discusses, and considers new and innovative perspectives on the crossings, interactions, and transformations of non-formal, informal learning, and formal learning within or prior to FADS and Internship. The contributions provide a wider perspective on the alternating Final Architectural Design Studios and Internship programs as interfaces and interaction zones among different learning experiences that lead to professional and intellectual qualification.
£138.95
ISTE Ltd and John Wiley & Sons Inc Applications and Metrology at Nanometer Scale 1: Smart Materials, Electromagnetic Waves and Uncertainties
To develop innovations in quantum engineering and nanosystems, designers need to adopt the expertise that has been developed in research laboratories. This requires a thorough understanding of the experimental measurement techniques and theoretical models, based on the principles of quantum mechanics. This book presents experimental methods enabling the development and characterization of materials at the nanometer scale, based on practical engineering cases, such as 5G and the interference of polarized light when applied for electromagnetic waves. Using the example of electromechanical, multi-physical coupling in piezoelectric systems, smart materials technology is discussed, with an emphasis on scale reduction and mechanical engineering applications. Statistical analysis methods are presented in terms of their usefulness in systems engineering for experimentation, characterization or design, since safety factors and the most advanced reliability calculation techniques are included from the outset. This book provides valuable support for teachers and researchers but is also intended for engineering students, working engineers and Master�s students.
£137.95
ISTE Ltd and John Wiley & Sons Inc TORUS 2 - Toward an Open Resource Using Services: Cloud Computing for Environmental Data
This book, presented in three volumes, examines �environmental� disciplines in relation to major players in contemporary science: Big Data, artificial intelligence and cloud computing. Today, there is a real sense of urgency regarding the evolution of computer technology, the ever-increasing volume of data, threats to our climate and the sustainable development of our planet. As such, we need to reduce technology just as much as we need to bridge the global socio-economic gap between the North and South; between universal free access to data (open data) and free software (open source). In this book, we pay particular attention to certain environmental subjects, in order to enrich our understanding of cloud computing. These subjects are: erosion; urban air pollution and atmospheric pollution in Southeast Asia; melting permafrost (causing the accelerated release of soil organic carbon in the atmosphere); alert systems of environmental hazards (such as forest fires, prospective modeling of socio-spatial practices and land use); and web fountains of geographical data. Finally, this book asks the question: in order to find a pattern in the data, how do we move from a traditional computing model-based world to pure mathematical research? After thorough examination of this topic, we conclude that this goal is both transdisciplinary and achievable.
£138.95
ISTE Ltd and John Wiley & Sons Inc CAD of Circuits and Integrated Systems
This book addresses the difficulty of obtaining a quality solution, that is, pre optimal or even optimal, in a reasonable time from a central processing unit (CPU). As polynomial problems can be treated by exact methods, the problem posed concerns non-polynomial problems, for which it is necessary to develop efficient algorithms based on heuristics or meta-heuristics. Chapter 3 of this book demonstrates how to develop such algorithms, which are characterized by: an initialization of argued solutions (sometimes, the global optimum can be obtained from such an initialization); a non-random generation of solutions (to avoid generating the same solution several times, or even generating solutions that cannot be achieved); avoidance of being trapped by a local optimum; good use of CPU time by reducing the size of the space of solutions to be explored (which is often very large for such problems) without compromising the quality of the solution; plus a reasoned displacement from one solution to another, to improve the quality of the solution as the processing is carried out. These aspects are applied to concrete applications in the design of integrated circuits and systems at various levels. To do this and to help the reader better understand this problem, Chapters 1 and 2 present basic notions on computational complexity, and the design of integrated circuits and systems.
£138.95
ISTE Ltd and John Wiley & Sons Inc Microalgae: From Future Food to Cellular Factory
Microalgae and cyanobacteria are the first organisms in the oceanic food chain and are essential producers of oxygen and effective carbon dioxide traps. They are traditional sources of food proteins for Aztec, African and Asian populations, and some of them have even acquired the status of superfoods. Microalgae reviews the biological, ecological and biochemical characteristics of microalgae and cyanobacteria. They are true cellular factories, producing substances of interest such as original pigments, proteins and polysaccharides with biological activities. Their use covers many sectors of human activity including aquaculture, livestock breeding, agri-food, and human and veterinary medicine.This book presents their mode of production and the transformation processes that are applied to them, as well as the traditional and future valorization of algae. As they are a source of lipids and fatty acids, microalgae have become the focus of attention for the development of green fuels, such as biofuel.
£137.95
ISTE Ltd and John Wiley & Sons Inc Location-Based Marketing: Geomarketing and Geolocation
Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.
£138.95
ISTE Ltd and John Wiley & Sons Inc Financial Information and Brand Value: Reflections, Challenges and Limitations
The brand is the company�s most important asset. In their financial statements, companies are faced with a lack of accounting recognition for the brands they have created, and value recognition for the brands they have acquired. This book studies the nature, characteristics and determinants of brand information published in companies� annual and financial reports. It presents case studies on the methods of evaluating and developing brands, and analyzes annual reports published by listed companies, whose brands appear in international rankings. It reflects on the inadequacy of information and disclosed data to demonstrate the value of brands and the need to ensure that more reliable and relevant financial information is available to investors. Financial Information and Brand Value goes beyond the simple application of conceptual frameworks in order for the reader to master the practices related to brand valuation.
£137.95
ISTE Ltd and John Wiley & Sons Inc Process Engineering Renewal 1: Background and Training
Process engineering emerged at the beginning of the 20th Century and has become an essential scientific discipline for the matter and energy processing industries. Its success is incontrovertible, with the exponential increase in techniques and innovations. Rapid advances in new technologies such as artificial intelligence, as well as current societal needs sustainable development, climate change, renewable energy, the environment are developments that must be taken into account in industrial renewal. Process Engineering Renewal 1 the first volume of three focuses on training, demonstrating the need for innovation in order for the field to have a framework that is sustainable, in a highly changeable world.
£138.95
ISTE Ltd and John Wiley & Sons Inc Process Engineering Renewal 2: Research
Process engineering emerged at the beginning of the 20th Century and has become an essential scientific discipline for the matter and energy processing industries. Its success is incontrovertible, with the exponential increase in techniques and innovations. Rapid advances in new technologies such as artificial intelligence, as well as current societal needs sustainable development, climate change, renewable energy, the environment are developments that must be taken into account in industrial renewal. Process Engineering Renewal 2 focuses on research in process engineering, which is partly overshadowed by the sciences that contribute to its development. The external constraints of this interface science must be seen in relation to conservation, sustainable development, global warming, etc., which are linked to current success and the difficulty of taking risks in research.
£138.95
ISTE Ltd and John Wiley & Sons Inc Trajectories of Genetics
As genetics becomes increasingly important in our everyday environment, misinterpretation of its scientific foundation leads to mixed feelings of hope and fear about the potential of its applications. Trajectories of Genetics uncovers the many facets of genetics - from humans to animals, plants, and the microscopic world through more than a century of scientific progress. It summarizes the evolution of ideas as the organization and functioning of genetic material has become clearer. The book analyzes how genetic information transmitted from generation to generation in nucleic acids enables the fulfillment of biological functions and the evolution of the living world. It illustrates current developments in many areas: the improvement of species of agronomic interest, an increased understanding of microbial worlds, the management of genetic pathologies and the synthesis of new forms of life.
£138.95
ISTE Ltd and John Wiley & Sons Inc Wine Management and Marketing Opportunities for Companies and Challenges for the Industry
This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.
£138.95
ISTE Ltd and John Wiley & Sons Inc Biphasic Chemistry and The Solvent Case
Biphasic Chemistry and The Solvent Case examines recent improvements in reaction conditions, in order to affirm the role of chemistry in the sustainable field. This book shows that those who work within the chemistry industry support limits for the use of toxic or flammable solvents, since it reduces the purifications to simple filtrations. Thanks to commercial scavengers, solid phase syntheses are now available to all. Fluorine biphasic catalysis enables extremely efficient catalyst recycling and has a high applicability potential at the industrial level. This book also reviews the many studies that have shown that water is a solvent of choice for most synthetic reactions. Particular traits can be obtained and the effects on thermodynamics make it possible to operate at lower temperatures, thereby achieving energy savings. Finally the great diversity of application of the reactions without solvents is illustrated.
£138.95
ISTE Ltd and John Wiley & Sons Inc Statistics in Environmental Sciences
Statistical tools are indispensable for the environmental sciences. They have become an integral part of the scientific process, from the development of the sampling plan to the obtainment of results. Statistics in Environmental Sciences provides the foundation for the interpretation of quantitative data (basic vocabulary, main laws of probabilities, etc.) and the thinking behind sampling and experimental methodology. It also introduces the principles of statistical tests such as decision theory and examines the key choices in statistical tests, while keeping the established objectives in mind. The book examines the most used statistics in the field of environmental sciences. Detailed descriptions based on concrete examples are given, as well as descriptions obtained through the use of the free software R (whose usage is also presented).
£138.95
ISTE Ltd and John Wiley & Sons Inc Introduction to Quantum Mechanics 2: Wave-Corpuscle, Quantization and Schrodinger's Equation
Quantum mechanics is the foundation of modern technology, due to its innumerable applications in physics, chemistry and even biology. This second volume studies Schrödinger�s equation and its applications in the study of wells, steps and potential barriers. It examines the properties of orthonormal bases in the space of square-summable wave functions and Dirac notations in the space of states. This book has a special focus on the notions of the linear operators, the Hermitian operators, observables, Hermitian conjugation, commutators and the representation of kets, bras and operators in the space of states. The eigenvalue equation, the characteristic equation and the evolution equation of the mean value of an observable are introduced. The book goes on to investigate the study of conservative systems through the time evolution operator and Ehrenfest�s theorem. Finally, this second volume is completed by the introduction of the notions of quantum wire, quantum wells of semiconductor materials and quantum dots in the appendices.
£138.95
ISTE Ltd and John Wiley & Sons Inc Hospital Logistics and e-Management: Digital Transition and Revolution
As new information and communication technologies (NICTs) increasingly reorganize our practices and influence our daily lives, there is a pressing need to study their impact in the field of hospital logistics and to question their future use. Hospital Logistics and e-Management presents an inventory of the health information system, and deals with informational and logistical issues with regard to medical information. Through two case studies of hospital logistics systems which have drawn on academic research, this book examines how powerful decision support tools can improve the quality of patient service and logistics organization. The first case study deals with the influx of patients to emergency services and service organization, and the second with the optimization of product collection and distribution flows.
£138.95
ISTE Ltd and John Wiley & Sons Inc Nanotechnology and Nanomaterials for Energy
The major topical and societal issues of energy transition and environmental conservation have benefited from the contribution of nanotechnologies and nanomaterials. Nanomaterials, including carbon-based newcomers, have helped to improve in particular the performance of energy storage and conversion devices. Some of these nanomaterials, including fullerenes, carbon nanotubes, nanodiamonds and carbon dots, were discovered well before the 2000s. Others are more recent, including graphene (the leading material of the 21st century) as well as many mineral materials developed at the nano scale: atomic clusters, metal or semiconductor nanoparticles, two-dimensional inorganic materials, metal-organic frameworks (MOF) and luminescent quantum dots. All of these are involved in the realization of devices for energy purposes. Nanotechnology and Nanomaterials for Energy provides a critical analysis of the latest work in the fields of batteries, photovoltaics, fuel cells and catalysis as well as lighting, with the advent of light-emitting diodes.
£137.95
ISTE Ltd and John Wiley & Sons Inc Innovation Trends in the Space Industry
Ever since their inception, space activities have been innovative, but not driven by commercial considerations that is, until the end of the Cold War, when the commercialization of space escalated. As a result, the direction of the innovation changed in order to leverage new business opportunities, which reached a turning point in the 2010s. This book discusses the developmental trends of the world space sector in detail, by analyzing their long-term evolution, and studying why this innovative industry sometimes experiences technological and organizational delays. Innovation Trends in the Space Industry also provides a framework to diagnose more accurately the potential technological threats that are currently faced by existing space tech manufacturers. Moreover, this book, with an economic perspective, provides a close examination of the space sector. It also contributes to enriching innovation management theory by leading us to better understand industry emergence shaped by customers, to reinterpret technological and organizational inertia in high technology activities, and to refine disruptive innovation trends.
£138.95
ISTE Ltd and John Wiley & Sons Inc Methods and Interdisciplinarity
Interdisciplinarity research results from a growing need for multi-perspective methods, and knowledge on complex and multifaceted objects of study. It is not simply scientific research that involves several disciplines, but ultimately, the aim is confronting this knowledge and if possible articulating it coherently. Using specific examples, Methods and Interdisciplinarity categorizes the different modes of interdisciplinarity and discusses the mechanisms of hybridization between them. On the one hand, the book shows how the same issue can be treated according to various points of view from several disciplines, which can give rise to complementary or even contradictory knowledge. On the other hand, it illustrates how methods from some disciplines make it possible to articulate the qualitative or quantitative approaches of others.
£138.95
ISTE Ltd and John Wiley & Sons Inc Industry 4.0: Paradoxes and Conflicts
Digital technology opens up extraordinary fields for applications that will deeply change the nature of jobs and trade, the very concept of work and the expectations of user–producers. The “masters of algorithms” have disrupted production and services, and this trend will continue for as long as electric energy and the elements of Industry 4.0 are in continued development. Beyond data control, a power struggle is working its way through the links in the value chain: intermediation, control of resources and command over human and physical networks, as well as partnerships, creativity and the political system. Industry 4.0: Paradoxes and Conflicts examines the need for a serious and technological review, as well as for research and training regarding citizenship and politics. This is a new situation in terms of relationships of competence and authority, which must be the subject of scientific as well as political reflections for the whole social body, which needs to be educated about choices. Throughout the book, the author poses the following question: instead of submitting to choices, would it not be better to exercise foresight?
£138.95
ISTE Ltd and John Wiley & Sons Inc Politicization of Ecological Issues: From Environmental Forms to Environmental Motives
The legitimacy of environmental policies is an issue of increasing concern for analysts. Ecological stakes are deemed to be global, but global public decisions are rare and implemented with difficulty. Dissensus prevails on environmental ethics and there is little evidence of any greening of policy tools. The global framing of the environment fails to account for how people relate to the ecological realities which surround them. Rather than placing the environment at a distance, Politicization of Ecological Issues advocates for building legitimacy from people’s perceptions of singular forms and patterns in their environment. Based on scholarly literature in political ecology and empirical cases of water policy in Europe, the book shows how the qualification of environmental realities has been politicized and translated into motives for public action. Similarly, it argues that theoretical debates addressing the ecological crisis are not only dealing with ideas, but rather advocating for specific environmental forms that are deemed to be motives of hope or worry.
£138.95
ISTE Ltd and John Wiley & Sons Inc Digital Health Communications
ECHNOLOGICAL PROSPECTS AND SOCIAL APPLICATIONS SET Coordinated by Bruno SalguesThere are many controversies with respect to health crisis management: the search for information on symptoms, misinformation on emerging treatments, massive use of collaborative tools by healthcare professionals, deployment of applications for tracking infected patients. The Covid-19 crisis is a relevant example about the need for research in digital communications in order to understand current health info communication.After an overview of the challenges of digital healthcare, this book offers a critical look at the organizational and professional limits of ICT uses for patients, their caregivers and healthcare professionals. It analyzes the links between ICT and ethics of care, where health communication is part of a global, humanistic and emancipating care for patients and caregivers. It presents new digitized means of communicating health knowledge that reveal, thanks to the Internet, a competition between biomedical expert knowledge and experiential secular knowledge.
£137.95
ISTE Ltd and John Wiley & Sons Inc Mathematical Modeling of Random and Deterministic Phenomena
This book highlights mathematical research interests that appear in real life, such as the study and modeling of random and deterministic phenomena. As such, it provides current research in mathematics, with applications in biological and environmental sciences, ecology, epidemiology and social perspectives. The chapters can be read independently of each other, with dedicated references specific to each chapter. The book is organized in two main parts. The first is devoted to some advanced mathematical problems regarding epidemic models; predictions of biomass; space-time modeling of extreme rainfall; modeling with the piecewise deterministic Markov process; optimal control problems; evolution equations in a periodic environment; and the analysis of the heat equation. The second is devoted to a modelization with interdisciplinarity in ecological, socio-economic, epistemological, demographic and social problems. Mathematical Modeling of Random and Deterministic Phenomena is aimed at expert readers, young researchers, plus graduate and advanced undergraduate students who are interested in probability, statistics, modeling and mathematical analysis.
£138.95