Search results for ""forge""

A stunning novel of love, loss, laughter and too much bourbon from the author of THIS IS WHERE I LEAVE YOU.When Doug married Hailey - beautiful, smart and ten years older - he left his carefree Manhattan life to live in the suburbs with Hailey and her teenage son, Russ. Three years later, at 29, Doug has been a widower for twelve months and just wants to drown himself in self-pity and Jack Daniels. But his family has other ideas...Russ is furious with Doug for not adopting him, and has fallen in with a bad crowd. Claire, Doug's irrepressible, pregnant twin sister, has left her husband and, uninvited, moved in with Doug. And their sister Debbie is determined to have the perfect wedding, at any cost. Soon, Doug finds himself trying to forge a relationship with Russ, reconnect with his own eccentric family, and reluctantly edges back into the complicated world of dating...

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There's no such thing as a pre-set path to career success. Following the footsteps of others can only get you so far - and for women, there are often additional obstacles. But what if you could design your own path to your career goals? What if you could Make Your Own Map? Based on material from the popular Women Transforming Leadership course from Saïd Business School, University of Oxford, Make Your Own Map will help you develop a resilient and aspirational strategy for your career - whatever your starting point. Effective methods of strategic planning have been tried and tested in the corporate business world, and this book shows you how to repurpose those methods for yourself, even if you're not in the corporate world. Packed with strategic tools and practical exercises, this book will help you: -Assess and define your career goals -Make a plan -Implement your plan to find the work that fits your needs, your skills, and your direction. With your best career as the goal, this book will help you forge your own path and Make Your Own Map.

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Bragging rights and bumper stickers are some of the social forces fueling today’s parenting behavior—and, as a result, even well-intentioned parents are behaving badly. Many parents don’t know how best to support their teens, especially when everyone around them seems to be frantically tutoring, managing, and helicoptering. The Parent Compass provides guidance on what parents’ roles should be in supporting their teens’ mental health as they traverse the maze of the adolescent years. For anyone daunted by the unique challenge of parenting well in this pressure-laden and uncertain era, The Parent Compass offers: ·Advice on fostering grit and resilience in your teen ·Strategies to help your teen approach life with purpose ·Guidance on how to preserve your relationship with your teen while navigating a competitive academic environment ·Clear explanations of your appropriate role in the college admission process ·Effective ways to approach technology use in your home, and much more!Using The Parent Compass to navigate the adolescent years will help you parent with confidence and intention, allowing you to forge a trusting, positive relationship with your teen.

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With Hamilton-mania still going strong, there is a renewed interest in early Americana, and A TASTE OF HISTORY COOKBOOK provides a fascinating look into 18th century American history. Featuring over 150 elegant and approachable recipes featured in the Taste of History television series, paired with elegantly styled food photography, readers will want to recreate these dishes in their modern-day kitchens. Woven throughout the recipes are fascinating history lessons that introduce the people, places, and events that shaped our unique American democracy and cuisine. For instance, did you know that tofu has been a part of our culture's diet for centuries? Ben Franklin sung its praises in a letter written in 1770!From West Indies Pepperpot Soup, which was served to George Washington's troops to nourish them during the long winter at Valley Forge to Cornmeal Fried Oysters, the greatest staple of the 18th century diet to Martha Washington's favorite Chocolate Mousse Cake, A TASTE OF HISTORY COOKBOOK is a must-have for both cookbook and history enthusiasts alike.

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In 'The Yak Dilemma', Supriya Kaur Dhaliwal ventures out of the mountain ranges of Palampur and across vast distances of land and sea. From scenes playing out through Dublin windows to ruminating on wearing a Sadri in the West, these innovative mediations are as much about personal identity as they are a testament to the human spirit's drive to cross territory and forge a 'map' of our own. Kaur Dhaliwal's map, if she has one, is without architecture or foundations; 'Four walls don't make a home or a house-it takes some doing', she writes in 'Ghazal on Living in a Hotel in Downtown Cairo'. She is part of a dynamic new generation of poets pushing the medium into exciting new areas by questioning the notion of 'place' and its effect on our bodies-including the human spirit and memory. Uprooted and unsettled, her lyrical voice generously outlines 'home' as something other than a physical place. 'The Yak Dilemma' is a remarkable poetic journey, its words create new territories by carefully revealing the fragile spaces that fall in between.

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From Frederick Douglass to Angela Davis, “natural hair” has been associated with the Black freedom struggle. In New Growth Jasmine Nichole Cobb traces the history of Afro-textured coiffure, exploring it as a visual material through which to reimagine the sensual experience of Blackness. Through close readings of slave narratives, scrapbooks, travel illustrations, documentary films, and photography as well as collage, craft, and sculpture, from the nineteenth century to the present, Cobb shows how the racial distinctions ascribed to people of African descent become simultaneously visible and tactile. Whether examining Soul Train’s and Ebony’s promotion of the Afro hairstyle alongside styling products or how artists such as Alison Saar and Lorna Simpson underscore the construction of Blackness through the representation of hair, Cobb foregrounds the inseparability of Black hair’s look and feel. Demonstrating that Blackness is palpable through appearance and feeling, Cobb reveals the various ways that people of African descent forge new relationships to the body, public space, and visual culture through the embrace of Black hair.

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Long Live Atahualpa is an innovative ethnographic study of indigenous political movements against discrimination in modern Ecuador. Exploring the politicizing of Indianness—the right of indigenous peoples to self-determination and political agency—Emma Cervone analyzes how the Quichuas mobilized in the country's central Andean province of Chimborazo and formed their own grassroots organization, Inca Atahualpa. She illuminates the complex process that led indigenous activists to forge new alliances with the Catholic Church, NGOs, and regional indigenous organizations as she traces the region's social history since the emergence of a rural unionist movement in the 1950s. Cervone describes how the Inca Atahualpa contested racial subordination by intervening in matters of resource distribution, justice, and cultural politics. Considering local indigenous politics and indigenous mobilization at the national and international levels, she explains how, beginning in the 1960s, state-led modernization created political openings by generating new economic formations and social categories. Long Live Atahualpa sheds new light on indigenous peoples operating at the crossroads of global capitalism and neoliberal reforms as they redefine historically rooted relationships of subordination.

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Canadian politicians, like many of their circumpolar counterparts, brag about their country’s “Arctic identity” or “northern character,” but what do they mean, exactly? Stereotypes abound, from Dudley Do-Right to Northern Exposure, but these southern perspectives fail to capture northern realities. In this passionate, deeply personal account of modern developments in the Canadian North, Tony Penikett corrects confused and outdated notions of a region he became fascinated with as a child and for many years called home.During decades of service as a legislator, mediator, and negotiator, Penikett bore witness to the advent of a new northern consciousness. Out of sight of New Yorkers, and far from the minds of Copenhagen’s citizens, Indigenous and non-Indigenous leaders came together to forge new Arctic realities as they dealt with the challenges of the Cold War, climate change, land rights struggles, and the boom and bust of resource megaprojects.This lively account of their clashes and accommodations not only retraces the footsteps of Penikett’s personal hunt for a northern identity but also tells the story of an Arctic that the world does not yet know.

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Kay Clifton has waited five, long, lonely years for her husband Bob to come home from the war. Despite her excitement at his return, their whirlwind romance prior to his departure makes her feel as though she hardly knows him, so it's not surprising that Kay is apprehensive when she meets him at the station. Kay's hopes of starting their blissfully happy marriage are dashed by the presence of Bob's fellow soldier Tony. Bob is indebted to Tony for saving his life and seems hell bent on repaying that debt to the couple's detriment. But as Tony starts acting more and more strangely, Kay worries that something else happened during the war that Bob is keeping secret. And Bob himself isn't behaving like the man whom she waved off so tearfully all those years ago. But with the love and encouragement of her family and friends, Kay is determined that whatever it takes she will bring out the Bob with whom she first fell in love and forge the future that they had envisaged before the war wreaked its havoc.

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The ‘Big Four’ railways had experimented with diesel-powered shunting locomotives from 1933 with the Great Western Railway seeing the advantages of operating diesel-powered railcars, and doing so successfully from the same date. The 1955 ‘Modernisation Report’ predicted the end of steam power and laid out the basis of the ‘Pilot Scheme’ for the introduction of main-line diesel locomotives to British Railways. A number of these hastily designed classes of locomotives were found wanting in terms of power and especially reliability, but pressure to forge ahead with their introduction meant that the numbers constructed were unrealistic and, in consequence, many had very short operating lives. Fortunately, the ‘Pilot Scheme’ did bring forward some excellent reliable classes of locomotives that were produced in large numbers, with examples surviving into the modern railway operating companies and the preservation scene. Early and First Generation Green Diesels in Photographs brings together the work of four photographers – Ron Buckley, Robert Butterfield, Andrew Forsyth and Hugh Ramsay – charting the development of diesels in their photographs from 1949 to 1966.

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Like coffee or tea, yerba mate is one of the world's most beloved caffeinated beverages. Once dubbed a "devil's drink" by Spanish missionaries in South America only to be later hailed by capitalists and politicians as "green gold," it has a long and storied history. And no country consumes and celebrates yerba mate quite like Argentina.Yerba Mate is the first book to explore the extraordinary history of this iconic beverage in Argentina from the precolonial period to the present. From yerba mate's Indigenous origins to its ubiquity during the colonial era, from its association with rural people and the poor in the late nineteenth century to its resurgence in the last years of the twentieth century, Julia Sarreal meticulously documents yerba mate's consumption, production, and cultural importance over time. Yerba Mate is the definitive history of this popular beverage and social practice, and it tells a fascinating story about race, culture, and how a drink helped forge the national identity of one of the world's most dynamic countries.

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The 1910 Revolution is still tangibly present in Mexico in the festivals that celebrate its victories, on the monuments to its heroes, and, most important, in the stories and memories of the Mexican people. Yet there has never been general agreement on what the revolution meant, what its objectives were, and whether they have been accomplished. This pathfinding book shows how Mexicans from 1910 through the 1950s interpreted the revolution, tried to make sense of it, and, through collective memory, myth-making, and history writing, invented an idea called "la Revolución." In part one, Thomas Benjamin follows the historical development of different and often opposing revolutionary traditions and the state's efforts to forge them into one unified and unifying narrative. In part two, he examines ways of remembering the past and making it relevant to the present through fiestas, monuments, and official history. This research clarifies how the revolution has served to authorize and legitimize political factions and particular regimes to the present day. Beyond the Mexican case, it demonstrates how history is used to serve the needs of the present.

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You know the scene: amateur soccer players battling over the ball, spectators cheering from the sidelines, vendors selling their wares from carts. Over the past half century, immigration from Latin America has transformed the public landscape in the United States, and numerous communities are witnessing one of the hallmarks of this transformation: the emergence of park soccer. In Fútbol in the Park, David Trouille takes us into the world of Latino soccer players who regularly play in an upscale Los Angeles neighborhood where they are not always welcome. Together on the soccer field, sharing beers after the games, and occasionally exchanging taunts or blows, the men build relationships and a sense of who they are. Through these engrossing, revealing, and at times immortalizing activities, they forge new identities, friendships, and job opportunities, giving themselves a renewed sense of self-worth and community. As the United States becomes increasingly polarized over issues of immigration and culture, Fútbol in the Park offers a close look at the individual lives and experiences of migrants.

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Rachel Norris wants to forge a new life and career. And she wants to forget her past.When Rachel qualifies as nurse, she does so because she wants to help others and make a difference. But she is also running from a past life that must stay hidden forever.Completing her training, Rachel moves to London but misses home desperately, so when she hears about an opportunity to train as a district nurse in a village near Rochdale, she seizes the opportunity, even though it will take her closer to the trouble she left behind. She knows nothing about Eastby End and she is shocked to find it a little more than a slum. It''s clear she will need to work hard and keep her wits about her to win the trust of the villagers.Joss Townley has been reluctantly working in his father''s factory but is dismayed at the conditions the workers endure. When his father dies, he sells up immediately to begin travelling but is called home by his mother in an emergency - in order t

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Having fled his home city of Liverpool and left with precious little time to escape his unpredictable father; Danny and his mother end up in a safe, rural corner of Shropshire. It seems to be yet another ''fresh start'', but little does Danny know just how different it will be this time around. This most recent of moves will either make or break him. Working hard to forge a different reputation for himself, Danny tries to get things right. However, a chance finding of a long-forgotten drum - coupled with an encounter with a ghost from a bygone era - lead to an extraordinary sequence of events, as Danny concludes his last year at primary school before moving on. He will need every ounce of positivity and resilience that he can draw on, as things look likely to unravel in spectacular style. Danny is tested to the limits by new acquaintances, as well as figures from his past returning to complicate matters further. With the clock ticking, he needs to quickly piece the jigsaw together

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Farmer: Photographic Portraits by Pang Xiaowei represents a curated selection from more than 1000 portraits taken by Pang Xiaowei during a mammoth mission to photograph farmers from every province in China. It is a monument to China’s agricultural workforce that affords them the recognition they deserve and celebrates their dedication to their country. The farmers of the Chinese mainland help feed 1.39 billion people. This powerful series of portraits captures the souls of these men and women: their hardiness, their work ethic, their dedication to the land. Portraiture is one of the strongest visual methods of communication. As Pang Xiaowei says, “Portraits have a language; they can tell us so much. Portraits have force, and that force is directed towards our hearts.” Looking into the eyes of the farmers featured in this book, that connection is evident. These portraits forge a link between the observer and the subject, building on the ancient Chinese tradition of ‘spirit resonance in portraiture’ (chuan shen xie zhao). This aspect of Xiaowei’s photography is explored in an accompanying essay by the celebrated Chinese artist, Chen Lvsheng.

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Finalist, City of Vancouver Book Award 2019A man returns to Hoi An in his retirement to compose a poem honouring his parents. Two teenagers, ostracized in a private school, forge an unlikely bond. A son discovers the truth about his father's business ventures and his dreams of success. A young bride, isolated on a remote island with her new husband, finds community in a group of abalone divers.Taking the title for his debut collection of short fiction from the walled palace of Vietnam's Nguyen dynasty, Philip Huynh dives headfirst into the Vietnamese diaspora. In these beautifully crafted stories, crystalline in their clarity and immersive in their intensity, he creates a universe inhabited by the deprivations of war, the reinvention of self in a new and unfamiliar settings, and the tensions between old-world parents and new-world children. Rooted in history and tradition yet startlingly contemporary in their approach, Huynh's stories are sensuously evocative, plunging us into worlds so all-encompassing that we can smell the scent of orange blossoms and hear the rumble of bass lines from suburban car stereos.

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One of the darkest days in United States history since Valley Forge was August 30, 1862. On this date the Confederate army inflicted a smashing defeat to the United States army at Manassas, on the outskirts of Washington. To many, including the president and press, it appeared that Washington was all but lost.The defeat was all the more galling because it was inflicted by a numerically inferior and inadequately equipped confederate force. Someone, it was assumed, had to be responsible. Union Army commander Major General John Pope came forward and blamed the loss on young, handsome, charismatic and popular Major General Fitz-John Porter. He charged Porter with disobedience of orders and shameful conduct before the enemy. But was Porter really guilty or was it he who saved the country from an even greater disaster? This book examines the question of Porter's guilt or innocence, examining the trial and its aftereffects from several perspectives. It also examines the larger question: If Porter was innocent, then who was to blame?

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Recovery from nervous suffering through understanding nervous fatigue – A new two-books-in-one edition which includes Peace from Nervous Suffering and More Help for your Nerves Dr Claire Weekes is acclaimed throughout the world for her work on nervous illness. This new edition of ‘More Self Help for Your Nerves’ also includes ‘Peace from Nervous Suffering’ – together they forge an understanding of nervous illness and develop a recovery programme to instill confidence and happiness. As a companion to the international bestseller, Self Help for Your Nerves, this book offers hope and new levels of understanding to nervous fatigue – Dr Weekes explores the common and almost inevitable patterns that can occur with nervous illness. She also looks at the commonest kind of nervous illness – the anxiety state, or nervous breakdown. This book also looks at the problems of agoraphobia. Sufferers of nervous illness often become trapped in a cycle of suffering, Dr Claire Weekes shows how they can break this cycle and take their place among people without fear.

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In Tempests and Slaughter, fans of Tamora Pierce will be rewarded with the never-before-told story of how Numair Salmalín came to Tortall. Newcomers will discover an unforgettable fantasy adventure where a kingdom's future rests on the shoulders of a young man with unimaginable gifts and a talent for making vicious enemies. The legend begins. In the ancient halls of the Imperial University of Carthak, a young man has begun his journey to becoming one of most powerful mages the realm has ever known. Arram Draper is the youngest student in his class and has the Gift of unlimited potential for greatness . . . and of attracting danger. At his side are his two best friends: clever Varice, a girl too often-overlooked, and Ozorne, the ‘leftover prince’ with secret ambitions. Together, these three forge a bond that will one day shape kingdoms. But as Ozorne inches closer to the throne and Varice grows closer to Arram's heart, Arram realizes that one day – soon – he will have to decide where his loyalties truly lie.

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Globalization has been a key force in the development of business in recent decades. But with nationalism on the rise in Europe, the United States and elsewhere, the future of global trade and international business has been thrown into doubt. In this new and challenging context, innovative companies have the opportunity not only to find new ways to operate across borders, but also to help forge a new system of relations between people of different nationalities and cultures. This book features a collection of case studies that illustrate how companies from different corners of the globe are succeeding in reaching out to distant customers, stakeholders and partners. It features inspiring examples of leaders who are actively developing imaginative ways to connect across continents. It is a vital reference tool for companies that plan to continue operating globally or to expand their international presence. A clarion call for the renewed relevance and importance of globalized business, this book suggests a future where companies can contribute positively to achieving sustainable growth and a fairer distribution of wealth across the globe.

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Do you love wildlife, dogs and peaty brown places to play? If so, you'll adore Lonesome Bog and Little Dog, an enchanting story by Iona Tulloch and award-winning illustrator Harry Woodgate. Little Dog and Lonesome Bog are misfits in the world - one is "too messy" and the other is "too scruffy". But when Little Dog becomes an unexpected member of Lonesome Bog's Collection of Things, the loners forge an unlikely friendship. "At night, Lonesome Bog sang Little Dog lullabies to help him sleep and shushed him when he had bad dreams about neighbourhood dogs. She even said Little Dog could keep her favourite boot forever." Little Dog discovers the extraordinary Collection of Life within Lonesome Bog and persuades the other dogs - and their people - to see for themselves. Little Dog is finally seen for who he is - brave, friendly and loyal - and Lonesome Bog's extraordinary Collection of Life is appreciated by all. Magnificently illustrated, Lonesome Bog and Little Dog celebrates misfits, both wild and domestic, while exploring the hidden beauty and fragility of peat bogs.

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Some promises should never be broken.AD 1055. With the crisis of 1051 long behind them and finally coming to terms with the death of Sweyn, the Godwin family’s influence across England is growing. Harold enjoys a position of trust with King Edward and the country is at peace, but Edward knows that he needs an heir before it is too late.In Hungary, there is one potential heir with royal blood running through his veins, but before he can be contacted another king, much closer to home, rises to power, and Harold finds himself torn between diplomacy and violence to maintain the peace.With King Edward relying on him more and more, Harold travels to Normandy to find the two hostages still missing after many years. But while there, he uncovers a situation far more dangerous than any threat from the Welsh king...With England now being torn apart by internal politics, can Harold forge unity amongst his fellow nobles before it is too late?The gripping next step along the road to Hastings, perfect for fans of Conn Iggulden.

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From humble beginnings, as they emerged pimple-popped and sweaty out of a global New Wave of British Heavy Metal scene infiltrating California in the early 80s, through to almost complete world domination, sell out tours and Billboard chart success, Metallica's story is like few others. With an insatiable hunger andhell-for-leatherr attitude, they helped to forge a new direction for metal music across the world, combining progressive anger with, at times, sweeping ballads. In the space of just a few album,s they transformed from thrashing wannabes (Kill 'Em All) into real heavy rock contenders (...And Justice for All) - before unleashing a new blend of chart-topping heavy metal on the masses (Black Album). A band of dogged workers, with twists and turns, heartbreak and line-up changes peppering their more than 40-year career, if they aren't on the road, it seems they're in the recording studio, with an incessant hunt for the next loudest, ground-breaking sound, spurring them on. They rode a wave, then started a tsunami, so prepare to be blown away. Metallica give you 'heavy baby!'

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Five Years Ahead of My Time: Garage Rock from the 1950s to the Present tells of an explosive musical phenomenon whose continuing influence on popular culture is dramatic and deep. The tale begins in 1950s America, when classic rock ’n’ roll was reaching middle age and teenage musicians kept its primal rawness going with rough-hewn instrumentals. In the mid-1960s, the Beatles and the British Invasion conquered America, and soon every neighbourhood had its own garage band. Groups like the Sonics and 13th Floor Elevators burned brightly but briefly, only to be rediscovered by a new generation of connoisseurs in the 1970s. Numerous compilation albums followed, spearheaded by Lenny Kaye’s seminal Nuggets, which resulted in garage rock’s rebirth across the world during the 1980s and ’90s. Be it the White Stripes or the Black Keys, bands have consistently found inspiration in the simplicity and energy of garage rock. It is a revitalizing force, looking back to the past to forge the future. And this, for the first time, is its story.

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As America’s twenty-first-century revolution reaches its endgame, twin sisters must outrun, and outlive, the Common enemy. Outlaw twin sisters Ava and Mira Goodwin were born to defy Texas’s tyrannical and oppressive Governor Roth. They inspired millions across the country to liberate themselves and fight to live free under the new Common rule. But an enemy still endangers their fragile vision for the future. Ava and Mira’s mission: hunt the man down. The once-mighty Governor Roth has fled Dallas. Holding a hostage beloved by Ava and Mira, Roth has a mission, too: regroup his Loyalists, wreak vengeance, and reclaim his power. With the help of a savvy programmer turned rebel warrior, Ava and Mira brave a journey more uncertain than they’ve ever attempted before. As they forge southward into foreign territory—against a ruthless cartel, Roth’s aggressive Texas Guard, and a formidable new foe—courage, alliances, and trust will be tested. Now, in the most unlikely and treacherous of places, the sisters must finish what they started. Before they—and the Common—are erased from history forever.

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The Ironbridge Gorge in Shropshire is one of the cradles of industrialisation. At its heart is the Iron Bridge spanning the River Severn, one of the world’s first iron bridges and an iconic image of the Industrial Revolution. The area’s role in helping to transform Britain into the world’s first industrial society earned it UNESCO World Heritage Site status in 1986. Industrialisation in and around the gorge was shaped and constrained by the landscape and this is reflected in the range of extractive, manufacturing, and transport sites in the area. These include Abraham Darby’s coke-fired iron furnace of 1709, the first steel furnace in England at the Upper Forge, brick and tile works, canals, tramways, and workers’ housing. The Archaeology of Ironbridge Gorge in 20 Digs explores a range of sites and material evidence excavated from the 1970s to the 2010s. It combines archaeological excavation with the analysis of the industrial and domestic buildings that helped to create the Ironbridge industrial community, and which continue to form an integral part of this internationally important twenty-first-century landscape.

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Fate can take you to places beyond your dreams . . .1866. Three Blake sisters remain in the Swan River Colony and two are quite happy to forge new lives for themselves there. The third, Xanthe, yearns to see the world. But even if she could afford to travel, could she persuade her beloved twin to let her go? Maia has fallen in love with their employer, and would surely be happiest staying behind with him.Xanthe's opportunity comes in the form of a handsome Irishman bringing some of the sisters' inheritance from England. But for Maia, the same man brings trouble in his wake: someone who has the power to make her life a misery.Can both sisters find the courage to finally find a home to call their own?******************What readers are saying about DESTINY'S PATH'Excellent ending to the series' - 5 stars'This is a book you cannot put down' - 5 stars'This is my ninth Anna Jacobs in 10 weeks! Can't wait to start my next one' - 5 stars'Another great read' - 5 stars'A jolly good read' - 5 stars

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Meetings are an inevitable and often unwelcome aspect of the working day. They figure heavily in all walks of life and create a forum for providing information, holding discussions, and making decisions. If they are run well they are a really valuable tool in running your organisation and progressing projects. If run badly they can seem like no more than a time-wasting irritant to the participants.Whether you hold meetings in your office or attend international summits, the meeting is a place where certain etiquette is essential. How to run a meeting, behave in a meeting, construct minutes, and Chair meetings are all essential skills for anyone wishing to move projects forward, forge a career in business or even run their own business. So, even if you are only a participant in frequent meetings this book will show you how to get the most out of them and ensure that they are a building block of success. From issuing invitations to taking the minutes, or even chairing a meeting, everything is covered.

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"Creativity in marketing communications is one of the most potent ways for companies to increase their productivity. This book contains case after case, which demonstrates the leveraging power of innovative thinking in advertising today." -Joseph E. DeDeo Chairman of Latin America,Young & Rubicam, Inc. The days of expensive network television rollouts of new advertising campaigns are over. Targeted, niche-driven selective marketing is less expensive, more profitable, and far more sensible in today's thriving culture of special-interest media. Here's your chance to learn all about this revolutionary new marketing strategy. Written by the advertising genius behind some of the most unforgettable campaigns of the past 30 years, Divide and Conquer teaches you what you need to know to conduct your own successful selective-marketing campaigns. Fifteen fascinating and instructive case studies demonstrate how to identify your markets precisely, get to know them inside and out, fashion a message that they'll hear and respond to, and find the perfect media mix to deliver your message. No matter what size company you work for, in Divide and Conquer you'll learn valuable lessons about how to find your customers, reach out to them, and forge profitable, long-term relationships with them. With the advent of cable TV, the Web, and other new platforms, media have become as diverse as the increasingly fragmented markets they serve -dangerous terrain for one-size-fits-all advertising. In the 1980s, a handful of visionaries began developing an alternative designed to take advantage of today's thriving culture of special-interest media. It's called selective marketing, and unlike mass-market advertising, it doesn't tell people what they want, it asks them. Selective marketing uses sophisticated intelligence-gathering techniques to pinpoint niche markets and learn all about them. It plies everything from print, TV, and radio, to Web technology, fax response, and even performance art to capture specific markets and forge lasting relationships with them. And it helps clients find the best ways to satisfy or surpass customer expectations. In Divide and Conquer, Harry Webber reveals the secrets behind this revolutionary new marketing strategy. The advertising genius behind such memorable campaigns as "I am stuck on Band-Aid," Webber clearly and concisely lays out basic selective-marketing principles and practices. With the help of 15 selective-marketing case studies, he demonstrates that any advertiser can use his proven techniques to identify markets, create the right message for a particular market, and develop the most effective media mix to deliver that message. Fascinating and instructive success stories, the case studies provide a unique insider's look at selective marketing in action. You'll learn how selective marketing was used to restore the investment community's faith in Ford; win the alternative adult market for Dr Pepper; entice baby boomers to Kentucky Fried Chicken; and even forge an alliance between the Crips and Bloods street gangs for the Los Angeles city attorney's office. Each case study presents concise descriptions of the target market, marketing challenge, selective-marketing solution, and outcome, and concludes with a quick summary of important selective-marketing lessons learned. Throughout the book, sidebars spell out key selective-marketing principles embodied by the case at hand. The first practical guide to the revolutionary marketing strategy that threatens to make mass marketing a thing of the past, Divide and Conquer is essential reading for marketing managers, entrepreneurs, and professionals working in small businesses, midsize companies, and large corporations.

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A forensic entomologist tries to solve the inexplicable murder of his wife, who impossibly seems to have been killed in a forest at the same time she was asleep in bed with him. A husband becomes concerned by his wife''s strange behaviour, which includes sleepwalking, muttering strange phrases, and a bizarre erotic fascination with octopi. A woman visits a witch doctor who promises to forge an unbreakable bond between her and the man of her dreams, but things go horribly awry after the man dies. And four high school friends reunite twenty years later at a class reunion and must face the long-buried truth of a demonic experience from their youth. The history of Mexico is drenched in blood, from the sacrifices of the ancient Aztecs to the bloodthirsty conquest of the Spanish to modern-day violent crime, and that legacy of violence and death pervades these stories. They blend the genres of horror and noir in inventive ways and run the gamut from chilling to weirdly unsettling to darkly fu

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A SUNDAY TIMES BESTSELLER In the past few decades, legislatures throughout the world have suffered from gridlock. In democracies, laws and policies are just as soon unpicked as made. It seems that Congress and Parliaments cannot forge progress or consensus. Moreover, courts often overturn decisions made by elected representatives. In the absence of effective politicians, many turn to the courts to solve political and moral questions. Rulings from the Supreme Courts in the United States and United Kingdom, or the European court in Strasbourg may seem to end the debate but the division and debate does not subside. In fact, the absence of democratic accountability leads to radicalisation. Judicial overreach cannot make up for the shortcomings of politicians. This is especially acute in the field of human rights. For instance, who should decide on abortion or prisoners' rights to vote, elected politicians or appointed judges? Expanding on arguments first laid out in the 2019 Reith Lectures, Jonathan Sumption argues that the time has come to return some problems to the politicians.

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Once upon a time teenage Aurora Evans met a hockey player at the Mall of America. He was from Canada. And soon, he was the perfect fake boyfriend, a get-out-of-jail-free card for all kinds of sticky situations. I can''t go to prom. I''m going to be visiting my boyfriend in Canada. He was just what she needed to cover her social awkwardness. He never had to know. It wasn''t like she was ever going to see him again...Years later, Aurora is teaching kids'' dance classes and battling panic and eating disorders-souvenirs from her failed ballet career-when pro hockey player Mike Martin walks in with his daughter. Mike''s honesty about his struggles with widowhood helps Aurora confront some of her own demons, and the two forge an unlikely friendship. There''s just one problem: Mike is the boy she spent years pretending was her Canadian boyfriend.The longer she keeps her secret, the more she knows it will shatter the trust between them. But to have the life she wants,

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In Architecture and Development Ayala Levin charts the settler colonial imagination and practices that undergirded Israeli architectural development aid in Africa. Focusing on the “golden age” of Israel’s diplomatic relations in and throughout the continent from 1958 to 1973, Levin finds that Israel positioned itself as a developing-nation alternative in the competition over aid and influence between global North and global South. In analyses of the design and construction of prestigious governmental projects in Nigeria, Sierra Leone, and Ethiopia, Levin details how architects, planners, and a trade union--owned construction company staged Israel as a new center of nonaligned expertise. These actors and professionals paradoxically capitalized on their settler colonial experience in Palestine, refashioning it as an alternative to Western colonial expertise. Levin traces how Israel became involved in the modernization of governance, education, and agriculture in Africa, as well as how African leaders chose to work with Israel to forge new South-South connections. In so doing, she offers new ways of understanding the role of architecture as a vehicle of postcolonial development and in the mobilization of development resources.

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In Revisiting Women’s Cinema, Lingzhen Wang ponders the roots of contemporary feminist stagnation and the limits of both commercial mainstream and elite minor cultures by turning to socialist women filmmakers in modern China. She foregrounds their sociopolitical engagements, critical interventions, and popular artistic experiments, offering a new conception of socialist and postsocialist feminisms, mainstream culture, and women’s cinema. Wang highlights the films of Wang Ping and Dong Kena in the 1950s and 1960s and Zhang Nuanxin and Huang Shuqin in the 1980s and 1990s to unveil how they have been profoundly misread through extant research paradigms entrenched in Western Cold War ideology, post-second-wave cultural feminism, and post-Mao intellectual discourses. Challenging received interpretations, she elucidates how socialist feminism and culture were conceptualized and practiced in relation to China’s search not only for national independence and economic development but also for social emancipation, proletarian culture, and socialist internationalism. Wang calls for a critical reevaluation of historical materialism, socialist feminism, and popular culture to forge an integrated emancipatory vision for future transnational feminist and cultural practices.

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'Incredibly well-researched and loaded with modern-day, high-tech football insights' – Tony Strudwick, Head of Performance, Wales national football team Professional football is more demanding than ever. Top internationals reach speeds of 36km/hr, run 12km each match and play up to 60 games each season. Sports scientists are now key figures at every top club, applying cutting-edge techniques to boost fitness, accelerate recovery and forge lean, mean, winning machines. This illuminating book uncovers the training and fuelling secrets of today’s greatest footballers, drawing on access to the world’s best clubs, including Barcelona, Manchester City, Manchester United, Liverpool, Bayern Munich, Paris Saint-Germain and many more. Why does Cristiano Ronaldo have his own cryotherapy chamber? Why does Paul Pogba wear custom-made compression socks? Why does Sergio Agüero altitude-train when returning from injury? From virtual-reality units to the omnipresence of GPS vests, taking in brain-training, innovative gear and performance nutrition along the way, you’ll discover what it takes to reach the top of the game – and how to apply this knowledge to your own training.

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What''s your damage?! Find your clique, grab your swag, and prepare for high school drama to the max with Oh My God, Stacy!, a totally radical card game where jocks, preppies, geeks, and punks square off in loving homage to high school movies of the 1980s. Peg your jeans, tease your hair, and flashback to the halls of high school as you play cards throughout the school day to prank your classmates, collect and steal gear, forge alliances, and earn cool points. Uggghhh! Morning announcements may change the rules of play each turn, so stay chill and may the coolest kids win!Like oh my god! For 3-12 players ages 14 and up, this 80s party game takes approximately 30 minutes and includes 152 cards for play (action, gear, morning announcements, and more) and pizza slice tokens. No matter which clique ruled the school, dudes and dudettes who roamed the halls in the 80s, or for those who just love this radical decade, Oh My God, Stacy! party game makes a killer gift.

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Successfully cope with day-to-day problems—and find joy along the way The Business of Joy provides you with an abundance of practical and immediately applicable life-changing ideas and inspirational, thought-provoking, and entertaining stories and quotes—in an instant. Each chapter is designed to be read and absorbed in approximately 60 seconds, offering you “Golden Nuggets” and “Joy Gems” that will help make positive, lasting change. Inside, you get an abundance of time-tested formulas that can instantly be used to solve common and uncommon day-to-day issues. This, in and of itself, will help to better yourself today, with work and life moving at the lightning speed of thought. Find unique coping mechanisms when facing adversity Benefit from tangible, motivational, and self-management tools to forge ahead Keep perspective regardless of circumstance Build a sturdy foundation for positive culture and change With the simple information in The Business of Joy, you’ll find all the guidance you need to find positivity in your daily life.

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WINNER OF THE CHILDREN'S AFRICANA BOOK AWARDS 2024OBSERVER BEST BOOKS OF 2023IRISH TIMES BEST BOOKS OF 2023SUNDAY TIMES CHILDREN'S BOOK OF THE WEEKAn outstanding YA novel of family love, loss, and life lived between two cultures, by an astonishing, super-stylish new voice. I'm going to tell you exactly how everything happened. Baba always says, Mati mwana'ngu, I love a good story but I don't have time for a long one, so make it short.' When Mati and her two siblings travel from London to Zimbabwe with their father, they are forced to confront the knotty family dynamics caused by the loss of their mother. Along for the trip is Meticais, a fabulously attired gender-neutral spirit or ghost? or imaginary friend? who only Mati can see and talk to. Guided by Meticais's enigmatic advice and wisdom, Mati must come to terms with her grief and with the difficulty of a life lived between two cultures, while her family learn to forge their way in a world without their monumental mother. This

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In Tropical Riffs Jason Borge traces how jazz helped forge modern identities and national imaginaries in Latin America during the mid-twentieth century. Across Latin America jazz functioned as a conduit through which debates about race, sexuality, nation, technology, and modernity raged in newspapers, magazines, literature, and film. For Latin American audiences, critics, and intellectuals—who often understood jazz to stem from social conditions similar to their own—the profound penetration into the fabric of everyday life of musicians like Duke Ellington, Dizzy Gillespie, and Charlie Parker represented the promises of modernity while simultaneously posing a threat to local and national identities. Brazilian antijazz rhetoric branded jazz as a problematic challenge to samba and emblematic of Americanization. In Argentina jazz catalyzed discussions about musical authenticity, race, and national culture, especially in relation to tango. And in Cuba, the widespread popularity of Chano Pozo and Dámaso Pérez Prado popularity challenged the United States' monopoly on jazz. Outlining these hemispheric flows of ideas, bodies, and music, Borge elucidates how "America's art form" was, and remains, a transnational project and a collective idea.

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In Forging Arizona Anita Huizar-Hernández looks back at a bizarre nineteenth-century land grant scheme that tests the limits of how ideas about race, citizenship, and national expansion are forged. During the aftermath of the U.S.-Mexico War and the creation of the current border, a con artist named James Addison Reavis falsified archives around the world to pass his wife off as the heiress to an enormous Spanish land grant so that they could claim ownership of a substantial portion of the newly-acquired Southwestern territories. Drawing from a wide variety of sources including court records, newspapers, fiction, and film, Huizar-Hernández argues that the creation, collapse, and eventual forgetting of Reavis’s scam reveal the mechanisms by which narratives, real and imaginary, forge borders. An important addition to extant scholarship on the U.S Southwest border, Forging Arizona recovers a forgotten case that reminds readers that the borders that divide nations, identities, and even true from false are only as stable as the narratives that define them.

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Canadian politicians, like many of their circumpolar counterparts, brag about their country’s “Arctic identity” or “northern character,” but what do they mean, exactly? Stereotypes abound, from Dudley Do-Right to Northern Exposure, but these southern perspectives fail to capture northern realities. In this passionate, deeply personal account of modern developments in the Canadian North, Tony Penikett corrects confused and outdated notions of a region he became fascinated with as a child and for many years called home.During decades of service as a legislator, mediator, and negotiator, Penikett bore witness to the advent of a new northern consciousness. Out of sight of New Yorkers, and far from the minds of Copenhagen’s citizens, Indigenous and non-Indigenous leaders came together to forge new Arctic realities as they dealt with the challenges of the Cold War, climate change, land rights struggles, and the boom and bust of resource megaprojects.This lively account of their clashes and accommodations not only retraces the footsteps of Penikett’s personal hunt for a northern identity but also tells the story of an Arctic that the world does not yet know.

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Add a touch of magic to your self-care practice with Wellness Witch, a beautifully illustrated guide to mystical rites, sacred rituals, and creative DIYs that will enhance your everyday. Filled with soothing rituals, healing potions, and empowering spells, the Wellness Witch brings a touch of magic to the everyday. Tapping into ancient traditions and feminine power, this enchanting book guides readers through the practices of mystical wellness, natural beauty, and personal creativity as they develop a true intuitive connection to the life-giving forces around us. Drawing on the transcendent power of intention, the Wellness Witch uses tinctures, tonics, mantras, and meditations to forge a magical connection between the body and the spirit. With chapters on the internal, the external, and the home, readers will learn to harness the power of healing herbs, charged crystals, and sacred spaces as they cultivate the art of mystical self-care. Accessible projects, from crafting aromatherapy blends to creating smudge sticks, are paired with calming rituals, yoga sequences, and simple spells to bring peace, power, and magic into our hectic lives.

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A Grim Almanac of Old Berkshire is a day-by-day catalogue of ghastly tales dating from the twelfth to the twentieth centuries. Full of torment and torture, heinous homicides and cataclysms of nature, these pages contain multiple murders, horrendous hauntings and audacious thefts. Have you heard the story of the pub landlord who attempted to end it all by leaping down his own well? All he achieved was a broken ankle. Also featured here are the Watchfield farmer who tried to turn his wife into cooking fat, the family who charged people to view their relative’s decapitated body, and the violent poltergeist activity that took place at the old forge at Finchampstead and made national news headlines in 1926.This compilation of grim deeds contains a veritable plethora of poisonings, assaults, drownings, kidnappings, suicides and disasters. If you have ever wondered about what nasty goings-on occurred in the Berkshire of yesteryear, then look no further – it’s all here. But do you have the stomach for it?

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This interdisciplinary collection of essays on the social and cultural life of late imperial Russia describes the struggle of new elites to take up a "middle position" in society--between tsar and people. During this period autonomous social and cultural institutions, pluralistic political life, and a dynamic economy all seemed to be emerging: Russia was experiencing a sense of social possibility akin to that which Gorbachev wishes to reanimate in the Soviet Union. But then, as now, diversity had as its price the potential for political disorder and social dissolution. Analyzing the attempt of educated Russians to forge new identities, this book reveals the social, cultural, and regional fragmentation of the times. The contributors are Harley Balzer, John E. Bowlt, Joseph Bradley, William C. Brumfield, Edith W. Clowes, James M. Curtis, Ben Eklof, Gregory L. Freeze, Abbott Gleason, Samuel D. Kassow, Mary Louise Loe, Louise McReynolds, Sidney Monas, John O. Norman, Daniel T. Orlovsky, Thomas C. Owen, Alfred Rieber, Bernice G. Rosenthal, Christine Ruane, Charles E. Timberlake, William Wagner, and James L. West. Samuel D. Kassow has written a conclusion to the volume.

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Paris’s Gare du Nord is one of the busiest international transit centers in the world. In the past three decades, it has become an important hub for West African migrants—self-fashioned adventurers—navigating life in the city. In this groundbreaking work, Julie Kleinman chronicles how West Africans use the Gare du Nord to create economic opportunities, confront police harassment, and forge connections to people outside of their communities. Drawing on ten years of ethnographic research, including an internship at the French national railway company, Kleinman reveals how racial inequality is ingrained in the order of Parisian public space. She vividly describes the extraordinary ways that African migrants retool French transit infrastructure to build alternative pathways toward social and economic integration where state institutions have failed. In doing so, these adventurers defy boundaries—between migrant and citizen, center and periphery, neighbor and stranger—that have shaped urban planning and immigration policy. Adventure Capital offers a new understanding of contemporary migration and belonging, capturing the central role that West African migrants play in revitalizing French urban life.

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A coming-of-age story about a queer Indian American girl exploring activism and identity through art, perfect for fans of Aristotle and Dante Discover the Secrets of the Universe. Sixteen-year-old Maya Krishnan is fiercely protective of her friends, immigrant community, and single mother, but she knows better than to rock the boat in her conservative Florida suburb. Her classmate Juneau Zale is the polar opposite: she's a wealthy white heartbreaker who won't think twice before capsizing that boat.When Juneau invites Maya to join the Pugilists-a secret society of artists, vandals, and mischief-makers who fight for justice at their school-Maya descends into the world of change-making and resistance. Soon, she and Juneau forge a friendship that inspires Maya to confront the challenges in her own life.But as their relationship grows romantic, painful, and twisted, Maya begins to suspect that there's a whole different person beneath Juneau's painted-on facade. Now Maya must learn to speak her truth in this mysterious, mixed-up world-even if it results in heartbreak.

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The story of southern writing - the Dixie Limited, if you will - runs along an iron path: an official narrative of a literature about community, about place and the past, about miscegenation, white partiarchy and the epic of race. Patricia Yaeger dynamites the rails, providing an entirely new set of categories through which to understand southern literature and culture. For Yaeger, works by black and white southern women writers reveal a shared obsession with monstrosity and the grotesque and with the strange zones of contact between black and white, such as the daily trauma of underpaid labour and the workings of racial and gender politics in the unnoticed yet all too familiar everyday. Yaeger also excavates a southern fascination with dirt -who owns it, who cleans it, and whose bodies are buried in it. Yaeger's theoretically informed readings of Zora Neale Hurston, Harper Lee, Carson McCullers, Toni Morrison, Flannery O'Connor, Alice Walker and Eudora Welty (among many others) explode the mystifications of southern literary tradition and forge a new path for southern studies.

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