Search results for ""Author John C."

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 19th, including the following over 300 new academic articles and their findings. All data, text, photos and images have been updated for currency, as has the corresponding content within McGraw-Hill Education’s Connect with adaptive SmartBook. Additional updates include: NEW Cases: New cases accompany the 19e, enlivening the material in the book and class discussions while broadening a student’s critical thinking skills. These cases bring forth many of the topics discussed in the chapters and demonstrate how these concepts are dealt with in the real world. These cases can be assigned in Connect and SmartBook. Optionally, a case booklet can be create using McGraw-Hill CREATE. Crossing Borders Boxes: These invaluable boxes offer anecdotal company examples. These entertaining examples are designed to encourage critical thinking and guide students through topics ranging from ethical to cultural to global issues facing marketers today. 4-Color Design: New color maps and exhibits allow for improved pedagogy and a clearer presentation of international symbols and cultural meanings in marketing and advertising. In addition, photos that depend on full color for maximum impact easily bring many global examples to life.

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First published in 1973, Gravitation is a landmark graduate-level textbook that presents Einstein's general theory of relativity and offers a rigorous, full-year course on the physics of gravitation. Upon publication, Science called it "a pedagogic masterpiece," and it has since become a classic, considered essential reading for every serious student and researcher in the field of relativity. This authoritative text has shaped the research of generations of physicists and astronomers, and the book continues to influence the way experts think about the subject. With an emphasis on geometric interpretation, this masterful and comprehensive book introduces the theory of relativity; describes physical applications, from stars to black holes and gravitational waves; and portrays the field's frontiers. The book also offers a unique, alternating, two-track pathway through the subject. Material focusing on basic physical ideas is designated as Track 1 and formulates an appropriate one-semester graduate-level course. The remaining Track 2 material provides a wealth of advanced topics instructors can draw on for a two-semester course, with Track 1 sections serving as prerequisites. This must-have reference for students and scholars of relativity includes a new preface by David Kaiser, reflecting on the history of the book's publication and reception, and a new introduction by Charles Misner and Kip Thorne, discussing exciting developments in the field since the book's original publication. * The book teaches students to:* Grasp the laws of physics in flat and curved spacetime* Predict orders of magnitude* Calculate using the principal tools of modern geometry* Understand Einstein's geometric framework for physics* Explore applications, including neutron stars, Schwarzschild and Kerr black holes, gravitational collapse, gravitational waves, cosmology, and so much more

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For the first time, storeroom execution is made clear through a detailed discussion of the world-renowned “Storeroom Roadmap.” This roadmap identifies all 32 of the formal storeroom processes and practices that are universally conducted by all maintenance warehouses, in all industries, around the world. This new book will put those processes on the map, located where the activities make the most sense to begin the journey. The processes are spelled out in the sequence necessary to build a storeroom that is effective first, and then improve efficiencies. The guiding element of the work is the understanding and application of the Storeroom Roadmap. This roadmap lays out the ‘grid’ or categories necessary for good, as well as outstanding storerooms. More than that, the roadmap and subsequent process explanations provide the reader with detailed, step-by-step instructions on where to start, and where to go next. This is a treasure map. The treasu

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This book brings together stories of the green schools movement ((Eco Schools, Enviroschools, Green Schools, Sustainable Schools, ResourceSmart Schools etc) in several countries around the world, with a focus on the impact of the movement on the development and implementation of education for sustainable development in each of the countries. In particular, each story will explain the history of the movement per country, its current status, achievements, obstacles and broader impact.There have been a number of evaluations of these school movements at a national or more local level, and numerous articles and chapters have been published on aspects of these schools’ activities, but to date these have not been brought together in a single volume that focuses attention on the impact of the movement on education for sustainable development in each country. This is the purpose of this volume.The green schools movement focuses on a whole school approach which aims to include everyone (students, teachers and the local community), to improve school environments, including resource usage and the environmental footprint of the school, to motivate students to take on environmental problems and seek resolutions particularly at a local level but also thinking globally, and to improve students' attitudes and behaviours as part of developing a sustainable mind set.

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The Laguna Madre is the only hypersaline coastal lagoon on the North American continent and only one of five worldwide. The lagoon is renowned for its vast seagrass meadows, huge wintering redhead population, and bountiful fishing grounds. In 2000, the Nature Conservancy, whose mission is the conservation of biodiversity through protection of habitat, recognized the need to amass all known information about the Laguna Madre and implement a science-based conservation agenda. From those efforts came the first edition of this book. Now completely revised and updated, this second edition of The Laguna Madre of Texas and Tamaulipas is the culmination of two decades of additional research and continued conservation efforts in the region. Nearly 100 years of literature on the Laguna Madre and surrounding environments has been synthesized here. With 150 figures and illustrations, the book takes a broad and comprehensive look at both the Texan and Tamaulipan Laguna Madre. The value of this book for scientists, conservationists, resource managers, and policy makers involved in the future of the Texas and Mexico coasts is clear. Coastal residents, birders, anglers, and nature lovers who want to learn about and take care of the Laguna Madre will find this to be an indispensable guide.

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Over the past two decades, the world has witnessed alarming environmental degradation—climate change, the loss of biodiversity, and the pollution of natural resources—together with a failure to implement environmental policies and an ever-widening gap between rich and poor. As this new volume of his writings reveals, Ecumenical Patriarch Bartholomew has continually proclaimed the primacy of spiritual values in determining environmental ethics and action. For him, the predicament we face is not primarily ecological but in fact spiritual: The ultimate aim is to see all things in God, and God in all things. On Earth as in Heaven demonstrates just why His All Holiness has been dubbed the “Green Patriarch” by former Vice President Al Gore (recipient of the Nobel Peace Prize for his environmental activism) and the media. This third and final volume of the spiritual leader’s selected writings showcases his statements on environmental degradation, global warming, and climate change. It contains numerous speeches and interviews in various circumstances, including ecological symposia, academic seminars, and regional and international events, over the first twenty years of his ministry. This volume also encompasses a selection of pastoral letters and exhortations—ecclesiastical, ecumenical, and academic—by His All Holiness for occasions such as Easter and Christmas, honorary doctorates, and academic awards. On Earth as in Heaven is a rich collection, essential for religious scholars, those looking for a deeper understanding of Orthodox Christianity, and anyone concerned with the environmental and social issues we face today.

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