Search results for ""kogan page""

Discover the teachings and insights from the world's leading marketing courses with The 30 Day MBA in Marketing. From advertising and promotion to buyer behaviour and budgets, this comprehensive book includes all of the modules you would find at a top business school, allowing you to fill the gaps in your knowledge and develop your creative, analytical and decision-making skills. It also features an array of fascinating case studies from some of the world's most successful businesses, clarifying how these skills drive success. With its comprehensive insights and accessible guidance, The 30 Day MBA in Marketing is essential reading whether you are a professional looking to accelerate your career or a student interested in expanding your knowledge. About the 30 Day MBA Series... MBAs are expensive, demanding and time-consuming. Covering marketing, finance and international business, this internationally bestselling series offers you the same world-class insights and guidance without the costly investment.

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Doing good is no longer a luxury or a 'nice to have', it's a necessity. While businesses, both big and small, have undoubtedly caused the majority of our environmental and sustainability problems, only they can solve these issues at scale. You Can't Make Money from a Dead Planet looks at the challenges we face and shows how business needs to change in order to be the driver of the solution. Bestselling author and sustainability strategist Mark Shayler explains why there is no contradiction between being profitable and doing the right thing for the planet and doing the right thing for your customers. Providing the insights, the enthusiasm and the tools to align your business with sustainability, the book blends explanations of the challenges that we face, with stories from those business that have excelled in sustainability. Exploring current sustainability approaches and trends including net-zero, circular economy, ESG, B-Corps, zero waste and environmental management systems, You Can't Make Money From a Dead Planet explains, debunks and helps you navigate the sustainable agenda while growing your business.

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What skills do I need to craft clear and effective coaching questions? How do I set goals for my clients? What do I need to be aware of when coaching with different personalities and facing mental health conditions? The Coach's Casebook answers these questions and provides coaches with a thorough grounding in the knowledge, competencies, tools and techniques they need to coach employees to reach their full potential. This book also explains how these coaching tools and techniques apply in practice to boost personal development, performance and wellbeing. There is extensive coverage of how to apply coaching interventions to manage work-life balance and prevent burnout at work and at home, and how to combine coaching and mindfulness as well as how to encourage clients to develop a growth mindset and reframe imposter syndrome. Specific guidance on active listening, coaching high-performers and those with high-potential, leadership coaching, coaching minorities and underrepresented groups and how to coach challenging personalities is also given. This practical guide, is supported by case studies and scenarios throughout taking from real-life coaching, is for those new to coaching and those in the intermediate stages of their career. The Coach's Casebook contains everything needed to allow clients to flourish.

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Neuroscience for Learning and Development provides L&D professionals the tools and ideas to design and deliver effective initiatives with knowledge of how our brains process information. Using the latest research and concepts, this book covers areas such as motivation, habits and the link between sleep and learning. It demonstrates how to create effective learning environments and make learning 'stickier' with advancements in AI and digital learning, and through the use of stories. The practical tools and guidance can be applied in different contexts, such as digital learning, in-person training sessions and presentations. The third edition contains a new chapter on creating an autonomous learning culture. It explains the strategies, tools and techniques L&D professionals can use to encourage and support employees to learn in the flow of work. With insights from L&D practitioners who have applied these approaches in organizations such as The Open University, this edition is an indispensable book for creating and maintaining workplace learning that benefits people and organizations.

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Is it really true that working longer hours makes you more successful? Are millennials self-obsessed and frightened of hard graft? Do you really need to hide your emotions in order to gain respect as a manager? Does higher pay really always lead to higher performance? The world of management is blighted by fads, fiction and falsehoods. In Myths of Management, Cary Cooper and Stefan Stern take you on an entertaining journey through the most famous myths surrounding the much-written about topic of management. They debunk false assumptions, inject truth into over-simplifications and tackle damaging habits head-on. Whether cheesy, naïve or even destructive, management myths could be holding you back and stifling your team's potential. Myths of Management is the guide you need to become an enlightened manager. About the Business Myths series... The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.

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Is your organization strategically prepared for the digital and distributed workplace? Technology, data analytics and artificial intelligence already impact how people work and engage with organizations. A dispersed workforce, greater transparency, social change, generational shift and value chain disruptions are driving new behaviors and expectations from the workplace. Together, these trends are shaping a new era of distributed and digitally enabled network of workers where the work comes to workers instead of the workers going to work. In Humans at Work, employee and workplace experience experts Anna Tavis and Stela Lupushor advocate for the adoption of human-centric practices as a critical and necessary part of adapting work and workplaces to the future of work. Outlining the four factors (digitization of work, distributed workplaces, organizational redesign and changing workforce) driving the dramatic changes in the workplace, each chapter provides examples of how innovative companies are building workplace infrastructure and reshaping norms, serving new markets and adopting new technologies. Filled with examples from both start-ups and established companies, Humans at Work is the workplace leader's guide to building a workplace that creates market value by making work more human.

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Many coaching tools and techniques are now well established, but how do they actually work? The third edition of Neuroscience for Coaches answers this question to help coaches and managers deliver greater value to clients and employees. Based on extensive research, Neuroscience for Coaches provides a clear explanation of the aspects of neuroscience that are relevant to coaching so coaches can describe to clients why particular techniques work and the benefits to be gained from using them. It also features interviews with Marshall Goldsmith, Susan Grandfield, Christian van Nieuwerburgh and Kim Morgan on topics including mindfulness and behaviour change in coaching. This fully updated third edition covers the latest neuroscientific research on key brain areas and their functions, such as the Prefrontal cortex and Amygdala which affect attention, processing and emotional regulation. With tips and insights throughout, it crucially demonstrates the ways in which coaches and managers who coach can use this information effectively and practically in their everyday work. Neuroscience for Coaches is a vital resource for improving coaching practice with the latest scientific developments, tools and techniques.

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Want to start investing your money wisely but not sure how? This book is for you. Get to grips with everything you need to know about the investment and financial markets with this practical guide. In today's economy it is clear to see how everyday politics and global events can have a lasting impact on your pension, savings and investments, but you don't have to feel powerless when it comes to safeguarding your future. Now more than ever, it is vital to understand how the markets work and what you can do to maintain financial security. This book gives concise and practical information which will help you understand how the stock market works, breaking down complex jargon to simple explanations. Fully updated for this seventh edition, How the Stock Market Works provides you with the tools needed to understand investing in the light of major events such as the UK's exit from the EU. Chapters cover the basics from explanations of shares, bonds and gilts and range to where to find help and advice when needed. With guidance on how to be a responsible shareholder and information on the taxation regime, this established guide will help you take control of your finances.

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Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can. It's no surprise, then, that games and gamification are revolutionizing the market research industry, offering opportunities to reinvigorate the notoriously sluggish engagement levels seen in traditional surveying methods. This not only improves data quality, but offers untapped insights unattainable through traditional methods. Games and Gamification in Market Research shows readers how to design ResearchGames and Gamified Surveys that will intrinsically engage participants and how best to use these methodologies to become, and stay, commercially competitive. In a world where brands and organizations are increasingly interested in the feelings and contexts that drive consumer choices, Games and Gamification in Market Research gives readers the skills to use the components in games to encourage play and observe consumer behaviours via simulations for predictive modelling. Written by Betty Adamou, the UK's leading research game designer and named as one of seven women shaping the future of market research, it explains the ways in which these methodologies will evolve with technologies such as virtual reality and artificial intelligence, and how it will shape research careers. Alongside a companion website, this book provides a fully immersive and fascinating overview of game-based research.

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Analyze, plan and manage profitable channels to market with this economic framework, ensuring maximum leverage of channel partners at every stage of the go-to-market process, with this fully revised third edition of the global bestseller, Distribution Channels - an essential toolkit for strategizing new and existing routes to market. Unprecedented upheavals in routes-to-market are challenging businesses of all types. Products are becoming services, online and offline channels are integrating, and new distribution channels are dictating terms to producers. Placing market access at the heart of business and marketing strategy, this revised edition of Sales and Marketing Channels (originally Distribution Channels) addresses emerging business models and buying behaviours with practical steps, offering an efficient structure to extract tangible commercial value from partner relationships. Often referred to as the "Place" P in the marketing mix, this book and its host of downloadable resources integrate innovative case studies like AirBNB, the largest seller of rooms without ownership of any; Transferwise, the peer-to-peer Forex; plus, the rise of online retailers like Amazon and ASOS versus the decline of traditional stores like Macy's or BHS. Other updates include: -The impact of cloud technology -Advancing consumer channels -Monetizing the distribution of intellectual property -Plus the evolving 'gig economy', led by Uber and Deliveroo

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Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients. How should students and practitioners adapt to this shifting landscape and address the skills gap that many of today's marketers face? Advanced Marketing Management prepares students for this new world of marketing. Since traditional marketing approaches fail to provide convincing solutions to modern business realities, a new approach is urgently needed if marketers are to regain trust within their organizations. Using contemporary examples, business case studies and supporting pedagogy, Advanced Marketing Management will provide a critical exploration into the more advanced aspects of marketing management, including the gap that exists between formal marketing literature and real-world practice, discussion of multidisciplinary tools, and the crucial evolution of the '4Ps'. Summarizing a large body of literature and academic research on new developments, this book is the go-to guide for students, lecturers and practitioners, wanting to succeed as modern marketers. Online resources include lecture slides and further questions for group discussion.

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This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands' competition, and the importance of non-delocalization. It also explores in detail facing the demand of the Chinese clients, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more. As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced students willing to deepen their understanding of this major luxury challenge.

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The need to contain costs across the business is as strong as ever and the search for cost reduction opportunities is intensifying. There still remains one last major opportunity to take out costs - through the supply chain. Ultimately all costs will make their way to the final marketplace to be reflected in the price paid by the end user. Smart companies instead seek to make the supply chain more competitive through the value it creates and the costs it reduces overall. They have realized that the real competition is not company against company but rather supply chain against supply chain. Supply Chain Management Accounting looks at how the evolution of supply chains has been dramatic over the last few years, with more and more companies moving to sourcing overseas, distributing finished goods to overseas markets, and increasing their international operations. The seeking of low-cost country sourcing, optimizing manufacturing, and exporting products and services has created new challenges to demand forecasting and supply chain planning. Supply Chain Management Accounting presents a wide range of approaches and ground-breaking research findings. The book covers profitability, liquidity and asset utilization, product costing, activity-based costing, investment appraisal, customer profitability analysis, budgeting and sales and operations planning. Online supporting resources include invaluable study questions and worked solutions to reinforce the learning as well as multiple-choice questions with solutions and PowerPoint activities.

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The reasons that coaching works so well and can produce such dramatic results are grounded in psychology, so it follows that some of the most powerful coaching methods available draw on psychological thinking. Published with the Association for Coaching, Mastery in Coaching presents the latest thinking on the most effective techniques coaches can use with their clients. Every chapter is written by a leading expert in the field, and takes a rigorous, evidence-based approach which will give you a practical understanding of each method, supported with examples, and underpinned by the theory of the key psychological concepts in coaching. Ranging from cognitive-behavioural coaching, gestalt and positive psychology to neuroscience and mindfulness, this indispensable book will give any serious coach the tools they need to get the best from their clients.

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Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.

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Whatever a company's sales revenue, chances are that a majority comes from a few crucial accounts. The New Successful Large Account Management, ideal for sales directors, managers and executives, shows businesses how to protect and develop those critical accounts they can't afford to lose. Based on the proven Miller Heiman Large Account Management Process, which is used successfully by some of the world's largest companies, it is crammed with examples of real success stories and proven strategies to keep customers coming back. By following the clearly defined and dynamic approach to the account planning process, readers will close more business and introduce winning sales systems into their organization.

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Everyone at some point in their life will have to attend an interview. Whether they are applying for a job, a promotion, a training programme or even a college course, the fact remains that a questioning process will occur and the need to create a good impression is essential. Now in its fifth edition, this extremely useful guide shows you how to portray professionalism and confidence and take control of the interview process. Breaking the process down into accessible steps, Rebecca Corfield identifies the ways in which you can prepare for an interview, providing example questions and advice on how to answer them. There are also tips on what employers are looking for, how to make a presentation during an interview and vital information on how you should present yourself so that you make a good and lasting impression.

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Tests of diagrammatic reasoning feature in the recruitment process for professional services, finance, accountancy, graduate traineeships, architecture, engineering and even the UKCAT. Doing well in these common assessments is largely down to practice. How to Pass Diagrammatic Reasoning Tests contains over 300 practice questions involving a series of pictorial or diagrammatic questions with little or no resort to words or numbers. Each chapter is organised into blocks of warm up questions with a mini test at the end. The questions get progressively harder. Covering abstract reasoning, input type diagrammatic reasoning and conceptual and spatial reasoning tests, How to Pass Diagrammatic Reasoning Tests will help you to achieve a high score and get though to the next stage of the recruitment process.

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Have you ever wondered what has made Mercedes the undisputed kings of Formula One? Do you want to know how Lewis Hamilton has managed to exceed legendary driver Michael Schumacher's record of winning races? And most of all, do you want to find out how to inject that winning streak to your business strategy? In this riveting insider's account of nearly 40 years in the Formula One industry, Mark Gallagher explains what it takes to succeed in a competitive business with high technology, high finance and immensely high stakes. Like any global business, Formula One demands the best from its people. To thrive within it requires impeccable leadership and communications skills. You also need to bring in the ability to design, manufacture, develop and launch a constantly improving high-technology product, constantly working to immoveable deadlines with an immense supply chain and tight regulations. The Business of Winning sets out a one-stop management guide for business leaders keen to emulate this high-speed, high-impact approach to business. This entirely revised new edition unveils how Formula One is using new technologies to finesse the most minute of details, whilst reaching new audiences, playing its part in sustainability with the aim of being carbon neutral by 2030 and showing the way to diversity and inclusion.

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Flat World Navigation introduces the new future of work in the 'flattened world' of the new digital attention-based economy, where real connections can be made in seconds across departments, businesses, cultures and countries. Combining the best elements of networking, social media outreach and collaborative techniques, flat world navigation is an essential capability to build and maintain relationships between colleagues, customers and partners. Employees who can transform themselves into flat world navigators, experts in mediating these powerful relationships and bringing the customer into the conversation, will mean the difference between success and failure in business. Flat World Navigation includes exclusive insights and interviews with international business leaders who successfully use flat world navigation skills, such as the Emmy-winning former NBC and Wall Street Journal reporter Kare Anderson, Sandy Carter at IBM, Gordon Feller at CISCO Systems, Aria Finger at DoSomething.org, Louise Guido at ChangeCorp, Jeffrey A. Finkle at the International Economic Development Council and Carolyn Lawrence, CEO of Women of Influence. This book is grounded in real-world experience with insights and advice to build your skills base and empower the next generation of business people. Additionally, it is of great use to business owners and managers looking to effectively leverage the skills of these flat world navigators, whose critical role brings attention to ideas, products and services and, as such, must be part of a successful business strategy.

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Good management practice is essential if any public relations department is to be highly valued, productive, cost effective and an asset to the organization. This must involve effective internal and external communication. Running a Public Relations Department is a step-by-step guide to the different aspects of operating a successful unit. This hands-on, accessible guide for practitioners and senior managers offers a thorough explanation of the practicalities of structuring and running a well-managed and professional public relations function. Written by one of the most respected and well-known figures in the industry, it offers expert advice on - Identifying the key areas and types of activity - Planning and establishing a long-term strategy - Managing budgets - Building up a team - Handling internal and external relationships - Involving outside consultancies This fully updated second edition of Running a Public Relations Department contains new chapters on project management and personal career planning and is endorsed by the Institute of Public Relations. It offers an excellent insight into the effective organization of public relations activity and the techniques that are involved.

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Change in organizations is all about people: it is people who plan, prepare for and implement change, and who are affected by it in the daily course of their work. Yet there is a tendency to focus on quantifiable and often more easily solved technical aspects of implementing organizational change programmes, and ignore the complex ways that these will impact individuals. Providing an evidence-based analysis of change in organizations, Managing and Leading People Through Organizational Change is written for practitioners responsible for change programmes and postgraduate students of organizational change. This updated edition demonstrates the importance of understanding the effects of change on individuals and engaging them collaboratively through the transformation journey. Featuring new material on individual wellbeing and the impact of technological advances on the workplace, this book sets out frameworks, practical approaches and recommendations for communicating with and leading individuals, teams and organizations through change. Full of exercises, interviews and case studies from across the globe, this book is an essential resource for leaders and students enabling them to achieve sustainable benefits of change at work.

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SHORTLISTED: Business Book Awards 2022 - Sales & Marketing category Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style. This can be unnerving, and it's therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer. Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy. It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value.

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SHORTLISTED: Business Book Awards 2022 - Leadership Find out what makes great leaders tick, learn what it takes to be credible and read about the things that they'd do differently if they had to do it all again. The Nine Types of Leader introduces some obvious and some not so obvious types of leader through stories, anecdotes and insight garnered from hundreds of encounters with world-class leaders. Featuring interviews with industry titans including Jean-Francois Decaux of JC Decaux, Michael Rapino of Live Nation, Zhang Ruimin of Haier, Gavin Patterson of Salesforce and Isabelle Kocher of Engie, it explores how the leaders of tomorrow will improve their game by borrowing from the very best of the nine types of leader that exist today. Renowned journalist, James Ashton assesses the strengths and weaknesses of each leadership type, highlighting where and when they are best deployed, whilst helping you identify who you are and how you can improve performance. As the world seeks to recover from drastic disruption and uncertainty and the most acute test of leadership in living memory, it projects how future leaders can learn from what has gone before.

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Discover THE next big competitive advantage in business: learn how augmented and virtual reality can put your business ahead. Augmented reality (AR) and virtual reality (VR) are part of a new wave of immersive technologies that offer huge opportunities for businesses, across industries and regardless of their size. Most people think of AR or VR as a new development in video gaming like Pokémon GO, or an expensive marketing campaign by the Nikes of the world. The truth is, businesses of any size can put these new technologies to immediate use in areas that include: - Learning and development - Remote collaboration and assistance - Visualization of remote assets and environments - Sales and marketing - Consumer behaviour research Reality Check dispels the common misconceptions of AR and VR, such as them being too expensive or not easily scalable, and details how business leaders can integrate them into their business to deliver more efficient, impactful and cost-effective business solutions. The up and coming voice of AR and VR for businesses, Jeremy Dalton, uses case studies from organizations all over the world including Cisco, Ford, GlaxoSmithKline, La Liga and Vodafone to showcase the practical uses of immersive technologies. Reality Check makes cutting-edge technology accessible and grounds them into the everyday workings of normal businesses. It is your one-stop non-technical guide to incredibly exciting new technologies that will deliver results.

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Streamline your organization's communication for happier employees, clients and customers, with this powerful and practical methodology featuring insight from experts Simon Sinek and Brené Brown. As the title suggests, Influential Internal Communication proves just how influential internal communications (IC) is, and the measurable impact it has on an organization's growth. For many organizations, IC often slips down the list of priorities when there are high pressure, high stakes business situations to cope with. This causes a sense of chaos and confusion within the organization that will - eventually - permeate to external customers and clients. Influential Internal Communication presents a clear, adaptable methodology that will help readers understand, diagnose and fix their own communication challenges, thereby transforming the chaos into calm. Backed up with data and statistics from industry reports on workplace culture, Influential Internal Communication is based on The Field Model and draws on research with CEO's, some of the best insights into people, organisations and chaos. The theory is backed up with real world case studies, showing how chaos can impact a range of organizations of varying size and industry. Written by the 2020 President of the Chartered Institute of Public Relations (CIPR), Influential Internal Communication will streamline any organization's IC practices, and help to drive engagement, efficiency and profit across the board.

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Human Resource Practice is a practical and accessible guide for students and anyone looking to gain a thorough understanding of HR and is the definitive text for the CIPD's Level 3 Foundation Certificate in HR Practice. This book covers all the core areas of HR including recruitment and selection, performance management, reward and learning and development (L&D). It also provides students with the broader coverage of the business environment that they need to succeed including topics such as change management, organisational context and the legal background to employment. This fully updated 8th edition of Human Resource Practice now includes new coverage of the changing nature and demographic of the workforce, the continuing impact of technology and new developments that may be used. There is also coverage of the importance of data and people analytics to HR as well as an enhanced final chapter which includes additional material on working in a team, influencing skills and the importance of empathy, resilience and emotional intelligence. Reflective activities, case studies and explore further boxes throughout encourage students to think critically about the content and understand how it applies in practice in the workplace. Online resources include an instructor's manual, lecture slides and annotated web links.

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Performance Coaching is a complete resource for improving organizational and employee performance through coaching. Full of tips, tools and checklists, it covers all the fundamental elements of the coaching process, from developing the skills needed to coach effectively, to coaching in leadership, manager-as-coach training, cross-cultural coaching and measuring return on investment. It explores the key techniques and models in the field to allow readers to identify which approach is most suited to specific situations. Featuring case studies from organizations including Virgin, IKEA, the NHS and England Rugby showing how effective coaching approaches have been applied in practice, this book is for coaches of all levels of experience, as well as HR managers and leaders looking to embed a coaching culture in their organizations. This revised third edition of Performance Coaching has been updated to include the latest insights and developments and contains new chapters on creating a global coaching culture, the coaching-mentoring-managing continuum and how to lead a generative thinking meeting. New material also covers distance coach training, neuroscience in coaching, coaching the bully at work and coaching in education.

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Are you considering a career in social media? Are you an entrepreneur or freelancer looking to boost your online content marketing? Maybe you're looking for your next career pivot, or you're simply seeking skills to give your CV that competitive edge? Wherever you are in your career, Confident Digital Content can help. Covering the essentials of online content, this book takes you through everything you need to know - from how to write effectively for online platforms, through to video, audio, graphic design and photography. Featuring inspiring case studies from individuals at companies including CNN International, Mumsnet, Bunster's Hot Sauce and HuffPost UK, this practical beginner's guide includes guidance on content marketing strategy, metrics and community management. This updated second edition features advice on the latest trends, including fake news, the importance of stories and social listening analysis. Though trends, fads and hashtags change, the principles of great online content remain the same - let Confident Digital Content give you the grounding you need to ace your social channels and supercharge your career. About the Confident series... From coding and web design to data, digital content and cyber security, the Confident books are the perfect beginner's resource for enhancing your professional life, whatever your career path.

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Effective evaluation and measurement of learning and development initiatives is critical to maximise the impact of training, identify gaps for improvement and ensure that efforts are aligned to the business' needs. Learning Analytics outlines how analytical approaches can respond to these challenges, the types and benefits of technological solutions and how to ask the right questions of organizational data in order to build a learning organization that boosts performance and competitive advantage. Drawing upon case studies from organizations who have applied such approaches such as The Gap, Hilton Worldwide University and Seagate Technology, Learning Analytics will enable those involved in learning and development to make the business case for their activities and deliver an evidence-based service to their organizations. Alongside updated chapters on learning technology tools and moving beyond learning analytics to talent management analytics, this second edition also features new content on measuring informal learning, increasing data literacy, and framing L&D's contributions through a portfolio evaluation approach.

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The Logistics and Supply Chain Toolkit provides practical tools for warehouse, inventory and transport managers and students to help them tackle the challenges of logistics and supply chain management. It is full of practical ideas and information to optimise the management of logistics and supply chain processes. The Logistics and Supply Chain Toolkit offers solutions and plans spanning across a variety of sub-disciplines such as warehousing, logistics, supply chain management, inventory and outsourcing. Each toolkit addresses key principles within its area of discipline, providing the reader with a precision approach to be used in complex and sensitive circumstances. The toolkit presents a number of major management tools such as Fortna's Product Flow Smart Design, SMART, DMAIC and Gantt charts. General management, performance management and problem-solving tools have also been included to provide a broader, transferable scope of tools for the reader.

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How can HR professionals utilize and leverage their organization's data effectively, with the use of AI, for more talent attraction, better employee engagement and higher talent retention to ultimately drive performance? AI is now an integral part of being data-driven. With this updated edition of Data-Driven HR, practitioners can unlock business potential and success through data and analytics. Covering topics such as recruitment, employee engagement, performance management, wellbeing and training, HR practitioners can benefit from knowing how to really be data-driven through the use of data and AI. HR teams will learn how to identify business goals, scrutinize useful sources of data and gain rich and diverse insights from their vast amounts of data. This book brings guidance on how to manage challenges that come with data and AI, as well as how to responsibly and transparently use data to improve decision making. It also includes predictive analytics and how to place warning systems into databases for any potential workforce issues. Packed with practical advice, key takeaways and real-life examples, this is essential reading for all HR professionals looking to make a measurable difference in their organizations.

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The business world is in need of more powerful and insightful female leaders. Discover the strategies and inspiration you need to Take the Lead. Only 26% of leadership positions in business are occupied by women. This book explores how we can close this prevailing gender gap before offering practical strategies on how you can Take the Lead as a business leader. Combining academic rigour with corporate expertise, this book features first-hand research and interviews with female leaders within global organizations to offer the strategies and insights that will propel you to success. From managing conflict and building confidence to growing your network and shaping your career, Take the Lead offers the strategies and inspiration you need to boost your leadership skills and establish yourself as a successful and influential changemaker.

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Learn how to truly understand your finance and fintech customers in the age of web3, open banking and decentralization and innovate to meet their current and future needs.

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Corporate venturing is a key strategic growth tool, but it is also complex and most programmes fail. Learn how to successfully manage, measure and improve a corporate venturing programme with this one-stop strategic guide. The Corporate Venturing Handbook delivers phase-by-phase guidance on the effective set-up, operation and termination of a corporate venturing programme. Shedding light on how corporate venturing actually works in practice, it outlines how to manage its underlying dynamics and avoid pitfalls. Its intuitive and systematic framework navigates users through meeting objectives and expectations so they can successfully generate value for their organizations. The framework is evidence-based and data-driven, steering users to make informed decisions specifically tailored to their own organizational needs, and also offers a valuable tool to help measure and capture the financial and strategic return on innovation, improving the transparency and traceability of value creation. Readers will also benefit from best practice insights, cases and examples from some of the biggest and most longstanding corporate venturing programmes in the world, including Siemens Healthineers, Shell Ventures, AXA Venture Partners, PM Equity Partner, Nestle and Samsung.

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We are all striving towards a fulfilling career. Discover the psychological insights that will unlock your talent, build your confidence and allow you to develop a versatile mindset. You deserve a career that allows you to fully harness your skills and lead a rewarding and satisfying life. In Reinvent Yourself, Susan Kahn offers original psychological insights and strategies that will show you how to focus your efforts, build your network and navigate any challenge in your work life. Drawing upon both psychological research and first-hand stories from a diverse range of businesspeople and experts, this book is a call-to-action for you to overcome any doubts and tap into your full potential. Break free from the grind and pursue a career that works for you through the illuminating insights, strategies and stories from Reinvent Yourself.

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Navigate a continually evolving global risk landscape and react to new logistical challenges effectively with this vital guide on supply chain risk. Implementing robust supply chain strategies has never been so essential in today's everchanging world. From geo-political risks to the continued effects of global crises, Supply Chain Risk Management is an essential resource for those wanting to mitigate risk and ensure supply chain resilience. Offering crucial insight from a management perspective, this updated 4th edition offers new guidance on the effects of the Covid-19 pandemic, supply-chain bottlenecks and evolving geo-political risks. With new global case studies including disruption to the supply chain due to the Suez Canal blockage and global tensions like the US-China trade war, this edition explores a variety of real-world risks. This book details ongoing threats like climate change, corruption and technological risks while providing crucial detail on how to implement robust systems and safeguard supply chain operations. Combining theoretical and practical learning, Supply Chain Risk Management is essential for those needing to understand risk and how it can be approached.

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You don't need to sacrifice your career to travel the world. Join the 35 million digital nomads who are living, working and exploring to the fullest. With this book, discover the incredible opportunities of digital nomadism and learn how you can travel the world while also sustaining a successful work-life. How to Be a Digital Nomad gives you everything you need to build a successful career on your terms. This book is both a practical guide and an insightful exploration of this unique lifestyle. It includes interviews with a diverse range of remote workers, telling stories that span five decades of digital nomadism, and highlights the unique opportunities this lifestyle offers you and your career. Whether you're looking for a few months away, a working gap year or an entirely new lifestyle, this book will show you how you can take control of your career while travelling the world.

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You don't need to sacrifice your career to travel the world. Join the 35 million digital nomads who are living, working and exploring to the fullest. With this book, discover the incredible opportunities of digital nomadism and learn how you can travel the world while also sustaining a successful work-life. How to Be a Digital Nomad gives you everything you need to build a successful career on your terms. This book is both a practical guide and an insightful exploration of this unique lifestyle. It includes interviews with a diverse range of remote workers, telling stories that span five decades of digital nomadism, and highlights the unique opportunities this lifestyle offers you and your career. Whether you're looking for a few months away, a working gap year or an entirely new lifestyle, this book will show you how you can take control of your career while travelling the world.

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There is a pressing need for a balanced account outlining what DeFi actually means for investors, banks and the finance industry. Why DeFi Matters cuts through the jargon and the hype to help people make more informed decisions in this space. It examines the evolution of DeFi and cryptocurrencies, analysing what it means for investors and the future of finance. It also outlines the developments that truly matter, distinguishing between longer-term trends and fads, and is a must-read for finance professionals, organizations and investors interested in moving into DeFi. Why DeFi Matters explores the rise of DeFi and provides focused, balanced analysis about this alternative financial system that is being built and how it will coexist with banks, institutions and traditional finance. It examines the aspects of DeFi that will materially change financial systems and how they will alter the nature of purchasing, lending, insurance and banking; the role of web3 and the metaverse in the new era of finance; and its role in the democratization of finance.

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Digital coaching is transforming employee experience and the future of work as we know it. Discover what you need to look for in digital coaching services before signing or renewing a contract with a provider. Digital coaching offers organizations an effective, scalable and personalized approach to employee development that can transform an organization's entire workforce. This technology helps organizations seamlessly schedule, track and manage coaching services as well as evaluate ROI in ways previously unimaginable. The Digital Coaching Revolution is an essential resource for talent management, employee experience, L&D and HR business partners considering or already working with a digital coaching provider, platform or service. Written by Anna Tavis and Woody Woodward, The Digital Coaching Revolution includes information to help you scale digital coaching across your workforce, whether your C-suite is already on board or not. The chapters offer insight into how to determine what will help every company's specific needs, what questions to ask a digital coaching provider before signing or renewing a contract and how to use the data to get more out of this service. With case studies from large organizations that have found success in digital coaching including Visa, CVS and Hilton, this book is the resource you need to upgrade your organization's approaches to employee experience, L&D and broader HR initiatives.

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In the past, profit was the driving force for most business investment decisions. However, now organizations need to additionally deliver on impact goals. Responsible Business Decision Making provides a practical guide for how organizational leaders can make smart responsible business decisions. It offers a framework that eliminates internal bias, aligns ethical values with business goals and draws on diverse case studies. The book will answer questions such as: how can dialogue and data optimize decision-making? How can ESG goals be translated into concrete manageable actions? Which decisions best suit the strategic objectives of the organization? This new edition has been updated to offer an increased focus on dialogue and data-driven decision making and new coverage on ESG, Sustainable Development Goals (SDGs), digital transformation and the Raworth's Doughnut Economy framework. Readers will benefit from many new international cases covering topics such as ESG investment, SDG impact measurement and sustainability transformation.

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Assistants and administrators are the backbone of every organization. Discover how to innovate and thrive in this vital sector with The Modern-Day Assistant. As technology and disruption continue to reshape the business world, the responsibilities and skills of a modern-day assistant have transformed. Executives and leaders are more dependent than ever on the unique and varied responsibilities of their administrators and assistants. Drawing upon decades of experience, Lucy Brazier OBE demystifies the strategies and approaches that will allow you to reach your full potential as an assistant, and how to accelerate your career while doing so. From building your network and developing your communication skills to time management and strategic planning, The Modern-Day Assistant is the ultimate guide to developing your abilities and reaching your full potential at work. It also explores how you can effectively capitalize upon your skills, whether that's climbing the ranks of the assistant sector or pivoting into a new role.

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Coding is one of the most in-demand skills in the job market. Whether you're a recent graduate or a professional, Confident Coding offers the career insights and technical knowledge you need for success. A unique combination of technical insights and fascinating career guidance, this book highlights the importance of coding, whatever your professional profile. For entrepreneurs, being able to create your own website or app can grant you valuable freedom and revolutionize your business. For aspiring developers, this book will give you the building blocks to embark on your career path. This new and improved third edition of the award-winning book gives you a step-by-step learning guide to HTML, CSS, JavaScript, Python, building iPhone and Android apps and debugging. Confident Coding is the essential guide to mastering the fundamentals of coding. About the Confident series... From coding and data science to cloud and cyber security, the Confident books are perfect for building your technical knowledge and enhancing your professional career.

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This core textbook provides a practical, holistic introduction to systems thinking. Blending theory and practice, Systems Thinking for Business and Management reviews the fundamentals and includes a wide range of global cases and examples from business, showing how systems thinking can be applied to real-world organizational contexts. Students will learn to apply their knowledge to solve business system problems, carry out systemic organizational analysis and design solutions to address complex organizational problems. They will build valuable skills in systems analysis, business process modelling, problem solving and decision making. Features include: · An evaluation of the different models, theories and frameworks for generic systems, system properties and system classifications · An overview of the different methods used for modelling and analysing different systems, specifically hard systems, soft systems and complex systems · Discussion of how system thinkers can imagine and model future systems · Experiential, engaging pedagogy, such as practical activities and reflective exercises in each chapter · Online resources to support teaching and learning, such as a customizable set of PowerPoint slides and video links The book's approach has been tried and tested over ten years of teaching. It will be an essential text for introductory modules on systems thinking at undergraduate, postgraduate and MBA levels. It will also be of interest to practitioners looking to apply systems thinking to improve their organizations.

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From supply chain management to entrepreneurship and social responsibility, The 30 Day MBA in International Business provides a comprehensive insight into this fascinating sector. It is difficult to understand the complexities and nuances of international business without comprehensive and expert teachings on its many sectors. This book demystifies the complexities of this growing industry, as it draws upon the insights from the MBA courses from the top business schools. These teachings are supported by fascinating case studies from some of the world's leading organizations. With its comprehensive insights and accessible guidance, The 30 Day MBA in International Business is essential reading whether you are a professional looking to accelerate your career or a student interested in expanding your knowledge. About the 30 Day MBA Series... MBAs are expensive, demanding and time-consuming. Covering marketing, finance and international business, this internationally bestselling series offers you the same world-class insights and guidance without the costly investment.

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Data-gathering technology is more sophisticated than ever, as are the ethical standards for using this data. This second edition shows how to navigate this complex environment. Data Ethics provides a practical framework for the implementation of ethical principles into information management systems. It shows how to assess the types of ethical dilemmas organizations might face as they become more data-driven. This fully updated edition includes guidance on sustainability and environmental management and on how ethical frameworks can be standardized across cultures that have conflicting values. There is also discussion of data colonialism, the challenge of ethical trade-offs with ad-tech and analytics such as Covid-19 tracking systems and case studies on Smart Cities and Demings Principles. As the pace of developments in data-processing technology continues to increase, it is vital to capitalize on the opportunities this affords while ensuring that ethical standards and ideals are not compromised. Written by internationally regarded experts in the field, Data Ethics is the essential guide for students and practitioners to optimizing ethical data standards in organizations.

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