Search results for ""Author Gerard .""

Co-author Michael Basman has been reputed to be an original and independent chess player and thinker for the whole of his chess career. However, around 1978 he mobilized his creativity to develop new ways in chess strategy, based on a personal set of avant-garde opening systems such as the St.George (early b4.. of ..b5) and Grob (early g4.. or ..g5). Consistently employing his new ideas, a whole new system of chess playing gained recognition among his colleagues, and generated a cult following among chess amateurs. Around 1990 Mike took the next step by creating the Global opening and it's pincer movements from the flanks. This constituted the final stage in the ultra-hyper-modern school of flank-strategy that he started 12 years earlier. Pressed by popular demand, Mike Basman has written several popular works on his ideas such as 'St. George's opening', 'The Killer Grob' and 'The Global opening' but these bestsellers have gone out of print a long time ago. So both authors felt it was about time to revive interest in the “Basmanic” school of chess. Mike has supplied most of the material, and co-author Gerard has accepted the task (as a former cult-follower in his younger days) to do a critical selection and examination of everything available. We hope that 2021, the year that Mike Basman turns 75, will see a revival of Basman's avant-garde ideas in chess among players of the new generations.

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Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing!"Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects of advertising, Tellis′s thoroughness and ability to understand and convey results of various experiments and statistical analyses helps the reader to separate the wheat from the chaff. Any student of advertising, whether new to the field or a seasoned veteran executive or researcher, should read this book."--Alan G. Sawyer, University of FloridaEffective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising, such as:* Advertising has a powerful influence on consumers and often generates consumer need * The effects of advertising persist for decades * If an ad fails initially, repetition will ensure its ultimate success * Ads need only one to three exposures to succeed * Advertising by argument is the most effective method * The best ads are unique and original * Advertising is very profitable Tellis then provides alternatives and establishes the following truths about advertising: * Advertising is vitally important for free markets, but its action is subtle and its discovery is fragile * The effects of advertising are short-lived * If ads are not initially effective, repetition will not make them more effective * Scientific principles can show which ads work, though firms often ignore advertising research and persist with ineffective ads * Advertising by emotion may have the most effective appeal * Templates can yield very effective ads * Advertising is often unprofitable Effective Advertising will be an important addition to courses at the graduate or undergraduate level in advertising, marketing, communication, and journalism. It will also be an invaluable reference for professionals and researchers working in these fields.

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A vingt ans, Alexandre le Grand accede au trone et, en quelques annees, cree un empire de trois millions de kilometres carres que l'hellenisme eclairera de sa lumiere pendant un millenaire. L'evenement prodigieux engendre toute une litterature dont le fleuron, le A"Roman d'AlexandreA" du Pseudo-Callisthene, connait un immense succes au Moyen-Age. L'Ethiopie accueillera ce texte et conservera aussi un ecrit dont l'original, arabe, est perdu : l'A"Histoire des actes et du regne d'Alexandre, le roi aime de DieuA" fait du Conquerant le champion du Christ au pays des negus oA' il pourfend sans treve idolatres et mecreants - dans une atmosphere oA' la parenese va de pair avec l'exaltation du Macedonien. Le texte ethiopien n'avait encore jamais ete traduit en francais, la seule version existante remontant au 19eme siecle. La nature de l'expose a par ailleurs engage a donner A"in extensoA" les tres nombreux paralleles bibliques qui nourrissent la pensee de l'auteur.

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Rituals are closely linked with culture. This book is a consideration of Christian ritual in our culture. It was originally written particularly with an eye to the ritual developments in The Netherlands, which can be considered as representative for our Western European culture. It has been revised and expanded for the English edition. As in other European countries, in the 1960s Dutch society witnessed a serious crisis in ritual. The situation was paradoxical. While, under the influence of the Second Vatican Council and the Liturgical Movement, in the Catholic churches there was a great creativity with regard to ritual, ritual was gradually disappearing from the society at large, and participation in Christian ritual was rapidly draining away. A religious void arose. However, since then the situation has changed fundamentally. Rituals were rediscovered in the 1990s, indeed to such an extent that one can now speak of 'rituals in abundance'. In this book the author sketches out the directions and sets out signposts for where ritual is going in contemporary culture. He traces the peculiar characteristics of ritual, indicates what shifts have taken place, and tries to further define the identity of various rituals. In doing this, he concentrates on the question of the place of Christian ritual in our culture. How is Christian ritual connected with the many rites in our culture? What new shape is it taking on in our culture? In the midst of the other rites, what is the peculiar identity of Christian ritual? In this book the accent is on the anthropological approach to Christian ritual: it works from the bottom up. The book seeks answers to the questions being asked in the discipline of ritual studies, which particularly since the second half of the 1980s has arisen as an important realm or stage on which different disciplines studying ritual come together.

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Para unos, la muerte es la interrupción de todo lo que la naturaleza ha hecho hasta aquel momento. La inteligencia, el sentimiento, los afectos, todo desaparece repentinamente y el cuerpo se convierte de nuevo en hierba, mineral o humo, según el caso.Para otros, la Muerte es la liberación. El Alma, hecha luz, se desprende del cadáver y se eleva hacia el cielo, rodeada de ángeles y de espíritus gloriosos.El ser que acaba de morir sigue las leyes inmutables fijadas por la naturaleza y prosigue su evolución sin que sus creencias personales deban intervenir.Si, tal como nosotros mismos lo creemos firmemente, algo de nosotros subsiste en otro plano, es algo que, tarde o temprano, todos llegaremos a constatar.Entonces, para qué discutimos de antemano?GÉRARD ANACLET VINCENT ENCAUSSE, también conocido como ?Papus?, fue un médico francés nacido en La Coruña, hijo de padre francés, el químico Louis Encausse, y de madre española, Irene Pérez.Inició sus estudios en la Fac

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La política, tiene por función buscar consensos y normas generales para resolver las diferencias de intereses o visiones? O más bien, como en el caso del arte y la filosofía, tiene que ver con el desacuerdo, la pluralidad irreductible de perspectivas y las diferencias inconciliables?El pensamiento político de Lyotard se sitúa en el campo de fuerzas de lo que denominaba el différend, es decir, las disputas entre dos o más partes que se enfrentan en juegos de lenguaje diferentes ?diferencias que no se pueden resolver recorriendo a unos supuestos universales, compartidos y fundamentados. Y, sin embargo, hay que intentar siempre tender puentes en el archipiélago que es la sociedad.

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En el siglo XIV el Papa Benedicto XII de Aviñón promulga las Constituciones para la reforma de las ordenes religiosas. A partir de este hecho, se inicia una confrontación entre la comunidad religiosa del monasterio de las Hermanas clarisas de Santa María de Petras Albas de la villa de Sarrià y el pontífice.La abadesa Sobirana Olzet y la comunidad de las Hermanas clarisas defenderán sus privilegios que fueron otorgados por la reina Elisenda de Montcada y de Pinós, donde se les reconocía la autogestión de su patrimonio económico y la libertad de movimiento del coenob?um.Una primera novela madura, reflexiva, construida con ingenio, que nos transportará a una época que la autora ambienta y transmite con cuidado y delicadeza, al lado de unos personajes que emocionan y se hacen cercanos a pesar de los siglos de distancia que nos separan de ellos.

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Spatial analysis is an increasingly important tool for detecting and preventing numerous risk and crisis phenomena such as floods in a geographical area. This book concentrates on examples of prevention but also gives crisis control advice and practical case studies. Some chapters address urban applications in which vulnerabilities are concentrated in area; others address more rural areas with more scattered phenomena.

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Fundamentals of Implant Dentistry is a basic guide to foundational knowledge and skills and their application in clinical practice. More comprehensive than a procedural atlas and more accessible than a specialist reference, this text is an indispensable tool for dental students and clinicians beginning work with dental implants. Fundamentals of Implant Dentistry provides a concise yet comprehensive look at the basic background and science of implantology and includes practical, evidence‐based instruction on common procedures such as single implant crowns, bridges and overdentures. Well‐illustrated with clear line drawings and clinical photos, the book serves as the perfect introduction to this exciting area of dentistry.

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A book perfectly timed for the re-setting of the Maya calendar in 2012.... Part history, popular science, armchair travel, and real-life treasure hunt, this is the story of pre-Columbian jade—the precious stone revered by ancient Aztecs, Incans, and Maya—and the scientists, collectors, explorers and entrepreneurs who have been searching for the mythical jade mines for century.

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In mid-2004 the Darfur crisis in Western Sudan forced itself on to the centre stage of world affairs. A formerly obscure 'tribal conflict' in the heart of Africa has escalated into what could be the first genocide of the twenty-first century. Its characteristics - Arabism, Islamism, African consciousness, famine as a weapon of war, mass rape, international obfuscation and a refusal to look evil squarely in the face - reflect many of the problems of the global South in general and Africa in particular. Because of the urgent need for knowledge about this humanitarian catastrophe, journalistic explanations of the unfolding crisis have often been rushed and given to hurried generalisations and inaccuracies. Darfur: The Ambiguous Genocide explains what lies behind the conflict, how it came about, why it should not be over-simplified and why it is so relevant to the future of the continent. Prunier sets out the ethnopolitical make up of the Sudan and explains why the Darfur rebellion is regarded as a key threat to Arab power in the country, much more so than the secessionism of the Christian south. This, he argues, accounts for the government's deployment of 'exemplary violence' by the Janjaweed militias in order to cow other Black Muslims into subservience.

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Since the rise of the smartphone, apps have become entrenched in billions of users' daily lives. Accessible across phones and tablets, watches and wearables, connected cars, sensors, and cities, they are an inescapable feature of our current culture. In this book, Gerard Goggin provides a comprehensive and authoritative guide to the development of apps as a digital media technology. Covering the technological, social, cultural, and policy dynamics of apps, Goggin ultimately considers what a post-app world might look like. He argues that apps represent a pivowtal moment in the development of digital media, acting as a hinge between the visions and realities of the “mobile,” “cyber,” and “online” societies envisaged since the late 1980s and the imaginaries and materialities of the digital societies that emerged from 2010. Apps offer frames, construct tools, and constitute “small worlds” for users to reorient themselves in digital media settings. This fascinating book will reframe the conversation about the software that underwrites our digital worlds. It is essential reading for students and scholars of media and communication, as well as for anyone interested in this ubiquitous technology.

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A stunning new collection of stories from the Man Booker Prize and Whitbread Prize shortlisted author.Many of Legoland's stories begin with the seemingly every day, only for a turn of events to land them in an unsettling place where life's normal rules no longer apply. Whether he's writing about a child’s birthday party or the invasion of an unnamed country each story is full of Woodward's blacker-than-black humour, fearless surrealism, and poetic phrasing. Included here is his brilliant story 'The Family Whistle', shortlisted for the Sunday Times EFG Short Story Award.Legoland celebrates Woodward's trademark gift for wit and surprise: his lithe prose carrying us from comedy to tragedy and back again within a single tale. It confirms him as one of the most gifted and original writers of our time.‘Gerard Woodward falls squarely between the comic lunacy of American short-form virtuoso George Saunders and the everyday rhapsodies of Raymond Carver’ Time Out

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A Companion to Scottish Literature offers fresh readings of major authors and periods of Scottish literary production from the first millennium to the present. Bringing together contributions by many of the world’s leading experts in the field, this comprehensive resource provides the historical background of Scottish literature, highlights new critical approaches, and explores wider cultural and institutional contexts. Dealing with texts in the languages of Scots, English, and Gaelic, the Companion offers modern perspectives on the historical milieux, thematic contexts and canonical writers of Scottish literature. Original essays apply the most up-to-date critical and scholarly analyses to a uniquely wide range of topics, such as Gaelic literature, national and diasporic writing, children’s literature, Scottish drama and theatre, gender and sexuality, and women’s writing. Critical readings examine William Dunbar, Robert Burns, Walter Scott, Robert Louis Stevenson, Muriel Spark and Carol Ann Duffy, amongst others. With full references and guidance for further reading, as well as numerous links to online resources, A Companion to Scottish Literature is essential reading for advanced students and scholars of Scottish literature, as well as academic and non-academic readers with an interest in the subject.

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Sanglax begins with a grammar of the variety of Turkish known as Catagay but the bulk of the work consists of a Turkish-Persian dictionary. Facsimile text in Persian and Turkish..

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Metabolism of Brain Peptides discusses neuropeptide metabolism in light of recent research. It describes the processing mechanisms in the production of biologically active peptides. It details distribution of the variety of neuropeptides in the brain and comprehensively reviews the effects of these neuropeptides on behavioral and physiological functions. The book also examines termination mechanisms for the biological activities of neuropeptides in light of recent knowledge of their distribution, their receptors and their possible inactivation enzymes in various functional regions of the brain and at the blood-brain barrier.

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This book provides a critical assessment of contemporary social theory for students in the social sciences. Delanty examines the writings of a number of key contemporary thinkers, including Habermas, Foucault, Bauman, Touraine, Giddens and Beck, and provides a clear account of the strengths and limitations of their work.

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Queer Theology makes an important contribution to public debate about Christianity and sex. A remarkable collection of specially commissioned essays by some of the brightest and best of Anglo-American scholars Edited by one of the leading theologians working at the interface between religion and contemporary culture Reconceptualizes the body and its desires Enlarges the meaningfulness of Christian sexuality for the good of the Church Proposes that bodies are the mobile products of changing discourses and regimes of power.

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Gerard Loughlin is one of the leading theologians working at the interface between religion and contemporary culture. In this exceptional work, he uses cinema and the films it shows to think about the church and the visions of desire it displays. Discusses various films, including the Alien quartet, Christopher Nolan's Memento, Stanley Kubrick's 2001: A Space Odyssey and A Clockwork Orange, Nicolas Roeg's The Man Who Fell to Earth and Derek Jarman's The Garden. Draws on a wide range of authors, both ancient and modern, religious and secular, from Plato to Levinas, from Karl Barth and Hans Urs von Balthasar to André Bazin and Leo Bersani. Uses cinema to think about the church as an ecclesiacinema, and films to think about sexual desire as erotic dispossession, as a way into the life of God. Written from a radically orthodox Christian perspective, at once both Catholic and critical.

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VSAT Networks: Second Edition covers all the important issues involved with the installation of VSAT systems.Since the first edition was published, the VSAT market has continued to expand steadily. VSAT technologies have advanced, prompting an increase in the take-up of VSAT services.Offering a comprehensive introduction to the topic followed by a detailed exploration of multiple access protocols, delay analysis and system dimensioning, this edition is a highly relevant update of VSAT Networks. Written by a well respected and established member of the satellite community, it will be welcomed be academics and engineers alike. Covers important issues of services, economics and regulatory aspects Provides a detailed technical insight on networking and radio frequency link aspects, therefore addressing the specific features of VSAT networks at the three lower layers of the OSI Reference Layer Model for data communications This timely second edition is fully updated with new figures, improvements and revised chapter on future developments This book will appeal to students of telecommunications, electronics and computer science. Practising telecommunications engineers and technical managers involved in the planning, design and operation of VSAT networks and systems will also find this book a valuable reference source.

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This is both a memoir of childhood trauma and a searing work of social criticism. Through his own experience of clerical abuse and his struggle with the system that allowed it to happen, the author documents an important period of social change in Ireland. The aim of the study is to situate tough personal experiences in lifeworld contexts for the purpose of changing powerful beliefs and practices. The author contends that psychological disciplines seldom interface with regional histories in a convincing way. The book is critical of dominant ideologies which reinforce acquiescence and exaggerate the power to act in the face of multilevel disempowerment. The author also maintains that old ways of knowing are still replicated in the structure of dominant psychological frameworks. A constancy principle of micro-regulation engenders mindful quietude and/or robust notions of psychological invulnerability. This truncated worldview comes at too high a cost. The book will be of interest to historians, social commentators, psychologists and critical theorists, as well as those in the field of trauma, addiction and psychiatry.

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A comparative, post-colonial exploration of how the collectivities of the New World became nations

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What is social science? Does social scientific knowledge differ from other kinds of knowledge, such as the natural sciences and common sense? What is the relation between method and knowledge? This concise and accessible book provides a critical discussion and comprehensive overview of the major philosophical debates on the methodological foundations of the social sciences. From its origins in the sixteenth century when a new system of knowledge was created around the idea of modernity, the author shows how the philosophy of social science developed as a reflection on some of the central questions in modernity. Visions of modernity have been reflected in the self-understanding of the social sciences. From the positivist dispute on explanation vs. understanding to controversies about standpoint to debates about constructivism and realism, Delanty outlines the major shifts in the philosophy of social science. He argues that social science is an intellectual framework for the transformation of the social world.The new edition is updated and expanded throughout with the latest developments in the field, including a new chapter on feminist standpoint epistemology, and additional material on neo-positivism, pragmatism, and reflexivity. This is one of the most ambitious and wide-ranging texts in recent years on debates on method and the contemporary situation of social science. It is of interest to undergraduate students and postgraduates as well as to professional researchers with an interest in the philosophy of the social sciences and social theory.

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