Search results for ""Author Gerard""

Co-author Michael Basman has been reputed to be an original and independent chess player and thinker for the whole of his chess career. However, around 1978 he mobilized his creativity to develop new ways in chess strategy, based on a personal set of avant-garde opening systems such as the St.George (early b4.. of ..b5) and Grob (early g4.. or ..g5). Consistently employing his new ideas, a whole new system of chess playing gained recognition among his colleagues, and generated a cult following among chess amateurs. Around 1990 Mike took the next step by creating the Global opening and it's pincer movements from the flanks. This constituted the final stage in the ultra-hyper-modern school of flank-strategy that he started 12 years earlier. Pressed by popular demand, Mike Basman has written several popular works on his ideas such as 'St. George's opening', 'The Killer Grob' and 'The Global opening' but these bestsellers have gone out of print a long time ago. So both authors felt it was about time to revive interest in the “Basmanic” school of chess. Mike has supplied most of the material, and co-author Gerard has accepted the task (as a former cult-follower in his younger days) to do a critical selection and examination of everything available. We hope that 2021, the year that Mike Basman turns 75, will see a revival of Basman's avant-garde ideas in chess among players of the new generations.

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Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing!"Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects of advertising, Tellis′s thoroughness and ability to understand and convey results of various experiments and statistical analyses helps the reader to separate the wheat from the chaff. Any student of advertising, whether new to the field or a seasoned veteran executive or researcher, should read this book."--Alan G. Sawyer, University of FloridaEffective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising, such as:* Advertising has a powerful influence on consumers and often generates consumer need * The effects of advertising persist for decades * If an ad fails initially, repetition will ensure its ultimate success * Ads need only one to three exposures to succeed * Advertising by argument is the most effective method * The best ads are unique and original * Advertising is very profitable Tellis then provides alternatives and establishes the following truths about advertising: * Advertising is vitally important for free markets, but its action is subtle and its discovery is fragile * The effects of advertising are short-lived * If ads are not initially effective, repetition will not make them more effective * Scientific principles can show which ads work, though firms often ignore advertising research and persist with ineffective ads * Advertising by emotion may have the most effective appeal * Templates can yield very effective ads * Advertising is often unprofitable Effective Advertising will be an important addition to courses at the graduate or undergraduate level in advertising, marketing, communication, and journalism. It will also be an invaluable reference for professionals and researchers working in these fields.

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The author of this book, Gerard Lukken, has always believed that liturgy is not something which is unchangeable or sacrosanct, something to be imposed 'from above'; rather he believes that it must gain shape and content from the situation in which believers find themselves. This involvement is reflected in the hundreds of publications which have flowed from his pen. Lukken's extensive writings offer not only an exciting reflection on the challenges (such as secularization and the decrease in church-going) confronting church and believers, but also on the problems they have faced in celebrating their faith in recent decades. Moreover, his work represents a model for methodological renewal. The key concepts in his theological approach and his evaluation are 'anthropology' and 'semiotics'. These two aspects have left their marks on the organisation of this book which is a selective compilation drawn from his earlier publications. This collection consists of nineteen studies which have lost nothing of their topicality and most of which are now being translated into English, French or German for the first time. By crossing the frontier of language in such a way the editors wish not only to honour a leading specialist in liturgy but also to contribute to academic research into liturgy throughout the world. Gerard Lukken (1933) studied at the Diocesan Seminary in Haaren (Noord-Brabant), the Pontificia Universita in Rome, and the Institut Superieur de Liturgie in Paris. He was professor of liturgy and sacramental theology (from 1967) and director of the Liturgical Institute (from 1992) at the Theological Faculty of Tilburg until his retirement in 1994.

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En cuatro años, Rafael del Riego pasó del pináculo al cadalso. Esta antología de poemas que se le consagraron entonces permite seguir paso a paso la evolución de una opinión pública que, hasta los acontecimientos del 3 de septiembre de 1820 en Madrid, le aduló unánimemente antes de dividirse, dentro del bando liberal, entre entusiastas incondicionales (exaltados) y críticos por su excesivo protagonismo (moderados), mientras que cundía entre los absolutistas un deseo de venganza cuya manifestación no tuvo límites en cuanto las tropas del duque de Angulema ocuparon el territorio español. La antología se divide en tres partes: la apoteosis, el tiempo de las controversias, la persecución y la venganza, cada una precedida por una cronología de los principales acontecimientos y un estudio introductorio. En los poemas se indica la fecha y el lugar de producción así como, cuando se conoce, el nombre del autor, y se añade extensos comentarios sobre las condiciones de composición y difusión.

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(1) Introduction(2) Landscapes and Habitats(3) Mammals(4) Birds(5) Reptiles(6) Amphibians(7) Invertebrates(8) Looking for Wildlife(9) Where to Go?(10) Further Information(11) Index(10) Further Information(11) Index

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At the dawn of the twentieth century, Theodore Roosevelt and J. Pierpont Morgan were the two most powerful men in America, perhaps the world. As the nation’s preeminent financier, Morgan presided over an elemental shift in American business, away from family-owned companies and toward modern corporations of unparalleled size and influence. As president, Theodore Roosevelt expanded the power of that office to an unprecedented degree, seeking to rein in those corporations and to rebalance their interests with those of workers, consumers, and society at large. Overpowering figures and titanic personalities, Roosevelt and Morgan could easily have become sworn enemies. And when they have been considered together (never before at book length), they have generally been portrayed as battling colossi, the great trust builder versus the original trustbuster. But their long association was far more complex than that, and even mutually beneficial. Despite their many differences in temperament and philosophy, Roosevelt and Morgan had much in common—social class, an unstinting Victorian moralism, a drive for power, a need for order, and a genuine (though not purely altruistic) concern for the welfare of the nation. Working this common ground, the premier progressive and the quintessential capitalist were able to accomplish what neither could have achieved alone—including, more than once, averting national disaster. In the process they also changed forever the way that government and business worked together. An Unlikely Trust is the story of the uneasy but fruitful collaboration between Theodore Roosevelt and Pierpont Morgan. It is also the story of how government and business evolved from a relationship of laissez-faire to the active regulation that we know today. And it is an account of how, despite all that has changed in America over the past century, so much remains the same, including the growing divide between rich and poor; the tangled bonds uniting politicians and business leaders; and the pervasive feeling that government is working for the special interests rather than for the people. Not least of all, it is the story of how citizens with vastly disparate outlooks and interests managed to come together for the good of their common country.

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The Psalms were a very popular and biblical book with both lay and monastic audiences in the early church. The Psalms or songs of ascent, 119–133, may have been sung in ancient Israel as pilgrims ascended to Jerusalem, and perhaps by priests as they ascended the steps to the Temple. For instance, “Thy word is a lamp to my feet and a light to my path. I have sworn an oath and confirmed it, to observe thy righteous ordinances.” (119:105–106)Recent research has explored how past interpretation can help contextualize current interpretation as well as provide a more colorful and theologically meaningful understanding of scripture. In St. Augustine’s Interpretation of the Psalms of Ascent, Gerald McLarney examines Augustineof Hippo’s (d. 430) interpretation of the ascent motif in sermons on Psalms 119–133. He looks at the delivery, transmission, and broader context of the sermons, as well as examining the sermons as they stand.McLarney considers the reception of the Psalter in the early church, and examines patristic hermeneutical principles and Psalter commentaries in conjunction with Augustine’s distinctive approaches to scripture and the Psalms. He studies the delivery and transmission of Augustine’s Expositions (Ennarationes), as well as the mechanics of their composition, recording, and circulation, and the manuscript tradition. He looks at the possible times and places of their delivery.McLarney then examines the social, cultural, and liturgical contextof these Expositions. Topics include African Christianity in Augustine’s time, the composition of a typical audience, and the structure of the liturgy with specific reference to the role of the Psalter. He sets in sharper relief features such as the prominence of martyrs, the influence of Neoplatonism, emphasis on spiritual combat, and the importance of singing - all within the context of the physical and liturgical context of delivery.Augustine does not read out (exegete) the Psalter simply for his own benefit, but pursues a hermeneutic of alignment, bringing the Psalmist, the Psalm, and the lives of his North African readers into a common context - and draws them into the dynamism of the Psalms. His readers continue an ascent of salvation, in the communion of believers, that began in ancient times.

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A New York Times Bestseller, rich with local color, period detail, and a fully realized historical and political backdrop, that tells the forgotten story of the lone, fanatical assailant who stalked Theodore Roosevelt on the 1912 presidential campaign trail until the evening of October 14 in Milwaukee, when he shot the Bull Moose in the chest from ten feet away

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General Equilibrium Theory has been one of the major intellectual developments in economics during the past half-century. The theory of general equilibrium is centred on an inquiry about human societies which has several of the characteristics of a fundamental scientific question. In an economy, a multitude of agents produce, exchange, and consume a large number of commodities. Their decisions are independent of each other and dictated by self-interest. Attempting to answer the question 'Why is social chaos not the result?' has required an intensive research effort by several generations of leading economists.This important three volume set gathers together many of the articles that have played an influential role in the history of ideas in the general equilibrium area in the contemporary period.

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This is a discerning analysis of international harmonization efforts for secured credit law and examines the role of globalization and finance capital in shaping such efforts.Gerard McCormack reveals how an 'efficient' law is often seen to increase the availability, and lower the cost, of credit, thereby contributing to international development. He considers whether the most comprehensive international standard the United Nations Commission on International Trade Law (UNCITRAL) Legislative Guide (2008) is actually suitable for adoption at the national level. In particular, he examines the hypothesis that American law and lawyers have shaped the content of the guide to the extent that it is not suitable for translation into other laws.This book will be of great interest to practitioners, policy makers and academics, as well as students, particularly postgraduate students, of law and business throughout the world.Contents: Preface 1. Introduction 2. The Case for Harmonising and Modernising the Law of International Trade 3. Harmonising and Modernising Secured Transactions Law 4. National Models and Replication Across International Frontiers Article 9 of the American Uniform Commercial Law and the English Common Law 5. International Harmonisation Efforts Before the UNCITRAL Legislative Guide 6. The UNCITRAL Secured Transactions Guide 7. The Insolvency Legislative Guide 8. Conclusion Index

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This comprehensive book provides a clear analysis of the main features of the European Insolvency Regulation 2015/848, within the context of previous EU initiatives, as well as addressing the contrasting objectives of universalism and territorialism which underpin cross border insolvency law. It measures the EU regulations against the UNCITRAL Model Law on Cross Border Insolvency and compares this with how the Model Law has been implemented elsewhere, such as in the US and the UK.Taking an accessible approach, Gerard McCormack examines key aspects of the regulations such as the opening of main and secondary insolvency proceedings, as well as applicable law and special rules in respect of security rights, rights in rem, transactional avoidance and set-off rights. Chapters also cover recognition of the opening of insolvency proceedings and of insolvency and related judgements, interactions between mean and secondary proceedings, the role of insolvency practitioners and courts, and the treatment of creditors.EU Insolvency Law will be critical reading for lawyers working in insolvency law, as well as other insolvency practitioners such as accountants. It will also be of interest to academics and students in the field, as well as policy makers in the EU and elsewhere, including national officials.

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The Christian faith is about grace, not law, yet the Evangelical Church often fails to communicate it. Gerard Kelly uses the story of the Prodigal Son to unpack the idea, explaining as he does so why he is still willing to describe himself as part of the tribe. This book explores in depth the story of the Prodigal Son in Luke 15, suggesting that this one story carries in concentrated form the DNA of the message of Jesus. Exploring this parable and the wider biblical story arc in which it is set, The Prodigal Evangelical suggests a reframing of the gospel narrative in four key words: beauty, brokenness, forgiveness and invitation. These four words describe the human condition - we are beautiful, broken, forgiven and invited - and create a telling of the Christian story that centres on the breadth and depth of the love of God. This is the narrative at the heart of evangelical faith. The Prodigal Evangelical embraces the death of Christ as essentially about forgiveness. The cross is where it becomes possible both to be forgiven and to forgive: this is the game-changing force that creates the Christian movement. In both dimensions the forgiveness offered is unilateral. The Prodigal Evangelical leads directly to Gerard's personal experience of the cross as a life-changing encounter.

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The Edinburgh Companion to Robert Burns provides both a comprehensive introduction to and the most contemporary critical contexts for the study of Robert Burns. Detailed commentary on the artistry of Burns is complemented by material on the cultural reception and afterlife of this most iconic of world writers. The biographical construction of Burns is examined as are his relations to Scottish, Romantic and International cultures. Burns is also approached in terms of his engagements with Ecology, Gender, Pastoral, Politics, Pornography, Slavery, and Song-culture, and there is extensive coverage of publishing history including Burns's place in popular, bourgeois and Enlightenment cultures during the late eighteenth century. This is the most modern collection of critical responses to Burns from scholars from the United Kingdom and North America, which, more than ever before, seeks to place Burns as a 'mainstream' man of Enlightenment and Romantic impetus and to explain the enduring and sometimes controversial fascination for both the man and his work over more than two hundred years. Key Features *Modern critical approaches to Burns: including readings of biographical construction, gender and publishing and reception history *Detailed discussion of the cultural afterlife of Burns *Location of Burns in the Enlightenment and Romantic periods *Entirely new readings of Burns's major poems

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This volume is an important contribution to our understanding of global pandemics in general and Covid-19 in particular. It brings together the reflections of leading social and political scientists who are interested in the implications and significance of the current crisis for politics and society. The chapters provide both analysis of the social and political dimensions of the Coronavirus pandemic and historical contextualization as well as perspectives beyond the crisis. The volume seeks to focus on Covid-19 not simply as the terrain of epidemiology or public health, but as raising fundamental questions about the nature of social, economic and political processes. The problems of contemporary societies have become intensified as a result of the pandemic. Understanding the pandemic is as much a sociological question as it is a biological one, since viral infections are transmitted through social interaction. In many ways, the pandemic poses fundamental existential as well as political questions about social life as well as exposing many of the inequalities in contemporary societies. As the chapters in this volume show, epidemiological issues and sociological problems are elucidated in many ways around the themes of power, politics, security, suffering, equality and justice. This is a cutting edge and accessible volume on the Covid-19 pandemic with chapters on topics such as the nature and limits of expertise, democratization, emergency government, digitalization, social justice, globalization, capitalist crisis, and the ecological crisis. Contents Notes on Contributors Preface Gerard Delanty1. Introduction: The Pandemic in Historical and Global Context Part 1 Politics, Experts and the State Claus Offe2. Corona Pandemic Policy: Exploratory Notes on its ‘Epistemic Regime’ Stephen Turner3. The Naked State: What the Breakdown of Normality Reveals Jan Zielonka4. Who Should be in Charge of Pandemics? Scientists or Politicians? Jonathan White5. Emergency Europe after Covid-19 Daniel Innerarity6. Political Decision-Making in a Pandemic Part 2 Globalization, History and the Future Helga Nowotny7. In AI We Trust: How the COVID-19 Pandemic Pushes us Deeper into Digitalization Eva Horn8. Tipping Points: The Anthropocene and COVID-19 Bryan S. Turner9. The Political Theology of Covid-19: a Comparative History of Human Responses to Catastrophes Daniel Chernilo10. Another Globalisation: Covid-19 and the Cosmopolitan Imagination Frédéric Vandenberghe & Jean-Francois Véran11. The Pandemic as a Global Total Social Fact Part 3 The Social and Alternatives Sylvia Walby12. Social Theory and COVID: Including Social Democracy Donatella della Porta13. Progressive Social Movements, Democracy and the Pandemic Sonja Avlijaš14. Security for Whom? Inequality and Human Dignity in Times of the Pandemic Albena Azmanova15. Battlegrounds of Justice: The Pandemic and What Really Grieves the 99% Index

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"Huge champion of organic and biodynamic wine making." —Simon Mayo Radio Show Gérard Bertrand decided he wished to relate his life journey and share his commitment to nature. Drawing on his experience as both a wine grower and a business leader, he demonstrates how the harmony of ecosystems, respect for nature and the preservation of living soils can be the pillars of a new paradigm, creating the conditions for a more balanced life and bringing hope for future generations. In this book, he also analyses how society is changing, and invites the reader to put fear aside and “dare” – in spite of the prevailing climate – to practice altruism, brotherhood, and an opening of the heart.

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Queer Theology makes an important contribution to public debate about Christianity and sex. A remarkable collection of specially commissioned essays by some of the brightest and best of Anglo-American scholars Edited by one of the leading theologians working at the interface between religion and contemporary culture Reconceptualizes the body and its desires Enlarges the meaningfulness of Christian sexuality for the good of the Church Proposes that bodies are the mobile products of changing discourses and regimes of power.

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This the memoir of Gerard Basset, OBE, the greatest wine professional of his generation.A school dropout, Gerard had to come to England to discover his passion. He threw himself into learning everything he could about wine, immersing himself in the world of Michelin star restaurants and beginning the steep climb to the top of the career ladder.Tasting Victory charts his business successes: co-founding and selling the innovative Hotel du Vin chain and founding, with his wife Nina, the much-loved Hotel TerraVina. It recounts in detail just how he managed to earn his unprecedented sequence of qualifications; Gerard is the first and only individual to hold the famously difficult Master of Wine qualification simultaneously with that of Master Sommelier and MBA in Wine Business. But it is his pursuit of the most important award of all that forms the core of this book – how, at his seventh attempt, and after a training regime that would shame most Olympic athletes, the fifty-three-year-old Gerard Basset was finally crowned the Best Sommelier of the World, and acknowledged as the greatest sommelier of his generation. Gerard's memoir is not only the story of how a champion is made, but also a record of how fine dining and hospitality changed in England, going from stale and unexciting to the world-leading sector it is today. Above all, it’s a book about succeeding against great odds: in typical fashion it was when he was diagnosed with cancer of the oesophagus that Gerard responded by deciding to write Tasting Victory, which he completed shortly before his death in January 2019.

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Gerard Hughes's popularity lies in the fact that he always writes directly for the individual struggling with issues of faith and life and gets right to the heart of spiritual needs and concerns. His best-seller GOD OF SURPRISES published nearly 20 years ago has sold nearly a quarter of a million copies. GOD IN ALL THINGS is a follow up to that book written for a different world and a different spiritual climate.This is a guidebook for the inner journey. It is about recognising God in the ordinary, in the joy and sadness of things, about knowing that God cannot be separated from whatever we experience. It is written for people on the fringes of Christianity, or those who are disillusioned with church structures and dogmatic theology. Hughes has written this book because he is concerned at the split between religion and life, as if religion was something apart and detached from the rest of God's creation. Apart from being a brilliant spiritual guide this book is a call to a faith in terminal decline to enlarge its concept of God and break out of the straitjacket of pious religion.

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Descripción: 24x17 cm.Encuadernacion:Rustica con solapa.El autor recoge en este libro muchas de las preguntas que neurólogos, tipógrafosy editores llevan años planteándose y resolviendo de modo individual. No es esta una respuesta más. Pero que nadie piense en un libro sobre lingüística cognitiva. Nada más lejos de la realidad. El lector, hoy amenazado por mil crisis, entre ellas la del libro o la lectura, encontrará en estas páginas muchas y nuevas razones para continuar leyendo y disfrutando de la lectura...en letra y, por qué no, en imágenes.

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Created in 1949 by ten European countries, joined later by Canada and the United States, the North Atlantic Treaty Organisation (NATO) was originally intended to federate the defence means of the signatories, in the context of the beginning of the Cold War, just after the Berlin blockade. Setting up this alliance meant the weapons of the member countries and especially their air forces were very rapidly modernised, especially under the aegis of the United States, the only country at the time to have a nuclear weapon, the indispensable prerequisite for all dissuasion. In the following decades several nations joined NATO, whereas France decided to go it alone and, on the contrary, leave NATO and ensure its own defence. The disappearance of the USSR then the Warsaw Pact in the 1990s meant the role of the Alliance had to be reviewed, because it had lost its main adversary and raison d’être. Meanwhile it started to take part in various external operations, and a certain number of countries from the former Eastern Bloc gradually began joining it. In this 300+ page book, the fighting planes of each NATO country’s air force, be they a founder member or a new member, are presented in detail, the nations being classified by alphabetical order, which gives a very complete panorama of the machines in operation and the camouflage systems and markings used, notably thanks to more than 600 profiles and about 300 period photographs.

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