Description

Book Synopsis
In the decade since Writing for the Fashion Business was first published, the Internet and social media have upended the field of journalism and the fashion world, revolutionizing both industries and changing the very nature of storytelling. This second edition devotes significant space to digital content, with dedicated chapters covering online content, social media, and streaming video content. In addition to journalism, it also includes instruction on how to write for new promotional approaches emerging in the fashion world like influencer and experiential marketing, and introduces inclusion vocabulary to ensure non-discriminatory narratives. Whether in the form of an article, book, press release, email, or DM, students will gain an understanding of how written communication methods sync up with today's most common methods of commerce and communication. New to this Edition:-Trending Topic box features in each chapter discuss recent, real-life controversial situations w

Writing for the Fashion Business

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    By Jenny B. Davis

    £69.99

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    Order before 4pm today for delivery by Wed 14 Oct 2026.

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      Book details

      Publisher Bloomsbury
      Imprint Bloomsbury Publishing PLC
      Published 1 February 2022
      ISBN-13 9781501335815
      978-1501335815
      ISBN-10 1501335812
      Also in:
      Cultural studies: dress and society

      Description

      Book Synopsis
      In the decade since Writing for the Fashion Business was first published, the Internet and social media have upended the field of journalism and the fashion world, revolutionizing both industries and changing the very nature of storytelling. This second edition devotes significant space to digital content, with dedicated chapters covering online content, social media, and streaming video content. In addition to journalism, it also includes instruction on how to write for new promotional approaches emerging in the fashion world like influencer and experiential marketing, and introduces inclusion vocabulary to ensure non-discriminatory narratives. Whether in the form of an article, book, press release, email, or DM, students will gain an understanding of how written communication methods sync up with today's most common methods of commerce and communication. New to this Edition:-Trending Topic box features in each chapter discuss recent, real-life controversial situations w

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