Description

Tips on writing to consumers and business-to-business

Create captivating, results-oriented, sales-generating copy

Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.

Discover How To:
* Write compelling headlines and body copy
* Turn your research into brilliant ideas
* Create motivational materials for worthy causes
* Fix projects when they go wrong
* Land a job as a copywriter

Writing Copy For Dummies

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£14.39

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RRP: £15.99 You save £1.60 (10%)
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Paperback / softback by Jonathan Kranz

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Short Description:

Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business?... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 29/10/2004
    ISBN13: 9780764569692, 978-0764569692
    ISBN10: 0764569694

    Number of Pages: 384

    Non Fiction , Dictionaries, Reference & Language

    Description

    Tips on writing to consumers and business-to-business

    Create captivating, results-oriented, sales-generating copy

    Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.

    Discover How To:
    * Write compelling headlines and body copy
    * Turn your research into brilliant ideas
    * Create motivational materials for worthy causes
    * Fix projects when they go wrong
    * Land a job as a copywriter

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