Description
Book SynopsisA self-employed graphic designer from Northern Ireland, David Airey writes three of the most popular graphic design blogs on the Internet: www.davidairey.com, www.logodesignlove.com, and www.identitydesigned.com. David's blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. Airey is also the author of the popular book, Logo Design Love.
Table of ContentsChapter One: Design as a Career What makes a good designer?
On selling (the importance of sales)
Ongoing education
What design schools lack
Self-teaching (never-ending)
Finding your niche (we don't need another generalist)
Working as an independent designer
Sub-contractor
Freelancer
Working as an employee (team dynamics, limitations)
Working as an employer (less design, more managing)
Chapter Two: Starting-out Experience required (more helps, but its possible with little)
Planning (creating a modern business plan)
Home office vs rented workspace
Choosing your brand name
Designing your brand identity
Launching your online presence
Marketing tips and finding new clients
Ethics in design
Chapter Three: Pricing When to say no (be selective)
Talk about money early
The importance of clarifying expectations
Knowing what to charge
Handling payment
Avoiding project creep
How and when to raise your rates (and why it benefits your clients)
On discounting (not for new clients, but for old clients)
Alternatives
Pro bono
Collaboration and outsourcing
Chapter Four: Communicating with your Clients You're the designer (the client isn't)
Discover the problem (don't assume there is one)
Highlight the importance of strategy
Beware requests for spec
Avoid the big reveal by involving the client throughout
Design by committee is unavoidable
The importance of showing your design in context
Common presentation mistakes
Chapter Five: Legalities Terms and conditions
Why working without a contract costs thousands (Clemente case study)
What to include in your contract
Intellectual property
Chapter Six: Before I Go Be proud of your skills
Useful business tips
Useful books
