Description

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step--from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world.

Winning at New Products, 5th Edition: Creating Value Through Innovation

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£20.32

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Paperback / softback by Robert Cooper

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For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G.... Read more

    Publisher: Basic Books
    Publication Date: 28/09/2017
    ISBN13: 9780465093328, 978-0465093328
    ISBN10: 0465093329

    Number of Pages: 448

    Non Fiction , Business, Finance & Law

    Description

    For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step--from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world.

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