Winning At Innovation: The A-to-F Model

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Hardback by Philip Kotler , Fernando Trías de Bes Short Description:

Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so... Read more

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Publisher: Palgrave Macmillan
Publication Date: 21/10/2011
ISBN13: 9780230343436, 978-0230343436
ISBN10: 0230343430

Number of Pages: 272

Non Fiction , Business, Finance & Law