Description
Book SynopsisAn invaluable tool to help in planning practical strategies to work successfully across increasingly diverse business cultures. Riveting and thoroughly researched. - Daily TelegraphA major new edition of the classic work that revolutionized the way business is conducted across cultures and around the globe. The fourth edition provides leaders and managers with practical strategies to embrace differences and successfully work across diverse business cultures.
Capturing the rising influence and the seismic changes throughout many regions of the world,
cross-cultural expert and international businessman Richard Lewis has significantly broadened the scope of his seminal work on global business and communication. Thoroughly updated to include the latest political events and cultural changes, as well as covering nine new countries to complete Europe, broadening the scope of the book. Building on his LMR model, Lewis gives leaders and managers
Trade Review
The Lewis Model explains every culture in the world * Business Insider *
An authoritative roadmap to navigating the world's economy * The Wall Street Journal *
Lewis provides urbane and knowledgeable guidance... Verdict: this book could mean the difference between winning and losing valuable orders abroad. * Director *
A must read for anyone keen to gain that coveted edge in their international business ventures. Lewis's book provides a riveting and thoroughly researched analysis, the goal of which is to assist Western managers to keep pace with the emerging and changing markets of Asia, eastern Europe and Africa... An invaluable tool to help in planning practical strategies to work successfully across increasingly diverse business cultures. * Daily Telegraph *
Lewis is a crosscultural expert who has now presented his wisdom in a highly readable book.
* Evening Standard *
This eloquent, easy-to-read book covers everything you need to consider to create a structure that will allow your international team to succeed...Lewis brings theory to life through a number of engaging case studies, as well as his own personal experience... Lewis has achieved a fine balance between theory often delivered in a light-hearted and easy to remember way and tactical every day application. Whether your international team is 10 people or 10,000 people, the clear narrative provides valuable insight... This fascinating subject is crucial to the success of global business. -- Suresh Banarse, Head of People, Yo! Sushi! People Management
