Description

Based on fifteen years’ experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-business. This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena.

  • A coherent introduction to e-business.
  • Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services.
  • Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues.
  • Supported by online lecturer and student resources, available soon.

What is e-business?: How the Internet Transforms Organizations

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Paperback / softback by Feng Li

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Short Description:

Based on fifteen years’ experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and... Read more

    Publisher: John Wiley and Sons Ltd
    Publication Date: 18/08/2006
    ISBN13: 9781405125581, 978-1405125581
    ISBN10: 1405125586

    Number of Pages: 264

    Non Fiction , Business, Finance & Law

    Description

    Based on fifteen years’ experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-business. This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena.

    • A coherent introduction to e-business.
    • Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services.
    • Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues.
    • Supported by online lecturer and student resources, available soon.

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