Description

Book Synopsis
How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a complete account analyzing the meaning and construction of images, throughout history to present times, from the point of view of visual rhetoric. From advertising to graphic design, cinema and art, the book takes the reader on a journey of metaphors, metonymies, hyperboles and other rhetorical figures, which compose the visual language and the power of its meaning. By learning to identify them, and knowing examples of how they have been used, the reader will learn how to use and master the language of images.

What Images Really Tell Us: Visual Rhetoric in

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    A Paperback / softback by Massimo Mariani

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      Book details

      Publisher Hoaki
      Published 2 September 2019
      ISBN-13 9788417656041
      978-8417656041
      ISBN-10 8417656049
      Also in:
      Graphic design

      Description

      Book Synopsis
      How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a complete account analyzing the meaning and construction of images, throughout history to present times, from the point of view of visual rhetoric. From advertising to graphic design, cinema and art, the book takes the reader on a journey of metaphors, metonymies, hyperboles and other rhetorical figures, which compose the visual language and the power of its meaning. By learning to identify them, and knowing examples of how they have been used, the reader will learn how to use and master the language of images.

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