Description

This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.

Welcome to the Creative Age: Bananas, Business and the Death of Marketing

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Hardback by Mark Earls

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This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 27/06/2002
    ISBN13: 9780470844991, 978-0470844991
    ISBN10: 047084499X

    Number of Pages: 292

    Non Fiction , Business, Finance & Law

    Description

    This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.

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