Description
Book SynopsisThis volume brings together two hitherto disparate domains of scholarly inquiry: organization and management studies on the one hand, and the study of visual and multimodal communication on the other. Within organization and management studies it has been recognized that organizational reality and communication are becoming increasingly visual, and, more generally, multimodal, whether in digital form or otherwise. Within multimodality studies it has been noted that many forms of contemporary communication are deeply influenced by organizational and managerial communication, as formerly formal and bureaucratic types of communication increasingly adopt promotional language and multimodal document presentation.
Visual and Multimodal Research in Organization and Management Studies integrates these two domains of research in a way that will benefit both. In particular, it conceptually and empirically connects recent insights from visual and multimodality studies to
Table of Contents
Part I: Introduction
1 Purpose of this volume
2 A social semiotic approach to multimodality
Part II: Strategies for multimodal scholarly inquiry
3 Approaches, methods, and research agenda: An overview
4 The archaeological approach
5 The practice approach
6 The strategic approach
7 The dialogical approach
8 The documenting approach
9 Summary: Towards multi-approach studies in multimodal organization research
Part III: Application
10 Introduction to four case studies
11 The power of diagrams
12 The use of logos in post-merger identity construction at Aalto University
13 Multimodal meaning-making in online shopping
14 Multimodal legitimation and corporate social responsibility (CSR)
Part IV: Discussion
15 The way ahead: Discussion and conclusion
