Description
Book SynopsisMost discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box. Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box. The chapters draw on recent findings from cognitive psychology, cognitive science and neuroscience to provide a basis for a better understanding of the antecedents of a memorable experience, including: · The psychological process of the formation or creation of a visitor's experiences · Psychological aspects of tourism experiences such as attention, emotion, memory and mindfulness · Pre-stage experience: customer inputs such as knowledge, myths, values and memories from previous travel · On-site experience: co-creation processes · Post-stage experience: immediate and long term outcomes including happiness and well-being · Experience design cases Tourism, hospitality and event managers seek to provide WOW experiences to their visitors through better design and management.This book encourages the discussion of different facets of experience design such as emotions, attentions, sensations, learning, the process of co-creation and experiential stimuli design. It will be of interest to tourism researchers and postgraduate students studying tourism management, marketing and product design.
Table of ContentsPart I: Creating Memorable Experiences – Theories And Framework 1: Introduction: Creating Memorable Experiences 2: How Psychology Can Stimulate Tourist Experience Studies 3: Tourism Experience: A Review Part II: Pre-Experience Stage: Customer Inputs 4: Exploring Experience and Motivation Using Means-End Chain Theory 5: Experiential Decision Choice Part III: On-Site Experience 6: Attentive Tourists: The Importance of Co-creative Experiences 7: The Elicitation of Emotions 8: Measurement of Visitors’ Emotion 9: Innovative Approaches to Researching Consumer Experience: An Evaluation and Comparison 10: Perceived Value of Destination Experiences in Zhouzhuang, China Part IV: Post-Experience Stage: Outcomes 11: Well-being Benefits from Mindful Experiences 12: Motivational Satisfaction and Emotional Outcomes from Experiences 13: The Meaning of a Destination Experience in Zhouzhuang, China 14: Sharing Tourism Experiences: Literature Review and Research Agenda Part V: Experience Design Cases 15: Slow Food Tourism: Preferences and Behaviours 16: Perceptions of the Trinidad Carnival Experience from International Travel Bloggers Part VI: Conclusion 17: Conclusion: Where To From Here?
