Vertrieb und Marketing in der digitalen Welt So schaffen Unternehmen die Business Transformation in der Praxis

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by Hartmut Biesel Short Description:

Die Digitalisierung der Wirtschaft.- Big Data: Dynamo oder Dynamit?.- Vertrieb und Marketing 4.0.- Die Vernetzung von Online und Offline.- Strategische... Read more

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Publisher: Springer Gabler
Publication Date: 1/25/2018
ISBN13: 9783658175313, 978-3658175313
ISBN10: 3658175311

Non Fiction , Business, Finance & Law