Description
Book SynopsisUnderstanding Strategic Analysis is a concise and practical guide for organisational strategic analysis, strategy development, decision-making, and implementation.
The book takes the reader step by step through the background of strategic management and the process of developing a new strategy. It considers how to assess the strategic capabilities and context of the organisation, how to identify and choose between the various strategic options, and how to successfully implement the change in strategy. Mini-case studies and reflective questions provide stimuli for class discussion, whilst chapter objectives and summaries structure and reinforce learning. The final chapter sets out a complete worked example to illustrate the process as a whole.
Refreshing and concise, this text provides valuable and practical reading for postgraduate, MBA and executive education students of strategic management, as well as practising managers in organisations of all sizes. Online
Table of Contents
1. Introduction 2. Strategic management and why it is important 3. The process of developing and implementing a new strategy 4. Assessing strategic capabilities 5. Assessing the strategic context 6. Assessing and acting on the strategic position 7. Identifying strategic options 8. Choosing between the strategic options 9. Successfully implementing a strategy 10. Worked case study example
