Description

Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms. Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available.

Understanding Social Media: How to Create a Plan for Your Business that Works

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£24.99

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Paperback / softback by Damian Ryan

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Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice... Read more

    Publisher: Kogan Page Ltd
    Publication Date: 03/04/2015
    ISBN13: 9780749473563, 978-0749473563
    ISBN10: 749473568

    Number of Pages: 304

    Non Fiction , Business, Finance & Law

    Description

    Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms. Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available.

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