Description

Understanding Media Users: From Theory to Practice focuses on the blurred concept of the active audience” at the core of media studies.
  • examines the relationship between media and audiences by one of the world’s leading media scholars
  • provides a history of media effects’ and an overview of the current analytical approaches that constitute media reception theory
  • charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies
  • concludes with additional insights into the future of media reception in a global age

Understanding Media Users: From Theory to Practice

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Hardback by Tony Wilson

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Understanding Media Users: From Theory to Practice focuses on the blurred concept of the “active audience” at the core of... Read more

    Publisher: John Wiley and Sons Ltd
    Publication Date: 05/09/2008
    ISBN13: 9781405155663, 978-1405155663
    ISBN10: 1405155663

    Number of Pages: 248

    Description

    Understanding Media Users: From Theory to Practice focuses on the blurred concept of the active audience” at the core of media studies.
    • examines the relationship between media and audiences by one of the world’s leading media scholars
    • provides a history of media effects’ and an overview of the current analytical approaches that constitute media reception theory
    • charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies
    • concludes with additional insights into the future of media reception in a global age

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