Description

Book Synopsis
'An urgent read … Karl Popper for the 21st century'  Robert Phillips, former CEO, Edelman EMEA and author of Trust me, PR is Dead
'Heffernan is ... a deft storyteller. Uncharted is ... wise and appealingly human' Tim Harford, Financial Times

How can we think about the future? What do we need to do – and who do we need to be?

In her bold and invigorating new book, distinguished businesswoman and author Margaret Heffernan explores the people and organisations who aren’t daunted by uncertainty. We are addicted to prediction, desperate for certainty about the future. But the complexity of modern life won’t provide that; experts in forecasting are reluctant to look more than 400 days out. History doesn’t repeat itself and even genetics won’t tell you everything you want to know. Ineradicable uncertainty is now a fact of life.

Uncharted

    Product form

    £9.49

    Includes FREE delivery

    RRP £9.99 – you save £0.50 (5%)

    Order before 4pm tomorrow for delivery by Sat 25 Jul 2026.

    A Paperback / softback by Margaret Heffernan

    3 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Uncharted by Margaret Heffernan

      Publisher: Simon & Schuster Ltd
      Publication Date: Publication Date: 18/02/2021
      ISBN13: 9781471179822, 978-1471179822
      ISBN10: 1471179826

      Description

      Book Synopsis
      'An urgent read … Karl Popper for the 21st century'  Robert Phillips, former CEO, Edelman EMEA and author of Trust me, PR is Dead
      'Heffernan is ... a deft storyteller. Uncharted is ... wise and appealingly human' Tim Harford, Financial Times

      How can we think about the future? What do we need to do – and who do we need to be?

      In her bold and invigorating new book, distinguished businesswoman and author Margaret Heffernan explores the people and organisations who aren’t daunted by uncertainty. We are addicted to prediction, desperate for certainty about the future. But the complexity of modern life won’t provide that; experts in forecasting are reluctant to look more than 400 days out. History doesn’t repeat itself and even genetics won’t tell you everything you want to know. Ineradicable uncertainty is now a fact of life.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account