Description
Book Synopsis'An urgent read … Karl Popper for the 21st century' Robert Phillips, former CEO, Edelman EMEA and author of Trust me, PR is Dead '
Heffernan is ... a deft storyteller. Uncharted is ... wise and appealingly human' Tim Harford, Financial TimesHow can we think about the future? What do we need to do – and who do we need to be? In her
bold and invigorating new book, distinguished businesswoman and author Margaret Heffernan explores the people and organisations who aren’t daunted by uncertainty. We are addicted to prediction, desperate for certainty about the future. But the complexity of modern life won’t provide that; experts in forecasting are reluctant to look more than 400 days out.
History doesn’t repeat itself and even genetics won’t tell you everything you want to know.
Ineradicable uncertainty is now a fact of life.
