Description

Book Synopsis
'An urgent read … Karl Popper for the 21st century'  Robert Phillips, former CEO, Edelman EMEA and author of Trust me, PR is Dead
'Heffernan is ... a deft storyteller. Uncharted is ... wise and appealingly human' Tim Harford, Financial Times

How can we think about the future? What do we need to do – and who do we need to be?

In her bold and invigorating new book, distinguished businesswoman and author Margaret Heffernan explores the people and organisations who aren’t daunted by uncertainty. We are addicted to prediction, desperate for certainty about the future. But the complexity of modern life won’t provide that; experts in forecasting are reluctant to look more than 400 days out. History doesn’t repeat itself and even genetics won’t tell you everything you want to know. Ineradicable uncertainty is now a fact of life.

Uncharted

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    A Paperback / softback by Margaret Heffernan

    £8.99

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    RRP £9.99 – you save £1.00 (10%)

    Order before 4pm today for delivery by Tue 17 Nov 2026.

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      Book details

      Publisher Simon & Schuster Ltd
      Published 18 February 2021
      ISBN-13 9781471179822
      978-1471179822
      ISBN-10 1471179826
      Also in:
      Economic forecasting Decision theory: general

      Description

      Book Synopsis
      'An urgent read … Karl Popper for the 21st century'  Robert Phillips, former CEO, Edelman EMEA and author of Trust me, PR is Dead
      'Heffernan is ... a deft storyteller. Uncharted is ... wise and appealingly human' Tim Harford, Financial Times

      How can we think about the future? What do we need to do – and who do we need to be?

      In her bold and invigorating new book, distinguished businesswoman and author Margaret Heffernan explores the people and organisations who aren’t daunted by uncertainty. We are addicted to prediction, desperate for certainty about the future. But the complexity of modern life won’t provide that; experts in forecasting are reluctant to look more than 400 days out. History doesn’t repeat itself and even genetics won’t tell you everything you want to know. Ineradicable uncertainty is now a fact of life.

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