Description

If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.

Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

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RRP: £21.99 You save £2.20 (10%)
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Hardback by Craig Stull , Phil Myers

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Short Description:

If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 11/07/2008
    ISBN13: 9780470260364, 978-0470260364
    ISBN10: 047026036X

    Number of Pages: 224

    Non Fiction , Business, Finance & Law

    Description

    If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.

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