Description
Sensational.. turn off your mobile phones and read this instead... - Rory Sutherland, ViceChairman, Ogilvy
A practical resource for making better choices. - Adam Grant, #1 New York Times Bestselling author
The core idea of deaf spots merits a lot more attention... a game-changer that leaves you wanting to do better, and be better. --Lord Sebastian Coe, President World Athletics
A rare combination of information and entertainment. - Debbie Hewitt MBE, Chair of The Football Association, and Visa Europe
A great reference for any business. --Victoria Degtar, TIME Magazine
The only book on decision-making you''ll ever need. - Dario Krpan, Professor, London School of Economics
Your decisions matter. Yet in today's noisy world of distraction, disinformation and data overload, we tune out. We hear less than ever and rush to misjudgement.
Despite popular opinion, the most underestimated risk is
