Description

First Published in 1999. New questions of transnational, multi-cultural marketing utilizing advanced technologies add entirely new facets to the basic marketing issues of product, price, promotion, and distribution. The information presented in this volume discusses the need for true transnational marketing, and presents an example of what that may entail.

Transnational Marketing in the Information Age

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Hardback by Diane M. Desimone

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First Published in 1999. New questions of transnational, multi-cultural marketing utilizing advanced technologies add entirely new facets to the basic... Read more

    Publisher: Taylor & Francis Inc
    Publication Date: 01/11/1998
    ISBN13: 9780815333111, 978-0815333111
    ISBN10: 0815333110

    Number of Pages: 164

    Non Fiction , Business, Finance & Law

    Description

    First Published in 1999. New questions of transnational, multi-cultural marketing utilizing advanced technologies add entirely new facets to the basic marketing issues of product, price, promotion, and distribution. The information presented in this volume discusses the need for true transnational marketing, and presents an example of what that may entail.

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