Description

Book Synopsis
When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.
 
LIGHTERS?
 
With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he was right. Now there are disposable BIC lighters, razors, even phones. The company opened its door to a host of opportunities.
 
IT INVENTED A NEW BOX.
 
Your business can, too. And simply thinking “out of the box” is not the answer. True ingenuity needs structure, hard analysis, and bold brainstorming. It needs to start
 
THINKING IN NEW BOXES
 
—a revolutionary process for sustainable creativity from two strategic innovation experts

Thinking in New Boxes A New Paradigm for Business

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    £21.38

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    RRP £22.50 – you save £1.12 (4%)

    Order before 4pm today for delivery by Fri 3 Jul 2026.

    A Hardback by Luc De Brabandere, Alan Iny

    10 in stock


      View other formats and editions of Thinking in New Boxes A New Paradigm for Business by Luc De Brabandere

      Publisher: Random House USA Inc
      Publication Date: 10/09/2013
      ISBN13: 9780812992953, 978-0812992953
      ISBN10: 0812992954
      Also in:
      Business strategy Management: leadership and motivation

      Description

      Book Synopsis
      When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.
       
      LIGHTERS?
       
      With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he was right. Now there are disposable BIC lighters, razors, even phones. The company opened its door to a host of opportunities.
       
      IT INVENTED A NEW BOX.
       
      Your business can, too. And simply thinking “out of the box” is not the answer. True ingenuity needs structure, hard analysis, and bold brainstorming. It needs to start
       
      THINKING IN NEW BOXES
       
      —a revolutionary process for sustainable creativity from two strategic innovation experts

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