Description
A practical, how-to guide for developing the self-awareness, knowledge, and skills needed to succeed in the competitive field of new home sales. This book teaches readers how to: approach sales, and life, from a position of optimism that will create successful outcomes; set personal and professional goals and provides tools for reaching them; communicate effectively with various types of buyers and adjust communication strategies to increase rapport and alignment with buyers' motives Prospecting, greeting, qualifying, presenting, demonstrating, and closing are discussed in detail. Tammy Lynch explains how to overcome customers' objections and provides specific examples of how to explain the benefits of new home features in customer-friendly language. Other chapters discuss new home financing and how to size up the home builder competition. Think Sold! includes tools to help new home sales professionals practice and polish their presentations and demonstrations. No matter where you are in your career, regardless of whether the housing market is at a peak or in a trough, this book can help you close the deal with more buyers.
