The Why of Consumption Contemporary Perspectives on Consumer Motives Goals and Desires Routledge Interpretive Marketing Research

Name: The Why of Consumption Contemporary Perspectives on Consumer Motives Goals and Desires Routledge Interpretive Marketing Research
Brand: Taylor & Francis Ltd
SKU: 9780415316170
Price: 999.99 GBP

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A Paperback by Cynthia Huffman, David Glen Mick, S. Ratneshwar

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Book details

Publisher Taylor & Francis Ltd

Published 17 April 2003

ISBN-13 9780415316170
978-0415316170

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