Description
Book SynopsisThroughout American history the prohibition and restriction of alcohol, including wine, has been part of what we now call culture wars. After losing the Prohibition Constitutional Amendment, anti-alcohol forces rebranded themselves as neoprohibitionists dedicated to the restriction of alcohol usage and they touted themselves as the counter-voice to alcohol organizations like the Wine Institute led by John A. De l.uca from 1976 to 2013.
Trade Review"No one knows the history of California's wine culture better than Victor Geraci. He has mastered the literature, enhanced it with oral histories, and crafted an informative, readable history that sheds new light on the work of the Wine Institute to transform the industry into an important part of American agriculture, business, and culture."—R. Douglas Hurt, professor of history, Purdue University, author of
A Companion to American Agricultural History"I loved the material presented in
The War on Wine. The book's very popular writing style will please a general audience, including wine enthusiasts and wine history buffs; local, public, and campus libraries; and undergraduate students enrolled in courses on the history of wine and food in the United States."—Simone Cinotto, associate professor of contemporary history, University of Gastronomic Sciences, author of
The Italian American Table: Food, Family, and Community in New York CityTable of Contents
- Acknowledgments
- Introduction
- Chapter One: The Early Republic's Failure To Establish A Wine Culture
- Chapter Two: The Rise of the First American Wine Culture
- Chapter Three: Loss and Rebirth of An American Wine Culture
- Chapter Four: Rebuilding the Wine Industry
- Chapter Five: A Perfect Man for the Job: A Faltering Wine Institute Seeks New Leadership
- Chapter Six: Stabilizing the Wine Institute and Reestablishing A Tarnished American Wine Industry
- Chapter Seven: Neoprohibition: The Continuing Battle for an American Wine Culture
- Chapter Eight: Alla Vostra Salute — To Your Health
- Chapter Nine: Bio-nutrition, Pyramids, and Labels
- Chapter Ten: Direct Shipping
- Chapter Eleven: Politics of Wine: Bipartisanship, Soundbites, and the Wine Caucus
- Chapter Twelve: Establishing the Path for the Wine Institute's Future
- Epilogue: Who Will Carry the Banner Next?
- Index
- Bibliography
- >About the Author
