Description

Book Synopsis
NATIONAL BESTSELLER • A leading economist answers one of today’s trickiest questions: Why do some great ideas make it big while others fail to take off?
 
“Brilliant, practical, and grounded in the very latest research, this is by far the best book I’ve ever read on the how and why of scaling.”—Angela Duckworth, CEO of Character Lab and New York Times bestselling author of Grit

LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD

“Scale” has become a favored buzzword in the startup world. But scale isn''t just about accumulating more users or capturing more market share. It''s about whether an idea that takes hold in a small group can do the same in a much larger one—whether you’re growing a small business, rolling out a diversity and inclusion program, or delivering billions of doses of a vaccine. 
 
Translating an idea into widespread impact, says

The Voltage Effect

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    A Hardback by John A. List

    £22.40

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    RRP £28.00 – you save £5.60 (20%)

    Order before 4pm tomorrow for delivery by Wed 16 Sep 2026.

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      Book details

      Publisher Penguin Young Readers
      Published 1 February 2022
      ISBN-13 9780593239483
      978-0593239483
      ISBN-10 0593239482
      Also in:
      Social, group or collective psychology Sociology

      Description

      Book Synopsis
      NATIONAL BESTSELLER • A leading economist answers one of today’s trickiest questions: Why do some great ideas make it big while others fail to take off?
       
      “Brilliant, practical, and grounded in the very latest research, this is by far the best book I’ve ever read on the how and why of scaling.”—Angela Duckworth, CEO of Character Lab and New York Times bestselling author of Grit

      LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD

      “Scale” has become a favored buzzword in the startup world. But scale isn''t just about accumulating more users or capturing more market share. It''s about whether an idea that takes hold in a small group can do the same in a much larger one—whether you’re growing a small business, rolling out a diversity and inclusion program, or delivering billions of doses of a vaccine. 
       
      Translating an idea into widespread impact, says

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