Description

What do electric shavers, craft beer, and DNA tests all have in common?
They were all revolutionized by the Unconventionals.
We've had our expectations turned upside down by leading brands like Converse, General Electric, and Waze simply because they saw things differently. How did they do that? By simply questioning the prevailing wisdom which then created outsized results and lasting change.
Based on the award-winning podcast, The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think! Through in-depth interviews with the business visionaries who turned the unexpected into the expected you will learn how to become unconventional, too!

The Unconventionals: How Rebel Companies Are Changing Markets, Hearts, and Minds—and How You Can Too

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£14.19

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Hardback by Hugh Kennedy , Mike O’Toole

2 in stock

Short Description:

What do electric shavers, craft beer, and DNA tests all have in common? They were all revolutionized by the Unconventionals.... Read more

    Publisher: Sourcebooks, Inc
    Publication Date: 01/06/2019
    ISBN13: 9781492680239, 978-1492680239
    ISBN10: 1492680230

    Number of Pages: 168

    Non Fiction , Business, Finance & Law

    Description

    What do electric shavers, craft beer, and DNA tests all have in common?
    They were all revolutionized by the Unconventionals.
    We've had our expectations turned upside down by leading brands like Converse, General Electric, and Waze simply because they saw things differently. How did they do that? By simply questioning the prevailing wisdom which then created outsized results and lasting change.
    Based on the award-winning podcast, The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think! Through in-depth interviews with the business visionaries who turned the unexpected into the expected you will learn how to become unconventional, too!

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