Description

Book Synopsis

The Thong Principle has little to do with beachwear and everything to do with effective communication. It's about ensuring messages are successful for the sender – and the receiver.

The book delves into the elements that comprise successful communications – conciseness, clarity, concreteness, and much more. It also puts those elements into context. Communications that miss the mark confuse and annoy. They fail to deliver their message. They damage our credibility and erode goodwill.

The Thong Principle overflows with real-world examples to help us understand why we fail to get our messages across as intended.

Then it explains how we can anticipate, identify, and correct errors and oversights. This is both at the highest level – including building and maintaining trust – and down in the weeds where even one word makes a difference.

The Thong Principle will draw you in and keep you reading with:

  • Examples
  • Exercises
  • Information that resonates.

It's also funny. Laughter and learning are wonderful partners.

The Thong Principle: Saying What You Mean and Meaning What You Say

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    £23.70

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    RRP £24.95 – you save £1.25 (5%)

    Order before 4pm tomorrow for delivery by Mon 29 Jun 2026.

    A Paperback by donalee Moulton

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of The Thong Principle: Saying What You Mean and Meaning What You Say by donalee Moulton

      Publisher: Business Expert Press
      Publication Date: 30/05/2022
      ISBN13: 9781637422106, 978-1637422106
      ISBN10:
      Also in:
      Business communication, etiquette and presentation Communication studies

      Description

      Book Synopsis

      The Thong Principle has little to do with beachwear and everything to do with effective communication. It's about ensuring messages are successful for the sender – and the receiver.

      The book delves into the elements that comprise successful communications – conciseness, clarity, concreteness, and much more. It also puts those elements into context. Communications that miss the mark confuse and annoy. They fail to deliver their message. They damage our credibility and erode goodwill.

      The Thong Principle overflows with real-world examples to help us understand why we fail to get our messages across as intended.

      Then it explains how we can anticipate, identify, and correct errors and oversights. This is both at the highest level – including building and maintaining trust – and down in the weeds where even one word makes a difference.

      The Thong Principle will draw you in and keep you reading with:

      • Examples
      • Exercises
      • Information that resonates.

      It's also funny. Laughter and learning are wonderful partners.

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