Description

Book Synopsis

The Thong Principle has little to do with beachwear and everything to do with effective communication. It's about ensuring messages are successful for the sender – and the receiver.

The book delves into the elements that comprise successful communications – conciseness, clarity, concreteness, and much more. It also puts those elements into context. Communications that miss the mark confuse and annoy. They fail to deliver their message. They damage our credibility and erode goodwill.

The Thong Principle overflows with real-world examples to help us understand why we fail to get our messages across as intended.

Then it explains how we can anticipate, identify, and correct errors and oversights. This is both at the highest level – including building and maintaining trust – and down in the weeds where even one word makes a difference.

The Thong Principle will draw you in and keep you reading with:

  • Examples
  • Exercises
  • Information that resonates.

It's also funny. Laughter and learning are wonderful partners.

The Thong Principle: Saying What You Mean and Meaning What You Say

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    A Paperback by donalee Moulton

    £23.70

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    RRP £24.95 – you save £1.25 (5%)

    Order before 4pm today for delivery by Mon 7 Sep 2026.

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      Book details

      Publisher Business Expert Press
      Published 30 May 2022
      ISBN-13 9781637422106
      978-1637422106
      Also in:
      Business communication, etiquette and presentation Communication studies

      Description

      Book Synopsis

      The Thong Principle has little to do with beachwear and everything to do with effective communication. It's about ensuring messages are successful for the sender – and the receiver.

      The book delves into the elements that comprise successful communications – conciseness, clarity, concreteness, and much more. It also puts those elements into context. Communications that miss the mark confuse and annoy. They fail to deliver their message. They damage our credibility and erode goodwill.

      The Thong Principle overflows with real-world examples to help us understand why we fail to get our messages across as intended.

      Then it explains how we can anticipate, identify, and correct errors and oversights. This is both at the highest level – including building and maintaining trust – and down in the weeds where even one word makes a difference.

      The Thong Principle will draw you in and keep you reading with:

      • Examples
      • Exercises
      • Information that resonates.

      It's also funny. Laughter and learning are wonderful partners.

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