Description

Book Synopsis

The global COVID-19 pandemic forced everybody to rethink how they operate and the role that digital plays in business and in our lives. While digital may have been top of mind for many businesses, the pandemic made it essential, not just to interact and sell products and services, but as a way to meet the critical needs of your business.

More than ever, people are looking for experiences, not products. And not just any experiences—but real ones that turn transactions into engagement and materialism into experimentalism. The pandemic has changed our view of the world, shifted us away from consumerism, and made us appreciate the basic human needs of finding balance and focus. In this new era, customer experience is not just a digital experience, but a perfect combination of real life and digital interaction. It could be a meditative museum experience combining art with augmented reality, or an entertaining shopping experience at a mall with omnichannel support in a virtual

The SwipeRight Customer Experience

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    A Paperback / softback by Sanna Eskelinen, Belinda Gerdt

    £14.24

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    RRP £14.99 – you save £0.75 (5%)

    Order before 4pm today for delivery by Thu 24 Sep 2026.

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      Book details

      Publisher Harper Collins
      Imprint HarperCollins Leadership
      Published 8 December 2022
      ISBN-13 9781400232307
      978-1400232307
      ISBN-10 1400232309
      Also in:
      Management: leadership and motivation Office and workplace

      Description

      Book Synopsis

      The global COVID-19 pandemic forced everybody to rethink how they operate and the role that digital plays in business and in our lives. While digital may have been top of mind for many businesses, the pandemic made it essential, not just to interact and sell products and services, but as a way to meet the critical needs of your business.

      More than ever, people are looking for experiences, not products. And not just any experiences—but real ones that turn transactions into engagement and materialism into experimentalism. The pandemic has changed our view of the world, shifted us away from consumerism, and made us appreciate the basic human needs of finding balance and focus. In this new era, customer experience is not just a digital experience, but a perfect combination of real life and digital interaction. It could be a meditative museum experience combining art with augmented reality, or an entertaining shopping experience at a mall with omnichannel support in a virtual

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