Description
Book SynopsisThe ultimate purpose of developing a business plan is to have a successful business. In the long run, it is fruitless to write a business plan that can raise the funds you seek if your enterprise is so poorly conceived it is bound to fail. So a successful business plan should address the long-term needs of your business and devise strategies that enhance both the overall performance of your company and your personal satisfaction.
Table of contents:
Section I Starting the Process
The Successful Business
Getting Your Plan Started
Making Your Plan Compelling
Section II Business Plan Components The Executive Summary
Company Description
Industry Analysis & Trends
Target Markets
Competition
Strategic Position & Risk Assessment
Marketing Plan & Sales Strategy
Operations
Technology Plan
Management & Organisation
Community Involvement & Social Responsibility
Development, Milestones & Exit Plan
The Financials
The Plan's Appendix
Section III Putting the Plan to Work
Preparing, Presenting & Sending Out Your Plan
Looking for Money
Using Your Plan for Classes & Competitions
Internal Planning for Existing Businesses & Corporations
Time Saving Tips
Section IV Special Considerations
Considerations for Internet, "e-businesses"
Considerations for Retailers
Considerations for Manufacturers
Considerations for Service Businesses
Section V Reference
Outline of a Business Plan
Business Terms Glossary
Funding Sources
Research Sources Entrepreneur's Sources
Table of ContentsAbout the Author
About the Contributors
Acknowledgments
Foreword
Foreword to the Fourth Edition
How to Use This Book
Introduction
Section I Starting the Process
Chapter 1 The Successful Business 1
Chapter 2 Getting Your Plan Started 13
Chapter 3 Making Your Plan Compelling 35
Section II Business Plan Components
Chapter 4 The Executive Summary 47
Chapter 5 Company Description 59
Chapter 6 Industry Analysis & Trends 73
Chapter 7 Target Market 87
Chapter 8 Competition 103
Chapter 9 Strategic Position & Risk Assessment 119
Chapter 10 Marketing Plan & Sales Strategy 133
Chapter 11 Operations 155
Chapter 12 Technology Plan 181
Chapter 13 Management & Organization 189
Chapter 14 Community Involvement & Social Responsibility 211
Chapter 15 Development, Milestones, & Exit Plan 221
Chapter 16 The Financials 237
Chapter 17 The Plan's Appendix 283
Section III Putting the Plan to Work
Chapter 18 Preparing, Presenting, & Sending Out Your Plan 289
Chapter 19 Looking for Money 299
Chapter 20 Using Your Plan for Classes & Competitions 315
Chapter 21 Internal Planning for Existing Businesses & Corporations 327
Chapter 22 Time Saving Tips 337
Section IV Special Considerations
Chapter 23 Considerations for Internet, "e-businesses" 343
Chapter 24 Considerations for Retailers 363
Chapter 25 Considerations for Manufacturers 369
Chapter 26 Considerations for Service Businesses 375
Chapter 27 Business Planning in a Weak (or Strong) Economy 381
Section V Reference
Outline of a Business Plan 391
Business Terms Glossary 395
Funding Sources 399
Research Sources 404
Entrepreneurs' Sources 411
Index 415
Income Statement, Annual 276
Cash-Flow Projection 278
Balance Sheet 280
Sources & Uses of Funds 281
Assumption Sheet 282
