Description
Book SynopsisThis book deals with the complex social process of managing an innovative organization. Jon Sundbo presents an original sociology-based theory of innovation in firms which combines developments in markets and other environments with internal organizational processes.
The fundamental concept of this theory is understanding innovation processes in the context of strategy. The author regards strategy as both an interpretation of environmental developments and an instrument for managing the innovation process. The book takes an evolutionary perspective and combines an 'out-in' approach (the market situation determines innovations) with an 'in-out' approach (internal organizational processes and entrepreneurship determine innovations). In both cases the implementation of strategy is closely studied and its role as a social process within the firm is emphasised. Significantly, the author combines economic and sociological factors and presents a series of models of the innovation process which are based on empirical studies. The book concludes with a model of macro-innovation factors.
Presenting an original theory of innovation within a strategic paradigm, this book will be required reading for all students and academics of economics and business, as well as management consultants and those interested in industrial organization.
Table of ContentsContents: Preface 1. Introduction Part I: Conceptual and Analytical Framework 2. The Basis of the Theory 3. Strategic Innovation as a Theory of Development 4. Economics-based Innovation Theories and the Strategic Innovation Theory Part II: The Elements 6. Market Orientation 7. External Driving Forces 8. The Decision to Innovate: Strategy as a Modifying Factor 9. The Scope for Innovation 10. The Organizational Structure: The Dual Organization Part III: The Innovation Process 11. General Model of the Innovation Process 12. The Initialization Phase 13. The Development Phase 14. The Implementation Phase 15. Innovation and Organization Learning Part IV: The Macro Level 16. Economic Development in Society: The Interaction Economy 17. A Model of the Innovation System Bibliography Index
