Description

As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and fill an arena.

The Sports Event Management and Marketing Playbook

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£80.00

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Hardback by Frank Supovitz , Robert Goldwater

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As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 07/03/2014
    ISBN13: 9781118244111, 978-1118244111
    ISBN10: 1118244117

    Number of Pages: 512

    Description

    As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and fill an arena.

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