Description

Book Synopsis
From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. This book tells the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history.

Trade Review
"As Taylor shows in The Sounds of Capitalism, the links between American popular music and advertising are longstanding. While he briefly covers the 'prehistory' of the phenomenon in the cries of 13th-century street hawkers recorded in the Montpellier Codex, Taylor's real starting place is radio, which, he argues, is where the marriage between music and advertising was first truly consummated." (n+1)"

The Sounds of Capitalism Advertising Music and

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    Order before 4pm today for delivery by Fri 3 Jul 2026.

    A Paperback / softback by Timothy D. Taylor

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      View other formats and editions of The Sounds of Capitalism Advertising Music and by Timothy D. Taylor

      Publisher: The University of Chicago Press
      Publication Date: 24/02/2014
      ISBN13: 9780226151625, 978-0226151625
      ISBN10: 022615162X
      Also in:
      Advertising Media, entertainment, information

      Description

      Book Synopsis
      From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. This book tells the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history.

      Trade Review
      "As Taylor shows in The Sounds of Capitalism, the links between American popular music and advertising are longstanding. While he briefly covers the 'prehistory' of the phenomenon in the cries of 13th-century street hawkers recorded in the Montpellier Codex, Taylor's real starting place is radio, which, he argues, is where the marriage between music and advertising was first truly consummated." (n+1)"

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