Description

What went wrong with American business at the end of the 20th century?

Until the spring of 2001, Enron epitomized the triumph of the New Economy. Feared by rivals, worshipped by investors, Enron seemingly could do no wrong. Its profits rose every year; its stock price surged ever upward; its leaders were hailed as visionaries.

Then a young Fortune writer, Bethany McLean, wrote an article posing a simple question - how, exactly, does Enron make its money?

Within a year Enron was facing humiliation and bankruptcy, the largest in US history, which caused Americans to lose faith in a system that rewarded top insiders with millions of dollars, while small investors lost everything. It was revealed that Enron was a company whose business was an illusion, an illusion that Wall Street was willing to accept even though they knew what the real truth was. This book - fully updated for the paperback - tells the extraordinary story of Enron's fall.

The Smartest Guys in the Room: The Amazing Rise and Scandalous Fall of Enron

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£12.99

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Paperback / softback by Bethany McLean , Peter Elkind

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What went wrong with American business at the end of the 20th century?Until the spring of 2001, Enron epitomized the... Read more

    Publisher: Penguin Books Ltd
    Publication Date: 30/09/2004
    ISBN13: 9780141011455, 978-0141011455
    ISBN10: 0141011459

    Number of Pages: 480

    Non Fiction , Business, Finance & Law

    Description

    What went wrong with American business at the end of the 20th century?

    Until the spring of 2001, Enron epitomized the triumph of the New Economy. Feared by rivals, worshipped by investors, Enron seemingly could do no wrong. Its profits rose every year; its stock price surged ever upward; its leaders were hailed as visionaries.

    Then a young Fortune writer, Bethany McLean, wrote an article posing a simple question - how, exactly, does Enron make its money?

    Within a year Enron was facing humiliation and bankruptcy, the largest in US history, which caused Americans to lose faith in a system that rewarded top insiders with millions of dollars, while small investors lost everything. It was revealed that Enron was a company whose business was an illusion, an illusion that Wall Street was willing to accept even though they knew what the real truth was. This book - fully updated for the paperback - tells the extraordinary story of Enron's fall.

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