Description
Book SynopsisA timely and up-to-date go-to reference work for business events, The Routledge Handbook of Business Events explores and critically evaluates the key debates and controversies inherent to this rapidly expanding subject of study and industry.
The volume brings together leading specialists from a range of disciplinary backgrounds and geographical regions, to provide state-of-the-art theoretical reflection and empirical research on management aspects as well as economic, social and environmental impacts and external factors such as transportation. The book incorporates the varied expertise of some 30 expert authors to provide a definitive collection of statements in this field, accompanied by illustrative and engaging case studies embodying real-life scenarios and examples on an international scale.
This book is an excellent resource for students, researchers and academics of Events, as well as those of related studies in particular Tourism, Hospitality, Sport, Leisu
Table of Contents
Introduction, Part 1: The World of Business Events, 1. Research Directions in Business Events: An Evaluation of Literature Reviews 1996-2019, 2. Building National Capabilities for Business Events, 3. Strategic Event Planning, 4. The Distribution Channel of Business Events, Part 2: Business Events Impact, 5. The Impact of Business Events, 6. Social Value of B2B Tradeshows, 7. The Importance of Business Events for Rural Women in Business, 8. Individual Attendees’ Value of Business Events, Part 3: Business Events and Sustainability, 9. The Application of Corporate Social Responsibility Principles to Corporate Meetings, 10. Sustainability Developments at Conference Centres: A Greener Future for Business Events, 11. Alternative Venues for Business Events, 12. The Role of Convention Visitor Bureaus in Business Events, 13. Business Events and Sustainability Policies, 14. Indigenous Business Events and Organisational Legitimacy, Part 4: Business Events and Technology, 15. Smart Technologies and the Future of Business Events, 16. Technology Innovation in Business Events, 17. An Overview of Virtual Business Events: Can Everyone Hear Me?, Part 5: Business Events Marketing and Sponsorship, 18. Business Events Enhancing Destination Competitiveness, 19. Business Events as a Differentiation Strategy for Tourist Destinations, 20. The Role of DMOs in Business Events, 21. Approaches to Business Event Sponsorship: The Case of Agrochemex, 22. Social Media Marketing for Business Events, Part 6: Business Events Operations, 23. Business Events and Hospitality, 24. Business Events and Chinese Hospitality, 25. Designing and Developing Content for Collaborative Business Events, 26. Risk and Crisis Management and Business Events: A Destination Perspective. Conclusion.
