Description

Book Synopsis
Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle? Maybe you've always kept social media at arm's length, but the thought of a crisis unfolding online keeps you awake at night. This book offers an insightful examination of how social media affects corporate reputation-building.

The Reputation Playbook

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    £17.99

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    RRP £19.99 – you save £2.00 (10%)

    Order before 4pm today for delivery by Fri 26 Jun 2026.

    A Paperback by Jennifer Janson

    5 in stock

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      Publisher: Harriman House Publishing
      Publication Date: 10/16/2014
      ISBN13: 9780857193551, 978-0857193551
      ISBN10: 0857193554
      Also in:
      Public relations

      Description

      Book Synopsis
      Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle? Maybe you've always kept social media at arm's length, but the thought of a crisis unfolding online keeps you awake at night. This book offers an insightful examination of how social media affects corporate reputation-building.

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