Description

An explosive rejection of the myth of the counterculture in the most provocative book since No Logo.

In this wide-ranging and perceptive work of cultural criticism, Joseph Heath and Andrew Potter shatter the central myth of radical political, economic and cultural thinking. The idea of a counterculture – that is, a world outside of the consumer dominated one that encompasses us – pervades everything from the anti-globalisation movement to feminism and environmentalism. And the idea that mocking the system, or trying to ‘jam’ it so it will collapse, they argue, is not only counterproductive but has helped to create the very consumer society that rad icals oppose.

In a lively blend of pop culture, history and philosophical analysis, Heath and Potter offer a startlingly clear picture of what a concern for social justice might look like without the confusion of the counterculture obsession with being different.

The Rebel Sell: How The Counter Culture Became Consumer Culture

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Paperback / softback by Joseph Heath , Andrew Potter

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An explosive rejection of the myth of the counterculture in the most provocative book since No Logo. In this wide-ranging... Read more

    Publisher: John Wiley and Sons Ltd
    Publication Date: 17/02/2006
    ISBN13: 9781841126555, 978-1841126555
    ISBN10: 1841126551

    Number of Pages: 384

    Non Fiction , Business, Finance & Law

    Description

    An explosive rejection of the myth of the counterculture in the most provocative book since No Logo.

    In this wide-ranging and perceptive work of cultural criticism, Joseph Heath and Andrew Potter shatter the central myth of radical political, economic and cultural thinking. The idea of a counterculture – that is, a world outside of the consumer dominated one that encompasses us – pervades everything from the anti-globalisation movement to feminism and environmentalism. And the idea that mocking the system, or trying to ‘jam’ it so it will collapse, they argue, is not only counterproductive but has helped to create the very consumer society that rad icals oppose.

    In a lively blend of pop culture, history and philosophical analysis, Heath and Potter offer a startlingly clear picture of what a concern for social justice might look like without the confusion of the counterculture obsession with being different.

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